The Business of Big Data (IA Ventures)
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The Business of BIG DATA
General Assembly September 14th, 2011
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What we’ll cover
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What we’ll cover
1. What is Big Data?
2. Characteristics of a Big Data business
3. Creating competitive barriers in Big Data
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What we’ll cover
1. What is Big Data?
2. Characteristics of a Big Data business
3. Creating competitive barriers in Big Data
![Page 6: The Business of Big Data (IA Ventures)](https://reader034.fdocuments.net/reader034/viewer/2022051816/54523ab2af795971518b7929/html5/thumbnails/6.jpg)
What we’ll cover
1. What is Big Data?
2. Characteristics of a Big Data business
3. Creating competitive barriers in Big Data
![Page 7: The Business of Big Data (IA Ventures)](https://reader034.fdocuments.net/reader034/viewer/2022051816/54523ab2af795971518b7929/html5/thumbnails/7.jpg)
What we’ll cover
1. What is Big Data?
2. Characteristics of a Big Data business
3. Creating competitive barriers in Big Data
4. The Big Data team
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Why now?
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There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing
Eric Schmidt, Google CEO, Techonomy Conference, August 4, 2010
Why now?
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Data is becoming the new raw material of business: an economic input almost on a par with capital and labour. “Every day I wake up and ask, ‘how can I flow data better, manage data better, analyse data better?” says Rollin Ford, the CIO of Wal-Mart.
Source: Data, Data Everywhere, The Economist, February 25, 2010
There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing
Eric Schmidt, Google CEO, Techonomy Conference, August 4, 2010
Why now?
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Source: Mike Driscoll, CTO Metamarkets: The Three Sexy Skills of Data Scientists (& Data Driven Startups)
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Source: Mike Driscoll, CTO Metamarkets: The Three Sexy Skills of Data Scientists (& Data Driven Startups)
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What is Big Data?
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Big Data = Complex Data
Large
Real-time
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Large• Billions of
web clicks+1TB
• Millions of web pages
10GB-1TB
• Thousands of Sales figures
<10GB
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Real-time
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So what is a Big Data company?
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A Big Data company unlocks intelligence from
complex data
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IA Ventures invests in early-stage companies unlocking intelligence from complex data
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history of big data
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Search Engine
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Search Engine
Crawl the web
Query
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Search Engine
Crawl the web
Query
Storage
Computation
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StorageComputation
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StorageComputation
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StorageComputation
Distributed
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Distributed Storage
Distributed Computation
Map Reduce Big Table
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Distributed Storage
Distributed Computation
Map Reduce Big TableHadoop HBase
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Distributed Storage
Distributed Computation
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Distributed Storage
Distributed Computation
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So you want to start a big data company?
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What is a Big Data Company
Do Smart Stuff
Source Data
Product
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Your
Dat
aO
ther
s D
ata
Data-driven Product
Landscape
Data Product
Sour
ce o
f Dat
a
Final Product
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Your
Dat
aO
ther
s D
ata
Data-driven Product
Landscape
Data Product
Sour
ce o
f Dat
a
Final Product
Data Only From Your Platform
Hybrid
Data Only From Others Platforms
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Your
Dat
aO
ther
s D
ata
Data-driven Product
Landscape
Data Product
Sour
ce o
f Dat
a
Final Product
Sell Data Directly Sell Insight Sell Product
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Your
Dat
aO
ther
s D
ata
Data-driven Product
Landscape
Data Product
Sour
ce o
f Dat
a
Final Product
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Moats
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Competitive Barriers
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Data Network Effects
Competitive Barriers
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Data Network Effects Data Economies of Scale
Competitive Barriers
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Network Effects
Traditionally think of….
‘Network graphs’
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Network Effects
Traditionally think of….
‘Network graphs’
Marketplaces
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Network Effects
No network effects
Within the data eco-system…
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Data Network Effects
Within the data eco-system…
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Data Network Effects
Within the data eco-system…
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Economies of Scale
Traditionally think of….
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Data Economies of Scale
1. Product
2. Users
3. Data
4. Product evolves
5. Increased user engagement and more data
Within the data eco-system…
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Data Economies of Scale
1. Product
2. Users
3. Data
4. Product evolves
5. Increased user engagement and more data
Within the data eco-system…
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Big Data Team
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Big Data Team
Data science Scalable distributed architectures
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Big Data TeamData DNA
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Thank you!
Ben Siscovick@bsiscovick
Brad Gillespie@bradgillespie