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The Bra-cketbook Foundation - 1and1 Case Study
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1&1 Case Study The Bra-cketbook Foundation – Rebecca Ellen Clay www.bra-cketbook.com ® 1&1 Internet Inc. 2013 Page 1
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As a breast cancer survivor, Rebecca Ellen Clay’s renewed inspiration for life motivated her to drive awareness and help support the Breast Cancer Foundation. With the launch of her website, www.bra-cketbook.com, hosted by 1&1 Internet, Clay managed to turn what was once a cottage industry into a successful business.
Transcript of The Bra-cketbook Foundation - 1and1 Case Study
1&1 Case Study
The Bra-cketbook Foundation – Rebecca Ellen Clay
www.bra-cketbook.com
® 1&1 Internet Inc. 2013 Page 1
What is the history of The Bra-cketbook Foundation?
Rebecca Ellen Clay is a Breast Cancer Survivor and wanted
to raise awareness and funding for Support the Cure
Turning a unique hobby into a successful business, Clay
began turning everyday bras into beautifully embellished
purses
The business began in July 2008
Launched out of Clay’s basement
100% of profits are put towards
breast cancer research® 1&1 Internet Inc. 2013 Page 2
A need for help…
® 1&1 Internet Inc. 2013
A way to visually display the products
Achieve great online visibility
Manage an online presence at an affordable cost
An avenue to communicate with vendors and customers
Page 3
“Before 1&1, we did not have one boutique. We
had not sold one handbag or one tie.”
- Clay
In order to be successful, Clay knew she needed:
The necessities of a website
® 1&1 Internet AG 2010 Page4
“I was advised to use 1&1 Internet by a website designer. With a
start-up business, I did not want to spend an enormous amount of
money. I also wanted to be able to manage it myself. I knew I would be uploading pictures often due
the to fact that all of our products are one of a kinds or limited
editions.”- Clay
First-hand experience
“My website prevents me from exorbitant printing and mailing costs as our boutiques go directly to our website to see more current styles. 1&1’s telephone
operators are available without a lengthy delay and can be understood clearly. They also offer a prompt reply of emails when I have asked questions.”
- Clay Page 5® 1&1 Internet Inc. 2013
Results by numbers
Page 6® 1&1 Internet Inc. 2013
Since the www.bra-cketbook.com was created:
The Bra-cketbook Foundation designs and manufactures up to 600 custom bags each year.
Bra-cketbooks are sold in over 300 boutiques.
These boutiques are located in over 32 US states as well as Canada.
“With the help of 1&1…
® 1&1 Internet AG 2010 Page7
Bra-cketbooks is strong in
the market.”
Our sales are
growing”
We are helping to ‘Support
The Cure.’”
I can use my website
as my catalogue.”
- Clay
Thank you for your attention!
To see more 1&1 Case Studies, visit: success.1and1.com/testimonials
® 1&1 Internet Inc. 2013 Page 8
