The Case for Keeping Your Spectrum
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The Case for Keeping Your Spectrum (All of It and in the UHF Band) NETA 2015 John Lawson, Convergence Services, Inc. Vinnie Curren, Breakthrough Public Media © 2015 Convergence Services, Inc
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Transcript of The Case for Keeping Your Spectrum
The Case for Keeping Your Spectrum (All of It and in the UHF Band)
NETA 2015John Lawson, Convergence Services, Inc.Vinnie Curren, Breakthrough Public Media
© 2015 Convergence Services, Inc
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‘The spectrum needs of emerging technologies that some believe may be key drivers of future economic growth are not specifically addressed in the Spectrum Act and appear to receive scant attention from policy makers.’
– Spectrum Policy: Provisions in the 2012 Spectrum ActCongressional Research Service, March 2014
Minorities and Millennials Are Leading the Return to Over-the-Air Television
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Free antenna giveaway event, Eastern market, DC, November 2014
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GfK’s Survey of U.S. Consumers Who Rely Upon Over-the-Air TV
14.7% of US TV household’s
17.6 Million homes and 46.2 Million people
22% of African-American households – an 83% increase from 2010
25% of Latino households up from 23% in 2010
Source: GfK’s Home Technology Monitor 2013 & 2015 Reports
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Public TV Viewers: Cord Cutters and Cord Nevers
Over-the-air viewers (U.S population):
14.7%
PTV/PBS Over-the-air viewers(U.S. population):
19.1%
Source: GfK Home Technology Monitor 2015 (courtesy of PBS)
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Retain and Innovate: New Public Services
A major upside for public stations and their communities from next-generation broadcasting
Increase in video competition and boost to cord cutting
Low-cost delivery of rich media content for education
Advanced Warning and Response Network (AWARN)
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ATSC 3.0: Dramatic Upgrade to ‘ATSC 1.0’1. Flexible Use of Spectrum2. Robustness 3. Mobile4. Ultra HD5. Hybrid Services6. Multi-view/Multi-screen7. 3D Content (Video)8. Enhanced & Immersive Audio 9. Accessibility10. Advanced Emergency Alerting 11. Personalization/Interactivity12. Advanced Monetization 13. Common World Standard
Public TV stations can provide rich media emergency messaging to indoor TV’s, smartphones, tablets, and in-car systems
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Low-Cost Rich Media Delivery for Education
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The Financial Case
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Shared with permission by Pearl LLC
Annual Incremental Increase in Recurring Revenue from ATSC 3.0 Deployment
$20 Billion
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Yes, public stations can monetize some of their spectrum under the FCC’s 2001 ‘Ancillary and
Supplementary’ Rules
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Home Gateway for Return of Indoor Reception
A new category of devices combine OTA television with broadband to create ‘smart TV’ networks – then redistribute signals via WiFi to every TV, tablet, PC, and smartphone in the home.
Single Frequency Networks: Reuse Main Channel to Infill Coverage
Source: DARBS
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Driver: Winter Olympics 2018
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ATSC Countries
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A Clear Choice
Reclaim public broadcasting’s historic commitment to equal opportunity
Deploy new public services
Develop recurring financial upside
All Benefits Depend Upon Retaining Spectrum
The Policy Ground Has Shifted
Actions in Past Nine Months
Net Neutrality Order Adopted
Comcast-Time Warner Merger Denied
FM Chip Activated by AT&T, Sprint, and T-Mobile
FCC Agenda to Upgrade EAS
22 Civil Rights Groups Petition FCC for Multilingual Emergency Alerting
Retain and Innovate: A Policy Agenda
Harmonize channel repack with ATSC 3.0 conversion Use $1.75 billion, 39 month window to deploy next-gen services
Ensure access for next-gen PTV on smartphones Follow FM chip activation
Deploy advanced emergency alerting (AWARN)
Develop dual-use strategies to secure future funding New role for PTV and PBS V6 in replacing legacy EAS
Pursue regulatory support of ATSC 3.0 and new services
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PTV’s Mission: Needed Now More Than Ever
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Source: Emmanuel Saez, UC Berkeley; Gabriel Zucman, London School of Economics
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Would You Sell Public Parks?
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The Case for Keeping Your Spectrum (All of It and in the UHF Band)
John LawsonConvergence Services, [email protected]
Vinnie CurrenBreakthrough Public [email protected] www.breakthroughpm.org
© 2015 Convergence Services, Inc
