THE BUSINESS APP...The company’s innovative mobile-first content enablement platform, bigtincan...

THEAPPCASE STUDY BOOK

BUSINESSHonoring, Promoting and Enabling Innovation in Apps & Devices

Stories behind some of the most successful business apps ever developedBy Regalix, Inc.

SVBA 2014 Finalists

CONTENTS

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75MOBILE APPS :Agnitio’s Kivox Mobile TM Bigtincan Hub 4.0 CellTrust SecureLines TMCloud Phone - Voxox Docusign Inc.KickservM-Files CorporationReplicon CloudClockReplicon MobileRingcentral Mobile AppSteelwedge Mobile InsightXero Touch

WEARABLE DEVICES :AR-1 Skully Helmets Inc.Game Golf

SOCIAL APP :Enplug, Inc.03

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MOBILE APPS

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AGNITIO’S KIVOX MOBILE TM

CATEGORY: UTILITIES

BRIEFToday, we hear many data breaches exposing a lot of personal information of millions of users. Passwords and knowledge based authentication is no longer sufficient to provide an adequate level of security online. Biometrics have been lately in news for providing secure authentication. Voice biometric authentication is one such perfect solution as it works without the need of special sensors, as microphone in mobile device is all that is needed to authenticate. The need of the hour was a device, which would turn voice into an authentication parameter.

KIVOX Mobile App, based on AGNITiO Voice iD engine, is a Software Development Kit (SDK), which enables on-device secure speaker verification. With KIVOX Mobile, the voice is matched locally on the device, protecting the user privacy. In addition, it can be easily integrated into authentication applications for smartphones and other embedded platforms. Enrolment and matching are done locally and there is no need for network connections or voice transmissions. As a result, authentication is possible anytime and anywhere.

04Regalix© / www.svbaawards.com

CHALLENGESThe biggest challenge was to run the software on a local device without the help of an internet connection. A number of architectural questions had to be answered in the early stages. The resulting product supports functionalities like hands-free unlock as well as protects user privacy. This was possible as there is no need to share biometric credentials over the network.

KIVOX Mobile also provides the same accuracy and performance of similar server based solutions, including anti-spoofing protection.

However, another challenge was to get an accuracy of higher percentage with the product. This challenge could be attained and the resulting error rate was less than 0.1%. Other than this, KIVOX mobile uses AGNITiO’s proprietary patented anti-spoofing technology to detect up to 97% of replay attacks and other threats.


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SOLUTIONAGNITiO leveraged their pool of engineers to build a state of the art platform in the form of KIVOX Mobile app where users can select a pre-defined passphrase or choose its own to create a Biometric Voiceprint (BVP), which can later be used for verification.

AGNITiO’s KIVOX Mobile app is user friendly and requires only three simple steps to start securing your mobile transactions. These are:

1) Teach your phone to recognize your voice by speaking into it2) Authorize any app integrated with KIVOX Mobile to use your voiceprint3) Pay, login, unlock, and authenticate yourself to conduct multiple transactions, simply by speaking.

AGNITiO’s app provides easy enrollment, which means you can simply repeat your short passphrase thrice to enroll. The app is easy to integrate and has Software Development Kit (SDK), which enables on-device secure speaker verification.

Regalix© / www.svbaawards.com

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RESULTWithin a few days after the app’s takeoff, AGNITiO Voice iD has been implemented across hundreds of financial services’ call centers. Many vendors including Verint and Pindrop Security have already made the app an integral part of their fraud detection solutions. KIVOX Mobile is the only FIDO Ready voice biometric product and many POC deployments are under way.

AGNITiO’s engine is already in news, having won a number of awards, and has been written up in a number of analyst awards.


BIGTINCAN HUB 4.0CATEGORY: PRODUCTIVITY

BRIEFRecently named a Cool Vendor by research firm, Gartner Inc., bigtincan transforms the way sales and services organizations interact and engage with customers when using their mobile devices. The company’s innovative mobile-first content enablement platform, bigtincan hub, puts content into context, securely delivering the right content to the right user based on role, time, location, association and/or event with all the automation and tools needed in one integrated platform. With bigtincan, organizations can deliver an unprecedented customer-first experience for workforces that rely on their mobile devices to be productive and make every interaction count.


CHALLENGESFor too long, workers have struggled to access the right materials at the right time on mobile devices — creating productivity and performance issues that have a significant impact on the bottom-line. For instance, a 2011 EMI Industry Intelligence Report found that in an average week, technology sales professionals spend eight hours developing client presentations, five hours looking for marketing collateral and four hours searching for customer information outside the organization. Over a full year, 17 hours each business week translates to approximately 106 full sales days lost. That’s a lot of time that could be spent more productively – especially if the marketing team has already developed resources for sales reps to use.

Another challenge: customers today are much more educated than before. A recent Corporate Executive Board study of more than 1,400 business-to-business customers found that nearly 60 percent of purchasing decisions have been made before having a meeting with a supplier sales representative. Additionally, IDC Research on sales enablement discovered that buyers felt that 57 percent of sales reps were either not or only somewhat well prepared during their initial meeting. If an organization’s sales rep is not well prepared for a meeting with a well-informed prospect, the results will be disastrous.


While smartphones and tablets present the biggest change to end-user computing in the last 20 years, they also offer an opportunity to improve productivity for individual workers and change the way large companies, government organizations and small businesses transact business, substantially improving operating results. With bigtincan, organizations can deliver an unprecedented customer-first experience for workforces that rely on their mobile devices to be productive and make every interaction count.


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SOLUTIONFor organizations that want to maximize the profitability and productivity of their mobile workforce, bigtincan delivers a powerful, intelligent and secure solution for delivery of all content types with an amazing user experience. Unlike basic consumer cloud storage solutions, bigtincan hub is the industry’s first and only fully integrated solution for existing and emerging mobile platforms that arms employees with everything that they need to do business right at their fingertips – regardless of location. From PowerPoint presentations to PDFs or HTML5 apps and video files to RSS feeds, remote employees can quickly and easily access and work with the most relevant and up-to-date content all from a single, intuitive platform in real-time regardless of network connection status.


With the deployment of the bigtincan hub, mobile workforces are able to successfully engage with customers with content on their mobile devices to win more business, ensure customer success and grow the business. Additional features include:

• One platform to securely access and deliver content to any mobile device no matter where it resides• Provides a unified set of productivity tools that enables a mobile user to interact with any content type• Delivers an amazing user experience that ensures successful adoption, with an interface that can be customized to provide a fully branded experience• Automates business processes on mobile devices, setting a new standard for what can be accomplished on a mobile device• Provides intelligent insight into user interaction and utilization of content• Unlocks field expertise, creates expert networks and enables knowledge sharing across teams• Has governance and security capabilities that exceeds IT organization needs


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RESULTBelow are a few examples of the business impact of bigtincan’s mobile content enablement platform:

Paige Denim : bigtincan is able to provide luxury clothing designer Paige Denim with intelligent insight into all aspects of how its 75 field sales users engage with content, helping them unlock expertise and create expert networks that will improve the overall performance of the entire group. As a result of its implementation of bigtincan hub, the designer’s sales process is much more fluid, its field reps are much more productive and it has much better visibility into how its marketing assets are being used.

Hologic : With the bigtincan hub, Hologic, a global leading developer, manufacturer and supplier of premium diagnostics products, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, is able to provide its teams with the ability to view, interact and share all formats of content and understand what type of content really engages prospective customers.


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AT&T : bigtincan hub has replaced AT&T’s internal website, OIL, where the marketing team stored collateral and product-specific information. Using the hub on a mobile device allows field service technicians to more effectively present sales and marketing content, receive the latest upgrade or renewal offers and special pricing promotions pushed directly to their device. By empowering the field service technicians with tools like this, customers are more likely to accept upsell and cross-sell offers for additional products and services from a prepared on-site technician. By using the bigtincan platform, AT&T is able to provide a more mobile-friendly, streamlined process for its 4,000+ active users. The customized app features make the platform look and feel like AT&T, almost as though it’s an internally-developed app. Now, when an AT&T seller shares information with customers, they’re not just getting files and PDFs. Instead, they’re getting access to visual and interactive content.

Jones Junction : Even small deployments can have big savings. bigtincan customer, Jones Junction, calculated that across 100 mobile field users using the bigtincan hub, they were able to eliminate large amounts of administrative overhead, resulting in more than $100,000 saved annually in lost time and productivity. This is equivalent to around $1,000 per user, per year.


CELLTRUST SECURELINETM

CATEGORY: UTILITIES

BRIEFCellTrust SecureLineTM, available as an enterprise-level application for both Android and Apple iOS, offers secure, traceable SMS/messaging & voice communication. The application is the response to the explosion of mobile devices in the workforce and the growing concerns over secure mobile communication and electronic discovery.

The proliferation of enterprise business applications, coupled with the bring-your-own device (BYOD) wave, place heavy traceability demands on regulated industries. Gartner predicts that worldwide spending on information security will be expected to grow to more than $86 billion by 2016.

CellTrust SecureLine enables organizations to secure, monitor, and audit mobile communications while embracing and enhancing BYOD or corporate liable mobile strategies. It was developed with customized features to give organizations the ability to tailor the app based on their industry’s’ needs, demands and regulatory compliance


The features of CellTrust SecureLine may include the following:

Secure Messaging: Offers the highest level of security, using 256-bit AES encryption, to help prevent critical information from getting into the wrong hands

Secure Voice: Provides powerful and secure voice encryption and traceability for highly sensitive calls

SMS and Voice Archiving: Provides electronic record-keeping, traceability and archiving for SMS and Voice. Currently, CellTrust SecureLine is the only app that can archive SMS on iOS devices

Critical Messaging: Delivers time-sensitive messages using redundant paths including the Common Control Channel for failover

Mobile Business Number (MBN): Engineered to deliver an unrivaled dual persona approach for enterprise mobile users. The MBN is an exclusive feature of the app which assigns a second number for the device, using the existing SIM


CHALLENGESCellTrust’s key targets which revolve around financial services, healthcare, government and enterprise sectors, all operate in highly regulated environments with stringent compliance and secure communication requirements.

• Financial Services: Since 2009, more than 20 global banks have cumulatively paid billions in fines for a range of financial communication and other violations. Failure to meet electronic

messaging compliance obligations was the No. 1 source of financial industry fines in 20131, with fines topping $15 million.2

• Healthcare : About 80% of physicians use their mobile devices to access Protected Health Information. However, only 40% of physicians assign a mid-level priority for the security of their systems--and only 24% identify security as a top priority.3 And HIPAA patient privacy regulations that went into effect in 2013 means a physician’s casual approach to mobile device security puts the practitioner at risk of HIPAA compliance violations.


• Government: The U.S. Government wireless voice and data market is expected to grow at a 14% CAGR reaching $17 billion in 2018. The need for secure mobile communications isn’t just needed within the government’s defense and space sector.4

• Enterprise: By 2018, the global enterprise mobility market will be $218 billion.5 CellTrust SecureLine archiving and traceability features were designed to support regulatory guidelines such as: HIPAA, the Dodd-Frank Act, Gramm-Leach-Bliley Act (GLB) Security and Exchange Commission (SEC) guidelines in the US, Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK, European Securities and Markets Authority (ESMA) among others. Engineered on the CellTrust Secure Mobile Information Management (SMIM) Platform and fully integrated to the CellTrust SecureSMS Gateway, CellTrust SecureLine requires a connection to a secure server which can be deployed as SaaS or customer hosted (VM or appliance). All mobile communications (SMS/messaging and voice) provisioned by CellTrust SecureLine are time and date stamped, tracked, and logged to support compliance with regulatory agencies, standards and guidelines.

For CellTrust, the most challenging part of the architecture is to make sure everything is flexible enough to quickly and efficiently adjust to rapidly changing customer and market demands. As with all software development, the true craft comes when CellTrust manages important deadlines while easily expanding the app’s feature set with each release.

The CellTrust SecureLine app offers secure communication capable of handling secure SMS, IP SMS, contacts and VOIP--while maintaining a military grade level of security that is auditable on the backend. The challenge for CellTrust is to create this rich core set of features to a marketplace which uses multiple devices.


CLOUD PHONE - VOXOXCATEGORY: UTILITIES

BRIEFIn the case of one-to-10 member businesses, entrepreneurs and employees often use their personal mobile numbers as the main line of business communication. While such businesses have a dire need to be perceived as professionals, they do not always have the resources to install expensive, sophisticated business communications systems. Cloud Phone by Voxox - a virtual PBX service addresses this need in a fast populating environment of such businesses. Cloud Phone provides a dedicated business telephone number (toll free or local line) that can be routed to any existing mobile or landline phone.

The caller is greeted professionally with an auto-attendant presenting various options, even reach other employees and departments via a three digit extension (regardless of where the employee is located worldwide). Other advanced business features include sophisticated call routing, voicemail transcription, web callback, and more, all within a sleek, simple design. A 100% web-based service, Cloud Phone can be leveraged by just one user as easily as it can scale into an advanced VoIP system that supports hundreds of phones and multiple office locations. Examples of businesses that might benefit from Cloud Phone include: mobile car detailing service, catering company, financial consulting business, law firm, and almost any one-to-10-person business, whether geographically dispersed or single-location.


CHALLENGESThe HTML5 web app was developed using a mobile-first design philosophy - taking from the mobile screen size up to the browser. Thereby, customers can use Cloud Phone from their mobile devices without ever having to use the desktop if they wish. This began by actually building a custom prototyping tool to aid in this endeavor that was nearly as big a project as Cloud Phone itself, which meant justifying the additional time to the development schedule. However, now we have a tool to use internally that saves us a lot of time in the long run.

The crowded and fuzzy marketplace constantly challenging small business owners was the key roadblock in launching this app. So the approach adopted while entering this space was to simplify the message and the product itself opened the reach to an entirely new tier of less sophisticated users.


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SOLUTIONSimplified sales, signup, and initial use of the product broadened the opportunity with secondary markets, while allowing for gradual education and increased engagement over time.

User experience philosophy of agile design through testing and iteration is at the core. The features are intentionally light. User discovery actively influences where the product needs to go from a work-flow, design and feature standpoint. Cloud Phone can be set up in under a minute and requires no special skills to adjust phone settings, add employees, or add features. Other critical features include:

• Responsive web applications that work equally well on desktop and mobile browsers• Easy invitation process• Cost-effective price points and straightforward subscription plans to save money and simplify monthly billing• Robust call-in and email customer support from an experienced, established telecom provider• Business class telephony network and quality (QoS) As Cloud Phone was created using HTML5, it provides users with a consistent experience across all channels.


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RESULTCloud Phone’s simple messaging and clean user interface, coupled with aggressive ‘try before you buy’ offer, has converted 10% of site visitors to actual customers over time. Once customers start using the product, the ongoing messaging and outbound campaigns stimulate deeper engagement and further use, producing higher satisfaction and longer tenure. Additionally, cross marketing Cloud Phone’s small business features to the existing, large consumer base of Voxox typically results in 40%+ in email open rates, demonstrating high crossover demand between personal and business customers. These customers often convert at up to twice the rate compared with external prospects, due to their existing familiarity with the company’s other products and services.

Cloud Phone is a much inexpensive system to sell and support than other business products of Voxox, largely due to the fact that signup and setup can be done by the customer in under a minute, eliminating the need for a sales person or customer service representative. This means an affordable product, but yielding high margins. The usability and simplicity of Cloud Phone has resulted in 90% fewer customer service calls than a usual hosted PBX product.


DOCUSIGN INC.CATEGORY: PRODUCTIVITY

BRIEFDocuSign is the first ever app for electronic signatures, that eliminates the hassles, cost, and lack of security in printing, faxing, scanning, and overnighting documents for signatures. With DocuSign, individuals can safely and securely ‘drag and drop’ their legally binding signature and initials into documents, place text and check boxes to complete forms, and return the completed document in just a few simple clicks. Users can also send documents out for signature and complete in person signing interactions directly on their mobile device. The app enables anyone to finish both, personal & professional business transactions faster and more securely. Customers signed up with DocuSign range from large enterprises such as HP, T-Mobile, Microsoft, Comcast, etc. to small & medium size businesses across industries like real estate, insurance, technology, retail, financial services, healthcare and more.


CHALLENGESWhether a million dollar sales agreement or a loan application, rental agreement, insurance document or even a school permission slip, people have to get off their mobile devices and return to pen and paper. The result? Dealing with the hassles, time, costs, and lack of security and audit trail in printing, faxing, overnighting, and even driving around town to provide a simple signature. DocuSign’s Mobile app was built to empower individuals and businesses of all sizes to easily and securely sign, send, and manage documents in the cloud, with unmatched availability and legal enforceability - from anywhere, anytime, on any device.

When we set out to design the DocuSign mobile apps, the biggest challenge was to bring a level of elegant simplicity to a mobile application, while continuing to add powerful features for advanced customers, all without compromising the level of security. The app had to be intuitive so that anyone could download it and start using it without any knowledge of DocuSign itself. For many customers, the app had to offer more than just a simple signing experience. The app had to become a productivity tool, a place to send documents for signature, to conduct business in person, and get notified in real-time when documents are completed. Finding that right balance of exposing functionality to the user only when they need it, or the Flexible App, is the greatest architectural challenge in designing an app across platforms.


Four features were identified that would be critical to the success of the app. The first was the signing experience. If it wasn’t intuitive and familiar to users who use their mobile devices every day, then we were done before we even started. Most people receive documents as attachments in email. As a result, the process of opening a document from email, importing it into DocuSign and quickly filling out fields and applying a signature had to be seamless. This shouldn’t take more than three taps.

The second feature was creating a signature. There is nothing more personal than your signature, and so our job was simply to make the best signature capture experience out there. That meant offering multiple pen types, colors and a relentless commitment to getting pressure and speed sensitivity right.

The third critical feature was Push Notifications. It’s the feature that truly transforms the app from being a nice personal signing app to a true productivity tool. With Push, the app tells a user when there are documents to sign, when transactions have been completed and the status of document as they’re being signed. Push dramatically enhanced the design bypassing the need to open the app at all, from the earlier version of opening the app, navigating to documents section and finding the document to sign.

The fourth feature was to enable business professionals not only sign documents but send documents out to others to sign as well as manage all these documents in one place.


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SOLUTIONWe firmly believe that the best solutions are the ones that are familiar and native to a given mobile platform. Therefore, DocuSign mobile app is native for iOS, Android and Windows 8. Rather than developing one solution for all the platforms, we took on the challenge for each and developed accordingly, also leveraging interesting features of each ecosystem. Such native experiences appealed to Apple, Google and Microsoft and resulted in DocuSign being featured multiple times within each app store. Getting featured is the lynchpin of driving downloads, engagement and ultimately revenue. Later, we launched in-app upgrades on iOS, giving users the ability to upgrade to a paid DocuSign plan directly within the app through iTunes. By providing this seamless experience customers are able to unlock premium feature requests such as unlimited signature request, offline signing, and more. With limited budget the team creatively leveraged non-paid channels, partnerships, and existing assets with creating fresh, exciting, and engaging creative executions.


• New Engaging Content: Video Content - Product videos (example: https://www.youtube.com/ watch?v=E2UB-DHPf3w&list=UUzFihvtLeFc9O_yOxZYAt7) • Leveraging Mobile Ready Channels - engaging users on Facebook, YouTube, LinkedIn, Twitter, Google Play and iTunes App stores.• Employ data to learn fast - To make data-driven decisions, we used free and low-cost tools including Google Analytics, Distimo, and Surveymonkey. These help us understand download and usage patterns and get customer feedback. • Leverage current customers - While trying to reach a broad new audience, we are always working to grow awareness among current DocuSign users. • Create excitement internally - Marketing internally is important, particularly to get resources and mindshare among competing priorities. We sent out a weekly results report with competitive analysis to keep employees excited about our momentum.


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RESULT• More than 2.2 million app downloads across 130 countries• 100% increase in documents sent via the mobile app over last six months• We have seen more than 100% growth quarter-over-quarter in in-app purchases• 13,000 app reviews with a 5 star rating in iTunes and a 4.4 star rating in Google Play• More than 40,000 unique users join the DocuSign Global Network everyday• The Wall Street Journal ranked DocuSign #6 on its list of Next Big Things


KICKSERVCATEGORY: PRODUCTIVITY

BRIEFKickserv is a web-based CRM application for the field service industry which is easy-to-use. Our solution offers customer relationship management (CRM), scheduling, estimates, shared calendar management, mobile access, invoicing, dispatching, and more. Kickserv also synchronizes to QuickBooks Desktop and Online so our customers don’t have to do double entry which saves time and MONEY.


CHALLENGESService Business is a 15B industry made up of millions of service providers and most of them are still operating like they did 40 years ago. This means clipboards, handwritten estimates/invoices, waiting for checks in the mail. Kickserv automates all that, from scheduling to syncing to their accounting system we help keep their business running smoothly.

We have a great stack of resources centered around Ruby on Rails and hosted on the Amazon Cloud (AWS). We are a big believer in eating our own dogfood and use our own app to manage our sales, work, and invoicing. It has been a great way to learn valuable product insights. Like all software start-ups the most challenging part of developing the business was solidifying the product direction early on. It took many tests to fully understand how to make our product have all the features that were required and still be easy enough for even a non-technical user. Once we learned what our customers really wanted it gave us a clear vision and made life much easier.

Kickserv provides a full suite of robust applications, including contact management, billing and invoicing, work order management, and driver scheduling, and dispatch. It is conveniently accessible from any mobile platform and device, including a native iPhone app. Kickserv’s easy-to-use interface allows every user to oversee all aspects of company workflow, update and distribute invoices quickly and accurately, monitor field technician status, and more.


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SOLUTIONKickserv began as a desktop application 10 years ago. As technology evolved it became critical to provide provide field service technicians with all the tools that the person in the office had available right on their mobile device.


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RESULTKickserv users report streamlined operations from scheduling, to tracking sales, and invoices. We eliminate double entry and cut back office processing by up to 50%.Over $500 million per year pass through our system from small to medium sized businesses, and that number is growing. Kickserv is a comprehensive field service management solution for companies to track leads, create job estimates, control workflow and technician scheduling, and deliver invoices. When you add the simple QuickBooks integration, the result is a powerful end-to-end business management platform.


M-FILES CORPORATIONCATEGORY: BUSINESS

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BRIEFToday, businesses deal with a lot of data – data that flows in from various streams and helps glean insights, analyse trends and make forecasts. They also need to manage enterprise data properly, since it forms the base for strategising and decision making. Data being their lifeline, enterprises are faced with a daunting task of managing endless documents spread across various locations, platforms and devices.

The dynamic business landscape, characterised by changing customer demands and cutthroat competition, has changed the rules of the game. Businesses need to differentiate themselves from other players. Employees need to access right data in real time and on-the-go to make decisions and present better value propositions.

This makes it imperative for enterprises to have a robust system for enterprise content and document management that would help in tracking, managing and securing information. They need a tool that can improve and simplify the way they manage documents and other information to become more productive and efficient and stay compliant.

This posed a problem M-Files Corporation was determined to solve.


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CHALLENGESM-Files did not want to imitate the native Windows PC client or Web Client functionalities to make an M-Files mobile apps that would just be “mobile tolerant.” So, the most popular information management use case scenarios where users wanted to perform tasks with mobile devices were evaluated. This helped M-Files design the UIs so that they were optimized for smaller screens and touch gestures. M-Files also determined new use cases where the unique capabilities of mobile devices, such as camera and GPS could be utilized. Such use cases were often not at all applicable for desktop use.

In addition, there were quite a few technical challenges related to mobile document management. Firstly, most devices did not necessarily support all file types, such as AutoCAD drawings. Secondly, the app needed to transfer relatively large amounts of data between the server (on-premises or in the cloud) and the mobile application. Lastly, allowing the network connection from mobile devices to the server via public internet posed new security concerns.

While developing the technology, M-Files faced two major challenges. Firstly, customers looking for mobile apps required support for three different mobile operating systems - Android, iOS and Windows Phone. Although there were ways to leverage the same code base for all different platforms, the UI’s needed to be unique to each platform. Secondly, popular technologies for mobile development, such as HTML5, were not mature enough for hardcore document management, since they lacked key file handling features.


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SOLUTIONMost employees today need to access up-to-date documents, customer information in database applications, etc. while travelling, making quick access to information an absolute necessity. Businesses, on the other hand, are always looking for ways to improve process efficiency. So, M-Files built a mobile information management platform that could cater to their needs.

The M-Files mobile apps allow for documents and other information to flow seamlessly across devices by dynamically and automatically replicating the content in the M-Files repository to all authorized devices. It allows users to retrieve the latest and most accurate information they need quicker while ensuring smoother and more compliant approval of documents with digital signatures. Automatic notifications are triggered to all concerned employees to read and confirm that they’ve understood the change in the process. The app also leverages the camera of mobile devices to, for example, attach photos of equipment associated to maintenance tasks in M-Files, which serves as critical additional evidence of completed work, description of failure, etc. The app even has features to help crop these images and compress them to smaller file sizes, which is critical to ensure smooth processing over slower and less reliable network connections.


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RESULTWithin a short span of time customers saw reduction in the number of content approval incidences.


REPLICON CLOUDCLOCKCATEGORY: PRODUCTIVITY

BRIEFThe Replicon CloudClock app turns iPads and other tablets into advanced, highly functional employee time clocks and self-service kiosks. The Replicon CloudClock app integrates seamlessly with the Replicon cloud-based time tracking and expense management solution, and provides instant access of this time data for running payroll, client billing, reporting, and easy expense reimbursement. Time Tracking & Attendance By leveraging the latest technology in Tablets, Replicon CloudClocks make installation, maintenance and use of time clocks a snap! Businesses can rapidly deploy more clocks because it easy to purchase a tablet and install our app on it. Employees scan their employee cards or tap in their employee IDs to record their IN and OUT times.

Time Tracking from Anywhere With the Replicon CloudClock, employees are not restricted to using one clock. The business can deploy as many clocks as they need around their facilities. Employees can punch IN at one clock and punch OUT at another. An employee could even punch IN at a clock and punch out through their mobile phones (if permitted by the company, of course). All these punches are instantly synchronized in the cloud and at every device. Deter Buddy Punching One of the big problems that businesses have today is time theft. Some employees will ask their buddies to punch IN or OUT for them. This is time theft and companies lose millions of dollars this way.


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Replicon CloudClocks deter buddy punching by snapping a picture of the person punching IN or OUT at the clock. Supervisors will be able to see these pictures on their mobile phones or on the web when they approve timesheets. This is a easy and cost effective way to deter buddy punching. Mobility This is a characteristic that is not feasible in the current world of employee time clocks - Mobility. There are businesses who require employees to work at remote work sites e.g. construction crews, field service, oil companies with crews on rigs. In these businesses, they cannot use the traditional employee time clock because these clocks are supposed to be fixed to a wall. The Replicon CloudClock is on a tablet and therefore mobile. It can be used anywhere.

The Replicon CloudClock can work when there is no network connectivity and then when there is connectivity, it can upload the time data in the background. Time off management made easy It is very easy for an employee to submit time off requests directly from the Replicon CloudClock. There is no need for a paper based time off request or a standalone terminal for tracking time off requests. The employee can use the same app where they clock IN to view their calendar and with a few taps request time off, view approvals and even see their time off balances Schedule Management Employees can easily and quickly view their schedules directly on the Replicon CloudClock.

This is very useful and important for companies that schedule employees to different shifts and employees need to know what shifts they will be working in. These self-service capabilities empower you and take the burden off your HR & payroll teams. The Replicon CloudClock app supports all internet-connected Android tablet devices running 4.0 and up and iPads running iOS 5.1 or higher and cloud-based delivery makes sure that data is seamlessly synced.


CHALLENGESA majority of businesses use some form of physical device for the employees to track their work hours. Most often these are dedicated terminals that are bolted to a wall that employees punch a card with, swipe their badges or press buttons on. These terminals are hardware made specially for this purpose. The clocks with sophisticated functionalities such as real time data synchronization, buddy punch deterrence and touch screen cost upwards of $3000 per terminal. Besides the cost, these terminals are also a hassle to deploy and manage, often requiring specialized personnel to deploy and setup. Companies that have mobile work crews cannot even use such terminals. With the CloudClock, Replicon is bringing significant advanced capabilities to these businesses in a package that is very cost effective and extremely easy to use and operate. The Replicon CloudClock is the only intuitive business app on the market that gives you the power to collect employee time punches on a tablet with photo and GPS based tracking and sync seamlessly with a cloud based Time & Attendance solution.

The architectural challenges Replicon faced stemmed from the fact we had to design an application for a tablet that will be used by multiple users on the same device. The app also had to work if the tablet lost network connectivity so it had work offline with the ability to synchronize with the Replicon Cloud. In addition to offline capability, the Replicon CloudClock also allowed employees to use any clock at any time so an employee can punch IN on a clock at Door #1 and punch out on the clock in Door #2 or even punch out from their mobile app.


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All the punches are instantly synchronized across all platforms. We had to maintain the balance of ensuring a simple user interface and also supporting very complex configurability needs. Designing an app that could collect massive volumes of user time as quickly and easily as possible on both the Android and IOS platforms, while supporting flawless language localization for global customers, is no easy task.

A multi-user application on a single off-the-shelf consumer tablet was a challenge in itself. Most apps are built for a single user. With an application that multiple users would use on a single device, we had to ensure that security and authentication was maintained carefully. Offline mode was very important since these tablets can be used anywhere and network connectivity can be spotty e.g on ships or on oil rigs or at a fairground in the middle of the country. We had implement caching and background synchronization. Because screen sizes vary on tablets, we were very cognizant of the need to optimize usability by minimizing the number of taps required to make time entries, and keeping things on the same page. A GPS feature enables your managers to see at-a-glance where and when work time was entered.


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SOLUTIONReplicon CloudClock is an extension of the enterprise proven Replicon Cloud solution. The app can be downloaded on tablets that you and other employees use in your organizations, which speeds adoption and makes time tracking fast and easy.


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RESULTMany organizations choose Replicon solely because we offer a tablet based clock and mobile time tracking app. In fact, since we launched Replicon CloudClock we’ve added 1,600 net customers with 21,800 18,000 discrete users, which has been a significant boost to the bottom line.Since we launched Replicon CloudClock we’ve added over 1,600 businesses as customers with over 21,800 discrete enterprise users, which has been a significant boost to our revenue.


REPLICON MOBILECATEGORY: PRODUCTIVITY

BRIEFThe Replicon Mobile app helps employees of businesses of all sizes track their work time and time off in just seconds from anywhere and at any time. The Replicon Mobile app integrates seamlessly with the Replicon cloud-based Time & Attendance and Project Tracking suite of applications. Time tracking on-the-go: Get access to timesheets anytime, anywhere, and quickly enter time, whether it is for attendance management, internal project costing, online billing of clients, or managing shared services resources. Add comments and submit your work directly from your Android or iOS device while it’s still fresh in your mind.

For businesses that require proof of who’s entering time, the app will snap a picture of the person entering time and record the location when time was entered. Seamless access to project data: You can do a quick search and select relevant projects, tasks, or activities and enter time against them. This time data gets automatically allocated to the projects and helps you stay on top of the project status. You can use our web based advanced reporting to quickly analyze projects and accurately bill clients. Resource management capabilities within our cloud-based solution help you increase employee utilization. Time off management made easy: It is very easy for you to submit your time off requests after choosing the desired time off type. You can also quickly view your time off booking history, check your vacation balances, or browse through your holiday calendar.


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These self-service capabilities empower you and take the burden off your HR & payroll teams. Streamlined approvals: Your supervisor can quickly view employee hours and approve timesheets, time off, and expenses for the team. Automatic reminders encourage on-time submission of timesheets and expenses. The approved time gets automatically synced with our cloud solution for further processing. Expense management on-the-go: You can quickly create expense sheets and enter details about those expenses, including currency, description, and whether they are billable or not. Users can attach snapshots of bills to respective expense items, which means no more lost expense bills. Track time on any iOS device: The Replicon Mobile Timesheet app supports all internet-connected Android devices running 4.0 and up and iOS devices running iOS 5.1 or higher, including iPhone, iPod Touch, and iPad, and cloud-based delivery makes sure that data is seamlessly synced.


CHALLENGESModern companies are increasingly embracing technologies like the cloud and mobility to help employees work where they want with fewer restrictions. Because many companies find it difficult to track their mobile workforce, the Replicon Mobile app was specifically designed to take the headache out of tracking employee time. Fully configurable to your organization’s business process, Replicon Mobile is the only intuitive business app on the market that gives you the power to manage timesheets, even on-the-go.

Whether you use an Android or iPhone device, you can easily capture time and expense-related information in just seconds, and have that data automatically synchronize with Replicon’s other Cloud products.Replicon Mobile app eliminates submission and approval delays, as you can enter time and expense data even when you are not physically in the office. This makes lost receipts a thing of the past, as the app allows you to take a picture of the receipt immediately, upload it, and submit for approval. Your managers and supervisors can then easily approve or reject these entries using the same mobile app and confirm your location through the GPS tracking support feature.

The architectural challenges Replicon faced stemmed from the fact we had to design and maintain the balance of ensuring a simple user interface and also supporting very complex configuration needs. Designing an app that could collect massive volumes of user time and expense data as quickly and easily as possible on both the Android and IOS platforms, while supporting flawless language localization for global customers, is no easy task.


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Because screen sizes are smaller on smart phones and tablets, we were very cognizant of the need to optimize usability by minimizing the number of taps required to make time entries, and keeping things on the same page. Replicon also added an auto-populate feature so that you don’t have to keep re-entering certain data fields. A GPS feature enables your managers to see at-a-glance where and when work time was entered. The calendar functionality was also streamlined so that you can check your time off balances yourself, and your manager can review your time off history.


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SOLUTIONReplicon Mobile is an extension of the enterprise grade Replicon cloud application suite - and you can just sign up for a free trial and take a test drive before you buy. Very few, if any, enterprise products provide such an open, transparent and easy way for businesses to adopt a cloud application The app can be downloaded on devices (phones, tablets) that you and other employees use in your organizations, which speeds adoption and makes time tracking fast and easy.


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RESULTMany organizations choose Replicon solely because we offer a mobile time tracking app. In fact, since we launched Replicon Mobile we’ve added over 1,600 businesses as customers with over 21,800 discrete enterprise users, which has been a significant boost to our revenue.

Here’s what Replicon customers are saying: The Replicon mobile app means that employees can enter expenses immediately. This means I can send a contract employee on a business trip, and he or she can enter her expenses, upload receipts, using the camera on the smartphone, while sitting at the airport. I can review that data, and process their expense reimbursements, so our employees are reimbursed, before they even receive their credit card statements. This keeps them happy InnovoCommerce LLC,.We’ve been running in production circa 6 weeks now and have definitely enjoyed massive gains in productivity. Feedback from the field is that the mobile app is excellent Quixey If you’re not capturing time, then you’re not collecting revenue for it.

Replicon redefines and revolutionizes the way BurnsGroup tracks project time, which is increasing our profitability. I continue to be pleased with how easy Replicon is to use across our organization. Being cloud-based, everyone is working from one common platform and they have the added advantage of mobile integration to make time capture even easier.



Managing resources so we can scale profitably is paramount and Replicon helps us closely manage project time, account servicing, and agency profitability Burns Group NYC. ”The user interface is modern and intuitive, which makes for a much better user experience” said Holmes. The solution gives us the ability to scale, and because the system is accessible on any mobile device, our employees are able to enter their time and billing at any time, from anywhere.

This is a vast improvement ”Xoomworks” single sign-on authentication method ensured employees could quickly and easily access Replicon as long as they were on the company network when working from a company computer or mobile device. Three quarters of our employees are field hands who turn wrenches and run heavy equipment day in and day out. The work they do supports the services we provide our customers, so it is important that they spend most of their day running the business versus running a time management application in Atlas Pipeline.

RINGCENTRAL MOBILE APPCATEGORY: PRODUCTIVITY

BRIEFIn a world that is getting busier by day, RingCentral has enabled the shift in workforces with the creation of a mobile app that gives users access to their office anytime, anywhere, regardless of location.

Since 1999, RingCentral has been a provider of Software as a Service (SaaS) for business communications, utilizing the cloud to provide a user-friendly, cost-efficient solution to the current bring-your-own device and mobile trends in business. Connectivity is essential to maintaining business relationships.

With the advent of this mobile app, customer relations can be easily maintained even when working on the go. In addition, easy access to the company directory makes communicating with both internal and external personnel simple. Users can access their business contacts, voicemails, send and receive faxes, make administrative changes and send business SMS messages all without giving out their personal contact numbers. Users can also join and start conference calls and RingCentral meetings, multi-point HD video conferencing and screen sharing technology supported on iOS, Android, PCs and Macs.

Target audiences for the RingCentral Mobile app include any business that requires a unified communication system. Ranging from small business to enterprise, Vertical Target Markets are not explicit but include professional services, real estate, construction and IT.


CHALLENGESThe biggest challenge from UX perspective was to obtain thousands of configurations into a single form factor in terms of usability for one user/application. Architecturally, the limitations of iOS and Android also posed a challenge. At one point in time, there was no background processing in iOS and it presented a challenge on how to notify the users of the new events (e.g. incoming calls and received messages) when the app was not running.

Overcoming limitations of the platform also posed a problem. It was because users did not have the app running at all times. RingCentral app’s engineering team had to figure out the best way to let users know when there were service interruptions. The team needed to find a way to notify a user that something was happening so that action could be taken on the customer’s side.

RingCentral is the only mobile app that allows complete system setup from the mobile application in terms of settings. In addition, the app offers a complete feature pairing with the RingCentral system. Unlike other applications, RingCentral combines with several different applications into one, be it calls, voicemail, faxes or text messages, all are handled within the same app.


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SOLUTIONRingCentral’s unique click/tap interface empowers end users, reduces IT workload, and increases productivity and user satisfaction. Customers can communicate with others not just by making calls or sending faxes, but also via text message using Business SMS, using their business line. With just one phone number for voice, text and fax, communication is made simple and convenient.

RingCentral is the only business phone system that is mobile first, and the mobile app was built to cater to this specifically. No other company has an app that allows you to manage thousands of users from just its app.


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RESULTAfter its launch, over 200,000 users have already downloaded the RingCentral Mobile App. The main purpose of the creation of this app was to be an integrated part of the business phone solution, RingCentral provides to our customers and not for monetary purposes. However, we want to bring to your notice that our second quarter of 2014 highlights showed a revenue increase of 40% year-over-year to $52.8 million. Total annualized exit monthly recurring subscriptions went up to over 38% year-over-year to $203.7 million. Net monthly subscription dollar retention was over 99%.

RingCentral Mobile App has received the most number of positive reviews as compared to hundreds of its competitors. In addition, it has received the highest average rating in terms of stars.


STEELWEDGE MOBILE INSIGHTCATEGORY: MANAGEMENT

BRIEFSteelwedge is a cloud solution for Sales & Operations Planning (S&OP), the key process by which manufacturers profitably align demand and supply. In S&OP, CEO, CFO and COO perspectives converge and need to quickly iterate finding suitable scenarios that allow them to align operations with their strategic goals. Steelwedge Mobile Insight provides easier ways to access and analyze information within large data sets. This app helps in making better decisions and reducing overall costs by simple slice-and-dice features on a mobile device. The target audience is senior executives at mid-size to large manufacturers. Using pre-configured dashboards, users can automatically view aggregated data from their Steelwedge system and make quick business decisions. This helps to avoid manual effort to query data and build charts.


CHALLENGESAdvantages of Steelwedge Mobile Insight: Right Information at the Right Time: Steelwedge Mobile Insight helps the Mobile users to take strategic business decision based on the right information at the right time at the palm of their hand. This could be exception reports in the form of the Squares View type, or a very thorough and detailed drill-down report in the form of the Catalist View type.

• Higher Productivity: Steelwedge Mobile Insight gives users up-to-date information about their business, ensuring decisions impacting deliverables are made at the right time.

Steelwedge needed to graphically render the results of scenarios that can require up to 2 billion calculations. This project also required providing the security and user experience that enterprise users from companies like HP and Monsanto expect. Significant performance testing was done.

Performance Testing Objectives & Scope: Objective of Performance Benchmarking Mobile Insight includes:• Evaluating the performance of different layers namely - Roambi, Liferay, Horizon server of Mobile Insight• Evaluating impact of SPPM overrides on Mobile dashboards


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• Evaluating impact of Multi tenancy on Mobile dashboards Performance Benchmarking Steps Included: 1. Understand the Business, technical & architectural aspects of Mobile dashboard 2. Prepare Test Plan and publish the same on JIVE 3. Develop Test Scripts for submitting override using performance testing tool - VS 2012 4. Perform a smoke test with not more than 20 user load and validate the script 5. Execute tests for not more than 20 user load, with profiler turned ON (SQL Nexus, SQLDIAG, JRMC) 6. Analyze the performance test results for client- and server-side metrics captured and identify performance bottlenecks 7. Prepare Performance Test reports listing the client and server side statistics, detailing the performance observations and recommendations

The users are C-level or top executives, so the app had to be intuitive, beautiful, and easy to use. Steelwedge Mobile Insight ensures business data is represented as stunning, interactive visualizations that is easy to analyze and interact with. It is as easy as playing a video game. It was a challenge to represent such complex data in a small window. As a result, the following View types are supported in this release: o Catalist View o Squares View o Trends View o Pulse View The Pulse View type is a brilliant example of comparing and slicing through data levels for multiple KPIs at the same time. This allows the user to see multiple KPI values for the level of data being analyzed.


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SOLUTIONThe new Mobile Insight application puts the power in the hands of senior executives and away from super-experts, where it has resided in the past. Executives can look at forecasts from different areas (sales, regions, marketing, product lines) and quickly collaborate, run parallel “what-if” scenarios and decide on the one that best minimizes risk and delivers results. Conducting these functions in the past has required users to be chained to a computer. With Mobile Insight, it they can be done from any device, at any time...and no super-user expertise is necessary. Executives can run numbers and collaborate simply and quickly, whereas before, they asked a question and had to wait several days to get a suitable response.


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RESULTSteelwedge successfully expanded its footprint, and sustained phenomenal expansion, growing 500% from 2009 to 2013. We closed large accounts such as Nissan, HP, Lenovo, and GoPro. We’ve taken market share in the space from giant competitors SAP and Oracle.This is an enterprise app, therefore success is not measured in the number of downloads but revenue growth. Steelwedge has sustained 500% growth since 2009 and closed accounts in 2013 like Monsanto, HP, Jaguar Land Rover, GoPro, Shurtape and Nissan defeating the most powerful names in enterprise software: SAP and Oracle


XERO TOUCHCATEGORY: FINANCE

BRIEFThe Xero app, available for both iOS and Android, allows small business owners to manage their business on the go. With Xero, users can track their finances and easily manage cash flow anywhere at any time. The app requires a Xero account and allows users to:

• View all financial accounts on their mobile device (i.e. bank accounts, credit cards, PayPal balances, outstanding invoices, expense claims and all contacts)• Reconcile all bank statement activity• Create, approve and send invoices directly from any mobile device• Upload receipts by taking a photo and file expenses on the spot• Record business expenditures, find contacts, call customers and suppliers, view them on a map, and quickly save notes• Integrate payroll, CRM, inventory management systems, e-commerce and other popular apps (i.e. Freshbooks, 37 Signals Highrise, Salesforce, PayPal, Shopify, Zen Cart and Magento)


CHALLENGESSmall business owners are often on the go, away from their home office or desktop machine. Xero permits them to perform many basic accounting and bookkeeping tasks that they would otherwise have to remember to do later, such as invoicing, bank reconciliation or expense claims. This saves small business owners valuable time and spares them the headache of dealing with complicated finances at unfavorable hours.

Accounting is a complex field and historically has involved a lot of data entry, making it difficult to present effectively on a small form factor. These constraints require Xero to take a different approach to the same features as presented in the main Xero web app, which adds significant design and delivery overhead, but one that is essential for users.

Xero has an incredibly vocal community that would love to be able to do everything mobile, but to add that many features to a mobile app would compromise usability.


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SOLUTIONThe original solution to the cross-platform issue was to use HTML5 and Sencha Touch, like many others back in 2011. It soon became clear that this did not satisfy our needs for customization and performance, so we made the decision to build a dedicated team of native developers and rewrite the entire app. Customers pay a monthly fee for access to their business finances on any platform (web, Android, iOS etc.). Users can sign up for a trial and use a ‘demo organization’ to get a taste of the mobile experience without being required to make a purchase. Xero’s all-digital support model is also innovative and has recently won a prestigious international ‘Stevie’ award.


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RESULT


We measure our success by the success of our customers. Particularly for a small business, cashflow is critical, and it’s strongly affected by the average number of days it takes to get an invoice paid. Over the last two years we have seen this measure improve for our customers from an average of waiting 43 days to get an invoice paid, to now receiving payment in just 31 days. We attribute this improvement to the ease and speed of raising an invoice within Xero, and the options we provide for directly accepting payment electronically.

The Xero app has performed well in the market with:• 74,709 all-time Android installs • 203,000 iOS downloads, (5,000-8,000 individual users per day.)• More than 400,000 customers globally

The app is also currently rank globally for iPhone Business Apps:• No. 10 in New Zealand,• No. 18 in Australia,• No. 116 in Great Britain• No. 63 in South Africa

For Android Business Apps, Xero is ranked:• No. 13 in New Zealand• No. 27 in Australia• No. 73 in Great Britain• No. 186 in South Africa

SOCIAL APPS

SOCI

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ENPLUG, INC.CATEGORY: SOCIAL NETWORKING

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BRIEFIn a world that’s getting competitive by the day, businesses look forward to a platform where they can showcase their brands with ease. While the advent of several social networking services have reduced much of their problems, more often than not, these networking sites can be cumbersome and need additional resources to maintain. Over time they can get complicated and may pose a multitude of operational problems.

The need of the hour was a device that turns a digital display into an interactive and real-time marketing tool. Businesses should be able to choose from a variety of content to display, from live social media feeds, product videos, news feeds, weather and more. More importantly it should be robust enough to serve any vertical.

In addition, social media interactions should be increased seamlessly, intercompany communication should be enhanced across the enterprise or messaging across locations should be cohesive.

A brief that set a challenge Enplug found hard to refuse.


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CHALLENGESThe biggest challenge was to design the app from scratch to a level that exceeded the standard digital signage technology. A number of architectural questions had to be answered in the early stages. This meant leveraging the most efficient hardware for our use case to build on initially; in this case, ARM based devices running the Android operating system. This posed another challenge as the OS was intended for mobile devices and a lot of custom development had to be done to shift the paradigm to an “always on” remotely monitored application platform.

Ensign also faced many design challenges. An application for “10 ft. interface” had to be designed, as end users would be viewing the app’s content from various distances, and could be using their mobile devices to interact. Ensign iterated a number of times with design, eventually scrapping “zoned” screens, that more closely mirrors the WEB 2.0/mobile experience and makes interacting with a display a seamless aesthetic experience.


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SOLUTIONEnplug leveraged their pool of engineers to build a proprietary state-of-the-art platform, using the latest technologies and consumer facing hardware to have the lowest installation and operating costs in the industry.

Enplug’s App provides unprecedented metrics to advertisers and venue owners. The app was built with a mission to become the de facto platform for public computing, bringing revolutionary developments of the web into the physical world. With the app, companies could now re-establish, enhance and generate connections between individuals in the real world. They first focused on developing an app for advertisers where they could display ads on screens across the network and run efficient campaigns by using demographic data to hyper-target their desired consumer segments.

Enplug’s display application framework is the first open computing platform for public displays of all sizes. Built with developers in mind, it enables standardized rapid development of applications for large displays located anywhere from indoor businesses to outdoor arenas. The platform makes it easy to tap into real-time events broadcast across the internet and perform advanced logic to show engaging feedback to users using the screens.

Enplug’s social media billboards are instantly interactive, allowing venue patrons to engage with the displays using nothing but their mobile device and existing social media.


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RESULTWithin a few days after its launch, Enplug established its presence across hundreds of premium locations and acquired major patrons such as Red Bull and Uber. Third party networks can license Enplug technology to run their own digital programs from out of home networks. For an app, it is important to have independent networks licensing the software. Enplug is already in five continents owing to international resellers who leverage the brand to sell in their region.


WEARABLE DEVICES

WEA

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AR-1SKULLY HELMETS INC.CATEGORY: UTILITIES

BRIEFMotorcycle accidents can happen any moment, any time in the blink of an eye. The aftermath can be worse, leaving a permanent scar, both physical and mental.

We bring you world’s smartest motorcycle helmet, SKULLY by AR-1 which gives the wearer heads-up display, 360-degree situational awareness, rearview camera, GPS navigation, and telemetry in their forward field of view that is always in focus. With SKULLY helmet, be assured of rise of motorcycle technological revolution. In addition, the helmets come in different sizes and colors.


CHALLENGESToday, motorcyclists’ risk of a fatal crash is 35 times greater than a passenger car when calculated per vehicle mile traveled. Motorcyclists have no safety technology as compared to automobile drivers. A rider being hit from behind causes 25% of motorcycle accidents. The challenge SKULLY has is to reduce these numbers by enhancing motorcyclists situational awareness.

Another challenge that our team faced was to build a highly impact, vibration, weather, and chemical resistant helmet along with the technology incorporated into it. The design had to be as simple as possible from the user standpoint, be operable with gloves and other protective gear on, and provide information in the simplest and easiest to read context in a near-eye heads up display.

We could not compromise on any part of the product, as every part was essential to the safety of the overall platform.


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SOLUTIONWe firmly believe in providing the best product in market. For that matter, we partnered with industry leaders, automotive experts, experts in heads-up display, and human factors design to build an integrated technology system that eliminates blind spots, giving the rider complete 360 degree situational awareness, including telemetry and GPS navigation, in a heads-up display that is easier to use and less distracting than a rear view mirror.


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RESULTWe have designed and implemented the world’s first situational awareness enhancing motorcycle helmet that has the true capability of saving lives.

After its launch, pre-orders on an Indiegogo crowdfunding campaign has raised over $2 million to date.


GAME GOLFCATEGORY: UTILITIES

BRIEFGolf is a game of tact, and many other games it relies a good deal on observation and recollection. Information from experiences based on past moves – good and bad, and how it affects the overall result of each game. Technology’s job of course is to find such domains and make things simpler with a mix of genius and finesse.

However, in the world of golf where information accuracy needs to be impeccable, access to such vital data is not easy. For the most part, players need to depend on mental memory and quick analysis; all the while trying to focus on the game in hand! Their need was a machine that compact but is quick on crunching numbers and sharing real-time information. The need itself was complicated…

GAME GOLF stepped in to do exactly that for golfers by creating a wearable device and an app that will ideally be a golfer’s best friend only next to their clubs. GAME GOLF is a small wearable system that seamlessly captures and displays a user’s golf game in a comprehensive, dynamic interface with stats, trends, and information that the golfer can actually use. GAME GOLF captures real game data from the rounds that the user plays. All of the user’s game-round data is displayed shot-by-shot, hole-by-hole, over satellite imagery of the course, using the GAME GOLF app.

Regalix© / www.svbaawards.com87


CHALLENGESThe overarching goal in the physical design of the wearable device was for it to *seamlessly* track a user’s game without a user having to manually record any data. This was accomplished with the “TAG & Go” performance trigger, in which a user simply taps a golf club against the wearable device as part of his pre-shot routine.

During the round of golf, the device must be used seamlessly and it must have the ability to integrate easily into a user’s golf routine. This was taken care by designing the device to be worn on the belt, with an RFID tag in the grip of each of the user’s clubs. This also solved the need for the golfer to look at the device or physically handle it; the device vibrates and beeps each time a club is tagged to let the user know the shot was registered. It provides no other feedback to the user during the round, which allows the device to conform to the rules of the USGA (the governing body of golf in the U.S.)


The device has a single button on the front that allows the user to turn the device on and off, and three LEDs that indicate different states of the device (blinking white means it’s on and ready to use, a green light means a tag was made recently, blinking white and red lights means GPS is being acquired). For the app, the most important decision was what to show that on the first screen of the app. GAME GOLF is meant to be a social experience, so the decision was to show both a recent round highlight as well as a feed of other golfers’ activity on the main dashboard. The second tab is where a user can dive into the rounds of golf that he or she has recorded, and then there are pages for the user to compare their stats as well as analyze various pieces of their golfing game (such as tee shots, approach shots, and scoring percentages).


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SOLUTIONWith ingenious foresight and the methods to make the most of the social, mobile and wearable technologies, GAME GOLF’s device and app eliminated manual tracking of shot records and game performance.

The beautiful industrial design of the physical device was done by FUSE project. The device looks both elegant and sharp, it is lightweight and non-intrusive, and during the round, it gives the user sensory feedback without the user needing to look at it or physically handle it. The design of the app was also inspired by FUSE, and the goal was to create a user experience that was both immersive and intuitive. The user navigates between social, analytical, and statistical environments of the app, and in this environment, the user is able to see, share, compete, and compare all aspects of their golf game.

The device is fun to use and engaging, allowing users to see their game in a way not previously available to the amateur, and giving users the opportunity to socialize their game, compare themselves with others, and compete with their friends.


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RESULTSoon after the launch of the GAME GOLF Digital Tracking System into the US market in 2014, the international launch followed. The product demand quickly grew from direct online sales into sales through Apple Stores and Green Grass and Big Box channels.

Since the launch in mid-2014, GAME GOLF has been used in over 55 countries worldwide. With over 36000 courses mapped and over 8000 courses played on, the wearable technology and app are proving to be a major hit with the golfing population.

Every week, 4 to 5 thousand new courses are being added to the system. GAME GOLF set out to collaborate with leading golf influencers and launched with partnerships with two of the largest forces in the world of golf - the PGA of America and the Golf Channel, as well as partnerships with three of the top PGA Tour Professionals Graeme McDowell, Lee Westwood and Jim Furyk.

The GAME GOLF device was officially launched in January 2014 and the iOS app was officially launched in March, and has seen over 7,500 downloads to date, spanning 50 countries.

Currently averaging about 50 new users per day, with an average rating of 4.5 stars across 30 reviews. The app has charted in the Top 100 Sports Category in 14 separate countries, in addition to consistently charting in the Top 500 for a further 46 countries.


ABOUT THE SVBA AWARDS

ABOUT REGALIX, INC.

The SVBA Awards is the leading independent Apps & Devices awards program, and flagship accolade of the apps and devices community. The SVBA Awards boasts strong support from industry leaders and leading digital media outlets as a unique, executive level awards program-cum-incubator conference rewarding, promoting and enabling excellence, best practices and innovation in the mobile apps, social apps and wearable technology & devices categories.

Regalix is an award-winning Global Innovation company that leverages technology and marketing to help companies grow. We create successful ventures with our clients through co-innovation and idea-driven frameworks that inspire companies to think different. We bring ideas to life by envisioning new companies, developing brands, engineering products, and designing technology platforms. Founded in 1998, Regalix is based in Palo Alto. Our Silicon Valley setting has enabled us to stay ahead of emerging trends in digital technology and marketing.

For over a decade, we have provided complete marketing services - Social, Mobile, Content, Multi-channel Campaigns, Technology Development, and Analytics - to companies such as CA Technologies, Citi, Apple, eBay, Cisco, VMware, NetApp, Cypress, LSI, Keynote, and MetricStream.

Editorial CoordinationNamita SethiSrinivasan SeethapathyMohammed ArshatVenkatesh Anand

CreativePriyokumar Singh Naorem

Creative CoordinationSahana Ramachandra Rao


Palo Alto Office1121 San Antonio Road, Suite #B200Palo Alto, CA 94303 | Phone: 650-331-1167 | 1-888-683-4875

www.svbaawards.com | www.regalix.com

Bangalore OfficeRaheja Towers, No. 26 - 27, 5th Floor, East Wing, M. G. Road,Bangalore - 560001, India | Phone: +91 80-49445010

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