The Brazilian Youth Today - Helsinki, Finland
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Transcript of The Brazilian Youth Today - Helsinki, Finland
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THE BRAZILIAN YOUTH TODAY.
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OGRUPO
DUDU FRAGA, PARTNER AND CEO.
+ + +
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THE BRAZILIAN MINDSET USE TO BE: “WE ARE THE COUNTRY OF THE FUTURE”.
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THE BRAZILIAN MINDSET USE TO BE: “WE ARE THE COUNTRY OF THE FUTURE”.
THE BRAZILIAN MINDESET NOW READS: “WE ARE THE COUNTRY OF THE PRESENT”.
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BRAZIL IS PASSING THROUGH SOME REVOLUTIONS
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01CREATIVE REVOLUTION
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NATURALLY OPEN TO THE NEW
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WE ARE A YOUNG COUNTRY
0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44
50 - 54
60 - 64
45 - 49
65 - 6970 +
55 - 59
YEARS OLD
0 2 6 8 10MILLION HABITANTS
1980
0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44
50 - 54
60 - 64
45 - 49
65 - 6970 +
55 - 59
YEARS OLD
0 2 6 8 10MILLION HABITANTS
2000
0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44
50 - 54
60 - 64
45 - 49
65 - 6970 +
55 - 59
YEARS OLD
0 2 6 8 10MILLION HABITANTS
2020
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WE ARE USED TO MINGLING
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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX
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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX
UMBANDA (A TIPICALLY BRAZILIAN
RELIGION)
= CATHOLICISM
+AFRICAN RELIGIONS
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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX
SOUL + AMERICAN FUNK + MIAMI BASS + FREESTYLE
BRAZILIAN FUNK
=
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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX
SOUL + AMERICAN FUNK + MIAMI BASS + FREESTYLE
BRAZILIAN FUNK
=
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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX
TECNOBREGA
BRAZILIAN MUSIC STYLE THAT LIVES WITHOUT BIG LABELS, WITHOUT
RECORDS STORES WITH NEW AND ALTERNATIVE DISTRIBUTIONS AND
PRODCTIONS FORMS.
=
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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX
TECNOBREGA
BRAZILIAN MUSIC STYLE THAT LIVES WITHOUT BIG LABELS, WITHOUT
RECORDS STORES WITH NEW AND ALTERNATIVE DISTRIBUTIONS AND
PRODCTIONS FORMS.
=
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02 MIDDLE CLASS REVOLUTION
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FOR THE FIRST TIME THERE IS A REAL MIDDLE CLASS IN BRAZIL
2009
51%
38%
MIDDLE CLASS
LOWER CLASS
2006
44%
46%
MIDDLE CLASS
LOWER CLASS
2014
58% MIDDLE CLASS(FORECAST)
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YET, WE ARE TALKING ABOUT AN UNSUAL MIDDLE CLASS:• NOT COMFORTABLE BEING MIDDLE CLASS• NOT CONCERNED WITH POLITICS AND STUDIES
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A CONSUMER-DRIVEN MIDDLE CLASS
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“SNEAKERS, CARS, RESTAURANTS IN BRAZIL ARE WORTH A LOT MORE THEN THEY REALLY ARE, THEY ARE STATUS SYMBOLS. THAT’S WHY IT’S MORE EXPENSIVE TO HAVE DINNER IN SÃO PAULO OR RIO DE JANEIRO THAN NEW YORK.” ROBERTO DA MATTA, BRAZILIAN ANTHROPOLOGIST
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03 TECHNOLOGICAL REVOLUTION
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BRAZILIANS ARE DISCOVERING TECHNOLOGY IN A FAST WAY
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“LAN HOUSE” IN SLUMS
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SOCIAL COUNTRY
81% OF PEOPLE (WORLDWIDE) VISIT SOME SOCIAL NETWORK.IN BRAZIL THAT NUMBER GOES TO 90%.
IN EUROPE, PEOPLE JOIN ON AVERAGE 1,9 SOCIAL NETWORKS. IN USA IT’S 2,1, IN BRAZIL 3,1.
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THE BRAZILIANS ARE MIGRATING TO SMARTPHONES
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THE GOVERNMENT IS HELPING:• BRAZILIAN GOVERNMENT’S BROADBAND PLAN.• TAX INCENTIVES TO MANUFACTURE TABLETS IN BRAZIL.
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WHAT ABOUT THE BRAZILIAN YOUTH?
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GLOBALLY ENGAGED YOUTH
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REALLY OPTIMISTIC YOUTH
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INTERNET IS KING OF THE YOUTH
PHOTO BY @ TCOMPAGNONI
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A GENERATION THAT IS MAKING THINGS HAPPEN, THEY ARE NOT WAITING FOR INSTITUIONS OR BRANDS.
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QUEREMOS
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QUEREMOS
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BRAZILIAN YOUTH IS TECHNOLOGICAL AND ENGAGED, AND THAT’S HOW THE BRANDS SHOULD BE IN BRAZIL.
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BOVAP
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BOVAP
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REPÚBLICA POPULAR DO CORINTHIANS
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REPÚBLICA POPULAR DO CORINTHIANS
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THE BRAZILIAN DREAM - OSONHOBRASILEIRO.COM.BR
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THE BRAZILIAN DREAM - OSONHOBRASILEIRO.COM.BR
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Thank you,
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