The Campaign for UNCW Presented by : Marla Rice-Evans, Assoc. Vice Chancellor and Campaign Director...
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![Page 1: The Campaign for UNCW Presented by : Marla Rice-Evans, Assoc. Vice Chancellor and Campaign Director August 2009.](https://reader036.fdocuments.net/reader036/viewer/2022062313/56649d535503460f94a2fb07/html5/thumbnails/1.jpg)
The Campaign for UNCW
Presented by :Marla Rice-Evans, Assoc. Vice Chancellor and Campaign Director
August 2009
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The current campaign is the second campaign
to be conducted in UNCW’s history. The first campaign occurred in the 1990s
and raised $25 million.
Overview
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Campaign Timeline – Current Projection
July 2005 – Fall 2010Quiet/Nuclear Phase
Winter 2010 – Winter 2012Public Phase
Working Goal Range:$60 - $75 million
Campaign Timeline
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Quiet Phase:Spring 2005 – Fall 2010
(projected)
•Campaign counting begins• Solicit lead gifts
• Develop campaign materials• Prepare for public phase
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Public Phase:Winter 2010 – Winter 2012
(projected)
• Announce campaign and campaign goal
• Accelerate public appearances with alumni and friends across the state
• Roll out solid public relations materials and campaign website aligned with campaign
materials
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Campaign Working Goal is $60M – $75M
Example:
If……The campaign were determined to be a $65M campaign today, we are 63% toward our goal.
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Overall Campaign Targets
Campus Wide…
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Campaign Focus Areas…
determined by Chancellor, Provost, Deans
With guidance by the campaign consulting firm, Marts & Lundy
and Advancement
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Volunteer Structure
- Campaign Cabinet
- Academic Areas and Athletic Committees
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Student Excellence Fund
Faculty Excellence Fund
Academic Excellence Fund
Regional & Global Engagement Fund
Annual Fund
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Overall Campaign Goals
Student Excellence Fund $22.5M–$27.5MFaculty Excellence Fund $12.5M–$17.5MAcademic Excellence Fund $15M–$20MRegional and Global Engagement Fund $5MAnnual Fund (Over 7 Years) $5M
TOTAL PRELIMINARY CAMPAIGN TARGETS $60–$75M
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How do we know how much to raise?
- We evaluated our prospects for capacity and areas of interest
- Worked with Chancellor, Provost & Deans to reach working targets based on prospect pool.
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Donor Prospects
University Advancement’s development staff has 1700 prospects assigned on any
given day.
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Academic Areas and Athletics
Working Targets and
Goals…
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College of Arts & SciencesWorking Target $9,000,000
Raised to date $6,830,127
Has reached 76% of the target
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Center for Marine ScienceWorking Target $1,250,000
Raised to date $637,028
Has reached 51% of the target
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Cameron School of Business
Working Target $8,000,000
Raised to date $4,576,248
Has reached 57% of the target
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School of NursingWorking Target $3,500,000
Raised to date $2,120,510
Has reached 61% of the target
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Watson School of Education
Working Target $1,250,000
Raised to date $537,942
Has reached 43% of the target
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Department of AthleticsWorking Target $15,000,000
Raised to date $7,924,944
Has reached 53% of the target
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University Wide PrioritiesWorking Target $27,000,000
Raised to date $18,524,548
Has reached 69% of the target
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How much money has UNCW raised since the start of our
campaign?
Since July 1, 2005, we have raised a total of
$41,151,345
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Examples of projects/programs made possible by Campaign
dollars:
- New Scholarships
- New Distinguished Professorships
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Scholarships79 Annual Scholarships
97 Endowed Scholarships
Valued at:Annual $353,951
Endowed $6,432,414
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4 New Distinguished Professorships
- The Betty & Dan Cameron Family Distinguished Professorship of Innovation in the Nonprofit Sector
- The Sandy & Deborah McNeill Endowment- The Irwin Belk Distinguished Professorship in
Nursing- The Thomas S. Kenan, III Distinguished
Professorship of Jazz
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Who has given……..
Alumni24%
Corporations21%
Faculty/Staff2%
Foundations16%
Friends27%
Other3% Parents
6%
July 2005 thru June 2009
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How many gifts have been given….
Alumni42%
Corporations7%
Faculty/Staff22%
Foundations1%
Friends14%
Other1%
Parents13%
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How far we’ve come……..4 year comparisons
Alum
ni
Corpo
ratio
ns
Facu
lty/S
taff
Foun
datio
ns
Friend
s
Other
Paren
ts
Tota
l0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
01 - 05 Dollars by Category
05-09 Dollars by Category
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Questions…..
?????