The Cats’ Den

Anthony Berni,Jack Jackson,Lauren Ronan,and Jackie Giovanniello

The Cats’ Den

•Sports Bar▫Focus on Villanova Game Days

•Ideal Atmosphere▫High Spirited▫Large Flat Screen TVs▫Finger Food

Mission Statement

Our mission is to provide a lively, school spirited atmosphere where students and families alike can come to enjoy a wide range of sporting events and affordable food and drink.

Market Analysis

•Broad interest in:▫Food▫Sports▫Drinking

•Geographically located in Villanova Area•Fans of Collegiate sports

▫Villanova

Target Market

•Villanova students and alumni with active interest in Villanova sports.▫Want to watch

games in social environment

Competition• Local Bars

▫Kelly’s, Maloney’s, Flip & Bailey’s, etc. Similar Services Offered Established Reputation

• Flip & Bailey’s Villanova game day specials▫$2.50 Bud Lights and Budweiser before

games▫$10 Buffet

Order Qualifiers

•Going beyond Villanova:▫NFL, MLB, NHL, NBA Sports Packages▫World Cup 2014 Coverage

Differentiation•Accessible to Students of All Ages

•Shuttle To and From Campus▫Convenient▫Inexpensive

•Timely Service▫Well Trained Workforce

Our Suppliers

Sysco Philadelphia

a. Sysco iCare - Customers First▫ Customer Consultation▫ Business Consultation▫ Culinary Consultation

US Foods

•Allentown, PA•350,000 national brand products plus

private label•Culinary equipment and supplies•Profitbuilder Pro – Resource Advantage•One-Click Reporting

Anheuser-Busch

•Largest brewing company in the US •Distribution centers within 25 miles of our

location•Specialty deals such as Monster Energy

Quality Strategy• Overall Approach1. Conformance to Specifications2. Psychological Impressions

• Costs of Quality1. Prevention Costs2. External Failure Costs

Lean System

•The Cats’ Den will focus on eliminating “waste” such as:

1. Waiting2. Inventory3. Inappropriate Processing4. Motion

•Implement 5S Method- Goal: To sustain and maintain a continuously clean and efficient environment

Quality ControlProduct Quality

Internal Review ProcedureMeasures:• Inventory Level• Speed of Service• Quality of Food and Drink

Eliminating:• Waiting• Inventory • Motion

Menu – FoodFood Food Specials

Nachos $8.29 Villanova Game Days:Buffalo Wings $8.69 Buffalo Wings $5.00French Fries $3.75 Nachos $6.00Cheese Fries $4.75Mozzarella Sticks $6.85Chicken Quesadillas $3.95Onion Rings $4.99Soft Pretzel Bites $5.99Chips with Queso and Salsa $3.99Cheeseburger Sliders $9.89Hotdog Sliders $6.49Chicken Tenders $6.95

Menu – DrinksDrinks Drink Specials

Soft Drinks $2.00 Thursday:Bud Light Bottles (All Day) $3.00

Draft Beer:Blue Moon $4.25 Friday:Miller Lite $4.25 Bud Light Bottles (All Day) $3.00Bud Light $4.20Coors Light $4.25 SaturdayBudweiser $4.75 Bud Light Bottles $3.00Stella Artois $5.75 Well Drinks (10-12) $2.00Sam Adams Lager $5.25Heineken $5.25 Villanova Game Days:

Bud Light Pitchers $5.00Well Drinks $5.00 Well Drinks $3.00Shots $4.00

Demand Management

•Weekend vs. Weekend/Gamedays▫800 weekend/gameday customers▫250 weekday customers

•Executive Demand Forecasting method

Food Sales

Food Sales cont’d

•Expect increase in demand•Limited size of Villanova University acts

as ceiling for demand growth •Delphi Method

Beer Sales

•Weekend/Gamedays = 3,000 units•Weekday = 940 units•Average patron consumes 5 beers during

3 hour stay▫1 beer every 36 minutes

•Market Research Forecasting Method

Future Development

•Food-to-Go Window▫After Hours▫Further Differentiation

Questions?