The Brain for Entrepreneurs by Maya Elhalal Levavi

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The Frontal Lobe vs. The Amygdala. The inner battle of 'the seat of entrepreneurship' and 'the brain's panic button'. And how you can win.

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<ul><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>The BrainFor Entrepreneurs </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>The Brain How it works Why it can be a fickle friend to entrepreneurs How thoughts change its structure How to design yours to be your ultimate partner How to speak Brainish to clients and investors</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Top GoalThe primary task of the brain is to keep you in an optimal state relative to the environment. In every response to stimuli and action generated, the #1 motivation is maximizing your chances of survival. In the process, it also generates experiences. They are highly subjective. </p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Pizza Brain</p><p>If you smoothed out all the wrinkles in the cortex, the brain would cover the area of a large pizza. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>UltraConnectedThe brain has 100B neurons. Thats more potential connections than atoms in the universe. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Speed</p><p>Neurons transmit information at a speed of 1-100 meters/second</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>"God gave men a brain and a penis and only enough blood to run one at a time." </p><p>Robin Williams </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Brain magic happens when millions of neurons collaborate. They communicate in impulses - brief spike of electricity traveling through a neuron. </p><p>Like so...</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Nerve Cell &amp; Axons</p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Electrical Impulse </p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Impulse is Ion Wave</p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Polarization </p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Depolarization </p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Re-polarization </p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Communication Protocol </p><p>Our image of networks leads us to think they are, but neurons in a network are actually not in physical contact. Theyre separated by incredibly thin gap. </p><p>To pass nerve impulses among themselves they use communications sites called Synapses. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Crossing the Gap</p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Opening Channels </p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Triggering the Target</p><p>The Human Brain Book by Rita Carter</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Lizards to Humans</p><p>1. Reptilian Brain - balance and coordination</p><p>2. Mammalian Brain - automatic &amp; 4F (that F too)</p><p>3. Neocortex - seat of awareness </p><p>To go to the top of the food chain, our brain evolved: </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Emotional BrainEmotions are physiological responses designed to push us away from danger and toward reward. </p><p>Much of the time we are unaware of them. That doesnt mean these emotions dont effect our actions and decisions. They sure do. Subconsciously. </p><p>When emotions cross a certain intensity threshold we experience the electric storm as a conscious feeling.</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy. </p><p>Jerry Seinfeld</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Brain Panic Button The amygdala is our panic button. Ittastes all stimuli and signals others area to produce appropriate emotional reactions. Like fight or flight. It kind of failed to adapt to modern life and may see a pitch to investors as a bear thats chasing you. Often, its triggered at the most inappropriate timing. Like when youre about to step out of your comfort zone and take a risk doing something new or bigger or better. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure."</p><p>Marianne Williamson </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Frontal Lobe is the seat of entrepreneurship. </p><p>It allows us to hold a thought like: Im going to observe a different outcome. And Im going to hold on to this observation, independently of the feedback from by body, environment and time. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>The frontal lobe gives us permission to make a thought more real than anything else. To hold on to a concept, an idea, a vision or a dream, independent of circumstances. And those are the traitsthat we secretly admire in all great people.</p><p>Dr. Joe Dispenza</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Such ideas clashe with Brain Goal #1.</p><p>Specifically, your Amygdala doesnt enjoy that kind of thinking. And it may sabotage your efforts consciously and subconsciously. Procrastination, fear of public speaking, and creative rationalizations to drop your idea are just a few tricks to keep you away from what it perceives as risk. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Mental Training </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Navy Seals Are trained to override amygdala commands with frontal lobe decisions by: </p><p> Goal Setting Mental Rehearsal Self Talk Arousal Control</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Scientists have proven that it's impossible to long-jump 30 feet, but I don't listen to that kind of talk. Thoughts like that have a way of sinking into your feet.</p><p>Carl Lewis</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Why Lift a Finger? </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Power Visualization</p><p>1992 Journal of Neurophysiology </p><p> Group A: repeatedly pulling on a string Group B: visualizing pulling the string Control Group: doing nothing </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Miraculously </p><p>A month later</p><p> Group A: 30% increase in muscle strength Group B: 22% increase in muscle strength Control Group: no increase</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Specialized Areas</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Functional MRI shows us how they light up. </p><p>Cells that fire together, wire together. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Memory</p><p>The re-creation of past experiences by the synchronous firing of neurons what were involved in the original experience.</p><p>Where were you when The Twins fell? Whats the next idea your where going to talk about?</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Photographic Memory</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Memory Loss</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Memory Growth The Enlarged Hypocampus of London Taxi Drivers </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Neuroplasticity </p><p> Nature and Nurture Learning changes our synaptic wiring It can even override genetically programmed modules</p><p>You have the capacity to wire your brain</p><p>How could we have overlook this for so many years? </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>The Missing Link</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Biggest Science Hoax </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Science advances one funeral at a time</p><p>Max Planck</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Mechanistic Bias </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>ThoughtsChangeBrainStructureNobel PrizeEric Kandel, 2000Physiology of Memory</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>"As a Man thinketh in his heart, so he is"</p><p>The Book of Proverbs chapter 23, verse 7</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Acquired HappinessMattieu Ricard </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Placebo Effect </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Pain Killing VR</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>My FavoritesBooks That Made Me Change My Mind</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>I saw people rewire their brains with their thoughts, to cure previously incurable obsessions and traumas.</p><p>Norman Doidge </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Explaining how thoughts can create chemical reactions that keep you addicted to patterns and feelingsincluding ones that make you unhappy. And how to grow better habits. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>With some super cool interactive brain imaging maps and videos</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Rule #4</p><p>We dont pay attention to boring things. </p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>To predict ad and message effectiveness, we can now use eye tracking</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>and EEG</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Hemispheric sensitive design: Images on the left, text on the right.</p><p>Neurofocus - The Why of Buy</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Leverage the brains natural attraction to novelty and familiarity</p><p>Neurofocus - The Why of Buy</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Feed it puzzles </p><p>Neurofocus - The Why of Buy</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Brains love </p><p>Motion</p><p>Novelty</p><p>Error</p><p>Ambiguity</p><p>Neurofocus - The Why of Buy</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Show human faces</p><p>Neurofocus - The Why of Buy</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Lead with emotion</p><p>Neurofocus - The Why of Buy</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 2010 IDC Herzliya - Zell Program, Israel Maya Elhalal-Levavi MayaElhalal.com</p><p>Help men advance </p><p>Neurofocus - The Why of Buy</p>http://mayaelhalal.comhttp://mayaelhalal.com</li><li><p>Oct 4, 20...</p></li></ul>