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Surrey’s housing is worth £132bn

Business Man’s Wheels

An international property advisor estimates the value of the entire hous-ing stock in Surrey at an astonishing £132billion. This gives the county the highest housing value total excluding the capital.

The Prime Regional Residential markets sum-mer 2011 report also highlights links between the housing market and the City.

Savills’ Charity Holden, pictured right, said: “The county’s proximity to London is clearly an important factor here. Research reveals that 57% of all the purchasers of Surrey properties exceed-ing the £1million mark work in the financial sector,”said Ms Holden.

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Pages 14 & 15

Important

The Bottom Line September 2011

The Bottom Line meets a campaigning Prince Charles BUSINESS ENVIRONMENT

Prince of recycling

good husbandry. This means many things: minimal spraying; hand sewing, harvesting and weeding wherever practicable; adhering to current legislation; and taking a responsible outlook towards hedgerows and the environment. Secretts Direct, established just nine years ago, supplies local and seasonal fruit and vegetables to

over 300 restaurants, hotels, pubs and businesses. it aims to do this within 24 hours of harvesting to make sure the customers get the greatest nutrients and vitamins possible. Secretts is one of the first wholesalers to offer custom-

ers reusable crates made from re-cyclable material. The reduction in bulk allowed the company to take a van off the road, reducing its carbon footprint.

Secretts’ irrigation systems feed off the farm’s own reservoirs and natural farm waste produces com-

post. Ascot Structures is respon-sible for The Bamboo, the UK’s first environmentally friendly tent. They build The Bamboo frame with sustainably sourced bamboo and cover it with PVC fabric that complies with EU flame retar-dant coating demands. Suppliers in China, Brazil, Colombia and Vietnam earn a fair price for their

bamboo by following a strictly ethical harvesting process. This cash brings benefits for the com-munity as a whole.

The importance of bamboo in

By STEVE USHER


THE BoTTom LinEthe most important thing in business

Friendly

Sustainability. Admittedly, not the catchiest of words, but one which Prince Charles recognises as being key to a better future for the planet and everyone and everything on it. Including businesses.

The Bottom Line met up with the heir to the throne as he looked over several business ideas at an initiative in the grounds of Clar-ence House in London.

As you can see from our pic-tures, he rode an electric bicycle, just one of the many brilliant ideas on show as part of his Start cam-paign to make people realise the importance of living sustainably.

The Prince of Wheels chuckled as i politely requested a backie (kiddie speak for a ride on the back as a passenger).

Sustainability is becoming a big-ger and bigger deal in business circles with companies of all sizes keen to demonstrate their green credentials, not only to potential customers but to other businesses too.

These include local firms like Secretts in the heart of Surrey, Ascot Structures and many other small and medium-sized enter-prises in the south.

Celebrities like Jamie Grainger Smith have also put their weight behind the campaign.

Last month, Start@Kew ran a festival celebrating simple sus-tainable living ideas and steps towards doing things a little bit differently.

Big companies already involved with the Prince’s Charities initia-tives include iBm, Asda, Wait-rose, m&S, Virgin money, B&Q and Your Water Companies.

Here we profile just two local companies and their ideas. If you want to find out more about improving the way your business operates to fit in with the Prince’s sustainability aims, check out the website at www.startuk.org.

Secretts Farm is a family busi-ness established over 100 years ago in the heart of Surrey. The Secretts family prides itself on

Royal Editor


as he launches a pop-up restaurant in gardens of Clarence House

Prince of recyclingTELL yOUR OWN TALL TALES OF A LIFE ON THE OCEAN WAVE..Ever fancied splicing the main brace or climbing up the rig-ging? Since 1978, the Jubilee Sailing Trust (JST) has been providing opportunities for men and women of all physi-cal abilities to experience the challenge and adventure of tall ship sailing.This year, the tall ships are sailing the West Indies, Ba-hamas and Canary Islands. Those joining the ‘crew’ – no passengers are allowed – can sail from Southampton or Portsmouth or join their trip from one of the other desti-nations. Trips last from 3-28 days to suit each individual’s appetite, time and budget.JST runs two ships – Lord Nelson and Tenacious – the only two in the world that have been purpose built for people of all physical and sensory abilities to take an active role in sailing. They feature signs in Braille, wide isle decks and low level fittings.

“For each trip, we take on an equal mix of able bodied and physically disabled crew,” said a JST spokesman. “Once aboard, every crew member has a vital role to play ir-respective of ability, disability, age or gender. The success of each voyage depends on teamwork.”Alex Lochrane, a CEO who has sailed with JST, said: “For some, this is an opportunity to discover talents they never knew they possessed, for many there is an opportunity to set sail on an adventure that can provide a truly life-changing experience.”Every trip is subsidised by JST to ensure trips are afford-able for everyone. Funds are raised through individual and company donations, events and grants.

If you fancy the challenge visit www.jst.org.uk, call 023 8044 9138 or email [email protected]. To

donate to the JST or hold a fundraising event, please call 023 8042 6868 or email

[email protected].

Teamwork

Tenacious in Docklands

Prince Charles learns about the electric bicycle as The Bottom Line Editor Steve

Usher looks on. Right: Prince Charles’s converted Aston Martin, used by Wills

and Kate after their marriageMain pictures: George Bodnar

preventing erosion, containing rivers and protecting the land can-not be over-stated. it also provides a staple raw material for food and shelter for poor communities.

it is the most effective combat to deforestation and provides the fastest-growing canopy for re-greening degraded land.

Pandas like it too.


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Well, we are all back from our summer holidays and we are not only nicely tanned but in the pink too. yes sir, The

Bottom Line is raring to go and get busi-nesses buzzing all over south west Surrey and north Hampshire as we press on into a very busy autumn. Our distinctive mix of stories about busi-nessmen and women and what they are up to has proved a winner with the 5,000 compa-nies who receive our paper by post.

Our aim is to get business people throughout our area communicating with each other and networking to

produce innovation, investment and economic growth throughout our region.Local and national companies are going to

become bigger and bigger players in the decision-making process that shapes our business landscape.

With this in mind, we want you to use The Bottom Line as the brightest and most direct platform of delivery for your

own particular business message.Send us your press releases. Send us your pictures. Send us your message - and we will spread that message far and wide. Whether you are a one man band, a local start-up or a multinational business, you want to be in the pink and in The Bottom Line. The most important thing in business.Email for a mediapack today:

[email protected] BOTTOM LINE IS PUBLISHED BY THE BOTTOM LINE NEWS GROUP

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THE BOTTOM LINEWhat really counts in business May 2011

EXECUTIVE MOTORS Entrepreneur turns his top-of-the-range motor into an advert...

Shooting sports starsNewspaper photographer’s new school Centre pages

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Nokia is making 700 staff mobile

Pubs dying? Get RealPages 10, 11

Does the exec who did this need to seea shrink?

NOKIA’S “realignment” of its global workforce will see the loss of around 700 UK-based jobs and a review of the 350,000 sq ftResearch and Developmentfacility at Farnborough. The telecoms giant expects that the Summit Road site in Southwood, close to Junction 4A of the M3 motorway, will remain open until the end of 2012. But as the site is shared with other compa-nies in the group, it will be some time before the situation becomes clear.A spokesman for the company said that, as it is transferring some of the UK workforce to Accenture, it would be pre-mature to confi rm job loss numbers until negotiations with staff are concluded.“We have made provision for employ-ees whose roles are impacted during 2011 to stay on the Nokia payroll until the end of the year,” he said.

“This voluntary grace period will also apply to 2012 where it will be two months. For employees who will lose their job we are establishing a lo-cal Bridge programme which will offer a wide range of possibilities to provide counselling and aid. These include: Finding job opportunities inside and out-side Nokia; support to those interested in starting a new business of their own; and working with local partners to create new opportunities such as scholarships or co-funded research programmes.”He also confi rmed that the company’s subsidiary business, Vertu, based in nearby Church Crookham, will not be affected by the changes.

BY WILLIAM RAY

Pages 14, 15

REGENERATION Duke of Wellington’s family name frontrunner for new town on surplus military land

Rushmoor Borough Council and Grainger plc, the UK’s largest listed specialist resi-dential landlord, are closing in on a name for the regener-ation scheme of the surplus military land to the north of the town centre, currently referred to as the Aldershot Urban Extension.

Grainger, with the support of DS Emotion, a Leeds-based branding firm, identified the name ‘Wellesley’ following ini-

tial market testing. it is the Duke of Wellington’s family name and reflects the strong military his-tory of the town.

A consultation, spearheaded by Grainger and the local authority, is currently being undertaken by Yorkshire-based branding and place-making expert Thinking-place, aimed at helping shape the future decisions about the wider

regeneration of the town. The firm has been appointed to

examine the public image and perception of the town, with the aim of establishing a vision for the Aldershot of the future and for the 366 acre development that will see the building of up to 4,500 new homes.

A Grainger spokesperson said: “Wellesley is the family name of the first Duke of Wellington and its use in the naming of this im-portant regeneration scheme is under consideration.

“Wellington’s important place in British military heritage and history make the name a strong candidate but a final decision has yet to be made.”

“The consultation is not yet complete and is an exercise in establishing a direction for the regeneration of the town.

“This is a chance to address past problems and to generate ideas about how the town can be improved.

“it is not just about the redevel-opment of the surplus military land, but concerns the whole town and how it is viewed.

“it’s about addressing the town’s reputation and creating a vision for its future as a place for people to live and a place for business to grow in a sustainable manner.”

Thinkingspace is holding a se-ries of events in relation to the consultation. more information can be found at:

www.wellesleyaldershot.co.uk

Vision

By RICH DUNMORE

Problems

NAME THAT TOWN: The Wellington statue and, left, how The Bottom Line reported the redevelopment story in July

Welcome to Wellesley

ORDER NOW. DON’T GET LEFT BEHIND!

In this day and age, reducing overheads is often the key to improving your bottom line and running a successful business.

So when someone says they might be able to cut your IT costs by reducing the amount of hardware your business has - it might just be worth paying attention.

Now this is the dull bit – it’s all to do with “server virtualisa-tion”. Don’t worry, it’s just a bit

of computer speak. In simple terms it’s about reducing the number of servers you have.

Malcolm Hearn of Dunston IT from Aldershot thinks it can have an enormous impact, even on the very simplest network.

According to Malcolm the server hardware of today is ex-ponentially more powerful than it was even just five years ago

and many businesses have sep-arate servers, all performing different, often incompatible, functions.

Server Virtualisation allows users to combine the functions of separate machines onto one piece of hardware while con-tinuing to operate them com-pletely separately and config-ured to use shared hard disk

space, shared memory, proces-sor and even USB ports.

Malcolm thinks that the ad-vantages are obvious as it not only decreases investment in hardware but also reduces en-ergy consumption and heat out-put.

“It‘s been calculated that since 1996 energy requirements for servers and related equip-ment has risen by a factor of 30,” he said. “We‘ve calculated

that a typical server consumes in excess of £300 of electricity per year.

“If you could reduce the serv-ers from three down to one, then over five years that‘s a £3,000 saving as well as the benefits of decreased heat emis-sions, decreased cooling costs and less hardware to dispose of,” he said.

More information from: www.dunston.it

SAVE £3,000 AND HELP PLANET AT SAME TIMEBy RICK DUNMORE


FRONT MAN: Biomni CEO Gus Gregory

TECHNOLOGy Reduce your overheads and energy costs by cutting back on hardware

By WILLIAM RAyThe idea of giving away software for free is a business model that has been around for years. Remember all those free CD Roms tempting you to open a new dial-up internet account with AoL and the free or trial software you could get from the discs that came with the computer magazines and even the Sunday papers?

The idea is that you would be provided with the software prod-uct (often a game in my case) that would be so good or so useful that you would then go onto buy the full version.

more recently this model has been adapted and used by busi-nesses with products, tools and services available online, often hosted in the cloud, and over the past five years or so this business model has been given a name - “Freemium”.

The idea is that customers are provided with free software, or free use of a service - on the basis that they will then like it so much, or benefit from it to the degree that they will be happy to pay for the full product or upgrade from the

free option to the premium one.While i am sure that major, in-

ternational concerns can risk spending money on such market-ing efforts, is this really a busi-ness model for small and medium enterprises (SmEs) where budgets are more limited?

To discover more about how the Freemium model can help SmEs i visited Angus (Gus) Gregory, CEo of Biomni, at home near Fleet.

Biomni is a global supplier of “Service Catalogue and Request Management systems”. Gus ex-plained that the vast majority of iT departments around the world have a catalogue of the services and products that they provide and supply to businesses they serve.

This iTiL (iT infrastructure Library) Service Catalogue lists everything an iT department might do or supply, from repair-ing printers and upgrading mobile phones to supplying new servers and installing new software.

Biomni’s core product, Front Office, enables these lists (often paper-based or on simple spread-sheets) to be made available on-line, allowing products and ser-

vices to be ordered and authorised quickly and efficiently. Biomni also has a link with Symantec, the global provider of “security, storage and systems management solutions”, which enables any soft-ware ordered via Front Office to be installed automatically, remote-ly and securely.

Front Office has, as a result, proved very popular but the costs and potential risks of an unknown system have sometimes proved a step too far for some of Biomni’s potential customers.

“While companies can see the benefits of having an active cata-logue across a business or group of companies - allowing staff to browse and request items and services - the cost of having such a system deployed by our com-petitors can run into hundreds of thousands of pounds,” said Gus.

“For organisations that have not previously integrated automated ordering and authorisation into their service desk functions, this can prove a stumbling block when they have previously got by with a paper-based system.”

To get around this sales barrier,

Gus and his business development director, Kesh Dhillon concluded that the solution could be to pro-duce a Freemium version of Front Office to allow users to have an active catalogue, but without the request, ordering and authorisa-tion functions enabled.

Work began on adapting and testing the product earlier this year, enabling “Front Office Es-sentials” to be launched at the end of June when it was made freely available to new customers with no purchase licence or ongoing support costs.

Was this a major risk for Biomni? Gus doesn’t see it that way.

“By doing it we have somewhat de-risked things,” he said.

“Before, we only had the full ver-sion to provide to clients as a trial so we had to be very careful about how they accessed it and, if it was not wanted, how we retrieved the licence. With our business being so international this was a tricky, time-consuming affair. now we can issue a time-based licence. We know that once that time has been exceeded they can only use the free features in the product.”

“The take up rate has far ex-ceeded our expectations and com-

pared with gaining clients both as prospects and actual clients who are using our solution it is as dif-ferent as night and day. Before, we would have probably got two or three well qualified prospects per month. now we are receiving around 10 registrations per week.

“These are new users of the Front Office Essentials. We are already seeing 10% of them looking to mi-grate to the paid-for product.”

Biomni has been careful to make the transition from the free offer to the premium product as easy as possible for customers. This can be done in incremental steps with small transactions possible.

other ideas that have been intro-duced include the ability to share ideas with other users and for cus-tomers to vote on new features - the crowd-sourcing of product development.

“it’s all about building commu-nities and bringing added value to them” said Gus. “If they see value for their business then they are willing to pay for it.”

More information about the Freemium version of Front

Office is at www.biomni.com

Malcolm Hearn

Advantages

Welcome to WellesleyFreemium business’s head is in the cloud

Cloud

Ideas

Stumbling


MUSIC BUSINESS WEBSITE GIVES LESSONS IN GUITAR PLAYING

provided a great opportunity to marry together personal passions with past experience and exper-tise. it’s been a great journey so far and the future is definitely looking bright,” he said.

Jonathan’s top tips for starting a new business are as follows:

1. Research your market. Make sure there really is a market. It’s far easier to go and improve on something that’s al-ready out there rather than create something no one’s ever seen be-fore (and maybe does not want);

2. Spend as little as possible to test your idea. The key is to test and measure. Find the quickest and cheapest way you can to test your idea. The sooner you have some re-sults the clearer your direction and

journey will become;3. Don’t give up the day job

until you absolutely must. In the early days of building a business, cash flow is everything. At least aim to get through points 1 and 2

above, before you consider cutting off your regular income;

4. Don’t get too fixed on your ideas. Be ready and able to change and adapt as you progress on your business journey.

B a n d J a m m e r explains to its cus-tomers that learn-ing to play any

musical instrument is tough. it takes a great deal of time and dedication.

if you’re learning by taking weekly lessons – it can also cost a great deal of money.

“The internet is changing the game,” said Jonathan. “This has been led by customer demand for lessons that suit what they want to learn, not what their teacher wants to teach. it is available when we want to learn too, rather than being tied to weekly lessons.

“We all struggle for time to indulge in our hobbies with the pressures of work, friends, family and other commitments, so being able to view your lessons online at a time to suit you has really led to an explosion of online music tuition.

“BandJammer is focused on deliv-ering guitar lessons that are fun and very practical. our belief is that if you’re having fun you’ll be moti-vated and if you’re motivated you’ll

learn more quickly and easily.“Rather than starting with a whole

load of music theory, they jump straight in with simple lessons that get you playing songs and well known riffs and improvisation.

“But the best bit of all is that once you learn a song, you can actually jam with a live recording of our full band. You can play either the rhythm guitar part or the lead guitar.

“This is not only a great buzz - it develops rhythm and timing and builds confidence,” said Jonathan.

Andy covers the music end while Jonathan takes care of the business and marketing.

Andy has vast experience in play-ing for many different bands and is also a great communicator.

“His teaching style is engaging and easy going which really reso-nates with our audience, who may have been subject to other online teachers who are more focused on showing off than actually teach-ing,” said Jonathan.

www.bandjammer.com

HALL OF FRAME FOR ART WINNER LyNPopular creative framing company, Fringe Arts, has won the Art Trade Guild Trophy for “Best Mount Design 2011”.

Lyn Hall established the Seale-based business 26 years ago and has worked for many local and national companies to produce be-spoke presentation frames for corporate use.

Clients have included 3M, Novell, QVC, NHS, SMH Associates and a London-based patent lawyer.

“The majority of my com-missions are bespoke work for businesses, individuals, collectors and artists,” said Lyn.

She has a mantra that ‘no job is too large or too com-plicated’ which is no idle boast as her work has in-cluded a project to frame a 33 foot tapestry for a school in Weybridge and she is currently working on fram-ing a very large banner for a local church which was donated many years ago from Bagshot Park.

Lyn is one of only two people in the world who have taken and passed all the Fine Art Trade Guild ex-aminations. She is proudly known as an Advanced Guild Commended Framer.

Her latest winning design is on display in Life-The Gallery, Farnham.

“My awards have mostly been as a result of enter-ing pieces into Internation-al Framing Competitions organised by the Fine Art Trade Guild in London,” she said.

A leading Swiss manu-facturer of computerised mountcutting machines has asked Lyn to have one of their machines for an indefi-nite period on the basis that they would like to see what designs she can come up with.

Winning

WINNER: Lyn Hall

Easy

Explosion

TAKING NOTES:Entrepreneur Jonathan Howkins hopes BandJammer will make the strums add up

Pick way tovast strumof money...

The music business provides a tempting and lucrative market. But just how easy is it to break into this market as a businessman with a new way of teaching people how to play the guitar?

Farnham’s Jonathan Howkins is an experienced entrepreneur and, by his own admission, a poor guitar-ist. With musician Andy Partridge, Jonathan created BandJammer two years ago. He also has a number of business interests beyond Band-Jammer, including a consultancy developing branding and marketing strategies for local and international businesses.

BandJammer’s first year was spent creating video-based lessons and the supporting documentation.

“it was a case of building it and hoping they would come,” said Jonathan.

“The market for online guitar tu-ition has been well established for the past eight years, which takes much of the risk out of it. But our aim is to provide a higher quality experience than anything currently online by using the latest high defi-nition cameras and shooting every lesson with three cameras simulta-neously to ensure every detail of the lesson is clear to the student.

“This is then supported by animat-ed graphics and other downloads to provide a learning experience sec-ond to none,” he said.

The site now has over 1,000 les-sons online. it seems to be a strategy that is paying off - with hundreds of raving fans. The challenge now is to turn this into thousands of us-ers worldwide. “Although there has been a massive investment in time in creating the tutorial videos, this has actually been the easy bit,” said Jonathan.

“The really tough part has been the very steep learning curve in terms of becoming good online marketeers.

“And whilst we have learnt a great deal, there’s still a long way to go and with all the technology, the goalposts keep moving.

“The BandJammer business has


Landlords will be un-able to let non-residential buildings with an Energy Performance Certificate (EPC) rating of F or G from April 2018 under legislative proposals put forward by the new En-ergy Bill: Private Rented Sector Regulations 2011.

“The government believes that approximately 18% of reg-istered non-residential (com-mercial) property currently has a rating of F or G, therefore new proposals could render a significant number of build-ings obsolete,” said Jacqui Allen, Head of Tuffin Ferraby Taylor’s Guildford office.

The government will begin encouraging landlords to take advantage of void periods and cyclical upgrades of property to plan efficiency improve-ments ahead of the proposed regulation.

“Adding to this dilemma, the software used to calculate EPC rating was revised as of April this year to align with the new version of Part L of the Building Regulations, a result of which we are seeing build-ings’ ratings drop by one or two bands when using the new parameters,” said Jacqui.

“This means that where redevelopment or refurbish-ment works are taking place – possibly with the intention of improving energy perfor-mance - landlords may find they have to put in place more measures than were expected to get this rating up to the level

needed. And they may need to go even further to future proof the property against later changes in measurement that, if we consider how sustainabil-ity measures are continuously evolving, may be sooner than we think.”

Jacqui believes a lot of the burden for the UK’s commit-ment to reduce C02 emissions by 80% by 2050 and 50% by 2025 will fall onto the com-mercial property industry.

“Commercial property is es-timated to be responsible for around 20% of current C02 emissions. The government has recognised that aviation, as another contributor of Co2 emissions, is unlikely to meet its reduction target, leaving property facing additional pressure to make up this short-fall,” she said.

“As a result, government may focus on property - particularly as there is a mature regulatory and taxation mechanism to drive carbon reductions.”

“if commercial property own-ers anticipate regulatory and market changes now, cost ef-fective sustainability solutions can be implemented. These owners could be at a competi-tive advantage in the future. Those owners and investors who do not keep up with the changes may find themselves stuck with obsolete properties they cannot let.”

One in five commercial properties ‘unlettable’ from 2018

By RICK DUNMORE

PROPERTy PROPOSALS Landlords encouraged to plan efficiency improvements

Dilemma

Pressure



UNLETTABLE. THAT’S WHAT yOU ARE: Jacqui Allen, Head of Tuffin Ferraby Taylor’s Guildford office warns of trouble ahead

The Future of Body LanguageBy Carole Railton

Published by HotHive BooksPrice £8.99 Technology has taken us full circle. From the days of communicating face-to-face, through requiring a practised telephone manner and back again to video conferenc-

ing. How should one behave when on video cam? The Future of Body Language takes you through how to utilise and adapt your own body language to suit each situation you find yourself in from a business perspective. Carole Railton teaches you how to identify different types of personalities enabling adaption of your behaviour ad body lan-guage to suit that type in order to best com-municate your business message.

Use your body language to shape business deals

The Bottom Line September 2011 The Bottom Line September 2011 Page 9

35 new jobs on the Wilky WayMonkey

businessBUSINESS BANKING Powertraveller expands international market with help of HSBC

An Alton-based company producing a range of portable chargers for elec-tronic devices, named after monkeys, chimps or gorillas, has obtained bank funding to help expand its interna-tional trade.

Powertraveller’s products use the latest in rechargeable battery and solar-panel tech-nology to manufacture chargers that can be used for anything from mobile phones and iPods, through to satnavs, iPads and laptops. its best known product is the “Powermon-key” portable charger. It is used globally by adventurers and leisure and business travel-lers.

Powertraveller sells its award-winning range in Australia, new Zealand, Europe, Japan, China and the USA, via 60 airlines around the world and in airport duty free shops.

As well as selling to the business traveller, the company provides products to numer-ous charities and expeditions including anti-poaching patrols in Zambia, paramedics op-erating specialist equipment on expeditions and anti-Aids programmes in Kenya.

Following the devastating earthquake in Japan earlier this year, which led to disrup-tion to mains electricity supplies, Power-traveller’s distributor placed an order worth $700,000 for the gorilla products used to recharge laptops and larger devices. The or-der included a special white version of the minigorilla to be bundled with household fans.

Jeremy Ranger, Director and CEo of Powertraveller and an ex-special forces Royal marine understands better than most the problems that can be experienced keep-ing electronic equipment ready to go.

“We have a passion for product research and development, and are always looking for opportunities to build on our advantage in developing countries,” he said. “These are the places where mobile phones are becom-ing increasingly important but where there are enormous problems with on-grid power. We see Powertraveller products, in particu-lar the solar powered ranges, as a solution to some of these problems and are actively seeking to expand our operations to help people in these developing countries keep connected.”

Scott Fowler, international Commercial manager at HSBC said: “Powertraveller is already highly successful in supplying ad-vanced technology charging products across the world.

“Their current product range includes the world’s smallest USB car charger and a revolutionary emergency jump starter, and they have a number of exciting new prod-ucts in development. Powertraveller moved their banking facilities to HSBC because of our global network of offices, our export finance solutions and our unique ability to truly understand the dynamics of a business that trades internationally.

“i am very pleased to be able to provide them with funding and am really looking forward to working with them to help them develop their future plans.”

Sonia Ranger, Director and Company Sec-retary, said: “We currently have 12 staff in Alton and a dedicated factory in Shenzhen, China. Working with HSBC will help us deal in the local currencies in both countries.

“HSBC’s funding and international pres-ence means we are also able to work on in-creasing our presence in the USA.”

Devastating

Exciting



KING OF THE SWINGERS: Jeremy Ranger, Director and CEO of Powertraveller

The Bottom Line September 2011 The Bottom Line September 2011

35 new jobs on the Wilky Way

Farnham Open for Business A great place to work, live and play

www.GU9.biz

THIRTY FIVE new jobs could be created in Farnborough thanks to plans by The Wilky Group to de-velop a new home improvement and DIY park in Invincible Road.

The Guildford-based property company is looking to revamp and refurbish the exist-ing Wickes DiY

superstore and is in negotiation with the national retailer to provide a smaller store on the site where it has traded successfully for 29 years.

if terms can be hammered out then the re-development will be phased so that trading is not interrupted and work on the 64,000 sq ft scheme is likely to begin by the end of the year.

The plans will see the creation of addi-tional units in invincible Road which will be offered to other bulky goods retailers.

The area has grown to be one of the most important areas for DiY, home improve-ment retailers and traditional builders’ mer-chants with a number of trade counter op-erators having located in invincible Road in recent years.

Wilky’s chairman malcolm Young said: “This will boost the regeneration of central Farnborough and make efficient use of our brownfield site. Bulky goods retail ware-houses on the edge of town complement traditional town centre shops and several well-known names have already expressed interest.”

INVINCIBLE: Wilky Chairman Malcolm young, right, looks forward to the new-lookInvincible Road site, above. Below: As the site looks now


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By WILLIAM RAy

EXECUTIVE HOMES Residential property prices are 69% higher than national average

Savills, the international property advisor, has recently estimated the value of the en-tire housing stock in Surrey at £132billion - giving the county the highest total housing value of all UK counties outside London.

Prime Regional Residential markets summer 2011 report also highlights the strong links between the housing market and the City.

“The county’s proximity to London is clearly an important factor here,” said Savills’ Charity Holden. The research reveals that 57% of all the purchasers of properties in Surrey exceeding £1 million work in the financial sector.

“Easy access to a mainline railway station and Wa-terloo remains a very strong selling point,” said Ms Holden.

Savills’ report also highlights the level of de-mand for homes in Surrey. The county is the most searched area for prime property on its international website, with “upsizing” being the primary motive for purchase.

The average house price in the county is also far higher when compared to the rest of the country with prices being 40% higher than the average for the South East and 69% higher than that for the rest of England and Wales.

According to Savills’ report, 21% of sales in the county are for homes worth over £500,000 com-pared with 9% in the South East and 6% across England and Wales.

While there has been strong price growth in the prime London residential markets, prime regional and country house markets are yet to benefit from any significant ripple effect out of the capital, ac-cording to the report.

The relative low sales volumes that the market has experienced means that there was almost a year’s worth of housing stock on the market in the South East at the end of June.

While this is down on the figure for April, it re-mains much higher than 12 months previously.

Savills say the subdued level of market activity will mean that, as we enter the autumn, estate agents will be carrying high levels of stock. Savills expects that this will dampen price expectations for the rest of the year.

Due to price differentials between London and the regions, there will be a greater flow of housing eq-uity away from the capital during 2012 and 2013, bringing stronger market conditions.

Yolande Barnes, Research Director at Savills said: “The elastic linking the London and regional mar-kets is being stretched, but it will only stretch so far.”

So what are the implications for businesses in Sur-rey and Hampshire looking to attract staff and for those key workers looking for affordable homes?

A spokesperson for the Surrey Chambers of Com-merce said: “Surrey businesses are working closely with local authorities to create initiative that will provide affordable housing within the county.

“The message is clear, Surrey is open for business.

“However, we cannot be complacent and we look to address this key issue for businesses with other partners; such as the borough and county councils who remain in constant dialogue with Surrey busi-nesses.”

Surrey houses are worth £132billion!

Strong

Stretched

GEOFF’S DELIGHT AT NEW BOARD FOR EM3Enterprise M3 has appointed reps from businesses of all sizes, the armed forces, councils and the voluntary and education sectors to its board.Enterprise M3 - which covers north Hamp-shire and north west Surrey - is a forum to tackle the area’s barriers to economic growth. Enterprise M3 covers the boroughs of Surrey Heath, Rushmoor, Waverley, East Hampshire and Hart along with Bas-ingstoke and Deane, Guildford, Woking, New Forest, Test Val-ley and Winchester. The partnership is also supported by Hampshire Economic Partnership, the Federation of Small Business, Farnbor-ough Aerospace Consortium and the area’s chambers of commerce.

New board members include: Kate Dean, regional director at SEGRO plc; Louise Punter, Surrey Cham-bers of Commerce chief executive; chief executive of Busi-ness Link South East, Laura Pelling; and Peter Cowen, BT’s partnership director. They will be joined by the leaders of Sur-rey and Hampshire County Councils and various local authori-ties with Brigadier Neil Baverstock represent-ing the armed forces.Enterprise M3 Chair Geoff French said: “I am delighted that we have been able to appoint a strong team with broad representa-tion of large, medium and small companies in different sectors and from across the geography of the local enterprise partnership footprint.”For information about the LEP and how to get your company involved, check outwww.enterprisem3.org.uk.

Delighted

Happy: Geoff French

TAKING STOCK: Stocksfield House

good company to talk you through realities.

Refer to a range of ex-perts to do various parts of your business plan for you and then collate the information yourself.

Self-serviceWhat about business

owners who need to produce plans them-selves, with limited funds, and even less of that precious commod-ity – time?

Brain-dump your busi-ness ambitions for the the next year. You’ll be surprised at the number of good ideas you have. Use your mobile’s re-cording facility. Tran-scribe your thoughts, do a reality check and park


Chunks

“Let Me Tell You About My Business Plan.”

You don’t hear that often. Being the star of the party by describing your business plan is not a strategy most of us adopt. it’s not a very good chat-up line either.

But why not? it should be a fascinating docu-ment; a summary of your ambitions and a precious document to which you can refer for inspiration.

in reality, most of us resent the time and effort it takes and frequently file it away safely when it is completed.

Does size matter? Un-less you are seeking venture capital or fund-ing, your plan doesn’t need to be longer than a page or two. Who is going to read more than that? You’ll be in dan-ger of boring yourself as well as everyone else.

Here are three methods you could use to get that plan written:

Ask An ExpertSelect a business con-

sultant who knows your business, go to a bar or for a long walk, and simply talk.

You’ll emerge glow-ing and feeling sanc-timonious. You’ll be confident the consultant knows he or she can produce your plan, and your board will be hap-py with the results.

Good consultants don’t have to be expensive. Talk to some on the net-working circuit, ask oth-er business owners for recommendations, and meet a few. You will be sharing intimate busi-

ness information so you must be comfortable with them - and confi-dent they’ll be discreet.

Does your accountant provide this service? more accountants are moving into the busi-ness support arena, so take advantage.

Jigsaw ApproachDivide the tasks into

bite-sized chunks. on the financial side a good bookkeeper will be able to handle business plan finance, and will know the questions to ask to be able to produce the right information. if you’re stuck with the marketing bits call in a

the wilder ideas for a longer-term plan.

Cover these essen-tials: the objective of your business; financial goals; products or ser-vices you will sell; ge-ography; a description of your prospects; pric-ing structure; how you will find new clients and retain existing ones; and the staff and facilities you need.

Finally, tell your staff. They need to feel part of your success and know exactly how they will play a key part in it.

With that huge weight off your mind, you can now be the life and soul of that party!

BUSINESS ADVICE How to introduce your business plan without going to pieces

By GILLIAN WOODLAND

Glowing

Try the jigsaw

ADVICE: Gillian Woodland, Duckwood Marketing Picture: Reflections Photography

Success

The Bottom Line’s Kate Fox will be reporting in our next edition from The BCSC Confer-ence and Exhibition on the future of the retail industry.The annual conference, organised by the British Council for Shopping Centres (BCSC) is the largest gather-ing of retail property profes-sionals in the UK, attracting

over 3,000 attendees including owners, developers, investors, retailers and shopping

centres.This year, the event will be held in Manchester between Septem-ber 19 and 21. The Bottom Line will be looking at the industry’s response to the ongoing prob-lems faced by retailers on the high street.

BCSC Kate reports on the retail property industry

The Bottom Line September 2011 Page 13

BUSINESS TRIP OPPORTUNITy The Mille Miglia classic car race attracts enthusiasts from all over the world including Rowan Atkinson, TV’s Mr Bean. Do you fancy watching it up close?

Fast cars and businessmen go together like, well, businesswomen and fast cars.

How would you like to be sat in a Fer-rari Testarossa, zipping around the Piazza Roma as the cherry on the cake of a week-end watching the mille miglia in modena at the heart of the italian motor valley?

As business trips go, this promises to be one of the best. Although dates are yet to be set for this wonderful 1,000km race through classic italian countryside, we are in discussion with the good people of modena and the town’s tourist board and

chamber of commerce about the opportu-nities such a trip would create for busi-nesses here in Surrey and Hampshire.

And, of course, what opportunities may present themselves for the businesses of modena and the surrounding area.

As guests of incoming tour operator modenatur, i joined motoring journalism students from the University for the Cre-

ative Arts in Farnham, Surrey on what is a remarkable experience for business mo-toring enthusiasts.

Our weekend highlights included: a drive by of over 200 Ferraris; Rowan Atkinson posing for photographs in his BMW328; a visit to the Mauro Forgh-ieri exhibition; meeting Umberto Panini (think Panini stickers) while looking at his collection of over 40 classic cars and 30 classic motorbikes at Parmi-giano Reggiano farm; a guided tour of the Stanguellini Museum; and a mind-

blowing stay at the Museo Ferrari in Maranello.

All that and i haven’t even mentioned the balsamic vinegar tasting!

negotiations are still on the grid for this follow-up trip but The Bottom Line is keen to know what interest there is out there. on top of all the motoring thrills and spills (you know how italians drive) there is the gnocco fritto, risotto cooked with lambrusco and gramigna, an endless

choice of cheese and wine...modena city centre, where we will stay

in the Hotel Tiby on Via E. Rainusso, has lots to offer on the weekend of the mille miglia.

The atmosphere of the 1970s is revved up in Piazza Grande and cars from the time of mauro Forghieri manoeuvre for space between the Automobile Club d’italia and modena Club motori.

The Enzo Ferrari Birthplace museum is the newest attraction. As the official Fer-rari group the Red House Blues Band belt

out classics by - presumably - The Cars, in Piazza XX Settembre, you can retreat to Piazza Sant’ Agostino, packed with one-of-a-kind maseratis. There are Lam-borghinis shoulder to shoulder in Largo San Giorgio.

if you can stand the ear-bursting wasp-like noise, poke your head around Via Galluci to clock modena Scooter Club’s Lambrettas and Vespas.

Anyway. You get the picture by now. E-

mail your interest to us here at the usual address. We will work out the rest and let you know whether this promotion will take the chequered flag and victory or stall embarrassingly on the grid. The ride in the Ferrari Testarossa or any of the other models available on the night costs you just 10 euros to charity.

Businessmen, start your enginesBy STEVE USHER

STUNNING: Museo dell’Auto e Moto d’Epoca Umberto Panini

Remarkable

THIS IS A STICK UP: Our trip includes a meeting with Umberto Panini

GLAMOUR GAME: Ferraris parade along the Corso Canalgrande, above and right


The Mille Miglia classic car race attracts enthusiasts from all over the world including Rowan Atkinson, TV’s Mr Bean. Do you fancy watching it up close?

Fast cars and businessmen go together like, well, businesswomen and fast cars.

How would you like to be sat in a Fer-rari Testarossa, zipping around the Piazza Roma as the cherry on the cake of a week-end watching the mille miglia in modena at the heart of the italian motor valley?

As business trips go, this promises to be one of the best. Although dates are yet to be set for this wonderful 1,000km race through classic italian countryside, we are in discussion with the good people of modena and the town’s tourist board and

chamber of commerce about the opportu-nities such a trip would create for busi-nesses here in Surrey and Hampshire.

And, of course, what opportunities may present themselves for the businesses of modena and the surrounding area.

As guests of incoming tour operator modenatur, i joined motoring journalism students from the University for the Cre-

ative Arts in Farnham, Surrey on what is a remarkable experience for business mo-toring enthusiasts.

Our weekend highlights included: a drive by of over 200 Ferraris; Rowan Atkinson posing for photographs in his BMW328; a visit to the Mauro Forgh-ieri exhibition; meeting Umberto Panini (think Panini stickers) while looking at his collection of over 40 classic cars and 30 classic motorbikes at Parmi-giano Reggiano farm; a guided tour of the Stanguellini Museum; and a mind-

blowing stay at the Museo Ferrari in Maranello.

All that and i haven’t even mentioned the balsamic vinegar tasting!

negotiations are still on the grid for this follow-up trip but The Bottom Line is keen to know what interest there is out there. on top of all the motoring thrills and spills (you know how italians drive) there is the gnocco fritto, risotto cooked with lambrusco and gramigna, an endless

choice of cheese and wine...modena city centre, where we will stay

in the Hotel Tiby on Via E. Rainusso, has lots to offer on the weekend of the mille miglia.

The atmosphere of the 1970s is revved up in Piazza Grande and cars from the time of mauro Forghieri manoeuvre for space between the Automobile Club d’italia and modena Club motori.

The Enzo Ferrari Birthplace museum is the newest attraction. As the official Fer-rari group the Red House Blues Band belt

out classics by - presumably - The Cars, in Piazza XX Settembre, you can retreat to Piazza Sant’ Agostino, packed with one-of-a-kind maseratis. There are Lam-borghinis shoulder to shoulder in Largo San Giorgio.

if you can stand the ear-bursting wasp-like noise, poke your head around Via Galluci to clock modena Scooter Club’s Lambrettas and Vespas.

Anyway. You get the picture by now. E-

mail your interest to us here at the usual address. We will work out the rest and let you know whether this promotion will take the chequered flag and victory or stall embarrassingly on the grid. The ride in the Ferrari Testarossa or any of the other models available on the night costs you just 10 euros to charity.

Businessmen, start your enginesVinegar



Ear-bursting

TICKET TO RIDE: just 10 euros gets you a Ferrari experience around the Piazza Roma

DRIVEN: Just one illustrious member of the Stanguellini Collection


COMMERCIAL PROPERTy Recession has left the

Lending

By WILLIAM RAy

When you feel over-whelmed by all the things you need to do, it can freeze you into not doing any of them, which will only make the situation worse. you need to seize control. And here’s how.

1. KNOW yOUR ENEMy.The first thing to do is to make a “Now List” - all of the things that are over-whelming you on a single list. I suggest a black pen. If it fits on one sheet of paper, how bad can it re-ally be?

2. KILL OFF WEAKLINGS.Go through your list with a red pen and cross through items that really aren’t important - if they don’t get done, the conse-quences will be minimal.

3. SEND STRAGGLERS TO THE BACK.Now take a new sheet of paper and a blue pen. Go through your list and find items that can wait 24 hours or more, without serious consequences. Transfer them to your new sheet “Tomorrow List”, and cross them off your “Now List”.

4. TACKLE TIDDLERS.Go through your list, put-ting a big asterisk against all the items that will be quick to do (five minutes max). These are your

“Tiddlers”.

5. FRENzIED ATTACK.Now spend 20 minutes in a frenzy, quickly doing as many Tiddlers as you can. Start with the first on your list and work down. Don’t try to be clever.

6. REGROUP.After 20 minutes, cross off all the Tiddlers you killed off, and take a five minute break to get a drink. During that break, decide which two of the unmarked items “Big Fish” are most important or pressing.

7. MEASURED ATTACK.After your drink, start work on your top Big Fish, by dividing it into steps. Only tackle those steps that are urgent now, and transfer the rest of the task to your Tomor-row List. Work for around 45 minutes then cross off any work you’ve complet-ed and take a break.After your break, return to step 5 and keep cycling steps 5, 6 and 7 until you feel back in control.

Mike Clayton is a business speaker and author of Bril-liant Time Management, published by Prentice Hall and due out this month. www.mikeclayton.co.uk

It’s a juggle out there so ..make a list

By MIKE CLAyTON

RELEASE THOSE BALLS: Author Mike Clayton

Industrial sector stillstrongest

The commercial property market is often seen as a bell- wether for the wider economy. The thinking goes that if busi-nesses are doing well – so is the commercial property market.

With this in mind, The Bottom Line asked local commercial prop-erty expert, Steve Barrett of Hurst Warne in Fleet, for his views on the market.

“We are seeing signs of recovery but we believe it will take some time, the recession has left the Blackwater Valley with an over-supply of offices,” said Steve.

“With landlords now being liable for empty rates they are keener than ever to dispose of space and rents have dropped over the last few years.

“We don’t expect the rents to stay this low for long for prime space and anticipate rents to go up to-wards the middle of 2012 and early 2013.

“it will undoubtedly take longer for the older space,” he said.

“Generally, with banks still not lending and an oversupply of of-fices there is no development hap-RECOVERy NEEDS TIME: Steve Barrett of Hurst Warne in Fleet

The success of the NatWest Island Games on the Isle of Wight has left businesses and competitors looking forward to the next games in Bermuda in 2013 and Jersey in 2015.

Although it is early days for the planners of the Bermuda trip, organ-isers are on the lookout for business partners and sponsors from Surrey and Hampshire who are interested in getting behind the games.

Official title sponsor NatWest takes pride in its association with the event, promoting friendly but serious competition in a wide range of sports.

“We at natWest continue to work cosely with the organisers, officials and so many volunteers who give their time, energy and commitment to such a world-renowned event,” said Steve Camm, mD of natWest international.

Such is natWest’s commitment to the Friendly Games - as they are known - that they have extended their sponsorship for the next four years.

“it is rewarding to know that those attending will gain opportunities for

cultural exchange and social inter-action with visiting teams, estab-lishing friendships and links across the world,” he said.

The opportunities for business relationships to form are obvious. Wightlink were official sponsors of the isle of Wight team.

Barratt and David Wilson Homes sponsored the volunteers at the 2011 island Games. “As the largest new home builder on the island Barratt is committed to supporting the local community and the natWest island Games gave us the perfect opportu-nity,” said Barratt and David Wilson Homes managing Director, ian Wal-lace. “We were thrilled to be a part

By KATE FOX

NatWest Games are business success story

Rewarding


pening with developers looking for pre-lets or pre-sales. if a developer is brave enough and able to secure capital there will always be a de-mand for new offices, especially green offices where larger compa-nies are becoming more sustain-ability conscious.”

Steve also highlighted the indus-trial market as being particularly strong now, with a lack of small and medium sized units.

“The industrial sector remains the strongest of all the sectors and the sector with the most activity,” he said.

“The markets in Camberley, Frimley and Aldershot remain very strong due to the proximity to the m3. There remains demand across all size ranges, but most demand comes from small start-up com-panies or companies younger than three years old.”

“There have been several transac-tions at SEGRo’s J4 Development in Camberley with industrial and warehouse units. There are only a few units left and we understand they have been achieving annual

rents of £9.25 per sq ft.”The state of the office market is

a little different according to Hurst Warne, with an oversupply in the sector.

Could the possible availability of the nokia HQ at Junction 4A and the future refurbishment of the former oracle/Sun microsystems buildings the other side of the mo-torway junction cause further over supply? or could these properties fill a gap in the market for top-quality buildings?

“Both sites offer an opportunity to an existing business to have a high

profile and established headquar-ters. Depending on the quality of any refurbishment their availability could well encourage a business to move from areas with higher rents.

“We saw this when Siemens moved from Bracknell to Frim-ley and when City Link relocated to Camberley from Sunbury,” he said.

But what of the beleaguered retail market? Can the local authorities assist the High Street?

Steve believes it is a hard balanc-

ing act for councils.“They need to protect the exist-

ing local traders but also encourage new business into their towns.

“ if local authorities get the power to charge their own rates, which may well happen, then a reduction in rates for new businesses may well stimulate demand,” he said.Achieving



Blackwater Valley with an oversupply of offices says Hurst Warne’s expert in Fleet

Beleaguered

There have been several transactions at SEGRO’s J4 Development in Camberley with industrial and warehouse units

of this event and to have our name on the valuable army of volunteers at such a prestigious sporting event on the island.”

Around 4,000 athletes and officials participated in this year’s Games, la-belled ‘the best yet’ by isle of Wight island Games Association Chairman David Ball.

The games are held every two years and nations including the Faroe islands, Falkland islands and tiny St Helena compete in friendly competition over seven days, in a range of up to 14 sports chosen by the host island. Guernsey were win-

ners of this year’s games followed by the isle of man in second place and Jersey in third.

“The other island teams returned home delighted and we were thrilled with the support from the commu-nity and from our sponsors. overall it has been a resounding success,” said mr Ball.

natWest has been the title sponsor for the island Games since 1999.

They have become one of the larg-est international multi-sport events in the world, behind the Com-monwealth Games and the olym-pics. other sponsors include Wight Link, Southern Water and Eneco. All kinds of business, sporting and

educational links are made during the event. Journalism students from the University for the Creative Arts in Farnham, Surrey covered stories for the website. They interviewed olympic Gold medallist Duncan Goodhew.

For more information on the NatWest Island Games and spon-sorship opportunities, visit the International Island Games

Association website atwww.islandgames.net

Journalism students, including our cover girl Sarah Moody, from the University for the Creative Arts in Farnham, Surrey, meet Olympic Gold Medal swimmer Duncan Goodhew at the NatWest Island Games on the Isle of Wight

NatWest Games are business success story

Thrilled




EXECUTIVE MOTORS “The 1 Series offers near perfect 50/50 weight distribution which

This month will see the launch of the new BMW 1 Series, introducing

even further competition in the increasingly crowded compact executive car market.

When it was first launched in 2004 the original 1 Series had its detrac-tors, with some purists believing it devalued the brand, others sneering at it for being simply a toy sized BmW.

Sales in the UK however would suggest that the car-buying public have taken to the smallest car of the luxury manufacturer’s range and sales have increased year-on-year.

in 2010 BmW sold more than 32,000 1 Series vehicles, with the five-door variant being the most popular.

The new 1 Series keeps its com-pact looks and retains its distinctive BmW style. it remains rear-wheel driven with its longitudinally

mounted engine accounting for the familiar long bonnet and set-back cabin, but the car is a fraction lon-ger and wider than its predecessor.

The restyle has also allowed for the wheelbase to be slightly longer too, a factor which BmW claim further improves the 1 Series’ han-dling.

Brett Jouhning, General Sales manager from Barons Farnbor-ough, said: “The 1 Series offers near perfect 50/50 weight distribu-tion which is not achievable with front wheel drive models.

“BmW has stayed true to its roots with their quest to provide the driver with the ultimate driving machine. There are no front wheel drive F1 cars,” he said.

The slightly larger size has also

allowed the designers to increase the interior dimensions - some-thing that the taller driver will ap-preciate.

The new car has 360 litres of lug-gage space, which is an increase of 30 litres compared to its forerunner (and ten litres more than in the VW Golf).

BmW’s customers will be given the choice of two, new generation, four-cylinder petrol engines and three, redesigned, four-cylinder diesel units.

The petrol variants will be avail-able with a 1.6 or 1.8 litre engine. Diesels will be available as a 1.6, 1.8 or 2.0 litre version. Prices start at £19,375 on the road for the 116i ES rising to £24,720 for the 120d Urban.

So how does it compare to its ri-vals in this competitive market? How does it measure up to the ever popular VW Golf? on paper at

least, it’s looking fairly good. For starters, the rival VW GTD 2.0 li-tre TDi has a slower top speed than the BmW 1 Series 120d and takes almost a second longer to reach 62 mph from a standing start.

Environmentally, the BmW wins too. The BmW’s 120d has a great-er fuel efficiency achieving 62.8 mpg (combined) compared to the GTD’s 55.4 mpg.

The Golf has an official CO2 emission of 134 g/km compared to the BmW’s 119 g/km.

And if a faster, cleaner car is not enough to sway you - then maybe the price will. The Golf GTD costs £25,220 (listed on the road price) as opposed to £23,480 for the BmW.

in an age of austerity, where greater emphasis is being placed upon efficiency and green issues, the compact executive car market

is clearly a sector that the major car manufacturers see as having po-tential for growth. Will BmW’s 1 Series press the right buttons where the consumers are concerned? only time will tell, but Barons’ Brett Jouhning certainly thinks so.

“As a staple diet of the corporate market, interest has been very high we also enjoy a very high level of series loyalty with the 1 Series and this has generated a lot of interest,” he said.

“BmW have opened the appeal up by offering almost the full range of options which is intended to ap-peal to drivers of our larger cars looking to downsize but not give up favoured factory options.”

The new BMW 1 Series goes on sale in the UK on 17 September.

Further information from Barons Farnborough on 01252 518185. www.baronsfarnboroughbmw.co.uk

Survive

Austerity

By WILLIAM RAy

NUMBER ONE: BMW Series 1 turns the head of one of Boris Johnson’s cyclists on London Bridge

New BMW doesn’t weight around


is not achievable with front wheel drive models,” says Barons boss at Farnborough

Prepare for new LEz regs

Renault’s van range

Service discount cardThiscardentitles theholder toanadditional

20%off labour&10%off parts.(Mercedes-BenzServicingandservice related items).

MERCURY PRESTIGE VEHICLESUnit3Beechnut indest,

Aldershot,Hampshire,GU124JA

01252 318318www.mercspecialist.co.uk

Valid until end:

Mercedes-BenzIndependent specialists

NEW LOOK: The 1 Series, inside and out, and Brett Jouhning of Barons, Farnborough

To help its customers be exempt from the £100 daily charge for driving vehicles in the Low Emission zone, Renault is offering sav-ings of up to £6,000 off the basic price of its range of LEz-compliant vans, conversions and minibuses. The offer is open to qualifying customers on orders placed before 31st March 2012. New vehicle emissions standards for London will be implemented in January 2012 as part of the capital’s Low Emission zone (LEz).Originally launched in 2008 for lorries over 12 tonnes, the revised LEz now affects several types of vehicle, including around 72,000 vans and minibuses.Vans and minibuses will need to meet a Euro 3 standard for particulate matter (PM 10) to drive in London without paying a charge.Mayor of London, Boris Johnson said: “I want to make the air cleaner and greener in this great city with the minimum of financial impact for those who need to upgrade their vehicles. I’ve already given extra breathing space during the depths of the recession be-fore these standards are introduced and I am pleased that a number of manufacturers are now offering new discounts to aid us in our efforts. Pollution remains a serious health issue, one which I take very seriously which is why as I redouble our efforts to clean up London’s air with one hand, I will also be fending off European fines with the other.”Darren Payne, Director, Fleet and Commercial Vehicle Operations, Renault UK, said:“With our new Renault offers for van and minibus owners, we’re delighted to be a part of helping to drive down vehicle emissions in London. Later this year Renault launches its Kangoo Van Z.E. (Zero Emission) its first 100% electric commercial vehicle.More information on the Renault offersfor operators using the LEz are available byemailing [email protected].

VALID UNTIL 31 DECEMBER 2011Mention The Bottom Line at time of booking to receive discount

New BMW doesn’t weight around


RENTORBUYit’s your choice!!

Riverside

The uncertainty surrounding the economic recovery has led em-ployers to boost their long-term plans for flexible staffing. They also plan to curtail ambitions to increase permanent workforces in the medium and long term.

These are the findings of the Re-cruitment and Employment Confed-eration’s latest Jobsoutlook survey.

of the employers polled, 66 per cent reported short-term plans to increase their permanent workforce over the next three months, com-pared with 74 per cent in the previ-ous month.

The picture is even less hopeful when it comes to the longer perspec-tive. Barely half respondents expect to expand their permanent recruit-ment over the next 12 months. Last month’s figure was 66 per cent.

However, employers’ long-term demand for temporary staff is ris-ing, with 83 per cent saying that their use of agency workers will ei-ther grow or stay the same over the next year.

in the short term, 79 per cent fore-see either taking on extra agency

staff or keeping current levels static. The overall number of temporary workers in the UK is at an all-time high at 1.6 million, the REC said.

REC director of research Roger Tweedy said: “The fact that em-ployers have reviewed their perma-nent hiring intentions this month is clearly a reflection of the uncertain economic context.

“However, overall confidence re-mains at the same level as this time last year and it is interesting to note that the number of employers plan-ning to maintain or increase their permanent workforce over the com-ing 12 months still stands at over 90 per cent.”

mr Tweedy added that, with the economy stagnating, businesses will understandably remain cautious.

This is why there has been an in-crease in the longer-term demand for flexible staff such as temporary and contract workers.

“This is a timely reminder of how a flexible workforce helps employers meet peaks and troughs in demand for services and products during un-certain times,” he said.

Cautious

Static

Firms finda friend in flexibility

BB&A uncovers awards goldmineFarnham consultancy BB&A has scooped two major awards for work with multinational mining company Anglo Ameri-can. The firm collected a Gold Quill at the International As-sociation of Business Commu-nicators awards in San Diego.It was presented with the Institute of Internal Communi-cation Award of Excellence at a glittering ceremony in Park Lane, London, shortly after-wards. BB&A has been working with

Anglo American for 18 months, helping to improve its health, safety and environmental performance by implementing an engagement programme for leaders of the business to reduce transport-related acci-dents and in turn, save lives.Managing Director Mark Birch (pictured right at the awards ceremony) said : “We’re a local business with a global portfo-lio. We’re proud of the fact that the work we’re doing is making a difference around the world.”


PAy AND PENSIONS Survey reveals true cost of hospital treatment for 3m self-employed

Self-employed workers are among those hardest hit by the financial implica-tions of being in hospital, according to a report.

The report, by medicash, examined the true cost of illness and surveyed 400 people from across the UK, all re-cently in hospital or undergoing regu-lar outpatient treatment.

The findings revealed that, on aver-age, self-employed workers lose over £3,000 in income when they are un-able to work as a result of illness.

“A third of this group reported loss of earnings of more than £5,000.

it’s estimated that there are more than three million people in the UK who are self-employed but only 28% of self-employed people have any kind of insurance in place to cover ill-

ness. medicash Chief Executive Sue Weir said: “Self-employed people are particularly vulnerable if they are di-agnosed with an illness and it’s wor-rying that so few have any sort of plan in place.

“many people simply don’t take the time to think about how they would cope financially if they were unable to work and if this happens it can cause considerable strain for both individu-als and their families.

“People without cover can be hit hard. We want to encourage people to plan ahead so that, in the event of ill-ness, they can have peace of mind,” she said.

The research was conducted by in-dependent market research company The murray Consultancy.

Insurance

By KATE FOX

£3,000 price of being ill and self-employed

The Reluctant NetworkerBy Neil Munz-Jones

Published by HotHive BooksPrice £9.99www.reluctantnetworker.com

For all those ‘reluctant networkers’ out there – probably a lot more then we think and including those who don’t like to admit it – this book, written by a reluctant networker himself, takes

you step-by-step through admitting your reluctance, breaking your action points down into bite size chunks and guiding you on your first steps of the journey.Whether you are looking for a new job, wanting to build your business or to further your career prospects, this is the perfect tool spelling out the merits of networking and debating the do’s and don’ts in an easy to read, well thought out manual.

How to overcome your reluctance. Come on..

HEALTH WARNING: Medicash Chief Executive Sue Weir says the self-employed are vulnerable


WHERE To BooK YoUR BUSinESS XmASBLUnCH oR oFFiCE PARTY. A SPECiAL FEATURE nEXT monTH


EATING OUT This month we check out a busy Italian, a traditional English country pub

Taberna Etrusca,9-11 Bow Churchyard,London EC4M 9DQ

Looking for a traditional Italian (non-chain) restaurant in the City of London for ‘blunch’, I consult my trusty Urban Spoon app and happen across Taberna Etrusca, a place recommended to me a while ago.We are greeted by a friendly Ital-ian face and a welcoming ‘Ciao!’

Our waitress walks up a few steps to an altar – quirky – to check our booking and places us on a round table near the door which gives me a full view of the restaurant. We sit down. I get the impres-sion that our drinks waiter has been here for many years and we order our drinks – Peroni of course – then peruse the menu, a selection of very traditional Italian fare.

We start by sharing a plate of Antipasto Rustico offering cured meats, sun-dried tomatoes, ol-ives and pickles, accompanied by plenty of bread and the oblig-atory olive oil and balsamic vin-egar. Absolutely mouth-watering and exactly what I crave.I look out across the packed restaurant, bustling with City suits as our main arrives, pre-sented by a different waiter with a strong Italian accent and a

fantastic moustache which has quite clearly taken a lot of culti-vating. William has the langoustine ri-sotto and our guest chooses the Spaghetti Enzo, tossed with sliced beef fillet. I opt for one of my favourites, Vi-tello all Milanese with spaghetti pomodoro. I am offered a healthy dose of parmesan cheese as top-ping. The pasta is perfectly al dente and the veal bursting with

Prezzo1-2 Market Square,Alton, GU34 1HD01420 85580

Prezzo at the top of Alton’s Market Square is one of those restaurants that I have often drivenpast, wondered what it would be like, but never been to. Now is my chance.It’s midweek so I’ve no problems parking in the nearby public car park and we are shown to acomfortable table. The customers are a mix of family groups, ladies lunching, young lovers and a small birthday celebration.The chatter combined with the volume of the back-ground music means we have to raise ourvoices across the table and it’s impossible not to overhear the ladies nearby laughing loudly about an absent friend and her recent underwear malfunction. Tables at Prezzo are quite close to each other, so it’s maybe not the place to have a discrete business conversation.This chain of modern Italian restaurants has a broad and enticing menu and our attentive waiter soon brings drinks and a bowl of mixed olives before taking our order.I choose the Traditional Lasagne and my dining partner opts for the Pollo Siciliana (grilledchicken breast with prosciutto ham, plum tomatoes and cheese) served with salad and fries.

Our meals arrive promptly and our waiter grates fresh parmesan cheese on both dishes.The Lasagne comes with a warning that it’s very hot. Sadly this refers only to its temperatureand not its flavour. Not that I want a spicy lasagne you understand, but some flavour would benice. This is rather bland to my taste buds. I have to add more parmesan and black pepper to give it some character.Award-winning restaurateur Aldo Zilli is now part of the team at Prezzo and has created five new pizzas. Maybe he could take a look at the lasagne?The chicken dish looks far more appealing and I am told that it is very tasty with the green salad. The fries, on the other hand, are of the quality expected in a high street burger restaurant and my guest wishes that they had ordered the potatoes instead.It’s a bit of a disappointment. We had expected a “Wow” but this is more of an “OK”.Plates are cleared and we move onto dessert. Can this save the day?I go for the low fat frozen strawberry yoghurt and my guest chooses milk chocolate fudge cake with ice cream. Both are excellent. They taste fantastic and are of the quality I had expected when we first arrived. Coffee is offered, but declined as time is pressing.My overall impression as we leave is that, for around £20 per head, I would have liked something extra. The service and ambience were fine and Prezzo provides a nice, lively setting - but for the price, I would expect more in terms of a taste experience.

Food: 3 out of 5Ambience: 3Efficiency: 4Business appeal: 3Overall 3.25

William Ray

Hot lasagne falls a bit flat

As you already know, we like our food here at The Bottom Line, especially as autumn approaches. So when it comes to where to go for blunch - business lunch - we like to get out and about.This month we bow to the Anchor Inn at Froyle, pray at a traditional Italian in the City of London and enjoy a grate time at

one of Prezzo’s chain in Alton.Many deals are done over blunch with a healthy meal, a few drinks and a bit of banter clinching that big account.If you think your place is worth a visit and you would like to feature on The Bottom Line’s pages, drop an email [email protected]

Duck definitely on menu at The Anchor Inn,Lower Froyle,Hampshire GU34 4NA

Bowling into the quaint, olde world pub a few steps behind me, my partner ducks to fit his frame through a door made for people of a long-forgotten height.

We see our party across the bar and walk round to join them. on the other side, even little old me at five feet four and a half inches (that half is very important when you are my size) has to duck un-der the looming beams, cushioned with leather padding to avoid any nasty ‘elf and safety’ issues, to greet our host.

We have a laugh at the six foot

plus members of our party who are trying hard to avoid head-butting the beams while we take a drink from the bar waiting the rest of our 20 strong party.

The low ceilings and exposed beams all give clues to the age of the original farmhouse which forms the nucleus of the building and dates back to the 16th cen-tury.

i point out excitedly that one beam bears the legend: “A man who can dominate a dinner table can dominate the world.”

my interest in the architecture duly noted, my partner expresses his pleasure in the selection of cask ales on tap. i choose a per-fectly decent white wine.

our table is in a private room which we enter through the inn’s

Urban Spoon App-etite leads me to

Warning

Beam us up and weigh Anchor!

3.25

main restaurant section. We are handed champagne as we arrive, to celebrate martin and Frank’s joint birthdays and are seated boy girl, boy girl - as requested by our hosts.

The waitress gives us plenty of time to peruse the menu – a simple selection of four or five dishes per course - while we meet and greet our fellow diners. She works her way around the table taking orders while not distract-ing the already lively discussions that have started.

i choose mozzarella salad to start, followed by braised ox cheek, herb dumplings and horse-radish mash, swede and carrot puree.. i can’t fault it. Having had

a sneaky peak of the website be-fore this evening i know that the chef champions simply cooked, seasonal food and uses local sup-pliers wherever possible, so i am expecting good things.

The slightly creepy guy on my left tells me he writes horror mov-ies. He details the research he has to do, which I find surprisingly intriguing rather than off-put-ting. i am alarmed though when i discover that The Anchor used to have an indoor well and my mind goes back to a scene in Silence of the Lambs..

As the wine mixes with the hor-ror movie stories from earlier in the evening. things begin to blur a little. Pudding brings everything back into focus though. Vanilla rice pudding, warm doughnuts

and strawberry jam, then cheese board, followed by coffee.

i can’t remember getting back from the restaurant to the hotel. i don’t recall any detours to the bottom of indoor wells either, enough to convince me it must have been a great night!

i sleep soundly, hoping that should my party pals be waking up with sore heads, it is from the hard partying and not from some collision with a low-flying beam.

Food: 5 out of 5Ambience: 5Efficiency: 5Businessappeal: 5

Kate Fox


and a City eatery in search of the perfect meeting place for deal-breaking business lunch

flavour. Although well and truly stuffed, it would be rude not to try to pudding. William goes for the baked lime cheesecake and our guest chooses homemade ice cream. Of course, I opt for the cheese board – a selection of Italian cheeses including Parmi-giano and Pecorino served with biscuits and honey.All round, the perfect, traditional Italian experience in the heart of the City. If it wasn’t chucking

down with rain outside I would think I was there!

Food: 4.5 of out 5Ambience: 4Efficiency: 4.5B u s i n e s s appeal: 4

Kate Fox

this 16th century inn

Sneaky

worship at Taberna Etrusca5

ROCKING: the dining room at The Anchor in Froyle

4.25


BUSINESS GIVING Can entrepreneurs have a positive effect on their local community?

Small businesses are carrying a spare tyre of costs as they struggle to find time to control overheads, according to new research from Make It Cheaper (www.makeitcheap-er.com).While 63% of business owners de-scribe their cost base as ‘lean’, the research casts doubts over whether this is really the case.The findings paint a picture of time poor SME owners who are:- unable to focus effectively on cost management - shopping like consumers not busi-nessmen so paying over the odds- failing to take advantage of bulk buying opportunities - making uninformed decisions. Make It Cheaper has joined forces

with former Dragon’s Den star Doug Richard to launch Business Fit - an online ‘business gym’ for small firms, with Doug as a digital training partner coaching owners to cut fat from their cost bases.“However lean small business owners think their cost bases are, it pays to have a regular health-check,” he said. “Owners may be surprised at how much weight can be shifted from their cost base by investing some time in taking control of costs and looking for the best deal - or letting an expert do it for them. They are strapped for time - too busy running their business to look around for better deals on overheads.”On average, small firms spend less

than two and a half hours a week on cost management, with over a quar-ter (28%) spending less than one hour per week, says the study.Nearly half (44%) of SME owners believe they could reduce their cost base if they had more time to seek out and negotiate the best deals.And 41% claim they simply don’t have time to shop around on busi-ness expenditure. Over one third (38%) do not regularly switch busi-ness suppliers - including energy and service providers.Many have slipped into purchas-ing habits which are taking a toll on their business’ waistline.Make It Cheaper’s research shows that more than half (60%) tend to buy essentials for the business - in-

cluding stationery, office equipment and IT hardware - through expen-sive consumer retail channels.Less than half (45%) regularly nego-tiate bulk discounts on materials.Two thirds (61%) also concede that it’s easier to focus on sales than reduce costs.Over half (53%) base purchases on their own instinct and experience, with only 47% using information and research gathered before pur-chase.“Whilst driving sales is the bread and butter of any business, it is important to avoid falling into un-commercial behaviours that directly impact profitability,” said Jonathan Elliott, Managing Director of Make It Cheaper.



Business gym to help SMEs lose spare tyre of costs

Opportunities

By WILLIAM RAyIn times of austerity it is often those most in need who are the first to suf-fer and there are many great exam-ples of the business community com-ing to the assistance of charities and less fortunate individuals.

Large businesses often have well or-ganised and well publicised charitable programmes and Corporate Social Re-sponsibility (CSR) policies. They may even have whole departments dedicated to making charitable donations.

But what about smaller businesses? While the corporate heart will want to help, often the head will remind you of the possible negative impact on the bottom line. Can small and medium-sized enterprises have a positive effect on their local communities? or is it just not worth the effort?

The Bottom Line spoke to Derek Aus-tin of law firm Mackrell Turner Garrett in Woking and asked him what a small or medium-sized business should con-sider before they begin to make chari-table donations from their profits.

Derek’s first thought is that while most owners of SmEs will already have a good idea about the sort of charity they would like to help, many will not have a policy on CSR.

“A good CSR policy will set the con-text for charitable donations and in-crease awareness of other opportunities to demonstrate that a business takes its wider social responsibilities seriously and enable them to gauge whether any particular donation they may be consid-ering accords with that policy.”

Derek also believes such a policy can help sell the idea to staff, customers and shareholders. “There is sometimes

a risk of creating an adverse perception that making donations from profits is inappropriate, particularly in times of austerity,” he said.

“Stakeholders may more readily ac-cept donations which implement an existing CSR policy, or which open up networking or marketing opportunities for the business.”

While tax savings are not usually the reason for making charitable donations, we also quizzed Derek about the tax implications for both the business and the charity concerned and the possibil-ity of structuring donations so they are made in a tax efficient manner.

“Donations given by sole traders or partnerships are personal donations and can be within the statutory Gift Aid scheme. That enables the charity to claim back the equivalent amount of tax from HmRC that the individual donor has paid. Sole traders or partnerships are not permitted to deduct donations from profits before assessment for taxa-tion” he said.

on the other hand, sponsorship pay-ments made by any type of business are allowable business expenses which may be deducted before calculating profits for tax purposes. A company can also offset donations against profits before assessment for corporation tax.

“it may not always be clear where the dividing line is between sponsorship payments and donations but solicitors or accountants or the local tax office may be able to advise in any given case,” said Derek.

A further method of generating chari-

table funds is to set up a Payroll Giving Scheme by which employees can give regular amounts to their own nominated charities, minimising administration to ensure the charity receives the grossed up amount without having to adminis-ter a gift aid claim.

“other more innovative schemes can be implemented in a more structured way,” said Derek, citing his own firm’s involvement in the Youth for Char-ity scheme (www.youthforcharity.blogspot.com) promoted with Vincent Homes Limited in which awards of £20,000 are being given to good causes. Teams for schools around Surrey have provided Year 10 and 11 pupils to research and nominate charities to receive the cash.

“Recent headlines suggest that youths often feel insufficiently engaged with their local com-munities. This scheme puts the pupils at the heart of the com-munity with local businesses and making nominations that will make a real difference to the winning charities. But even those who don’t win have a fantastic opportunity to promote their objectives and raise awareness of their work,” said Derek.

“Local businessmen and women are uniquely placed in their communities to come up with new and innovative ways to help others less fortunate than themselves.”

Difference

Profits

ENGAGING yOUTH: Derek Austin of law firm Mackrell Turner Garrett in Woking

Yes. SMEs CAN help charities


Telegraph House, River Hill, Binsted, Alton. Guide price £1,450,000Grade II Georgian country house built by the Admiralty in 1829 as a semaphore relay station linking London with Plymouth. Four reception rooms and five bedrooms.Contact: Rory Mckenzie, Savills on 01252 729002e-mail: [email protected]

Thought we would flag this one up

PROPERTy Executive homes

Richard Cook Ltd, the Chert-sey based property company, has let 5,500 sq ft of office space at its Abbey Mill Business Park in Eashing to Hurricane Explo-ration Plc.

The oil and gas exploration company has taken a 10-year lease at an annual rent equating to £23 per sq ft.

Henry Cook, of Richard Cook Ltd, said: “Since its construc-tion in 1999, Abbey mill Busi-ness Park has always been suc-cessful in attracting top quality companies and the letting to Hur-ricane Exploration confirms the scheme’s ability to draw busi-

nesses that need modern, high-quality office accommodation in a tranquil yet highly accessible location.

“Surrounded by water meadows and woodland, it is sometimes

easy to forget that the site is less than half a mile from the A3,” he said.

nick Reeve of joint agent Wad-ham & isherwood in Farnham said: “The proximity of the A3 and the ease at which occupiers can travel to and from the busi-

ness park has made it a very pop-ular location.

“The traditional style of these modern buildings and the pictur-esque location overlooking the River Wey make it one of the fin-est campus developments in the area,” he said.

Further space will be available at Abbey mill Business Park later this year when 3,129 sq ft (290 sq m) of refurbished office space at the first floor of The Mill becomes available for the first time since the buildings were constructed.Wadham & isherwood and Lam-bert Smith Hampton in Guildford are the joint letting agent.

By WILLIAM RAy

Popular

Hurricane blows in to Abbey Mill

Old Quarry House, Seale Lane, Seale. Guide price £1,400,000 An impressive family house dating from the 1920s with five bedrooms and a separate garage. Situated on high ground with wonderful southerly views and grounds of 4.5 acres.Contact: Rory Mckenzie, Savills on 01252 729002e-mail: [email protected]

We really dig Old Quarry House

Kinabalu, Fitzroy Road, Fleet. Guide Price £1,250,000This is an imposing 1930s property built by Herbert Pool & Sons with six bedrooms. Prestigious location with secluded grounds of 1.2 acres.Contact Richard Day, Hamptons International on 01252 360590e-mail: [email protected]

Lodge your interest in Kinabalu

Castle Mill Cottage, The Green, North Warnborough, Odiham.Guide price £750,000Period cottage within two miles of the M3 (jnc 5) with four bedrooms and two bathrooms. The garden and separate paddock total 2.3 acres.Contact: Rory Mckenzie, Savills on 01252 729002e-mail: [email protected]

Putting the PR into PRopertyRevolution Public Relations is a property PR specialist providing media relations and communications consultancy to property owners, developers, financiers and agents operating in local, regional, national and international markets

Offices and business parksRetail and leisure propertyIndustrial and distributionMixed-use schemes

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