THE BUSINESS OF STORYTELLING

Could Branded Content Become The Next Advertising?

#sellbranded #brandedcontentproject #backtothefuture

WHAT’S THE OPPORTUNITY?

WHAT CAN YOU TAKE BACK HOME?

WHAT CAN YOU REPLICATE TOMORROW?

“ I B E L I E V E B R A N D E D C O N T E N T

R E P R E S E N T S T H E G R E A T E S T

O P P O R T U N I T Y T O D R I V E R E V E N U E ,

R E L E V A N C E A N D P R O F I T . ”

“ B R A N D E D C O N T E N T S U C C E S S C O M E S

F R O M C O M B I N I N G W H A T L O C A L

M E D I A D O E S B E S T , S T O R Y T E L L I N G

A N D H E L P I N G B U S I N E S S E S G R O W . ”

$1 MILLION INVESTMENT

The Branded Content Project is designed to help

facilitate additional growth, engagement and success for

publishers of all shapes and sizes.

The Definition ofBRANDED CONTENT

"…branded content is defined as any sales

initiative that uses content to engage the user

and is paid for by a client who participates as

part of the content, helps supply the content or

sponsors the content that is distributed across

any platform…”

IS BRANDED CONTENT A

DIRTY WORD?

WHAT IS THE OPPORTUNITY?

HOW MUCH MONEY IS REALLY OUT THERE?

THE BUSINESS OF STORYTELLING

0

50

100

150

200

250

300

350

400

450

2021

CONTENT MARKETING GROWTH IN BILLIONS

Technavio- 2018

$412.88

Sell Audience,NOT Content

TODAY’S BEST PRACTICES,

YOU CAN REPLICATE TOMORROW

THE BUSINESS OF STORYTELLING

DESTINATIONS4 HOURS AWAY

THE BUSINESS OF STORYTELLING

CONTENT SERIES

THE BUSINESS OF STORYTELLING

HIDDEN

DENVER

HIDDEN DENVER

SIX-PART SERIES

OTT, DIGITAL, SOCIAL

THE BUSINESS OF STORYTELLING

THE BUSINESS OF STORYTELLING

DEVELOP AUDIENCE PRODUCTS DESIGNED

TO ENGAGE YOUR EXISTING AUDIENCE

SELL AUDIENCE NOT CONTENT

EXPLANATION AND REPLICATION

THE BUSINESS OF STORYTELLING

SELL PRODUCTS TO ADVERTISERS THAT

WANT TO REACH THIS AUDIENCE

SELL AUDIENCE NOT CONTENT

EXPLANATION AND REPLICATION

Grow share by targeting the entire marketing budget

TODAY’S BEST PRACTICES,

YOU CAN REPLICATE TOMORROW

THE BUSINESS OF STORYTELLING

WHAT MOVES YOU

THE BUSINESS OF STORYTELLING

25

SCOTT CLARKDRIVEN

THE BUSINESS OF STORYTELLING

A D V E R T I S I N G B U D G E T S

S P O N S O R S H I P B U D G E T S

C O N T E N T M A R K E T I N G

C A U S E M A R K E T I N G GROW SHARE BY TARGETING THE

ENTIRE MARKETING BUDGET

EXPLANATION AND REPLICATION

THE BUSINESS OF STORYTELLING

Create a defensible, unique value proposition

TODAY’S BEST PRACTICES,

YOU CAN REPLICATE TOMORROW

THE BUSINESS OF STORYTELLING

OWNED &

OPERATED

#SELLBRANDED #BRANDEDCONTENTPROJECT #BACKTOTHEFUTURE #WUNDERVUE

THE BUSINESS OF STORYTELLING

SCARCITY

#SELLBRANDED #BRANDEDCONTENTPROJECT #BACKTOTHEFUTURE #WUNDERVUE

#SELLBRANDED #BRANDEDCONTENTPROJECT #BACKTOTHEFUTURE #WUNDERVUE

THE BUSINESS OF STORYTELLING

MARKETING

SERVICES

GATEWAY

THE TAKEAWAYSSELL AUDIENCE,NOT CONTENT

GROW SHARE BY TARGETING THE ENTIRE MARKETING BUDGET

CREATE A DEFENSIBLE, UNIQUE VALUE PROPOSITION

FINDUS

THE BUSINESS OF STORYTELLING

SELLBRANDED.COM

WUNDERVUE.COM