The Business of Google+
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Heather Buen CEO – Co Founder Dallas Blog Collective The Business of Google+ Leveraging Google + in your Business
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This presentation is to assist businesses with how they can best utilize Google+ for their business. Whether it's with Google Hangouts, Google Authorship, Google Communities and more.
Transcript of The Business of Google+
Heather BuenCEO – Co Founder Dallas Blog Collective
The Business of Google+
Leveraging Google + in your Business
Agenda
1. Intro to Google+1. Intro to Google+
2. Business Search Benefits2. Business Search Benefits
3. Gaining and Engaging Followers3. Gaining and Engaging Followers
4. Google+ Hangouts4. Google+ Hangouts
5. Turning Fans into Advocates5. Turning Fans into Advocates
Online Media Engagement
Google+
FacebookTwitter
YouTube
Online Media Arsenal
Tools for Master Engagement
Google+ Facts
Bigger Than Twitter and LinkedIn
Has over 500 million users
The second largest social
networking site in the world
Connected to 60+ online
Google properties
Defined as a social layer
Business Search BenefitsBusiness Search Benefits
The Google Experience
Businesses need Google+ in order to enhance the Google experience of not just your business but of your
customers.
The Google Search Paradigm
Google+ assists in adding your “identity” into Google Search
Allowing the Google search engine to understand your relationships
To share a business’s content and information with those that have a common interest, passion or need
Growing Engagement
Google Plus Usage data from May 2013
+1 a post Share content Hangouts
Getting discovered in Google
A Google+ page helps to surface that content across Google
Easily double the size of your footprint in Google Search
A business website’s content is an important aspect of their online marketing presence
Case Study: Freeman Toyota
Google+ and Google Search
Google+ and generic search
The more followers you have on Google+ the more potential reach you have.
Personalized results to your followers Google Search Ads get better traffic when
you have a Google+ page and social annotations (follower counts)
Across the Google Platforms
Gaining and Engaging FollowersGaining and Engaging Followers
Getting started in Google+
Create a Google+ Page Post Content regularly
Visual and Written Exclusive Images and Videos
Gain followers Use Google+ Sign In
Google+ Tools
Apps – for Android, iPhone and your website Shows up in search engine results Shows Google+ user engagement
in search engine results Shows Google+ user engagement
on their personal profile
Case Study: SoundCloud
Case Study: PhotoHunt
Elements of a Great Post
• Catchy One Line/Paragraph
• A Few Hashtags #hashtag
• A Visual
Gain Followers
Add a Google+ Badge to your site, email, blogs, marketing materials
Google+ HangoutsGoogle+ Hangouts
Google+ Hangouts
Takes engagement to a more personal level Debut exclusive content Behind the Scenes Engagement Feedback/survey customers and followers Engage customers and followers
Visual and fun Create a Hangout App Participate in Communities
Google Communities
Share interests Share ideas Discuss problems and opportunities Businesses can build in and participate in
communities to help people solve their problems, earn credibility and gain followers with a potential to convert.
Google+ Sign- In Button
Connecting your presence Sign-In to YouTube Channel and Google+ Over the Air Installs
Sign-In on the Web, they can download your app onto their mobile without touching their device
Directs users with a call to action Use Google+ Content Recommendations
Turning Fans into AdvocatesTurning Fans into Advocates
Three things you should be doing now
Create and Active Google+
Page
Engage with your audience
Integrate Google Sign-
In
The Business of Google+
Questions?
Heather Buen
CEO – Co Founder Dallas Blog Collective
