TypographyThe cover line and title are both written in bold fonts however, looking at the title, I can infer how the title is handwritten. The handwritten text signifies a sense of ownership since the handwriting is written neatly, foreshadowing how a parent or carer is involved with the isolation of the boy. However, some areas of the handwriting from the two letters ‘O’ and ‘Y’, contain lines going through them , making the handwriting appear slightly rushed. Because of this, this suggests the parent/carer may feel from looking after the boy.

Use of colour:By composing black at the top of the frame, adds a heavy weight to the poster since it drags the audience’s attention to the boy. This is because the editor has heavily applied a huge amount of black, which is also filled in the ceiling. Also,by doing this, the colour creates a dark mood since black mostly symbolises death and evil. Also, because the boy is sitting down whilst surrounded by darkness, this foreshadows the dangers and traumatic events the boy will present in the film.

The BoyThe composition of the boy challenges the forms and conventions of horror movies since the boy has his back turned against the audience. Because of this, this continues to add a dark mood to the poster since everything is clearly presented in the poster besides the boys face.

Depth of field:The two wardrobes composed on both sides of the boy, adds a depth of field to the poster since they are both travelling inwards. Also, similar to the use of the colour black, the composition of both wardrobes quickly draws the audience’s attention towards the boy.

Light:The window strongly challenges the forms and conventions of horror posters because that is the only object which contains light. Also, because the boy’s body is composed towards the light, furthermore signifies how the boy secretly wants to escape the doll his soul is trapped in, and connect with the real world again . This therefore adds to the sense of isolation presented in the poster.