The Campaign Plan Mod 2.2.09
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Transcript of The Campaign Plan Mod 2.2.09
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Five Piecesof the PuzzleAdministration
and Committee
Campaign Timeline
Message and Positioning
BudgetVoter
Persuasion and Turnout
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Administration and Committee
•Are you sure you are on the ballot?
•Who is supporting you? A little or a lot?
•Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign?
•Who needs to be part of your committee for credibility or for momentum?
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Who do I want to listen?
Message
What do I want to say?
How will I deliver this message?
Why do I want to say it?
Is my message important
and relevant to voters?
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Positioning
Me on Him
Him on HimMe on Me
Him on Me
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Budget
•Message delivery and campaign activity will dictate cost.
•Where will the money come from?
•When will it arrive?
•Am I using some of my own money?
•When will I spend the money?
•When and how to spend “promised” money?
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FundraisingPainful but Necessary…
Direct Ask
Online
Finance
Committee
Events Mail
Solicitation
PAC
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Vote Goals
• How many registered voters live in my district?
• How many people voted last time?
• What were the previous like election results?
• Is this a Primary, General, or Special election?
• Where do I find this info?• Which voters will have the most in
common with me as a candidate?
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2Registered Party or Primary Voters
3 Lists, Lists, and More Lists
4If you don’t have it in a database it does not exist
Know Who Your Friends Are
How will you contact the unknowns?5
1Votes to Win
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Get-Out-The-Vote
•What does the law allow?
•Volunteer component?
•What are voters and volunteers “used” to doing…if anything?
•Paid component?
•Absentee and early voting?
•How effective is GOTV?
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When does it begin?
When do I talk to…
•My supporters?
•Press?•Voters?
[how often?]
When do I raise it?
When do I file for office?
TimelineElection Day Backwards…
GOTV
Effort
FilingTalk Money