The Business Development of All Channels Group
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Transcript of The Business Development of All Channels Group
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Бизнес развитиеAll Channels Group
София, Бетахаус, 25.09.2013
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2013
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70 ЕКСПЕРТА
30 МЕЖДУНАРОДНИ ПРИЗНАНИЯ
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ПОРАСТНАХМЕ 3 ПЪТИ
Forbes: Най-добра бизнес стратегия 2012Forbes: най-добра HR стратегия 2012БАУХ: най-добра HR стратегия 2012
ЗА 2 ГОДИНИ
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... скоростта ... ... в завоите
натоварването при ...
предизвикателствата
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... скоростта ... ... в завоите
натоварването при ...
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... преди 12 години ...
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Около 20 кг по лек
глупав/смел PR екипМалък, но ...
Шефът на OMV.
Първият ни
клиент
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A l l C han n el s C om m u n icat ion sPR and media ser vicesВторият ни,
но най-стар клиент
Валя: Първият
ни и „най-стар“
колега
Мазохистично обещание...
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като форма на доказванепобедата
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2002. Първата ни награда! Съжалявам, но не намерих снимка
2006. Първата
ни международна
нагрда! Йес!
2010. Тук някъде спряхме да ги броим
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в кампания като тазивложихме цялото си сърце
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и тази...
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и тази...
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работихме като един ...
„Бай Иван“, а всъщност –
Мария (един от партньорите
в АСС)
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Докато един ден през 2005 ...
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... осъзнахме, че неосетно сме порастнали
Първата ни корица в Медиа
свят
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... и ни трябваструктура и стратегия
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2005, All Channels. Нещо като органиграма
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2005, All Channels. Нещо като мениджъри
Наталия, 22 г.
Владо, 25 г.
Анита, 26 г.Ката, 27 г.
И още много други от поколението Y
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Опитахме се да превърнемНай-добрите ни специалисти в мениджъри
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и през 2007 се случи неизбежното...
Обърнахме се към ...
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КОНСУЛТАНТИ
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2008
И продължихме да мечтаем
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2009. Кризата най-сетне дойде в България
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И никой нямаше и идеякакво трябваше да се прави
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И тогава....създадохме....
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л и д е р р. . . . .. 2 0 1 4
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Лидер на пазара
Интернационаленобхват
Диверсифицира
но портфолиоЕксп
ерти
те в
ком
уникац
иите
Ръст Революционно позициониране
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„Родното място
на Революционното
ни позициониране
ИНТЕГРИРАН подходкъм всеки комуникационен проблем
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2009: Първото ни смело/глупаво предизвикателствокъм рекламния пазар
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... и това към всички с амбиции в дигиталните комуникации
2010
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ПРИДОБИХМЕДве нови компании
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R.I.P.
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ОПИТАХМЕ СЕ ДА ЗАВЗЕМЕММеждународни територии
All Channel
s POLS
KA
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All Channel
s POLS
KA
DAĆ WIECZNEODPOCZYWANIE*
* Преводът е на Google Translator. Сори, ако е грешен...
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... и предложихме на клиентите си това,което можем най-добре....
ПЕРФЕКТНО ОБСЛУЖВАНЕ
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Докато един ден през 2010 осъзнахме ...
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... че сме порастналиаааааадски много, (и сме адски млади)...
22 нови
колеги
22 „стари“ колеги
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MD MD MD
AM AM
AE AE AE
AA AA AA
AE AE AE
AA AA
EM
ES ES
EA
CD AD
CR GD GD
MD PM
PS
PM
AE AE
AM
AE AE AE
M
AA
DM
DS DS DS
MD
FD AO
D
OMA
LAC Activation
Media Production
... че структурата ни и отношенията ни са станали дооооста комплицирани, ...
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... и че имаме нужда от лидериа не просто от мениджъри с визитки
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Привлякохме мениджъритевъв вземането на всяко едно решение
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Инвестирахме В стотици часове обучения
едно от най-ценните бешепо методологията на ГУСТАВ КЕЗЕР
Мъро, криейтив директор
ни преподава как се
ражда творческата
концепция
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Започнахме да се държим естествено ...
Пирове! Тим билдинги!
Спонтанни Купони!Празници за всички!
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... и да развиваме хората си
360 градусова оценка
Assessment Centers
Гелето работеше
в All Channels
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… и ....
… един ден през 2012 осъзнахме....
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... че трябва да дадем на клиентите повече
... за да получим... повече
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... и предложихме на клиентите си това,от което разбираме най-много....
ИНТЕГРИРАНЕ НАМАРКЕТИНГОВИ КОМУНИКАЦИИ
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... стартирахме
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... За да превърнем All ChannelsВ ОРГАНИЗАЦИЯ С ОТВОРЕН КОД
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... интензивна работа в екип; за перфектна интегрирана услуга;
... специализация и контрол на качеството
... осигуряваща ЕДИН ЧОВЕК за контакт,
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И още ПО-ХОРИЗОНТАЛНИ ОТНОШЕНИЯСтимулиращи проактивността,предприемчивостта
и СВОБОДАТА за всеки член на екипа
Ууупс, прадъкт плейсмънт! Сори, СЕМ
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Анализирахме клиентите си и ...започнахме да подбираме
и да предлагаме повече от това, което искат клиентите ни
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7 интегрираниекипа 3 пъти повечехора
стабилниприходи сплотен
екипдоволни
клиенти
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Е, има и някои сърдити конкуренти
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ПРЕДИЗВИКАТЕЛСТВАТАпредстоят
Благодаря ви за подкрепата
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Благодаря навсеки един член на
страхотения ни екип