The Brand Resort THERAPYOur goal is to shift your industry and pamper your

brand now for the future, upgrading your business into a more sustainable, human and allow it to flow better

in the way it transmits and connects with people.

The therapy starts with an immersion to the depths, questioning what is the purpose of the brand now, its reason for its existence. Sustainability and ethical qualities of a business is no longer just a question of responsability, but also has to do with profitability.

How GOOD is your brand?

PART 1

When you´re stressed out, it is more difficult to find solutions or solve any problems. Hamaking is a unique, incredible and innovative work tool. It has been proved that the suspensión in the air and hammock swings makes you feel good, safe and confident, the swing decreases blood pressure, calms and balances our nervous system, and at the same time increases our brain´s ability of concentration and focus. Allow mindful breathing and visualization to create space and synchronize with only fresh new ideas.

Work DynamicPART 1

People no longer want to a solely transactional relationship with brands. Not even an emotional relationship. Persuasion and just storytelling doesn’t make sense. People want usability and delivery, push a button and go. People want above all connection.

How HUMAN is your brand?

PART 2

To create effective innovations, you need to know and love your consumers users, genuinly emphatize with them and care about their lives. This is the basis of Design Thinking, the masterpiece of a human-centered design process. Then we will identify the obstacles and blocks, brainstorm for a solution, we will build it in a tangible process and test it to measure its effectiveness.

Work DynamicPART 2

Is the communication of your brand Above or Below the Line? Is it Online or Offline? We think that it should be more “Fuck The Line” style. Forget the media and think of good ideas that will surprise people, think about content that entertains them. Something to improve their lives and to provide them value.

How LIQUID is your brand?

PART 3

If we want to transform business and revolutionize industries, we will have to do it in a costumized way. The dynamics of work will be different with each customer, and we will seek always to develop communication strategies in user experiences.

Work DynamicPART 3

METHODOLOGY

data delivery

Before the therapy, we will analyze all data available in order to diagnose what is the perception of the people with the brand.

When we finish all the therapy and define the steps to follow

and actions to be taken, we will design a roadmap

accurate as a compass to reach the established goal step

by step enjoying the journey.

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