The Car of Tomorrow: Driving to Digital · Instrument Cluster Market Trends •All-digital is...

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The Car of Tomorrow: Driving to Digital Tim Yerdon, Visteon Corporation

Transcript of The Car of Tomorrow: Driving to Digital · Instrument Cluster Market Trends •All-digital is...

Page 1: The Car of Tomorrow: Driving to Digital · Instrument Cluster Market Trends •All-digital is fastest-growing segment of clusters •All-digital clusters expanding from luxury to

The Car of Tomorrow: Driving to Digital

Tim Yerdon, Visteon Corporation

Page 2: The Car of Tomorrow: Driving to Digital · Instrument Cluster Market Trends •All-digital is fastest-growing segment of clusters •All-digital clusters expanding from luxury to

Broadest Cockpit Electronics Portfolio in the Industry

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A technology company serving most of the world’s major automakers

Instrument

clusters

AR

Windshield

HUD

Displays

InfotainmentV2X

Cockpit

Domain Controller

1 2

3 4Artificial

Intelligence

Cybersecurity

Cloud

10,000 Employees

$3.16B 2016 annual sales

Company headquartersVan Buren Township,

Michigan, U.S.

#2 Automotive display systems

#2 Instrument clusters

#3 Head-up displays

Top 5 Connected car companies*

2,200 Software engineers

* By ABI Research (2016)

ADAS

Domain Controller

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Smart mobility is the fourth wave of computing

Broadband Networking

Mobile Computing

Social Computing

Smart Mobility

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The New World of Digital Design and Development

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Publish to

app store

OEM or Visteon

validation

OTA app

download

Create and test

app with SDK and

simulator

Application

Programming Interface

Page 5: The Car of Tomorrow: Driving to Digital · Instrument Cluster Market Trends •All-digital is fastest-growing segment of clusters •All-digital clusters expanding from luxury to

Digital Cockpit of the Future

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Door-mounted touch-display

controls for each passenger

Rear-view camera “smart” display

Center touch control

Augmented reality head-up display

Integrated cluster and center information

display on large, thin freestanding panel

Steering wheel-mounted

reconfigurable touch controls

Compact, retractable steering

wheel with effect illumination

Rear seat occupant displays

Ambient effect illumination

behind display

Rear seat touch control display

Window-based displays

including augmented reality

Driver monitoring

Digital Cockpit Interior of the Future

Page 6: The Car of Tomorrow: Driving to Digital · Instrument Cluster Market Trends •All-digital is fastest-growing segment of clusters •All-digital clusters expanding from luxury to

Electronic Control Unit (ECU) Consolidation

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SmartCoreTM

Domain Controller

Application processor

Operating system

Instrument cluster

software stack

Vehicle informationprocessor

Application processor

Operating system

SW

Service

SW

Service

SW

Service

HMI

Multi-core processor

Hyperv

iso

r

Cluster

OSInfotainment

OS

HMI

Cluster SW SW SW

All-Digital

Instrument Cluster

ECU #1

Central Information

Display (CID)

ECU #2

Vehicle informationprocessor

2-D / 3-D graphics 2-D / 3-D

graphics

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Digitization of Instrument Clusters

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Visteon is leading the industry transition toward digital clusters

Source: IHS global production forecast March 2017

Instrument Cluster Market Trends

• All-digital is fastest-growing segment of clusters

• All-digital clusters expanding from luxury to mass market vehicles

• Hybrid clusters with larger displays growing fastest within the

product segment

40%26%

55%63%

5%11%

2017 2021

CAGR

20212017

26%

6%

-9%

Hybrid

Analog

All

Digital

94.8M

Units

103.2M

Units

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Trends in Audio/Infotainment

Embedded infotainment and display audio are fastest-growing segments8

Source: IHS global production forecast March 2017

Audio/Infotainment Market Trends

• Display Audio with CarPlay and Android Auto is fastest-growing

segment

• HTML5 and Android expected to be key technologies for

Embedded Infotainment

• Audio systems remain relevant in emerging markets

58%

33%

11%

29%

31%38%

2017 2021

CAGR

20212017

7%

29%

-11%

94.8M

Units

103.2M

Units

Display

Audio

Audio

Embedded

Infotainment

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The Digital Factory

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1 Million Products

Per Week

1,000 Customer

Locations

22 Manufacturing

Locations

21,000 Unique

Components

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Are We Truly a Digital State?

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2017 Innovation Scorecard

11 Source: https://www.cta.tech/Policy/Innovation-Scorecard.aspx

METHODOLOGY• WELCOMES NEW

BUSINESS MODELS

• TAX FRIENDLINESS

• ENTREPRENEURIAL

ACTIVITY

• TECH WORKFORCE

• ATTRACTS

INVESTMENT

• GRANTS STEM

DEGREES

• INNOVATION-

FRIENDLY POLICIES

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Michigan Among 10 “Innovation Champion” States

12 Source: https://www.cta.tech/Policy/Innovation-Scorecard.aspx

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Stiff Competition for Digital Supremacy

13 Source: https://www.cta.tech/Policy/Innovation-Scorecard.aspx

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Automotive is cool again!

Keeping Pace in the Digital Era

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The new gold

Apply enabling technologies

Unique cockpit experience

Tech company

Talent

Winners

Differentiated vehicles

Every auto ecosystem player

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