The Brand Experience
-
Upload
holy-cow-branding -
Category
Education
-
view
161 -
download
0
Transcript of The Brand Experience
The Brand Experience Presented by: Lorana Price, CEO Holy Cow Branding
YO
U R B R A N D …
I T ’ S E V E R Y T HI N
G
HOLYb r a n d i n G
What is BRANDING???
BRANDING Marketing
Public Relations
Employee Experience
Sales
Customer Experience
A Brand is…
§ a mixture of attributes, tangible and intangible, which creates value and influence.
Branding is…
§ the process of relating these attributes to the product/service/company in the minds eye of the consumer.
A Band Experience Includes…
§ A sensory dimension § Feelings toward the brand (emotions) § Intellectual engagement § Behavioral responses
What Does That Really Mean?
Wanna Grab A Coffee?
Starbucks Changed the way People Thought about Coffee…
How Did They Do It?
§ “Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.”
§ Peter Drucker, influential thinker on management theory
Expanding the Brand
A New Image…
§ "Throughout the last four decades, the Siren has been there through it all. Now, we've given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage and also ensure we remain relevant and poised for future growth."
The Icon Evolves
The Brand Experience Moo to You.
YO
U R B R A N D …
I T ’ S E V E R Y T HI N
G
HOLYb r a n d i n G