Our business concept is based on providing

services which are capable to minimize the loss of

time driving around the city and eliminate waiting

in traffic jams.

The idea is to organize a motobike-taxi

service

The organization of the business

should be started with obtaining

a permission of passengers

transportation and registered

company.

The next phase is opening a

motopark. We can buy cheap bikes

firstly, but if our customers want to

travel with comfort, so lately it will

be possible to purchase the

scooters, sport bikes, and even

ATVs.

TYPE QUANTYTY PRICE

(EUR)

TOTAL

(eur)

Atv 4 5000 20000

Scooter 6 800 4800

Costs of opening the firm Table 1

Registration of documents 200 euro

Advertising costs 500 euro

Rent a garage 50euro/month

Office rent 140euro/ month

Stationery 40 euro/month

Technical equipment 3000 euro

Accouter services 200 euro/month

Salary -12 persons

(310eur )

3720euro/month

Table 2

If you choose the target groups, the basic rate in this business you need to do for

young people (many young people want to ride on motorcycles regardless of

congestion) and middle-aged people, so you can look around for the customers, near

the student hostels, various universities, parks and a bus stop.

Also, bikes can also be used for individual sightseeing tours. It's fast enough

(especially if someone came for a couple of days), no stuffiness, it is possible to see

everything at a glance, and not from the bus window, and again will not have to

stand in traffic jams. Excursions can be made easily and at night. Advantage is the

ability to photograph everything,do not you agree? It's easier to negotiate with the

driver of the motorcycle to slow down, to make the perfect shot, than with the bus

driver (and through the glass is not very convenient to photograph).

And if we are talking about some celebration (wedding, birthday, corporate event),

the beautifully decorated motorcade of motorcycles can also be very useful.

Motorcycles may be needed for fans of extreme driving ,but you should pick up a

very experienced and knowledgeable driver in order to avoid an accident.

Advertising costs would require minimal, enough to distribute ads about potential

customers (the same hostels and student housing) or on the bikes themselves. Similar

news travels fast enough because of that, the novelty of the service will also attract

those people who want to try a ride on an unusual taxi.

Staff of the company consists of 8-12 drivers(as guides). Criteria of the

driver-guide selection is punctuality and driving experience. Also the

company needs 2 phone operators.

The cost of one trip;

10 miles - 4euro­( including the cost of gasoline).

As a result;

10 biketrips per day gives about 400 euros.

Monthly- 12,000 euros of revenue, or 7,850 euros as a net profit.

Note: all customers are supported with full bike equipment and

beverages.

Table 3

Benefits Shortcomings

Motobike taxi can be used for the city

excursions at night,especially during

summer time,summer festivals and

annual bike festivals.

During the festivals may be any

problems with drunk passangers.

Taxi, which is useful for business people

who need getting to the railway station or

to the airport faster.

less secure in case of accidents.

Problems with luggage.

Unusual taxi can be used for escorting

during weddings, birthdays and other

holidays

Too close the driver and

passengers.Wheather and road dust

problems.

Maneuverability It is not possible to ride more

than 1 passanger.

Cheapness Short working period(May-October)

SWOT ANALYSIS

Nowadays in Estonia there is no one company which

offers , motobike-taxi, service, so there is no competition

in this sector.