the campaign for montefiore transforming healthcare touching lives

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MONTEFIORE MEDICAL CENTER THE CHILDREN’S HOSPITAL AT MONTEFIOREDevelopment Office • 111 East 210th Street • Bronx, New York 10467 • 718-920-6656 • www.montefiore.org

Montefiore Medical Center The Children’s Hospital at Montefiore

THE CAMPAIGN FOR MONTEFIORE

TRANSFORMING HEALTHCARETOUCHING LIVES

When the roots are sound, good things grow.

W

PEOPLE WITH A PASSION FOR THE FUTURE OF HEALTHCARE

hile most tend to think the promise of healthcare lies in breakthrough

technology, in truth, it lies in the people behind the technology.

It’s the people with the commitment to providing the absolute best care for all

who suffer regardless of their ability to pay. Those with the passion to push the

envelope of what medicine can do and the vision to recognize new possibilities.

Nowhere will you find people more personally engaged in making a difference

than at Montefiore Medical Center and The Children’s Hospital at Montefiore—

from doctors to nurses, administrators to technicians, trustees to volunteers.

Please join us as we launch The Campaign for Montefiore. Help us support

these caring and dedicated people as they grow the future of medicine.�

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TRANSFORMINGHEALTHCARE

TOUCHING LIVES

State-of-the-art medicine. Compassionate and innovative care for vulnerable populations. Leadershipin the development and deployment of healthcare technology. Extraordinary management andfinancial strength. This is the passion and the essence of Montefiore Medical Center.

Throughout its history, generous individuals, foundations and corporations have fueled theMontefiore passion. As we launch a campaign to raise $125 million to sustain and advance innovativemedicine and care for the disadvantaged, your support is needed more than ever.

WORLD CLASS MEDICAL CAREGOAL: $25 MILLION

SOCIAL RESPONSIBILITY AND INNOVATIONGOAL: $25 MILLION

CAPITAL NEEDSGOAL: $75 MILLION

CENTERS OF EXCELLENCEChildren’s Hospital and Pediatric Specialty ServicesAdult Medical/Surgical SpecialtiesHigh Tech Care

GENERATING AND APPLYING NEW KNOWLEDGEFaculty EndowmentInstitute for Clinical and Translational ResearchQuality Improvement

CARING FOR THE VULNERABLEServices for High-risk ChildrenCenter for Aging and IndependenceAddressing Racial and Ethnic DisparitiesResponding to Public Health Crises

PATIENT AND COMMUNITY-CENTERED CAREExtend Reach and Capacity of Montefiore PhysiciansEmpower Patients and Families

FACILITIES AND EQUIPMENTThe Children’s Hospital at Montefiore ExpansionMoses and Weiler Divisions Expansion and UpgradeCommunity-based Cancer Treatment Centers

INFORMATION TECHNOLOGIESInvestment in Healthcare Information TechnologyClinical Looking GlassPioneering Health IT

The Campaign for Montefiore: Funding the PassionLOOKING TO THE FUTUREBY BUILDING ON THE PAST

MONTEFIORE MEDICAL CENTER IS:

TWO ACUTE CARE HOSPITALS

Moses and Weiler Divisions

The Children’s Hospital at Montefiore

1,122 beds

Two Million Ambulatory Visits a Year

21 Community Primary Care Centers

14 School Health Centers

52,000 visits a year

7 Mobile Healthcare Units


3 Major Specialty Care Centers

2 Special Care Units

Child Advocacy Center and

Lead Poisoning Prevention Center

3 Emergency Departments


Post Acute Care

Rehabilitation

Home Healthcare

450,000+ visits a year

Dear Friends of Montefiore,

As members of the Board of Trustees, we have been gratified to be part of Montefiore’s role

in advancing the state of medicine, as well as in providing the highest level of care to the

underserved of our communities. Remarkably, Montefiore has done so while growing to

what is now a financially strong, $2 billion enterprise. And while we still face many ongoing

challenges, we eagerly look to the future.

With The Campaign for Montefiore, we hope to engage you, the next generation of socially

conscious activists, in our efforts to sustain the positive and far-reaching impact Montefiore

has on the health and social welfare of the people and communities we serve. The Campaign

looks to speed the development and application of new knowledge, expand the capacity of

our Centers of Excellence and deliver the medical miracles that save lives. Equally important

is our commitment to extend our reach and do more for the community’s most vulnerable

citizens. With your help, we can empower patients with education about their health and

illnesses. We can embrace information technologies to improve diagnosis and treatment,

reduce medical errors and protect patient safety. We can demonstrate to the nation the

benefits of a well-managed, multi-level care system, more equitably distributed services and

better cost control.

We invite you to learn more about our goals and encourage you to be part of the Campaign

for Montefiore.With your help, we’re confident we can give back to society in wise, enduring

ways, build on Montefiore’s record of success and

create a brighter future for all.

David Tanner

Chairman, Board of Trustees

Montefiore Medical Center

Co-Chair, Campaign forMontefiore

Jide Zeitlin

Member, Board of Trustees

Montefiore Medical Center

Co-Chair, Campaign for Montefiore

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EXCEPTIONAL CARE. VISIONARY THINKING.

The drive to go beyond accepted procedures

and to imagine, investigate and innovate new

approaches. To find better ways to treat life-

threatening conditions and, more importantly,

the people who suffer from them. This is why

Montefiore is consistently recognized as one of

New York’s top acute care hospitals, and why so

many of the region’s most difficult, high-risk

cases are referred here. �

Always at the forefront of improving clinical care, Montefiore Medical

Center is home to many significant “firsts” in the world of healthcare,

healthcare management and healthcare delivery.

ONE OF THE FIRST TO EMBRACE DIVERSITYMontefiore was among the first medical institutions in the nation to accept

African-American residents, to invite women onto the house staff and to

open a social services department. Currently, the Montefiore staff includes

1,300 physicians of all genders and races in more than 50 clinical areas.

THE NATION’S FIRST ADOLESCENT AIDS PROGRAMThe AIDS program that became a model for the nation was developed at

Montefiore, making it among the first hospitals to seek innovative ideas in

AIDS prevention and care. Two examples of this scientific and social

leadership are the Adolescent AIDS Program and its Connect To Protect

effort, a collaboration of medical researchers and community leaders

focusing on at-risk youth in urban settings like the Bronx.

THE WORLD’S FIRST HEADACHE CENTERToday at the Montefiore Headache Center, headache sufferers receive

focused attention from a dedicated team of neurologists, psychologists,

psychiatrists and nutritionists. In fact, Fiorinal©, a popular medication for

tension and migraine headaches, was developed at Montefiore.

AMONG THE NATION’S FIRST DIVISIONS OF BIOETHICSWhen medical science conflicts with personal beliefs, patients, family

members, physicians and caregivers can consult with the Montefiore

Bioethics Consultation Service. A bioethical team made up of ethicists,

physicians, clergy and hospital legal counsel can help clarify issues and

reach amenable decisions.

THE COUNTRY’S FIRST HOSPITAL DENTAL RESIDENCY PROGRAMMontefiore has the largest dental graduate residency program in the country

and one of the largest dental implant practices with 1,500 implantation

procedures a year. The implant practice is also one of the few using digital

imaging to improve outcomes.

On the Leading Edge of Advancing Healthcare

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Structured around distinguished Centers of Excellence, Montefiore provides

state-of-the-art care in a broad range of medical specialties including

Cardiology, Cardiothoracic Surgery, Cancer Care, Transplantation, Children’s

Health and Women’s Health and Surgery. As an academic medical center and

the University Hospital for the Albert Einstein College of Medicine, Montefiore

has long supported a culture that thrives on creating visionary new approaches

that raise the level of care and expand the realm of the possible. This ongoing

commitment to moving medicine forward has continually helped Montefiore

attract and retain the most accomplished and visionary clinicians to lead and

staff its programs.

In addition, Montefiore Medical Center ranks among the top one percent of

all U.S. hospitals for investments in medical innovation and technology. These

investments allow Montefiore to consistently provide the most advanced,

efficient and effective care available anywhere. �

FACULTY ENDOWMENT

Like other world-class medical centers,

Montefiore must continue to attract

clinical faculty engaged in leading-edge

research. This goal requires expanding

the number of endowed department

chairs, senior program directorships,

professorships and other positions. To

learn more about the many faculty

endowment opportunities available

through the Campaign for Montefiore,

please see the insert in the pocket of this

brochure or contact the Development

Office at Montefiore at 718-920-6656.

WO R LD C L A S S M ED I C A L C A R E

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The Montefiore-Einstein Heart Center has a

tradition of research leadership and medical

excellence. In 1958, a team of Montefiore

physicians implanted the world’s first

successful transvenous cardiac pacemaker.

Today, Montefiore is recognized as a referral

center capable of solving sophisticated

cardiac issues through an expanding range

of innovative procedures and therapies.

Guided by a staff of prominent physicians,

the Montefiore-Einstein Heart Center

consistently conducts groundbreaking

research in therapies for

arrhythmia, cardiac

catheterization, congestive

heart failure and minimally-

invasive procedures. Novel

cardiac therapies such as ventricular

reconstruction, myocardial regeneration,

minimally-invasive surgery aided by robotic

systems and advanced transplantation/

implantation surgeries are just a sampling

of the pioneering procedures under study.

Montefiore-Einstein Heart Center

WOR LD C L A S S M ED I C A L C A R E

“We are living in a time ofenormous promise and newtreatment breakthroughs forpatients with heart disease.”

� Robert Michler, MD

Cardiothoracic Surgery

REDEFINING THE STATE OFSTATE-OF-THE-ART HEART CARE

Dr. Robert Michler is professor and university

chairman of Montefiore’s Department of

Cardiothoracic Surgery and co-director of the

Montefiore-Einstein Heart Center. A pioneer of

advancements such as ventricular reconstruction,

minimally-invasive robotic surgery and the

injection of autologous human muscle cells that

grow into new heart muscle, Dr. Michler has

used his international reputation and dynamic

leadership to expand Montefiore’s role at the

forefront of surgical innovation.

“We are living in a time of enormous promise

and new treatment breakthroughs for patients

with heart disease,” he explains. “And my goal has

been to build on our rich legacy and renowned

expertise by assembling an unparalleled team of

specialists who provide cutting-edge treatment

to our patients.” With a staff of highly respected

surgeons and researchers now in place,

Dr. Michler sees the Heart Center as “one of the

elite heart failure surgery facilities in the

nation…prepared to offer every therapy to our

patients with complex heart disease.” �

UNPACKING MEMORIES ALONG WITHDIPLOMAS IN RADIATION ONCOLOGY

When he was named chairman of Montefiore’s

Department of Radiation Oncology, Dr. Shalom

Kalnicki recalled his first trip to the Bronx.

In 1970, Dr. Kalnicki was studying medicine in

Sao Paulo, Brazil when his brother-in-law was

diagnosed with cancer and given less than six

months to live. As a first-year medical student,

Dr. Kalnicki traveled with his relative to see

Dr. Charles Botstein, father of radiation oncology

at Montefiore. Dr. Botstein’s work was so

impressive, says Dr. Kalnicki, “I immediately saw

that this was what I had to do, and I applied for

residency at Montefiore.”

Today, Dr. Kalnicki’s brother-in-law remains a

healthy cancer survivor. And throughout his

years at Montefiore, Dr. Kalnicki and his team

have followed Dr. Botstein’s inspiring example.

They have been instrumental in the development

of treatments that pinpoint tumors and spare

healthy tissue such as Intensity-Modulated

Radiation Therapy (IMRT), Image-Guided

Radiation Therapy (IGRT), and Target Motion

Management (TMM). The results of these and

other advanced therapies are better outcomes in

treating all forms of cancer and a dramatic

reduction in side effects experienced by patients.

“Our job is to transform what is a disastrous

event in any patient’s life: a diagnosis of cancer,”

says Dr. Kalnicki. “We do our best to not only

treat the cancer, but to preserve quality of life,

and return healthy patients to society.” �

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The Montefiore-Einstein Cancer Center is

nationally renowned for outstanding

patient care and exceptionally skilled

physicians. The Center develops and adopts

the newest and most innovative methods to

research, diagnose and treat a full range of

cancers. As a result, 39 percent of all

patients with cancer in the Bronx, New

Rochelle, Yonkers and Mt. Vernon seek

treatment here. The Montefiore-Einstein

Cancer Center is a National Cancer Institute

(NCI)-designated cancer center, one of only

three such distinguished centers in the New

York metropolitan area.

Research lies at the heart of all medical

progress, and for years, Montefiore Medical

Center has been a leader in developing and

exploring new cancer treatments and drug

therapies. The Division of Translational

Research in the Department of Oncology

focuses on “translating” laboratory findings

into practical applications that will help

patients to better fight cancer. The expertise

and experience of Montefiore in this area

regularly result in innovative strategies in

cancer treatment. Constant work toward

the development of new therapies means

more options for patients and better

chances for a successful outcome.

Montefiore-Einstein Cancer Center

“Our job is totransform what is adisastrous event inany patient’s life: adiagnosis of cancer.”

� Shalom Kalnicki, MD

Radiation Oncology


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Surgery at Montefiore

“Our goal is to maximize the skills ofeach specialist in the Pediatric Heart

Center so we can minimize theimpact of surgery on children.

Because, after all, they’re still kids.”

� Samuel Weinstein, MD

Pediatric Cardiothoracic Surgery

COMMITMENT THAT GOES BEYONDTHE ORDINARY

Dr. Samuel Weinstein, director of Pediatric

Cardiothoracic Surgery, specializes in

performing life-saving heart surgery on

children with congenital heart conditions.

For the children of the Bronx andWestchester

County to underprivileged children around

the globe, world-class care is delivered by

Dr.Weinstein and his team.

Upon his arrival at Montefiore in 2005,

Dr.Weinstein immediately attracted national

media attention by heading the team that

performed heart surgery on several Iraqi

children born with cardiac defects.

Dr.Weinstein and his team have also traveled

abroad to perform complicated heart surgery

in countries without that medical capability,

and to train local physicians to perform those

critical operations.

Dr.Weinstein’s passionate dedication to the

world’s children can best be seen in a recent

incident in El Salvador. While performing

heart surgery on an eight-year-old boy, Dr.

Weinstein momentarily scrubbed out to

donate his own rare blood type to the child.

Dr.Weinstein explains what drives him: “Our

goal is to maximize the skills of each specialist

in the Pediatric Heart Center so we can

minimize the impact of surgery on children.

Because, after all, they’re just kids.” �


A Leader in Minimally-Invasive Robotic Surgery

The application of the groundbreaking

da Vinci® Surgical System is key to many of

the surgical advances at Montefiore. Using

this advanced technology, surgeons

manipulate small, precise instruments

through tiny incisions, while benefiting

from enhanced high definition, three-

dimensional vision. Minimally-invasive

robotic procedures provide the highest

degree of surgical precision while offering

the patient less pain, less scarring, a shorter

hospital stay and a faster recovery. Montefiore

surgeons are experts in minimally-invasive

and robotic surgery, and have led the way in

developing this promising field.

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In general, childhood cancers are more aggressive

than adult cancers and treatment options need to

take a different course. Pediatric cancers are

frequently located in difficult-to-treat areas.

Also, when they are diagnosed, pediatric cancers

are often further advanced.

The Childhood Cancers and Blood Disorders

Program at The Children’s Hospital at

Montefiore offers a comprehensive range of

cancer treatment options in one location. A child

diagnosed with cancer, a solid tumor or a blood

disorder can be treated with the appropriate

therapy—chemotherapy, radiation or surgery—

a choice available at only a handful of medical

centers. And treatment doesn’t stop at the door.

When possible, the Childhood Cancers and

Blood Disorders Program tracks patients post-

treatment and provides follow-up services.

“We are demonstrating everyday that we are making

substantial improvementsin the lives of children

and their families.”

� Philip Ozuah, MD



A CHILDREN’S HEALTH NETWORKEVOLVING BEYOND EXCELLENCE

As chairman and physician-in-chief of

The Children’s Hospital at Montefiore,

Dr. Philip Ozuah has a vision: to see

The Children’s Hospital as the center of a

world-class children’s health network.

To date, The Children’s Hospital serves as

the hub of a network of more than 25

community-based health centers that offer

primary, specialty and subspecialty care to

more than 46,000 children living in the

Bronx andWestchester County. “We are

demonstrating every day that we are making

substantial improvements in the lives of

children and their families,” Dr. Ozuah

states proudly.

The next step is developing and emphasizing

the hospital’s extraordinary staff and

state-of-the-art capabilities in pediatric

oncology, cardiothoracic medicine,

neurology, respiratory and sleep disorders, as

well as organ and stem cell transplantation.

The goal is to transform these areas into

Centers of Excellence on a national and

international scale.

While Dr. Ozuah has seen many changes

during his 17 years at Montefiore, he views

the most dramatic as, “its change from a

strong local presence into a name that’s

becoming known internationally for

excellent children’s medicine.” �

The Pediatric Cancer Program


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The Pediatric Sickle Cell Center, part of the

Division of Hematology and Oncology at

The Children’s Hospital at Montefiore, is

the only comprehensive treatment center in

New York State and one of only ten centers

nationwide.

With the most modern tests available,

diagnosis and treatment of this hereditary

and often fatal blood disorder can begin

before birth and continue through childhood.

To help young people escape the ravages

of this painful disease, clinicians at The

Children’s Hospital are translating research

discoveries into the most promising clinical

approaches, including aspirin therapy, the

effects of arginine and the use of hydroxyurea

to increase levels of fetal hemoglobin.

The Pediatric Sickle Cell Center The Westchester Childhood Cancersand Blood Disorders Center

Bringing world-class care to Westchester, this

Children’s Hospital program offers the latest

diagnostic tools, technological advancements

and treatment options. Staffed by renowned

pediatric hematology and oncology specialists,

as well as with a skilled team of nutritionists,

physical therapists, Child Life workers and

social workers, the program was designed

specifically to meet the emotional and physical

needs of children and their families facing

difficult and traumatic illnesses.


“We can predict the risk of surgically-inflicted paralysis with almost 100percent accuracy, but our ultimate

goal is to lower that risk.”

� Rick Abbott, MD

Neurosurgery

MINIMIZING THE RISKS OFNEUROSURGERY

The risk of paralysis resulting from brain

surgery is too high for Dr. Rick Abbott.

“We can predict the risk of surgically-

inflicted paralysis with almost 100 percent

accuracy,” he states, “but our ultimate goal

is to lower that risk.” Since the mid-1990s,

Dr. Rick Abbott, a neurosurgeon at

Montefiore, has been working on doing

just that. He and a team of collaborators

from other institutions made significant

headway by developing the Intraoperative

Neurophysiological Monitoring (INM)

System that’s become a standard of care in

the field.

Especially useful during surgery on spinal

cord and brain stem tumors, the INM

system alerts surgeons when they’re too

close to nerves—and a single errant move

could result in severe damage or paralysis.

The benefit with INM is that surgeons can

be aggressive in removing tumors without

the fear of causing permanent damage.

With less tumor left behind, fewer patients

will need post-op chemo or radiation.

Less than ten systems like Montefiore’s exist

in North America and about a third of all

staff working with these systems were

trained at Montefiore. What’s more, the

level at which Montefiore is able to use this

incredible technology, in Dr.Abbott’s opinion,

“surpasses just about anyone else.” �

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Caring for a Community in Need

With some 1.4 million residents, the Bronx is America’s tenth largest

city. Unfortunately, it is also one of its poorest. And like many

inner-city communities, it wrestles with higher than average rates

of cancer, heart failure and obesity, as well as some of the nation’s

highest rates of HIV infection, AIDS, tuberculosis and substance

abuse. Nevertheless, this distressed community is Montefiore’s

home. Montefiore takes care of its own. A central theme of the

Montefiore mission is the promise to provide superior healthcare to

all, regardless of one’s ability to pay.

Addressing problems endemic to the underprivileged and uninsured

—lack of primary care, limited access to preventive medicine, and

illnesses not treated on a timely basis—Montefiore brings critical

services directly into distressed neighborhoods. At the heart of this

effort is a portfolio of community partnerships. Groundbreaking

outreach programs that were originated by Montefiore, such as the

world-renowned Lead Safe House, the nation’s first adolescent AIDS

program, and the Child Advocacy Center for combating child abuse

and neglect, have become models for similar programs in other

urban communities, here and abroad.

Through its passionate dedication to taking care of its community,

Montefiore has made preventive and specialized care easily accessible

to all and set a new standard for urban healthcare systems. One that

improves health, raises hope and enhances the quality of life for

everyone. �

REACHINGBEYOND THETRADITIONALACADEMICMEDICALCENTER

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REDUCING CHILDHOOD OBESITY ANDMAKING A POSITIVE IMPACT

Under the direction of Dr. David Appel, the

Montefiore School Health Program has become

the largest school-based healthcare network in the

country.

The School Health Program collaborates with

primary care providers and community agencies to

identify and address unmet health needs of children

in this underserved urban setting. One major

initiative, the “Healthy Kids” obesity-prevention

program, brings healthy eating and physical fitness

programs to elementary classrooms and

communities. Its goal is to minimize the serious

long-term health consequences of obesity such as

diabetes and heart disease. Educators, school staff,

parents and neighborhoods work together to

establish physical activities, community produce

gardens, healthy cooking classes, snacks in schools

and food cooperatives. The program also has been

highly effective in recruiting parent volunteers to

lead Saturday parent programs to teach nutritious

cooking and child-friendly family fitness activities.

“Our goal is to create collaborative parent, school and

community partnerships that will ultimately result in

healthier lifestyles for children,” says Dr. Appel. �

S O C I A L R E S PON S I B I L I T YAND I NNOVAT I ON

“Our goal is to create collaborativeparent, school and communitypartnerships that will ultimatelyresult in healthier lifestylesfor children.”

� David Appel, MD

Montefiore School Health Program

Taking Care to the Kids:The Montefiore School Health Program

The Montefiore School Health Program is the

largest and most comprehensive school-based

healthcare network in the country. A major

community outreach program for children living

in the Bronx, it serves more than 18,000 students

at 13 sites for a total of more than 50,000 patient

visits annually. The program’s interdisciplinary

health teams provide primary and preventive

medical, mental health and dental services at each

of the school-based health centers. High school

centers also offer comprehensive adolescent

healthcare including pregnancy testing, prenatal

care options, counseling, family planning and

screening, diagnosis, treatment and counseling for

sexually transmitted diseases.

The Mosholu PreservationCorporation Program

In 1982, Montefiore started the Mosholu

Preservation Corporation to improve

housing, build the business environment

and stabilize the community surrounding

the hospital. Twenty-five years later, the area

surrounding Montefiore is a well-kept

neighborhood, home to thriving families

and bustling businesses.

Keeping Kids Healthy:A Pioneering Television Series

A Parents’ Choice Foundation award-winner and

three-time Emmy recipient, Keeping Kids Healthy

is a weekly, pediatric television series promoting

better parenting, disease prevention and child

safety. Shot in the lobby of The Children’s

Hospital at Montefiore, the show is hosted by

Dr.Winnie King, a medical journalist and

practicing physician. Each week, the show brings

parents and caregivers together with medical

professionals from around the nation to discuss

real issues and provide useful information to adults

and children alike. Nationally syndicated by

American Public Television, Keeping Kids Healthy

is produced by Montefiore Medical Center in

association with Thirteen/WNET New York. This

pioneering children’s health television series entered its

seventh season of national syndication in Fall 2007.

24 25S O C I A L R E S PON S I B I L I T YAND I NNOVAT I ON

Special Needs Require Special Attention

The Montefiore Institute forReproductive Medicine & HealthFor more than 30 years, specialists at the

Montefiore Institute for Reproductive

Medicine & Health have helped couples

struggling with infertility to conceive,

primarily through in-vitro fertilization (IVF).

When IVF is not enough, the Institute also

offers a range of more sophisticated

techniques for both men and women.

The Montefiore commitment to research,

clinical trials and the ongoing development

of fertility therapies has made pregnancy a

reality for many who had lost hope.

The Comprehensive EpilepsyManagement CenterThe Comprehensive Epilepsy Management

Center at the Clinical Neuroscience Center

is recognized nationally and internationally

for outstanding achievement in treating

children and adults with epilepsy and

related neurological disorders. The Center’s

staff includes world-renowned pediatric

and adult epileptologists, neurosurgeons,

neuropsychiatrists, neuroradiologists,

neuropsychologists, social workers and EEG

technologists.

Armed with state-of-the-art video

monitoring, medical therapies and surgical

techniques, the Center has made major

clinical breakthroughs, most notably in the

diagnosis and prognosis of epilepsy, the

effects of seizures and the relationship of

autism to epilepsy.

The Montefiore Autism Program

The Montefiore Autism Program of the

Department of Neurology is relatively new

and fills a longstanding need for

comprehensive autism treatment in the

greater New York area. Based in Westchester

County, the Autism Program provides

diagnostic and intervention services not

available anywhere else. The program offers

both outpatient specialty care and inpatient

care to infants, children and adults with all

levels of autism, including Asperger’s

Syndrome.

For children of school age, therapy is

provided by school district personnel where

possible and by personnel at the program

center when needed. In addition, school

staff members receive training to help them

intervene in the classroom with children

who have autism.

“As we open doors to the developing brain,we understand more and more about

epilepsy and autism.”

� Solomon Moshé, MD

Childhood Neurology and

Clinical Neurophysiology

PROMISING NEW PERSPECTVES ONEPILEPSY AND AUTISM

Dr. Solomon ‘Nico’ Moshé, Montefiore’s

director of Childhood Neurology and

Clinical Neurophysiology, has spent more

than 25 years researching the mechanisms

underlying age-related differences in epilepsy.

His ground-breaking work not only opened

the door to an entire new area of research,

but has led to important new indications for

managing epilepsy. ThroughMontefiore’s

outreach programs and clinical trials,

internationally-acclaimed neurology care is

immediately accessible to communities.

Among Dr. Moshé’s current research efforts

are studies on the role of subcortical

circuitries involved in the control of seizures,

the consequences of seizures on the

developing brain and the use of EEGs in

predicting the efficacy of drugs in treating

genetic and acquired epilepsies.

Dr. Moshé also directs a team of Montefiore

colleagues who have created a new autism

center based inWestchester County. Opened

in Spring 2007, this multidisciplinary

program offers diagnosis, social and

cognitive interventions, as well as educational

outreach to help school administrators and

teachers better identify and understand the

vast number of children with some level of

undiagnosed autism. �

26 27S O C I A L R E S PON S I B I L I T YAND I NNOVAT I ON

The reputation of Montefiore as a premier medical facility with a strong social mission is built

on an extensive portfolio of outreach services and sophisticated healthcare programs designed

specifically for various marginalized populations: the disadvantaged, the elderly and children.

Significant resources are invested in recruiting dedicated, forward-thinking physicians and

empowering them to adopt innovative measures that reflect the needs of the community. The

return on investment is pioneering programs and services that provide cutting-edge healthcare

of unparalleled quality.

Some examples include:

A Premier Medical Facility With a Strong Social Mission

TheMontefiore Aging Project. The

Montefiore Aging Project provides an array

of services to the elderly via the Geriatric

Ambulatory Practice, the Geriatric Medical

Home Visiting Program, the Aging &

Memory Center, and other related programs.

TheWomen’s Center. Established in 1987, the

Women’s Center provides families affected

by HIV with family therapy, parenting and

teen groups, HIV care, as well as prenatal,

children’s and primary care. It also offers

services related to housing, educational

advocacy and entitlements.

The Lead Safe House. Lead poisoning is a

serious health threat to thousands of children.

The Montefiore Lead Poisoning Protection

Program makes the world a safer place for

children, thanks to a multidisciplinary

approach that focuses on early identification,

easier access to care, community outreach,

and remediation. The program’s hallmark is

the Lead Safe House, a temporary residence

program where at-risk families can stay while

their homes are being stripped of harmful lead

paint. This program, conceived and developed

atMontefiore 25 years ago by John F.Rosen,MD,

an internationally renowned pediatrician, has

become a model of prevention and treatment

for urban healthcare systems worldwide.

Social Medicine Residency Program.

In one of the nation’s oldest and most

successful primary care training

programs, residents are trained to

provide outstanding medical care to

various underserved communities with

an emphasis on psychosocial assessment

and intervention, advocacy and research.

The J.E. and Z.B. Butler Child Advocacy

Center.This national model for child

advocacy programs provides medical,

social and therapeutic services to child

victims of sexual or physical abuse

across all socioeconomic demographics.

The program is the only fully accredited,

medical-based center of its kind in the

New York metropolitan region.

The Adolescent AIDS Program. As a

national leader in adolescent care, The

Children’s Hospital at Montefiore offers

an important resource to teens infected

with HIV and to those at risk.Working

with healthcare providers, families and

communities throughout the region

and the country, the program provides

free, confidential HIV counseling,

testing and healthcare. The program’s

marketing campaign,Gettin’ Busy? Get

Tested, also reaches out to bring HIV-

positive and at-risk teens into care.

Montefiore Medical Center provides a

full range of HIV/AIDS hospital,

community and at home services for

both children and adults.

A PROFILE ABOUT DR. GUIBEWILL GO HERE

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“Quote to come.”

� Rose Guibe, MD

28 29

A COMMITMENT TO THEFUTURE GROWTH OF HEALTHCARE

Montefiore Medical Center remains fiscally sound, while it continues to

invest in serving both its passions: caring for the community and providing

world-class care. Montefiore’s advanced clinical information system is helping

to improve the quality of patient care while dramatically reducing the errors

that plague many healthcare centers. This system includes computerized

physician order entry and real-time decision support tools that allow healthcare

providers to make faster, more accurate diagnoses and treatment plans.

Yet transforming healthcare demands a constant commitment to creating

more and better facilities, acquiring the most advanced technologies and

equipment, and developing innovative clinical and social programs.

The Campaign for Montefiore looks to you to help redefine the promise

of what healthcare can do. A successful effort will provide the support for

numerous capital investments including the construction of specially-

equipped pediatric surgical suites, a state-of-the-art Center for Radiation

Therapy and a total renovation of the neonatal floor at The Children’s Hospital

at Montefiore. In addition, the Campaign will ensure that Montefiore’s

physicians and caregivers are equipped with the latest diagnostic, surgical

and research technologies that will help them provide the highest quality

care today, and tomorrow. �

CA P I TA L N E ED S

30 31


CA P I TA L N E ED S

Capital Needs for Achievable Dreams

The Asthma CenterWith one of the highest rates of asthma in

the United States, deaths from asthma in

Bronx County are approximately three times

the national average. It is estimated that

20 percent of children living in the Bronx

have asthma and that hospitalization rates are

21 times higher than in more affluent parts

of the city.

When construction of the Asthma Center is

completed, physicians will be able to treat

thousands of children faster and more

effectively, thanks to a central database of

pediatric patient files that incorporates

records from 21 Montefiore community

sites and 12 school-based sites.

The Pediatric Infusion SuiteThe Children’s Hospital at Montefiore is

creating a 400-square-foot Pediatric

Infusion Suite with 11 beds that will

provide young patients and their parents

with a quiet, private place in which to

receive cancer treatments. Outfitted with

state-of-the-art infusion equipment and a

dedicated nursing staff, this new area is

designed to improve medical care and to

offer child-friendly distractions from what

is often a traumatic and difficult experience.

The suite will be equipped with TVs and

electronic gaming devices, as well as

wardrobes for personal belongings.

Moses & Weiler Divisions

The Neonatal FloorLabor and delivery is a specialty at Montefiore.

On average, Montefiore nurses and doctors

deliver and care for 4,900 babies each year.

There are five obstetrics practices on site,

nine state-of-the-art birthing suites and a

highly-advanced Neonatal Intensive Care

Unit. In addition, Montefiore is one of only

16 designated Regional Perinatal Centers in

New York State.

To care for the smallest patients and their

mothers, Montefiore is constructing a new

neonatal floor with 21 Neonatal Intensive

Care beds and a 27–bed Post Partum Unit

with the latest technology.

Stem Cell FacilityAs part of the comprehensive cancer services

available here, Montefiore is developing a 600-

square-foot, sterile, specially ventilated Stem

Cell Facility that will allow for the manipulation

of bone marrow for “unrelated” bone marrow

transplants. These are transplants for patients

being treated with bone marrow from a donor

who is not a sibling or parent. As a result,

Montefiore patients will no longer have to travel

great distances for treatment. The addition of

this facility will lay the groundwork for future

clinical research and studies.

32 33CA P I TA L N E ED S

The Clinical Looking Glass

Designed by Montefiore computer

technicians and physicians to aid in the

comparison of populations of patients with

similar diagnoses, this critical tool provides

real-time analysis of groups of patients

selected from close to 2 million patient

records. Now, physicians can identify

emerging trends, develop strategies to

effectively deal with potential health crises,

and diagnose and treat patients quickly and

more efficiently.

The Picture Archiving andCommunications System (PACS)This electronic system stores images, such as

X-rays and scans, and makes them available

for viewing by physicians virtually anytime,

anywhere. By equipping all sites with PACS,

Montefiore physicians can compare a recent

image to a benchmark made a year ago and

see changes instantly. As part of a patient’s

Electronic Medical Record, PACS images

hold the key to dramatic advances in

physician productivity, patient safety and

quality of care.

Where the Commitment Meets the Need

Montefiore is dedicated to expanding its Centers of Excellence in

order to provide advanced, family-centered healthcare in a nurturing

environment. The Campaign for Montefiore will bring a new

impetus to that effort.

To achieve the Campaign’s goals, Montefiore requires more

healthcare staff who share a passion for medical excellence. To attract

these professionals, Montefiore must commit to providing the

infrastructure, facilities, technology and equipment they need to

succeed. And, Montefiore must develop more programs that

translate this uncommon commitment into care for families,

children, the aging, and people of all races and ethnicities.

The Campaign for Montefiore will help create or enhance 68 new

and existing educational and support programs across areas of care

including:

� Pediatric Specialty Services

� Adult Medical and Surgical Specialties

� Faculty Endowment

� Institute for Clinical and Translational Research

� Quality Improvement

� Services for Children at Risk

� Center for Aging and Independence

� Addressing Racial and Ethnic Disparities

� Responding to Public Health Crises

� Extending the Reach and Capacity of Montefiore Physicians

� Empowering Patients and Families Through Education

� Facility Expansion and Upgrade

� Community-based Cancer Treatment Centers

� Pioneering Health Information Technology

TREATING MORE THANTHE WHOLE PATIENT

When a child is seriously sick, the whole

family suffers through the waiting period for

a diagnosis. When Alison Heffer was 12 years

old, her parents, John and Barbara Heffer,

brought her to The Children’s Hospital at

Montefiore for some answers. Their worst

fears were confirmed when she was

diagnosed with both epilepsy and

hypoglycemia. But a team of endocrinologists

and neurologists helped the family navigate

the treatment process with compassion and

brilliant insight into both diseases.

“Everyone from the doctors to the nurses to

the Child Life specialists took time to explain

our options and the various treatments”, says

Mr. Heffer. “We couldn’t have received more

compassionate, understanding care.”

Although Alison is no longer a patient here,

her family is still deeply connected to the

hospital. John is a long-standing member of

Montefiore’s Board of Trustees and Barbara

sits on the Board of The Children’s Hospital.

“There is great medicine in the Bronx,” they

say proudly. And Alison was so inspired by her

experience at Montefiore, she has become a

Child Life specialist working in a major

metropolitan children’s hospital. �

Information Technology

The Emerging Health Information Technology system now in use at Montefiore is

revolutionizing the way healthcare professionals deliver care. Since its implementation,

Montefiore has been able to remove the often-redundant steps following a physician’s

medication order and reduced errors by more than 70 percent. Other key technologies include:

“There is great medicine in the Bronx.”

� John and Barbara Heffer

Montefiore and The Children’s Hospital

Boards of Trustees

3334C A P I TA L N E ED S

Ways to Give to The Campaign for Montefiore

We invite you to become a part of the Campaign for

Montefiore. Charitable gifts, both large and small, help sustain

Montefiore’s exceptional programs of patient care, scientific

research, medical education and community service.

You may express your support to Montefiore Medical Center

or to The Children’s Hospital at Montefiore in any of the

following ways:

� An outright gift or pledge made in installments

� Memorial or honorary gifts

� Cash, securities, life income, or real estate

� Restricted gifts to a specific purpose or program

Naming Opportunities

We offer several ways for donors to create a lasting legacy and

name various parts of the medical center. Available naming

opportunities include:

� The Children’s Hospital at Montefiore

� The Moses Division Adult Emergency Department

� Young Physicians Fellowships in Pediatrics

� The Surgical Suites at the Jack D.Weiler Hospital

� The Gift Shop in The Children’s Hospital at Montefiore

� The Montefiore School Health Program

� The On-Call Suite for Attending Physicians and Medical

Students in The Children’s Hospital at Montefiore

� Patient Rooms in The Children’s Hospital at Montefiore

� Geriatric Medical Home Visiting Program

� Treatment Rooms

� Nursing Stations

� Radiology Reading Rooms at the Jack D.Weiler Hospital

Recognizing Your Generosity

For more specific information on how to give to The Campaign for Montefiore, or on the many naming opportunities available, pleasesee the insert in the pocket of this brochure or contact the Development Office at Montefiore Medical Center at 718-920-6695.

fpo

Development Office • 111 East 210th Street • Bronx, New York 10467 • 718-920-6695 • www.montefiore.org

Montefiore Medical Center The Children’s Hospital at Montefiore

the campaign for montefiore transforming healthcare touching lives

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