The Brittney Beard Brand

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Transcript of The Brittney Beard Brand



    Brittney BeardNovember 30, 2014

    Assignment 3.1.2

  • 2

    (Idea Sandbox, 2007)

    The onlinessstatementprovidesframeworkfor your zag.

  • Onliness statement:Brittney is the only pro wrestling enthusiast-turned-designer in her area that uses wrestling history to create unique pieces. They reflect the eclectic, yet original, style of various wrestling eras.


  • 1. 2.FLEXIBILITYBrittney is always pushing herself to stay fresh and current in all aspects of life. She is also able to bend and conform to a situation in order to meet a goal.

    SUSTAINABILITYHer flexibility in situations allows her to create long, trusting relationships. Brittney takes pride in maintaining longstanding relationships with friends and loved ones.

    Brand Ideals


  • 4.3.VISIONShe believes that it is possible to satisfy the clients needs while simultaneously promoting good design. We receive what we put out; we should do our best to create and put out positive energy.

    COHERENCEThe way that she treats clients and others is based on how she wants to be treated. She is able to draw from her diverse experiences and use them to enrich new ones.

    Brand Ideals


  • 5. 6.MEANINGBrittney understands that there is power in words. She uses typography and color as signifiers for conveying emotion in her creations.

    AUTHENTICITYBrittney is self-aware, and elements of the personal side of the brand often emerge in her professional works; this is why some of her works are abstract in form and process.

    Brand Ideals


  • A final word:

    When everybody zigs, zag.

    (Neumeier, 2007, ix)


  • References

    Bolhuis, J. (2005). Solar power is beautiful. Retrieved from

    Idea Sandbox. (2007). How to Be Dierent: Zag! Retrieved from

    Meyer, J. (2005). Kids shaking hands. Retrieved from

    Neumeier, M. (2007). Zag: The number-one strategy of high-performance brands : A whiteboard overview. VitalSource book.

    One Social Media Channel | Social Media Marketing Tips (2012, May 11).The Onliness Statement | Marty Neumeier | Zag | The Brand Gap. Retrieved November 27, 2014, from

    Soltys, L. (2013). Wooden casket 2. Retrieved from