British Society of Perfumers’ Workshop Weekend18th to 20th March 2011 at Whittlebury Hall UK

The British Society of Perfumers workshop weekend was an

outstanding success with very positive feedback from the delegates. Two aspects stand out: This was the most international workshop ever: there were delegates from Russia, Serbia, Turkey, India and one delegate

flew in from Beijing just for the workshop. There was a good attendance from ICATS distance learning students: five students attended forming around 25% of the total attendance at the workshop. The next section features the creative case study and the results of the syndicate groups. The appendix features the

information pack given out by Anne Connet (CPL Aromas) on Regulatory Affairs. We are grateful for permission to reproduce this information pack*. Below we illustrate the workshop activities over the weekend in pictures.

*This appendix has only been distributed to active ICATS students.

Left: Gemma Thomson and Carmel Sam set to work evaluating the fragrance for Picasso Perfumes.Right: The four teams’ mood boards.

The BSP workshop weekendEditor’s notes

Tony Curtis introduced project ‘Celeritas’ featuring Formula 1 where the four syndicates were

required to produce one of four variants to capture the spirit of iconic race tracks:

Istanbul F1: ‘Istanbul Night’ is to be a modern female fragrance yet reflecting the heritage of the East and West meeting and of fragrance materials reaching back to biblical times.

Monaco F1: The male variant fragrance ‘Monaco F1’ is to reflect a simmering

race track, cool blue transparent water, vibrant, yet with classic French style.

Brazilian F1: ‘F1 Carnival’ is to reflect the spirit of F1 racing but also incorporating the spirit of the Brazilian Carnival women: Wild and independent yet in control, fiery spirit yet all the sensuous grace of Latin-American style.

Singapore F1: The male variant fragrance “Typhoon’ is crackling with tropical energy and reflecting the spirit of the orient.

Workshop, lectures & events

The workshop weekend got off to a great start and proceedings were opened by Tim Gage who

welcomed the 19 delegates from six countries and from every level in the perfumery industry value chain. John Ayres, who has a background in both the technical and creative spheres of fragrance development, provided an expert overview of the Perfumery Brief. Tim Gage opened proceedings at

the workshop weekend

Project ‘Celeritas’*

From the podium!by Tina Carne

As a marketing and graphic design professional who has for the past 13 years worked on the education

side of the perfumery industry, it was a terrific opportunity and experience to enter the world of the perfumer at the BSP Workshop Weekend. My team - Picasso Perfumes - was made up of Gemma Thomson, a Fragrance Evaluator from European Flavours & Fragrances; Carmel Sam, an evaluator from Robertet UK; Perfume Company Director Birgül Öztürk partner in Parfum Tasarim Atolyesi in Turkey, and Sue Ashton an Evaluation Administrator of Fragrance Oils (Int’l) Ltd. Having two evaluators on our team helped a great deal and as I am studying the ICATS diploma course myself, the weekend helped me put what I am learning and reading into context. The hardest part of the weekend was creating a fragrance that fitted the brief and ensuring that we had it just right - each of our team is a perfectionist so hopefully that was a good thing! Once we were all happy with what we had developed, we set about test

marketing it throughout the conference hotel at Whittlebury Hall. Luckily there were a few test drivers for Ferrari staying at the hotel. We asked them what they thought of the fragrance and we were delighted when one individual in particular said it smelled: “very expensive and very sexy!” We’d cracked it! We then asked some ladies also staying at the hotel what they thought and one actually said: “Wow that’s amazing! Does it come with the man who smells like that?” We gathered from her question that she rather liked it! We then set about creating our concept board and also designed an idea for the packaging of the bottle and for an poster advert which would be displayed around the Formula One Circuit. Gemma even tested the shower gel herself on the last night! She said she smelled lovely all night! We were very surprised and delighted

when the judges awarded us first prize - it was a very close run thing though, with second place being almost a three-way dead heat, not far behind our team. We all had a wonderful time and got on really well with each other - in fact we are all still in regular email contact and are promising to have a Picasso reunion some time in the near future! Who knows, we may even create a real fragrance together one day!

Perfumery expert John Ayres

Dr Tony Curtis introduces Project Celeritas

Team Picasso from left to right: Carmel, Gemma, Sue,Birgül and Tina

Marketing context

In a crowded and fragmented market, two trends are apparent:1. Manufacturers and retailers are looking for added value aspects to theirproducts and looking for ways to pull their product out from the background clutter of many unfocused almost generic products.2. Owners of iconic brands are looking at ways in which to earn more andbuild their brand equity with well judged brand extensions. Care has tobe taken to keep branding values and not ‘over milk’ the brand and dilute its perceived status. Opportunities exist to take appropriate brands into the fine fragrances and the personal care sectors.

Background for the project’s scenario

March 2011 and the F1 season starts (or was supposed to)! This is a global sport with enthusiastic followers around the world. Some of the world’s most iconic brands are (e.g. Ferrari) or have been (e.g. Jaguar) involved with F1. Although a global sport, the UK is a major centre for the technicaldevelopment of F1 cars. This in itself is a major high technology industry. The F1 industry has its own ‘trickledown’ effect. Technologies and styling are pioneered in F1 and in time become incorporated in commercial cars. The process is paralleled with fine fragrances and ‘trickledown’ to cosmetic and personal care sectors. F1 has over 100 year of heritage. Car racing developed in the 1900s inEurope. However, it ever re-invents itself and reflects the changes in the world with China, Bahrain, India and Abu Dhabi joining Brazil, Canada and Australia etc. to take the sport to all parts of the world. The attached brief historical overview provides an insight into the heritage of F1 and the development of the brand.

Project ‘Celeritas’*

An unmatched performance on the race track coupled with design flare hasmade the ‘Celeritas’ a F1 classic. ‘Celeritas’ cars have speed andperformance coupled with seductive, graceful, flowing lines. ‘Celeritas’ is a

classic brand in every sense of the word. ‘Celeritas’ have decided to exploit the brand with a range of fragrances and personal care products. As with many fine fragrance brands, ‘Celeritas’ have decided to produce a number of limited edition ranges. These will be launched as the F1 races move around the worldYour creative fragrance house has been approached to provide fragrances forthis exciting new venture. For the purposes of this workshop, the focus will be on shower gel/bath foam. You need only work on one variant which will be assigned to you.

Manufacture of the Product

Sparrowfield will manufacture the product for ‘Celeritas’ if this submission is successful. Competitive intelligence suggests that three other companieshave been briefed.

Market Position

This is seen as a premium product.The client’s marketing group has proposed four variants for project ‘Celeritas’ for four iconic race tracks:• Istanbul: The crossroads of

Europe and the East. Spice, silk and precious aroma materials have been traded for hundreds of years, heritage but looking to the future. Turkey began hosting Formula One racing in 2005, making its debut with a purpose-built circuit in Istanbul named the Istanbul Park International Circuit. F1. ‘Istanbul Night’ is to be a modern female fragrance yet reflecting the heritage of the East & West meeting and of fragrance materials reaching back to biblical times.

• Monaco: A classic European track with a Mediterranean waterside setting. The male variant fragrance ‘Monaco F1’ is to reflect a simmering race track, cool blue transparent water, vibrant, yet with classic French style.

• Brazil:One of the new emerging major world economies. A country of rich heritage and bursting with vibrant life. Not only is March the start of the F1 season it is also the time of Brazilian carnival (although the Brazilian F1 race is towards the end of the F1 season. The

female variant ‘F1 Carnival’ is to reflect the spirit of F1 racing but also incorporating the spirit of the Brazilian Carnival women: Wild and independent yet in control, fiery spirit yet all the sensuous grace of Latin-American style. Rio de Janeiro is possibly the most famous home of Mardi Gras but San Paulo the home of F1 in Brazil has its own two week celebration.

• Singapore:The crossroads of the world with one of the busiest ports in the world. A vibrant economy among the tiger economies. The male variant ‘F1 Typhoon’ is crackling with tropical energy and reflecting the spirit of the orient. The Singapore F1 race is truly a modern spectacle with its modern setting and to catch European prime time TV is run at night.

Packaging

The variant names are for project use only. Alternative suggestions for names for the variants are welcomed. Innovative suggestions for packaging concepts are welcomed.

Fragrance Performance

As good as or better than market leaders.Istanbul-‘IstanbulNight’‘Istanbul Night’ is to be a modern female fragrance yet reflecting the heritage of the East & West meeting and of fragrance materials reaching back to biblical times.Brazil-F1CarnivalThe female variant ‘F1 Carnival’ is to reflect the spirit of F1 racing but alsoincorporating the spirit of the Brazilian Carnival women: Wild and independentyet in control, fiery spirit yet all the sensuous grace of Latin-American style.Monaco-‘MonacoF1’The male variant fragrance ‘Monaco F1’ is to reflect a simmering race track,cool blue transparent water, vibrant, yet with classic French style.Singapore-F1TyphoonThe male variant ‘F1 Typhoon’ is crackling with tropical energy and reflecting the spirit of the orient.

* ‘Celeritas’ is a fictitious name for the workshop weekend to avoid any problems with copyright. See back pages for information about the Grand Prix.

Project Celeritas - the Case Study

Martin Holme

As they say; ‘Now for something completely different’ - Martin Holme’s electric event on ‘Creative Perfumery’ was a high note to start the morning. Martin’s account of when he took a creative team away from their daily environment to experience new things in different places, where new circumstances could free their creativity, was absolutely fascinating. These new experiences included being taken to crop circles, gardens, forests and even glaciers and an ice hotel to explore ‘freshness’ - wonderful!

Roger Duprey

Roger provided an expert overview of ‘Fragrance Ingredients Derived from

the Pine Tree’ covering products from α and ß pinene from American turpentine oils and products from the sesquiterpene longifolene from Indian turpentine oil. He also reminded Tony Curtis of some of the new introductionsthat Tony had missed in his research work 40 years ago!

Yvonne Hockey

Yvonne provided a scintillating review of the ‘History of Fine Fragrances’. She talked about Perfumery as a Craft up to 1850 and including industrialisation and the development of market oriented perfume houses. She also looked at perfume from the aldehydic florals of the 1920s and 1930s through the first American designer fragrances, right up to the seduction revival of the new Millennium.

Anne Connnet

Anne provided an outstanding presentation on ‘Regulations and Restrictions: Benefit or Burden. This lively lecture achieved the impossible, to make Regulatory affairs interesting! We are grateful for permission to reproduce the handouts from this lecture in the appendix to this newsletter.

*This appendix has been only been distributed to ICATS’ active students.

Nancy Pantin

Nancy provided an exert overview of the role of evaluations with ‘How can a fragrance evaluator infuse creativity to fragrance development?’ The topics Nancy covered included:Fragrance Shelf; Past Present and Future.Market Products; Directions, Products and Other Markets; and Blue Sky - The Creative Life, Channelling and Technologies.

A very full Saturday lecture programme was concluded with John Ayres and Tony Curtis on “Marketing Fragrances”.

Delegates then resumed their creative work on the case study. Photographs opposite.

The guest presentations - an interesting mix!

Events Calendar

May 2011 2011 BSP annual “New Materials for the Perfumer” Symposium. May 5th at Whittlebury Hall, UK. Further information on the BSP website: www.bsp.org.uk

June 2011 A two day ICATS workshop “Marketing in the Aroma Trades” University of Plymouth, UK, June 13th and 14th 2011. Further information is available on the ICATS website:www.icatsaromaeducation.com

November 2011 IFEAT 2011 annual conference Barcelona: Bridging Continents and Cultures Barcelona, 6th to 12th November 2011.Further information is available on the IFEAT website: www.ifeat.org

November 2011 A two day IFEAT / ICATS workshop “Introduction to Perfumery” is planned to be held at the end of the IFEAT Barcelona conference on 11th and 12th November 2011. Further information is available on the ICATS website:www.icatsaromaeducation.com

SaturdayThe teams research their ideas

Compounding starts

The results are evaluated

Fragrance concepts are linked with mood / concept boards

Sunday One of the ways to be creative is to approach the world as if you were to seeit for the first time, to see the world as a child. To warm up and to have somefun, the groups start the day practicing their circus skills!

Work on the brief

Kamal Jhunjhunwalla joined the ICATS programme in February 2011.

Kamal is studying for a B.Sc. in Analytical Chemistry at the University of Brighton and concurrently taking the ICATS programme for the IFEAT Diploma. His uncle, Asish Jhunjhunwalla, completed the BA Business of Perfumery at the University of Plymouth over ten years ago. After working in IFF for Europe for some years, Asish returned to work in the family company in India. Kamal attended the BSP Workshop weekend and worked on Istanbul Night with his team Sensational Scents to create a very exotic smelling bubble bath fragrance.

F1 Carnival by team Aroma Magique

F1 Typhoon 61 by team Picasso

Monaco F1 by team Fantastic Fragrances

Istanbul Night by team Sensational Scents

Got it at last!

The presentation is over... we can relax!

Meet an ICATS Student

Workshop participants Tina Carne and Kate Parkinson receive their certificate of completion from BSP President Helen Hill

These background notes on F1 and the selected race tracks have been prepared by Max Collins to provide a little backdrop to the case study.

Formula one originated with European Grand Prix motor racing, the ‘formula’ sets out the rules which must be met by all participants and vehicles. Its origins, however, are anything but formulaic. Man’s complex love affair with the internal combustion engine has become one of the most fascinating and injuring, aspects of the last 120 years. Yet from the moment the first horseless carriages rattled into life, it was perhaps only inevitable that it would spark a competitive spirit and there would soon be attempts to race these ‘newfangled’ machines. In 1894, Count de Dion, driving a car which bore his name, won a reliability run between Paris and Rouen of 128 km, in what has come to be generally regarded as the first proper motorised competition. The sports first ‘Grand Prix’ did not take place until 1906, again introduced in France near a quiet town called Le Mans, where much competition occurred amidst clouds of dust on unpaved roads. Further competitions followed in Italy and Germany although racing was banned on public roads in England.

The British motor industry lagged behind the rest of continental Europe as a result of the lack of a sporting shop window for its product. A group of motoring enthusiasts decided that an arena was required where like minded followers of speed could see the best of British men and machinery in action. With images of the Roman amphitheatres in mind, the pioneers decided that an oval track would enable the spectators to view the complete race, whilst paying for the privilege. The Brooklands track was opened in 1907 and was an instant success, drawing crowds that thrilled to the sight of cars that could achieve 90 mile per hour on the steep banked circuit. These speeds resonated with spectators who had travelled to the track on public roads restricted to 20 miles per hour. This restriction was in place because like the racing car of the time, vehicles on the roads still had a long way to go technically before they reached relatively safe standards. When asked about the appalling brakes on his car, Bugatti retorted with ‘I make my cars to go, not to stop’. However, the concept of watching a day’s racing, as one might with horseracing, had arrived and it was profitable for the organisers.

There was a hiatus in the fledgling sport as in many others for the duration of the First World War (1914-1918). Once peace had resumed, racing in Europe continued on public roads, but these were dangerous due to lack of crowd control. Also they were not financially rewarding as it was impossible to charge any entrance fee. The 1920s saw the advent of specially built circuits throughout Europe, firstly in Italy in 1922, at Monza, where 100,000 spectators poured through the gates for the inaugural race. The development of purpose built Auto Drome and mixed road-circuit venues, of which Spa-Francorchamps is one of the best examples and still in use at present, sprang up across the world. Despite the financial hardships endured in the twenties and thirties, motor racing continued to grow and was associated with glamour and money. Whilst the car manufacturers used success on the track to sell machines, the drivers became household names and rivalled film stars for celebrity coverage. Racing success was also hijacked by politicians for propaganda purposes and Hitler and Mussolini, both used government money to finance racing teams in the 1930s.

The Second World War (1939-1945) understandably interrupted all but limited forms of motor racing, but was to furnish the sport on its return after the conflict with an enduring legacy. The mass construction of air bases for use in World War Two provided ideal race tracks when they became redundant after hostilities ceased. Across Britain abandoned windswept acres of countryside vibrated to the sound and smells of machines tested to their limits and beyond. As amateur race enthusiasts spent weekends thundering around deserted airfields in Aintree, Thruxton, Belfast, and Silverstone. A Championship had existed pre 1939 which consisted of six races in different countries and the winner was the driver who won the most races irrespective of the car in which he took part. In 1950 a drivers’ championship was started as a response to the fact that motorcycling had inaugurated their own competition in 1949. With the first round held at the home of the British Grand Prix, Silverstone, and subsequent rounds across Europe in France, Italy, Belgium and the iconic Monaco. As before the War, it was the driver who was considered the most important element and it was not unusual for a driver to start and finish a race in a different car within a team if there were mechanical problems. Continued on next page...

Formula One

Continued from previous page... Some drivers would switch teams during the championship if one manufacture could not produce a car for a race, in order to boost their chance of winning.

The drivers maintained their cult hero status and were in demand with newspapers, the colour magazines and the pretty girls around the world. It was not until 1958 that a separate constructors’ championship was contested in the sport. A belated recognition of the part played by the engineers and mechanics who design, build and maintain the machinery which, as they saw it, the playboy drivers piloted to destruction. The high cost to life and death of men and machinery did invoke a sense of joie de vivre amongst the participants. This inevitably attracted the advertising world to the race track where pictures of racing drivers with smiling soot- covered faces could be seen promoting products as diverse as diamond rings and tins of soup. The drivers were also in demand for public appearances and fronted advertising campaigns on television and cinema. Sponsorship details on the race cars was, however, strictly banned and only the vehicle manufacturer, tyres and fuel logos could be place on machine or the drivers’ overalls.

Grand Prix racing remained a largely specialised sport, which was funded from within by the motor industry, who provided the machines, tyres and fuel. In 1968 manufacturers started to leave the sport because of their perception that they were not gaining any extra profit from coverage of the sport, so the ban on advertising was lifted. In May 1968, the Lotus Formula One team appeared at the Circuito del Jarama outside of Madrid in the red, gold and white colours of Imperial Tobacco’s Gold Leaf brand, driven by Graham Hill. Lotus would go on to win the drivers and constructors championships in 1968 giving wide coverage to this new form of advertising.

Non-motor industry sponsorship had arrived in a big and perceived successful way. The association of tobacco with the sport would be long and iconic in a way that would not be achieved in any other sporting format. Racing team names JPS (John Player Special) Lotus, Marlborough Maclaren and Rothmans Williams would become associated in the worldwide ... collective consensus for the product as much as for the race car. Other companies also wished to use the lure of formula one to show case their products resulting in airlines, banks and confectionary advertised around the circuits as well as on the cars and drivers. It is no surprise that beautiful women in various levels of costume, known in the sport as ‘pit babes’, became the normal form of advertising.

Formula one outgrew Europe long ago and Grand Prix have taken place on almost every continent, Antarctica is the only one not to have hosted a race, so far. Many of the original circuits have gone due to the lack of finance and increased adherence to health and safety. In their place has risen a clutch of new purpose- built race tracks which echo Brooklands in their regard for the maximisation of spectator viewing. The worldwide development of the sport has led to a raft of changes in the way that the teams and the drivers are financed. With the rise of the anti-smoking lobby, the tobacco industry money has been lost to motor racing which, along with a ban on alcohol advertising in some countries, has meant that race teams have had to widen the net in search of sponsorship money.

The re-engagement of motor manufacturers with the sport is a trend led by the large Japanese companies such as Toyota, Honda and lately followed by Germany’s Mercedes Benz and BMW teams. Although this has provided the core funding for the race teams of today, even a quick glance at the cars or the drivers clothing no space is left bare if there is the possibility of filling it with a logo. The Grand Prix is still seen as the epitome of glamour, and in what is now a truly global sport is used to evoke a fast life style with an added regional touch. Be it the cool sophistication of Monaco, the hot Latin rhythms of the Mardi Gras in Brazil, to the spicy taste of the Orient or the mysteries of the desert.

The sport’s governing bodies continue to tinker with the rules and regulations that make up the number one formula of the sport, as they always have. However, the love of speed, the sounds and smells of a Grand Prix still attracts thousands of motor fans from around the world who want to be part of the glamour.

Singapore - F1 Typhoon 61The male variant ‘F1 Typhoon’ is crackling with tropical energy and reflecting the spirit of the orient.

The Singapore Circuit

The 15th round of the 2008 FIA Formula One World Championship was held at Singapore’s new Marina Bay Street Circuit and was also the first night-time event in Formula One history. It was by no means the first time that formula one had come to the island peninsula. In 1961, the race, which was initially known as the Orient Year Grand Prix was run at the Thomson Road circuit and the following year was, renamed the Malaysian Grand Prix. When Singapore attained its independence in 1965, the race became the Singapore Grand Prix. However the event was discontinued after 1973 and a variety of reasons have been suggested, including an increase in traffic, the inconvenience of having to close roads for the event and fatal accidents during the 1972 and 1973 races. It is also thought that a surge of oil prices stemming from the 1973 oil crisis was a contributing factor.

In November 2007 it was announced that the telecommunications company Singapore Telecommunications (SingTel) would sponsor the event for five years. The timing of the night event meant that it could be broadcast live at a convenient time for European television audiences.

A night race required a complete re-think about formula one, with only one of numerous discussions being whether the cars should have headlights or not. The idea of lights fitted to the car was rejected swiftly upon the realisations that it would hinder clear logo resolution on the cars when filmed for television. It was decided instead to light the track with flood lights as used in a sports stadium. This was achieved by a series of fixed and retractable towers that turned ‘night into day’.

Like the iconic Monaco street circuit, that has landmarks that have become ingrained in the motor sport enthusiast’s knowledge because of the history of the Grand Prix in the principality, it was decided that the new Singapore circuit would include as many of the city’s landmarks.

This would bring together its imperial past with the high-tech modern structures of today. The 3.148 mile track, 61 lap clockwise race of the Marina Bay Street circuit crosses the historic Anderson Bridge which celebrated its 100th anniversary in 2010, and takes the cars across the Singapore River between turns 12 and 13. It was originally built to allow heavy transport including horse and ox carts to cross between the government administrative area on the northern bank and the commercial district (now Raffles Place) on the southern bank of the Singapore River. It remains an iconic link today, connecting the financial district to downtown Singapore.

The Anderson Bridge, where Formula One cars reach speeds of about 200km/h, is one of a number of features around the circuit that links Singapore’s past history with its modern skyline. Other heritage buildings include the former Supreme Court and City Hall, the Fullerton Hotel (formerly the Post Office building) as well as the Arts House. While Singapore’s heritage buildings form one aspect of the Grand Prix backdrop, close to Turn 18 in the closing stages of the lap, an eye-catching vehicular and pedestrian bridge, the Double Helix, which was opened July 2010. The Double Helix’s spectacular spirals of stainless steel links, is anticipated to connect with Integrated Resort Marina Bay Sands, Singapore Flyer, Gardens by the Bay and the 438,000 m² business and financial centre which will be ready by 2012.

Istanbul - ‘Istanbul Night’‘Istanbul Night’ is to be a modern female fragrance yet reflecting the heritage of the East & West meeting and of fragrance materials reaching back to biblical times.

The Istanbul circuit

There is any number of clichés about Istanbul where the Orient of the Turkish delight adverts can be seen in a belly dancing show, and the Bosphorus is literally a bridge between the East and West. However, the last two decades have added great complexity to the city’s character, creating schisms between the traditional and modern, the secular and Islamic, the urban and the rural. Istanbul’s first real taste of tourism was the arrival of the hippies in the 1960s eager to retrace the Silk Road. As the city continues to change and develop to reach European Union standards, the infrastructure is improving but, thankfully, its character is still intact. Although some complain that hotels and carpet shops overrun the former seat of the Byzantine and Ottoman empires.

Turkey began hosting Formula One racing in 2005, making its formula one debut with a purpose-built circuit in Istanbul. Named the Istanbul Park International Circuit, the track was designed by German architect, Herman Tilke. The track covers a distance of 5.338 kilometres and features a mammoth fourteen turns (eight left and six rights). The race consists of 58 laps of the circuit, covering a total distance of 309.396 km. Tilke has allowed the track to takes its influence from many of the world’s best race tracks and follows the contours of the land, which dips and falls, with the circuit built on four different ground levels. This is in contrast to some of his other recent tracks, the topography of which did not allow such variation, is also an anti-clockwise circuit.

Turn one is very similar to the first corner of the José Carlos Pace, Brazil and has also been compared with the corkscrew at Laguna Seca, California. There is a flat-out kink on a hill similar to Eau Rouge corner at Circuit de Spa-Francorchamps; that is jokingly referred to this as ‘Faux Rouge’. Turn eight is considered the best corner on the track. This wickedly fast and long turn has been nicknamed ‘Diabolica’, a play on Curva Parabolica at Monza in Italy. It is a quadruple apex corner (four turns), with the drivers bodies pulling 5Gs (five times the acceleration of gravity) for four seconds.

As part of the podium ceremony after the 2006 race, the winner’s trophy was presented by Mehmet Ali Talat, who was introduced to television viewers via the captions as the president of the Turkish Republic of Northern Cyprus, a state which is only recognised by Turkey. The incident was viewed as a possible breach of the governing bodies’ stand of ‘political neutrality’, a statement that amused many in the sport as the choice of the location had caused more than a few raised eyebrows given the history of unrest and terrorist attacks in the previous two decades. In an attempt to emulate the extravagant spectator accommodations furnished by other venues, spectators have been provided with world class facilities. The vast arena provides parking space for around 12,000 cars and can accommodate up to 130,000 spectators, allowing around 25,000 onlookers to watch from the grandstand. There are also two seven-floor VIP towers that stand at both extremes of the circuit.

Brazil - F1 CarnivalThe female variant ‘F1 Carnival’ is to reflect the spirit of F1 racing but also incorporating the spirit of the Brazilian Carnival women: Wild and independent yet in control, fiery spirit yet all the sensuous grace of Latin-American style.

The Brazilian Circuit

The Brazilian Grand Prix makes use of Autodromo Jose Carlos Pace, better known as Interlagos, which mean ‘between the lakes’, due to the marshy infield. The circuit is in São Paulo and had originally been built in 1940 but it was not until a local boy, Emerson Fittipaldi, achieved success in formula one that the track was brought up to championship standard. The first Grand Prix, a non-championship points race, took place in 1972. The next season the race was given full championship status with the added reward for the home spectators of a win by Fittipaldi, he followed it with another first place in 1974. The 1975 race was won by another Brazilian driver Jose Carlos Pace, who was destined to lose his life in a light aircraft crash.

Brazil is second only to Italy when it comes to passion for motor sport, helped by a succession of brilliantly talented drivers not least another local driver Ayrton Senna. The ’Paulistas’ as the passionate Brazilian motor sport followers are called, characterise the fervour and electric atmosphere at the Mardi Gras carnival which has been matched by many dramatic races. The last five races have added to the vibrant sense of occasion by determining the outcome of the championship, including Kimi Raikkonen snatching the championship from Lewis Hamilton in 2007, Hamilton’s last-gasp effort in 2008, and Jenson Button securing the titles for himself and his Brawn team with one race of the 2009 season still remaining.

Before the stock market crash of 1929, the site was destined to be used as a property development but then changed to a race circuit instead. Completed in 1940, the facility has seen much change over the years but is still one of the few tracks to run in a counter clockwise direction. In 1978 the event moved to the Jacarepagua circuit in Rio de Janeiro, and although the race returned to Interlagos for the following two years, the Rio venue became the sole host from 1981 until 1989. It was judged that the slums of São Paulo were at odds with the glamorous image of formula one although in 1990 the event returned to Interlagos where it has remained ever since.

The track may have been shortened to 4.3km but none of the character or challenges have been lost. The circuit poses an interesting test for teams, long straight sections contrast greatly with twisting and slow portions of the track, complicated even further by undulations and a bumpy surface. The start grid at Interlagos had to be altered because it was laid out on a ridge and the cars at the rear of the grid could not see the front where the start lights are situated. The long straits and tight corners that turn into the centre of the complex mean that a great deal of the circuit can be seen by the spectators in the grandstands which are all around the outside of the track.

The venue and event is popular with visitors who want to soak up the true atmosphere of the South American continent by sampling the local food and drink specialties. The Latin spirit can be found in good measure in the very alcoholic cachaca based cocktail and dining the at a churrascarias restaurant, where the idea is to eat as much beef as you can, is considered by Rubens Barrichello as reason enough to return to his home city of São Paulo.

Monaco - ‘Monaco F1’The male variant fragrance ‘Monaco F1’ is to reflect a simmering race track, cool blue transparent water, vibrant, yet with classic French style.

The Monaco Circuit

If you question most formula one drivers about which Grand Prix they would most like to win, apart from their respective home tracks, the tight street circuit around the Monte Carlo and La Condamine hugging the harbour of the principality of Monaco would be the one. The idea for a Grand Prix race around the streets of Monaco came from Anthony Noghès, who was president of the Monegasque car club, and was initially held in 1929. The race has continued whenever world conflicts have allowed and Monaco gained full championship status in 1950 with the inauguration of the driver’s championship.

The circuit has changed little in layout since the original racing days and boasts some peculiarities that are not found on any other race track purpose built or not. Loews hairpin is the slowest corner in formula one, the scene of a remarkable overtaking manoeuvre by John Watson in a Marlborough Maclaren. The only tunnel section (running under the Fairmont Hotel) is said to be difficult for drivers to cope with due to the quick switch from light to dark, and then back to light again, at one of the fastest points of the course. The track has virtually no run-off areas so the cars are contained within the Armco barriers even when they crash. Two drivers have managed to escape the imprisonment and have flown their cars into the harbour, both were recovered unhurt but wet.

The tightness of the street circuit and the lack of potential overtaking opportunity, means that this is the one track above all others where achieving pole position is paramount. The quickest lap requires the drivers to hold their nerve and run as close to the concrete walls and metal Armco that they can. Some drivers even advocate the possibility of trying to get away with some minor contact with barriers in their desperate need to try and shave hundredths of a second of their qualifying times as they strive for the front row of the grid. Monaco is certainly not a track for the faint-hearted and is probably the only race where the qualifying rounds for pole position are as exciting as the race itself.

It is not only motor sport enthusiasts who want to take in the racing action at the Monaco Grand Prix; the event is one of the biggest attractions for the A-list celebrity. Every year it is possible to see movie stars, pop musicians, and world leaders amongst the glitterati taking in the action at track side or on the hundreds of luxury motor yachts that have filled the harbour and paid for the privilege of berthing beside the circuit. The formula one racing team Red Bull brought their own swimming pool along one year as part of the mobile complex that forms part of support vehicles (topped up with pretty girls). On race day the streets are closed off to everyone but the cars taking part and the surrounding area likewise. If you cannot furnish a ticket or proof of residence then you are not allowed into your own home, even if you are a local. The result is that most residents rent out their homes and leave the principality for the duration of the race weekend.

Contacting ICATSWebsites:

www.icatsaromaeducation.com

www.plymouth.ac.uk/IFEAT

Telephone: +44 (0) 1752 588946

Email: aroma@plymouth.ac.ukt.curtis@pbs.plym.ac.uk

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