The Business Card Exchange 2004 (Flashback from the archives)
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The Affordable-Effective Advertising Media
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A Flashback from 2004, Laura Burk (AKA Laura Harriger) was working for The Business Card Exchange as Director of Operations. The Business Card Exchange is now closed.
Transcript of The Business Card Exchange 2004 (Flashback from the archives)
The Affordable-EffectiveAdvertising Media
What We Do
Business Card Billboards/Literature Racks
Networking The Exchanger Exchangeyourcard.com
You give us 500 business cards and we do the rest!
Here’s How it Works
We place your business cards and brochures in high traffic areas where prospective customers need to wait a minimum of 5 or 10 minutes
Natura Coffee & Tea
University Blvd.
The Business Card Exchange Custom
Billboards
YOUR BUSINESS CARD
OR LITERATURE
CAN BE HERE
You May Have Seen Us Here…
Location Growth AnalysisNine Month View
0
5
10
15
20
25
# of Locations
University UCF Central Orlando NE Orlando West Orlando 50 East Orlando
May 2003 to January 2004, 22 new
East Orlando Locations!
What Sets Us Apart Exclusivity
Lock out the Competition One business type per location
“Corner the Market” Our relationship counts
Banks, golf clubs, high-end businesses Professional Presence
Take the headache away from the business owner No ugly flyers; no counter space wasted on material not
pertaining to their business; your printed advertising dollars end up in the TRASH!
Clean, professional boards attract clientele Cards maintained weekly
Working for you 24x7 (NO COFFEE BREAKS!)
An Affordable – Effective Advertising Media
Networking behind the scenes We discover key contacts for clients We “Plug” people into each other
More Exposure via 3 additional services
Website links Face2Face “Meet & Greet”Events Client exclusive newsletter featuring your article or advertisement
Let Us Read Your Card…
I see a logo that is bold and clean-cut…
I see good use of both sides of your business
card
It’s All in the “Cards”…
A professional look and logo for your business card will ensure your SUCCESS!
Your Business Card is Your Mini-Billboard
BCE - CopyMax Relationship
Offer a special service or discount with a pink/blue slip behind your business card
79% of all Orlando uses discount cards
8 out of 10 East Orlando area adults who use coupons clip them from newspapers (77%)
Newspapers account for 55% of all coupons redeemed in the U.S.
Among those who’ve used coupons more than 12 times in the past 3 months, 92% were newspaper coupon clippers
75% of adults save coupons for things other than groceries
65% of East Orlando area adults who use coupons use them at least twice a month
Networking
East Orlando Chamber of Commerce (BOARD Director)
King’s Pointe Architectural Review
Committee Neighborhood Committee
Eastwood Neighborhood Committee
Good Shepherd Catholic Church Building Committee
Chairperson Men’s Club
Greater Orlando Business Network (GOBN)
YMCA Previous Youth Soccer
Coach Commissioner Sports Advisory Council
Business Assistance Team Connections Leads Group WESA Youth Athletics
League Business Growth Alliance eWomen Network So Social
East Orlando Chamber
Tony Furnari, elected to the Board, January 2004!
A well-deserved “congratulations” from East Orlando Chamber President
Jennifer Thompson
Networker of the YEAR!
Tony received this award at the Raptor’s Holiday party. 12-03
Research Park Leads Group
Face2FaceEvents
Our first Face2Face event was
a hit!
Exclusive event for
our clients only.
Clients are invited to host the event or
share with everyone
their profession or service.
Photography by Jonathan Jowers
Face 2 Face EventSunTrust Bank – Shoppes of Eastwood, Orlando
Photography by Jonathan Jowers
Face 2 Face EventCascades Florist – Waterford Lakes Shopping Center
Flute/Harp Duo provided by
Elysée Music
Photography by Jonathan Jowers
Face 2 Face EventCascades Florist – Waterford Lakes Shopping Center
Traditional End-of-Event Drawing for Gifts/Prizes!
Food/Beverages provided by Old Vines Wine, California Pizza
Kitchen
“Our next networking event is being held at Cascades Florist…” – Laura, BCE
Example of Networking Chain of Reaction
“Oohh, that’s probably going to be a good wedding crowd.. Do you think they’d like to have live, classical entertainment to set the mood for their guests?” – Alexia, Elysée Music
Networking Chain Reaction
“Honey, can’t you just imagine that Flute/Harp Duo at our wedding? Let’s go get her card!” – Dana to fiancé, Adam Spencer
Win-win for everyone – elegant atmosphere for Cascades big event, business for Elysée Music!
The Business Card Exchange has recently been told that
“We create value in the community by leveraging
the
James Spaeth, Associate
POWER of networking.”
The Exchanger
Clients are invited to be a featured business or submit an advertisement
Distributed to all our clients every month
Keeps you informed of local events and meetings
Marketing tips and ideas
ExchangeYourCard.com
Link from our website to yours If you don’t have a website we can
Link your e-mail OR
Create a splash page OR
Company Logo on our home page Visit BCE Website
Additional Services
Photography – Head Shots Brochure Layout Exclusive Banner Advertising with
Orlando Metro Gymnastics Training Facilities
Computer Training Imprinted Products & Logo Wear
Photography
Head Shots, Locations, Special Event Coverage Brochures Business cards Advertising media
Brochure Development
Our graphic design department will help you customize
Banner Advertising
Exclusive Banner Advertising with Orlando Metro Gymnastics Training Facilities
4 foot by 2 foot banner4 foot by 4 foot banner
OMG - LB McLeod
Computer Training
Certified Master Trainer Microsoft Office
MS WordMS PowerpointMS ExcelMS AccessMS Publisher
Web Design & Development
Promotional Items & Logo Wear
Please view samples
Are you looking for a fundraiser with a 50%
return?
The Business Card Exchange gives back to the Community!
Fund Raiser Programs
A board is placed at your location Exclusively for parents/members of your
organization Create community involvement Support local business owners
50% donated to your organization One-on-one meeting prior to board placement
Provides additional exposure via unique advertising services
As a client you will receive:
Website link Website E-mail address or splash page Company logo on our home page (additional)
Newsletter Featuring your business through
An interview OR
An article submitted by you Business advertisement (additional)
Face2Face Exclusive client meet and greet events
Host or simply attend!
Advertising Comparison Chart
East Orlando Sun
Sprint Yellow Pages (50% disc. Incl.)
Orlando Sentinel
America’s Favorite Coupon Book
Orlando Kid's Directory
Our Town
The Business Card Exchange (per location)*
1 month 6 months 12 months
* Savings of up to 52% are available for multiple locations** 5% annual contract discount is includedThe advertisement would be the same size of a business card
For one year of advertising, BCE is 88% less expensive than Sprint Yellow Pages
Just remember this simple statement when looking at your
advertising and marketing budget:
“Our Business is to Increase Your Business.”
The Business Card Exchange Motto is:
12472 Lake Underhill Road #242 Orlando, FL 32828 407-963-9906 / 321-299-2063
fax: [email protected]
Tony Furnari Laura Harriger
