The Body Shop - Interview QuestionnaireInterviewee # EXAMPLE CT1

QuestionsDemographic & General Information

Question 1 Female FemaleQuestion 2 26 to 30 21 to 25

Question

3 a Body Wash

Dove

b Body Butter Biotherm

c Face Cream Bare Escentuals

d Shampoo MAC

e ConditionerLancome

f Face Wash Estee Lauder

gPantene

h Avedai The Body Shop

j

La Roche Posay

Question 4 a Body Wash Lancome

b Body Butter La Roche Posay

c Face CreamKerastase

d Shampoo Biotherm

e Conditioner MACQuestion 5 Yes Yes

Question6 Face BBW

MAC skincare

Face LushClinique

Face Aveda

Face Body Shop

Face Origins

Body BBW Biotherm

Body Lush Dove

Body Aveda Fructis

Body Body ShopBody Origins

Question 7 91-100 $31 - 40Question 8 No NO

Section 1.Question 1 a Yes YES

Organic Pesticide-free

it is kind of natural, not too

sure how to describe

Natural Can be found

no preservatives

Green Environmental

products that are not harmful to the

environment, what goes into the water is not

harmful to environment

Question2 Organic

Don’t CareQuestion 3 Yes NO

Question 4 Very Likely Very likelyQuestion 5 No NOQuestion 6 c. d.

Question

7 Healthier

Question

8 Parabens

Question

9 21-30% more

31-40% more

Section 2.

I would feel comfortable using them. I’m not the

type to go and look for it. If there

were more natural products available, then I would be more

likely to buy. But I’m kind of

indifferent. I do feel there would

be some positives. I would

buy them if it’s better for me and

still does the same job.

Wouldn’t buy anything that is too oily. Will not buy things that

are too dry either. Looking for

lighter things.

Question

1 Yes

No.

Which? Child Labour

Question 2 Yes Yes.

Why? Corporate Responsibility

Question

3 Proud

Question 4 a1 Yes Yes

a2 4 3

Because I see it all the time. But

to me as a consumer, it

doesn’t matter if a beauty brand

supports social causes or not.

Makes you feel better, because

not all your money is going to the company but

also going to some good

cause.

b1 Yes Yes

b2 3 2

c1 Yes Yes

c2 4 4

d1 No Yes

d2 2 5

e1 No Yes

e2 3 5

f1 No Yes

f2 4 4

g1 Yes Yes

g2 5 2

Question 5 41-60 cents 0-20 centsQuestion 6 Yes No

Which? Child Labour

Question 7 4 5Question 8 Maybe YESQuestion 9 Yes Yes. L’Oreal.

Question

10 Owner Hypocrites, too large

Ownership Bad decision

Section 3.

L’Oreal is good but they can do

better. They can be more exciting.

The Body Shop has aspects that L’Oreal should have in their

brand. The fact that The Body Shop’s core

values has been conserved after the acquisition, makes it an ok

relationship. It’s definitely weird because The

Body Shop acts like a smaller

company but it’s not.

Question

1 a1 Origins

Chanel

a2 I wish I knew :)

Diorb1 Mac

b2 I wish I knew :)

c1 Mac

c2 I wish I knew :)

d1 Macd2 I wish I knew :)e1e2

Question

2 a Price

Packaging

b Quality

c Skin Symptomssmell

Question

3 a N/A

N/A

what it feels like on your skin

b It's too smelly there :)

Question 4 a 3 5

b 4 4

c 1 4

d 5 3

e 2 3

f 3 N/A

g 4 4Question 5 a 4 1

b 5 3

c 2 1

d 3 3

e 4 1

f 5 2

g 3 2

h 2 N/A

i 3 1Question 6 BBW 1 2

Lush 3 4

When I go into their store I get

confused. There are so many

things to choose from. I only buy the body butter,

but I haven’t bought for awhile.

There are too many little items, I don’t know what

to buy. They used to focus more on soap,

but I’m not really into soap. I

rather just go with Dove than to go with their more

elaborate stuff. If I want to spend more money, I

rather spend it on face or body

creams. But I will not pay more for

soap. I would pay more say

Ivory vs. Dove but not for the more elaborate stuff. I

got a Fruits &

Origins 4

Body Shop 2 1

Aveda 5 3

Question

7 a Smelly

Body butter

b Organiccolorful

c Cheap

d Old

e Dying

f

g

h

i

j

kl

Section 4.

don't know this brand

products are colorful

stands that they have outside the store where you

can try their

Question

1 a Customer Service

b Space in the store

Product quality

c Knowledgable salespeople

Customer service: service: I

want someone that really knows

what they are talking about,

know their products inside

out. If I don’t buy something it’s

because I’m not sure what I’m looking for.

There’s so many options, I get

confused and I don’t buy anything

Prefer it to be laid out by category

instead of by brand. Because I know the product I want, but I want

to compare between the

brands. To me, it would make

shopping experience easier

if it was by category

d Loyalty Card

e Brand Name

f

g

Question

2 Knowledgable salespeople

ServiceQuestion 3 4 5

Question

4 BBW

Why? Space in the store

Shopper’s Drug Mart

Because they have people that know what they

are talking about. I like Sephora,

but there is always too many

people, and I don’t like that. I

like a quieter shopping

experience.

Question

5 I almost choked on smell

I don’t remember.

Question

6 Loyalty Card

Their Body butters.

Question

7 Like Loyalty Card

Dislike Salespeople

Question

8 a Annoyed

b Not missing out

c Laughing stockd Better offe More money in pocket

Question 9 Yes/No No

Usually there’s not too many people in their stores so I like

that.

But it’s confusing because there’s a

lot of things I won’t buy. I

would only buy the body butter and lip balm.

Indifferent. Don’t feel anything.

Why/Not? Salespeople are annoying

Question

10 Lush More likely

less likely

rationale

Aveda Less likelyless likely

Less likely because I find the scents too strong.

rationale

Origins Less likely

less likely

rationale

BBW More likely

more likely

rationale

Question 11 packaging 4 4

display 4 4

cust serv 2 4

fragrance 5 5

less likely because I do not know much about their products and

have not had a great experience

with their shampoo/conditioner ( do not like

the feel of my hair afterwards)

I guess less likely because I know nothing about

their products.

but I’m not purchasing the same thing as

what I would buy at The Body Shop

The Body Shop - Interview QuestionnaireCT2 CT3 CT4 CT5 AR1 AR2

Female Female Female Female Male female26 to 30 26 to 30 46 to 50 26 to 30 26-30 26-30

Bliss L’Oreal Biotherm Bliss Body Shop fab india

Biotherm Garnier Fructis Lancome Biotherm Olay

Philosophy Jergens Pro-Activ Lancome Dove aveeno

L’Oreal Oil of Olay Dior Shiseido Neutrogena loreal

Clarins Philosophy Estee Lauder Estee Lauder John Frieda garnier

Dove The Body Shop Chanel Axe dove

Estee Lauder The Body Shop Vichy

Nivea Bliss Khiel’sShiseido Dove L’Oreal L’Oreal

Nivea Oil of Olay Shu Uemura

Estee Lauder Bliss Pro-Activ Biotherm

Clarins Philosophy Biotherm Bliss

Shiseido Shiseido Lancome ChanelBiotherm Dior SK-II Estee Lauder

Bliss Armani LancomeYES YES YES YES Yes yes

Bliss L’Oreal Pro-Activ Complex 15 Olay fab india

body shop

Bath & Body Works

Crabtree & Evelyn

clean & clear

Elizabeth Arden

cean & clear

Bath & Body Works

Crabtree & Evelyn

Lancome Garnier Fructis Lancome Cetaphil aveeno

Philosophy Biotherm Vaseline

SK-II CarmexKhiel’s

Bliss Jergens Bliss Dove dove

Jergens Bliss The Body Shop Curel olayKhiel’s

$71 - 80 $51 - 60 $91 - 100 $91 - 100 21-30 $11-20NO NO YES NO No no

NO NO YES NO Yes yes

Crabtree & Evelyn

Used without using

pesticides and chemicals

Certification that product doesn't have chemicals

products doesn't harm

animals/environm

ent

Non Artificial

naturally grown, coming

from herbs, flowers, fruits

non-ingridient

s

Using less energy, energy

efficientSomething

Enviromental

good for environment. used

for marketin

g.

Natural Don’t care Don’t care Don’t care Don't Care naturalNO NO NO NO No no

Not sure Not sure Very likely Not sureNO YES YES YES Sometimes yesa. a. c. d. a d

No Aloe vera None

6-10% more 11-20% more 6-10% 6-10%

Btw very likely and not sure

very likely

I’m on the fence. It doesn’t need

to be natural, but if I like the smell of it, and I know it’s natural, then I will choose that over something that is not good and not natural. Natural would be more important. I like less smell

or almost no smell. I would choose natural attribute over

fragrance.

I’m indifferent as long as it works and it doesn’t

irritate my skin.

I tried Dr. Hauska and

Derma E but I broke out in it. I felt like there bumps in my skin – didn’t

feel like it was cleaning that well. I don’t

feel like there is proper science

and right technology

behind it yet. It doesn’t

matter how natural it is, it has to suite

me. If I like it, I will try. Some has really nice packaging. I did try, but somehow I didn’t quite

believe in it. Just telling me natural is not going to cut it.

It’s not the first thing I look at.

If I pick up a product that

interested me and it’s

natural, I would try it.

But I wouldn’t discount it just because it’s not natural.

Less irritating, less harmful,

less dangerous, less allergic

skin will be

protected from

harmful chemical

s

Methylparaben, alcohol.

Alcohol, fragrance

yes..once made

from animals

and harmul

chemicals

I would not be willing to pay more

for a natural beauty product.

I would not be willing to pay

more for a natural beauty

product.

Not really. Yes. Yes Yes Yes. yes

Animal welfareI guess so. Sure. I think so Definitely Yes. yes

Women’s Health, Breast

Cancer, Osteoporosis

WWF, Animal charities,

Humanitarianmake people

prettier

animal cruelty,

universal religion,

zero proverty

IndifferentYes No No No no yes

5 3

Because it’s more about

lifestyle and you feel if they care about the same causes as you,

you have something in

common. And if you care about animals, you would want to

support a company that is against animal

testing.

I think there are a lot of ways that

businesses can do it. Promise not to test on animals, part of proceeds

go to charity. Absolutely.

Because it is something that

draws more attention from

women. If they make

donations or some kind of fund that they

can support for women, with their product

sales, then that can be

meaningful for something like breast cancer research or

osteoporosis.

I think every industry where it’s consumer part, people can do their part to better the world.

There’s examples of it

being successful –

especially with The Body

Shop and with MAC.

they are profitable so

can contribute

because they have

money

Makes you feel more positive,

like you’re contributing,

happy, worthwhile.

It makes me more likely to consider it. Happy about not

testing on animals.

It makes me feel good. If I buy something and $1 goes to breast cancer research, then I would support it. Sometimes I

do that. I purposely

would buy the product for

those reasons.Makes me feel

good.

if genuine it creates respect

but mostly it's fake for ads

Yes Yes. Yes Yes no yes4 4 3 3 4

Yes No No Yes no no4 4

Yes Yes. No Yes no yes5 5 4 5

Yes No No Yes no no5 3

No No No No no no

Yes Yes. No Yes no yes4 5 4 5

0-20 cents 21-40 cents 0-20 cents 21-40 cents 0-20 ca'nt sayNo No. Yes Nope. yes no sure

5 5 5 5 3 4N/A YES MAYBE MAYBE no maybeNo. Nope. No. Nope. no no

Domestic violence for

women. Breast Cancer.

aids, cancer; for no particular

reason

I like L’Oreal. don’t care

don’t care

L’Oreal is profitable, they

have been around for awhile.

I think L’Oreal is very

successful – they are very big and has

powerful marketing.

They can get all the

celebrities to do their

advertisements.

I think that L’Oreal is a

very reputable company.

surprised,

deceiving,

L’Oreal separates itself from The Body

Shop. You would have

never known. L’Oreal doesn’t

push animal testing as much,

whereas The Body Shop

supports that. You can’t tell

from any of the branding.

Makes me more comfortable with buying The Body

Shop because the quality of the

products that I have bought from L’Oreal in the past has worked, so if it works, I would stick

with it.

I think that’s a good thing that L’Oreal owns

The Body Shop. I have no reasons to like or dislike about that. I

think it’s a good idea.

It doesn’t really change my views for anything that L’Oreal owns

The Body Shop. L’Oreal can take some cues from The Body Shop to

be more socially

conscious. I think L’Oreal has initiatives too but it’s not as well known as The Body

Shop’s initiatives.

contradictory

None. Lancome none

Biotherm

Bliss Shu Uemura – Cleansing oils:

Don’t know. It won't be body

shop

It works on my skin. You can feel it working, I don’t

react to it, properly moisturizes, improves my complexion.

I don’t know. I just use these things and I’m quite happy

with it. Lancome is

something that I want to buy because I feel like there is a lot of science there. I think the product

could be good but I’m not in a

position to switch my skin

care to Lancome. I

recently bought Genefique serum and

moisturizing cream and I

like it.

I like the fact that they have

high quality products. The cleansing oils has a lot of

good reviews

same as above

Results Packaging natural

Smell I’m not allergic to it availability Sensitive skin sale

Brand price pricing Smell smell fresh

N/A N/A N/A n/a average

Properly moisturizes

Something that suites my skin

(I would not break out, or make my skin

won't buy private brands

non animal tested

Very satisfied. For my body

butter, that’s all I use. I have

tried other brands and

they are nowhere close.

I go back to The Body

Shop.

N/A3 3 5 3 3 43 4 4 4 3 4

N/A 2 5 4 3 3N/A 3 5 4 2 4

4 2 5 4 4 n/aN/A 4 3 4 4 4

4 4 4 5 4 n/a1 2 5 1 1 11 1 5 1 1 11 2 5 1 1 41 2 5 4 1 3

N/A N/A 4 4 1 31 2 4 1 1 11 1 4 2 1 11 1 1 1 3 11 3 1 1 4 22 1 4 3 33 2 2 5 2 4

I’m traditionally used to other

brands. I bought it when I was in

junior high because there

was no Bath and Body Works or Bliss, none of the American brands were

here. I used to buy the

perfumes and the soaps.

I’ve used their strawberry bubble bath and I was all itchy and reacted

afterwards.

I did when I was younger.

No, I can’t think of a

reason why I don’t purchase

one now. I wouldn’t go

there because of the highly

scented products which may cause a reaction for

me.

it's not readily available. Don't go to speciality

stores

5 2 54 3 1 4 1 21 4 3 1 1

Soaps Animal-friendly Nice fragrance sucks green

animal testing no animal testing responsible dusty variety

green green green soil

pink fruity smelling sand

orange rabbit body butters

grass fruits

coconuttrees tangerine cruelty-free

aromatherapy

candlegift-wrapping orange

purple

don't know this brand

don't know this brand

Socially-conscious

good customer service

they have point cards

every time I go I get 10% off

innovative with branding strategy

one of the first company’s to

do ‘no advertising,

word-of-mouth'

little wave (part of deco)

promoting brand through

socially conscious objectives

fluorescent colors

The Body Shop T-shirts

reminds me of a lot of fruits and flowersgives me a

natural feeling

Convenience Customer service

When you have someone

helping you. You often don’t

know new products that are out there.

If you are given samples to try

and if customer service spends a little time with

you, it is important.

There are so many products out there, and it is difficult to

choose. If there are sales

people that lead you to the right product, tries product with you, that makes a good experience for

me.

Displayed/merchandised

nicelyPretty people in

storetry them

out,

if it had the product that I

wantedKnowledge of the

staff

If store is nicely

organized and nicely

displayed, then I like that too.

Good display of things will get my attention.

Part of that experience is able to test

and play with products

expert advise

good customer service

The variety of selection

Have an advisor that is knowledgeable

the smell

cleanlinessthe appearance

Customer service pretty faces all4 5 5 5 3 3

displays that draw you in

Customer service

Somebody helping you to

find the product or to tell me

what is new out there.

Displayed/merchandised

nicely

Sephora

Starbuck’s has great customer

service. Sephora.

Lot of times I buy things from

The Bay (especially one in Southgate is

very nicely arranged, good

customer service, more

choices) or London Drugs ( like it because I

know exactly where things

are, and there is always someone

there, and it’s not too busy, loyalty card). Body Shop is

also one example.

Khiel’s – I like it because they talk to you, show you

things and give you samples to try. I like Lise

Watier too.can't think of

any

Sephora – I like the products and

the variety.

Because the girls always have been

super friendly. Any time I asked the

girls any question, they had a lot of

product knowledge. They didn’t push one

brand more than the other, they just tried to match what I was looking for.

Because there are so many brands there

and everything has a tester.

let's try product. Nice and friendly staff,

coolness factor

I can’t remember.

Customer service could definitely use some work. Some

girls could be condescending, or they don’t notice you are there, or you get the other extreme where

they push you to buy something.

The girls that they hire are extremely

average. They seem to only know what I could read

myself on the labels. They

couldn’t tell me whether it would be

good or bad for sensitive skin. Sometimes the scents are so strong and so competing, it

makes my stomach hurt. It makes me not

want to buy anything because it

irritates my system. I try not to

They had this sale – I saw

sale sign on. They had 2 for $20, so I went and I got the

products. With my points card,

I got a good discount. I remember

there was this girl that was trying new

things, and she was making a

fuss about things, and was

yelling at the customer

service reps. Somehow

there was a kafuffle going on. I had to

stand in line for some time, so

they apologized.

It was bright, there were

testers, merchandised

well. I got greeted by people at customer

service. The store had a fragrance.

crowded, christmas time sale, soldout,

overwhelming, too

many products, confusing, costly

N/A friend kill time

If I’m looking for a body butter,

sometimes they have limited edition

ones, like during Christmas (e.g.

Cherry Blossom), or if I am getting a

gift for a friend.

Always on my way. It’s a nice

location in West

Edmonton Mall. When I need

it, I know I have to go and

get it. Sometimes I

go to see what they have, and drop by to see what they are selling, if there are any deals

going on. I use their lip balm too. It’s very nice. Body

butter is awesome. I also use their moisturizing cream. We

use their soap. It was the products.

Nothing Nothing Nothing crowd

Very neutral. Feels good! Neutral. nothing special normal

no no

I think the people were

really nice. Very friendly staff.

Just using the product after I

bought it.

Nothing that I don’t like. I like

it because there are

mostly young girls that are

serving, friendly, always ask if I have a

membership so that I can get my 10% off, they always

ask if you have a membership, so it reminds

you if you have to show the card. They

also have your number in the system if you forget your

card.

Interaction with the

products, picking things up smelling it, testing things.

Sales. Good looking sales

rep

innovative

products

Nothing I didn’t like.

If it works, and if I pick a product that

I like, then I feel relaxed and moisturized.

why should i?

the same less likely less likely less likely

more likely less likely less likely more likely

no strong loyalty;

Only because I don't really use

Lush or The Body Shop, so I don't really have a preference of

one over the other.

I don’t know their brand. I don’t

know what they have in it.

because I like The Body Shop so much, that I don’t think any of these other brands can do the same job.

Because Lush’s

products are way too

fragrance for me.

most likely

upscale

N/A N/A less likely more likely

more likely more likely less likely more likely less likely

3 4 5 3 3 43 4 5 4 2 44 1 5 4 3.5 2.53 4 5 3 2.5 1

I used Aveda before and I

liked the products. When

you dye your hair and the salons use

Aveda products, it doesn't make my scalp feel as

itchy or as sensitive.

Again, I don’t know their brand and I

think they may be more expensive.

At this point, unless they

come up with something I fall

in love with.

Because I like their products, it smells really good, and it

performs well, and I’ve used

it for many years (their hair care)

I'm not familiar with the products

because I’m not familiar with

the products

Origins more of a prestige

brand.

I like the smell of the products at BBW. I think

we've known the Body Shop for

so long, but BBW is new especially for Canadians. If

it's around (now that it's in

Canada), you want it more.

because BBW has better quality, it is

so much betterI tried it and I didn’t like it.

I buy BBW hand soaps, but it’s not necessarily

because I like the products

more.

The Body Shop - Interview QuestionnaireAR3 AR4 AR5 ML1 ML2 ML3 ML4 ML5

female female female Female female female female female21 to 25 26-30 21 to 25 21 to 25 26-30 26-30 21-25 31-35

bbw a. origins

b.l’oreal b.aveeno

dove c. SK2 c.olay c.h2o

oil of olay clarins d. kose

nivia e.laneige e.clinique

panteen f.H2O

g.fresh

vatika h.garnier h.clinicvacelline I. khiels i.chanel i.h2o i.nevea

j.nivea

SK2 shiseido skII kose chanel

bbw sisley la mer shiseido lancom

loccitane chanel clairance shiseidolancom clinique shiseido guila (?) arden

lancome chanel dior MAC

yes yes yes yes yes yes yes yes

Neutrogenorigins clinique clarins kose arden

body shop

Body Lotion – Bath and

Body a.body shop

a. Johnson

and johnson

a. shiseido

a. shiseido

Vico turmeric

marc and spencers

Face Lotion –

Neutrogena,

b. Clinique

b. biothrem

b.pantene

Victoria secret

Body Wash –

Victoria’s Secret

c. clinique

c. lancom

Face Cleanser

- Neutroge

d.estee lauder

d.skin food

d.biotherm

d. mablelin

e

hugo boss

Face Toner - Murad

e. lancom

e.annasui

e. Elizabeth

ardenHand

Moisturizer – Bath and Body

f.biotherm

f.lancome

f.clairance

f.body shop

head & shoulder

s

Body Exfoliator

– Victorias

g. crabtree & evelyn

g.lancaster

g.laneige (Korean)

Acne Repairin

g Treatme

h.loccitane

h.shiseido

Face apricot scrub – St. Ives

Johnson's baby powder

Body Spray –

Bath and Body

Worksj. shu

uemura

j.kies (UK

brand), followed by MAC, Sephora,

Olay, Dove

body shop

all of above

a.     Proactiv acne solutionsa.     Victoria’s Secret body

Estee lauder

ponds(quality wise)

kies (uk brand)

laura mercier

body shop

cleanserNeutroge

na,

cetaphil St Ives aveeno vichy lancom

Scentir Loreal, avene shiseido

Garnier, shiseido

dove garnier johnson avene opal

nivea bbw olay ivory

$11-20 $11 - 20 $11 - 20 41-50 91-100 41-50 31-40 41-50yes yes no no yes no no no

no no yes no yes no yes no

body shop

creamneo

stradabio

dermaProactiv, Alba

victoria secret

vatika shampoo

Organic: The

products that use natural

substances but these

substances are

not produced or stored

using harmful

chemicals like

pesticides and

organic as in using non-

synthetic components and

pesticides are not

used during

the culture of

plants that are used as

ingredients for the products

Man-made,

artificial not

natural

The products those are free from harmful

or strong chemical

s. All ingredien

ts are either

natural or byproduc

ts of substances found in nature

using only

natural ingredien

ts, doesn’t have to

be organic; Natural

as in using non-

synthetic components but

that doesn’t mean

pesticides are not

used during

the culture of

plants that are used as

ingredients for the products,

Ingredients are more

natural, brown sugar, won’t add

chemical, more alike your

skin, very similar to

your body

biodegradable

Green: The

products that use

bio degradab

le ingredien

ts

environmental

friendly, should

be more or less

the same as

organic…

difference is that the profit

from green

products help

maintain the

environment…

i.e.

Green, don’t realy know

organic natural natural organic natural naturalyes no no yes no no yes no

not sure not sureyes yes yes no no yes noa c a a d c a a

alcohol no pt (lead) no

6-10% 1-5% 6-10% a a d c b

organic, natural green

non-natural

Very likely

very likely

very likelysometim

es

like it…feel more confident. Prefer

using it…know

what it contains.

Body shop has Aloe vera

and is good for

skin (came to

know through

customer care rep)

rejuvenated

I feel natural

products won’t trigger

any sensitivity in my skin. It

might not work as fast as

the chemicall

y rich products

but it would be

more beneficial

and healthier for skin

long term.

Don’t think

about it much;

Doesn’t really affect

purchasing

decision; Only buy natural ‘cause origins happen to be

natural

As long as it

works as the label claims… it’s fine… doesn’t have to

be natural or

not

Feel less preservatives and chemicals, Feel

like they have less

Comfortable,

moisture, less

smell, better for

sure, makes

you more white,

Not chemical,

better absorptio

n

chemicals

Too much

perfume

Chemicals like

Sodium Laureth

sulfate or any other sulfates. Definitely

NO

Rose water that

causes allergic

reaction

yes yes no not really yes yes no

yes yes yes yes yes yes yes yes

Poverty,Lack of educatio

n,Upliftmen

t of women,

Voice out opinion,Make world better

place for people

who don’t

enjoy to the same degree

Yes. Women

and children causes

recycle their stuff,

donate, plant a

tree

No testing

on animal (MOST

IMPORTANT); During testing

and research,

see if they will pollute

Natural disaster; Environm

ent; Don’t’ care

about economy; Politics;

Safety (relating

to society, overall

safety/security,

like crime rate)

not sure yes no no yes no yes no3 5 2 3

They should. People

are using beauty

products. Demand

s are inelastic. People

are depende

nt on them.

They can afford to increase price and contribut

e to social

causes.

Fairness, tanning .

they should not get into that sector. There should

be sensor to the ads

Any type of social cause that

genuinely helps

someone in need around

the globe or

develops eco-

friendly products

and environm

ent.

The Company that donates a percentage of its products selling price for social cause is favorable. However, the products needs to be eco-friendly and as effective as their non-natural counterparts. Also, they shouldn’t increase the price of the product to compensate for the donation. That is cheating!

Yeah, almost all women

use skincare products so it’s a

big market with a huge

opportunity to make people

aware of social

problems / issues

and etc…

during research, don’t test

on animal,

use more humane methods; Reduce pollution during

production; Ask

volunteer to help testing,

then donate some

money towards

their chosen charity

They are actually making things that

damage the

environment….

So try to use more

natural stuff… reduce

industrial processes… try to take

ingredient through natural ways

instead of

grinding the

ingredient through artificla stuff or

whatever; YES,

such as they

should

good because they benefit scociety

doesn’t mtter

Satisfied with the

purchase with the sense of purpose and joy

no impact

That I am kind of

supporting the social

causes too

Will feel more

comfortable, If

products are

similar, will buy from the one that supports

the causes;

Will make me feel like

I’ve done some charity work

Will feel good,

contributing like

donation,

Maybe, will try;

No special feeling,

only supportin

g

yes no yes yes no no5 5 3 3 4 5

no no no yes no no no2 4 5 2 4

yes yes yes yes yes no2 5 3 5 5 5

no no no no yes yes no1 4 5 4 4

no no no no no no no3 4 3 1 3

no no no yes yes no no4 4 4 5 5

b a a a anot sure not really no yes yes yes yes no

5 3 4 5 4 4 4 3maybe no yes no no no maybe yes

no no no no no no no no

21-40cents

0-20 cents

21-40 cents

May be they

could do somethin

g in developi

ng country

…make it accessibl

e to people in developi

children (they are left out, usually it's the

environment and children)

Against domestic violence

Spend money to

invite students to learn more

about the environment and

their productio

n process

Protect the

environment

nothing

Like the owner. Prefer

bodyshop. Don’t think too

much about it.

Loreal is definitely a brand I prefer. I

use Loreal for many of my Hair

care products

and cosmetic

s because it feels

like they deliver what they

claim on their

packaging and

advertisements.

However, I din’t

L’Oreal doesn’t seem to support any of those social

causes as

prominently as the

body shop; But

won’t affect brand

YES… ‘cause

L’Oreal is a very

big name,

like LVMH… so if they buy out the body

shop, they

might be more

concerned about

profit more than

what the body

shop is trying to stand for

This makes it worse…

I don’t like

l’oreal, really

hate the brand….

Bad quality…

the company itself is ok but

don’t like the

products…. So body shop might

become like that

also

NO effects,

individually run,

like loblaws

and TNT

Non organic

products. Don’t know much about them.

No comment

s

clinique sonicare Shiseido no MAC

Buying what I

need to. Not able to buy

Himalaya(Indian

brand), in Dubai cause

not available. Himalaya

are natural

products. They are effective. Reliable. Available everywh

ere.estee lauder

Dior, kiesh,

Christian dior,

people say they are very

good

Like brands

they are highly priced which I

cant afford.

Sonicare, because reviews say it’s more

effective than any

other brand and its more or

less pioneer of the

technology in

commercial

market. Night

crèmes are

expensive,

haven’t decided

on a specific brand yet.

However, I saw

Vitamin

they have

specific stuff for specific problem like pore minimizing lotion…

and it has rave review

starting to get acne again and

shiseido helped

with acne before

MAC, ‘cause never used

before, want to

try

Natural natural suitability price Price

effective suitability suitability effect

price price

anti-aging

ingredient

Affordable

Function (how

good is it for your

skin)What it contains. Want to see it

reasonably priced.

smells good is a

online review

Skin sensitivit

y, irritation

Very satisfied but not

extremely

Quite satisfied. Always works

Pretty satisfied with their products… they do what

they should do… except for the anti-aging part

‘cause I cannot see any effects

yet

5 5 3 3 4 3 3 43 4 4 3 4 4 3 35 4 3 3 4 3 3 34 2.5 3 4 2 2 4 34 3.5 2 3 4 4 4 44 3 2 4 3 3 3 33 3 3 4 5 4 4 24 1 1 n/a 2 1 3 24 3 2 2 3 1 2 24 2 3 2 1 1 3 14 4 3 1 3 1 2 24 1 1 3 2 1 3 11 1 2 n/a 1 2 3 n/a1 n/a n/a 2 1 2 2 13 2 n/a 1 1 3 3 14 3 n/a 1 1 2 n/a 12 1 1 2 3 3

1 5 4 4

Expensive and

quantity for the retail

price is below what I would

expect.

‘cause I’m

happy with the current

skincare and

bodycare products

too perfumy,

too smelly, (MOST

IMPORTANT

reason); too oily; not good for my

skin type

too smelly,

ingredient is bad, didn’t do anything for me;

probably added

too much smelly

ingredient….

Smells like

chemical stuff… natural

stuff shouldn’t smell like

that… things

are getting more smelly now even

NO, no special reason, rarely

goes in; habit

2 1 5 1 21 1 4 2 1 5 4 1

3 3 2 1

natural stinks

organic spa bright natural Tree oil

nice colourful gift bags

Fresh fruit

A store that I have

gone in environmentalist

no animal testing

Smelly , very

strong smell

very aromatic

body butter

Hand cream is

good

bubble bath

easy to buy

(comes in

christmas

fragrance oil

Display

Price

Smell

Quality, smell,

Easy to find

products in a store

along with a

knowledgeable

associate who can help one find the

right product for ones needs.

Balance of

reasonable price

and quantity.

Salesperson

knows what she is talking

aboutProduct range

Sales associate

s are knowledg

eable

Salesrep will help you but won’t

pressure you

Sales are passiona

te,

affordability

Lighting: warm

Not being

pushy or arrogant

Can test and try

out

Won’t show you attitude when

you don’t buy

friendly service,

ease of purchase

.

When asking

for sample,

give generous amount

and won’t rush

Personal advice

Different products aiming at different

skin types

The products actually work in the way

they claim it to

be, honest, no lie

explain in detail

Testers

display price5 4 5 5 3 5 4 4

Love the sale.

Have fresh

testers

Must have

sample (need to

try before buying,

sometimes the

effect is not as

good as you

think)

Product display must be easily

accessible…. No need to

walk from one

end to another

to compare a range

of products

Quality: good

product. Functional value, texture,

Easy to find, I

often get overwhelmed and confused with the

variety of products

and leave the

Knowledgeable

Sales associate

are knowledg

eable and

passionate about

the products

Product quality

Sales attitude

bodyhsop,

nothing in

particular

Bath and body

works, saphora

Was origins

(but they changed salesgirl who is a

bitch now)

Sephora – product range is big and interior looks nice

Usually buy at

shoppers… (have different counters to try out everything, won’t

be limited to

one particular

brand)

Sephora – the rep are very friendly, tell you what’s

good and what’s bad, won’t

pressure you, easy return

Shopper’s – no special reason

sales rep helps to find out products

same reasons

mentioned above

Now Laneige

(very friendly

staff, not pushy,

and friend buys from

there)

Okay. Nothing great…nothing

bad.

Ambience was good.

Customer service

good. Variety of products

to choose from.

Quiet and too many

products or I shall say not

organized well.

Nice, bright,

but a bit cramp

Relaxed…

dunno what else

to say

Very colourful; Aromantic; Lots of different line of

the same product

(i..e same

shampoo has 10 smells)

Too many

people, too

crowded; Too few sales,

not enough

help

Can’t remembe

r, only remember going to the one

in Hillcrest

Mall

product products products

Not anymore, but when I was a student, it was

affordable and

good as gift; Now

can spend more; Now

aging… changed brand… need to be more focused on my skin; In the past it’s an

option to put on lotion;

Now it’s a must…

so I rather buy

somethin

Their products, price/quality ratio

When I have to

buy Christma

s gift

If they have

special or

specific ingredien

ts (like tree oil)

‘cause husband wanted to go

there to buy

someone he has bought before;

Also used $5 to buy a gift bag

Variety

proce

natural n/a nothing

yes yes not sure no yes no no maybe

The fact that

someone is there

to help to choose the right product.

It’s organized – i.e. all skin

products are in

one area; It’s

bright; Sames people are ok

sometimes;

Testers are

usually ok;

Rebate on used bottles

I know their

brand well so I

know what to look for

and I can trust their products

I like that the sales can be helpful,

they have lots

of options

for Christmas gift; But usually just in

and out ‘cause it

really stinks…. Should reduce

the smell, a

little is ok but now it’s too

Nothing special

Never ended up shopping anything

okay….not like a queen. Good

about it.Nothing special

Smell good…

(for people I can see)

very smelly

indifferent

Not much feeling

for myself

the same n/a same n/a n/a

same n/a less more more n/a

Yes because

of the quality

Yes. They would

like it….. I like it

don't use myself

quality of the

product and price

‘cause it stinks

and bath and body

works offers the

same thing at much

cheaper price…

also they don’t

seem to be very

concerned about

the social causes that I

care or for the

community… will perhaps

buy more if they

become more

engaged

‘cause personall

y I’d prefer natural stuff;

Usually my

friends recommend to me instead

no reason

less likely

less likely

dunno the brand

same less more n/a n/a

the same n/a less more more n/a

3 5 3 4 4 3 5 43 4 1 3 4 2 3 34 4 3 3 3 3 4 44 4 3 4 4 1 3 5

dunno the brand

more likely

works for me

dunno the brand

less likely

more likely

non-natural

dunno the brand

The Body Shop - Interview QuestionnaireJL1 JL2 JL3 JL4

Female Female Male Female26-30 26-30 21-25 21-25

Dove La roche Body Shop biotherm

Oil of Olay Kiehl's L'Occitane proactiv

Axe Olay Lancôme clinque

Old Spice Neutrogena Neutrogena estee lauder

Aveeno Lancôme Oil of Olay clean and clear

St Ives clinque L'Oreal body shop

estee lauder Maybelline bbw

biothermYSL

biore

Vichy le mer L'occitane Prada

Shiseido lancome Kiehl's Kiehl's

Kiehl's Biothermprescriptives clinque

YSL h20Yes Yes yes yes

Oil of Olay la roche oil of olay biotherm

olay

biore

neo strada

Aveeno BBW aveeno clinque

Biotherm kiehtl'sDove

40 20 21-30No No No Yes

No Yes Yes Yes

Without chemicals and preservatives

all products are organic (no preservatives, no chemicals0

certified; made without pesticides

naturally grown; no added preservatives; no chemical added to product

no scents no chemicals, scent free ?

environment friendly biodegradable

not processed; not having chemicals

marketed as something that's good for the environment

during the production it doesn't harm the enviornment; after you use it doesn't harm the environment

Natural don't care organic don't careNo no No no

Unlikely not sure likely not sureYes yes no Yes

c less likely less likely

nothing

Alcohol nickel no

a) not willing d) d) 10-20 6-10%

no feelings, no health relation

function the same, or better, then you will; won't pay a premium for it.

makes me feel cleaner; I'm putting less weird on your body

anything that may cause cancer (but unable to name any)

None No

Yes Yes Yes Yes

Wildlife foundation - preservation; sick kids; kids related; environmental

feminism; anticapital; migrant justice

contributiionyes Yes Yes No1 3.5 4 1

Women giving back from all the money that they spend. It makes it less evil and corporate

against animal testing - cruel to animals; CSR - disposal of chemicals

something is better than nothing; industry is here to stay, so might as well, has a huge effect on people; self-esteem

it's not just beauty companies have the responsibility. All companies should

Feel better for spending so much

money, less guilty for being vain, these

products really aren't needed

feeling good about helping the cause, supporting the cause

responsible; deceived ("the company actually cares"?)

yes Yes Yes Yes3 3.5 3 4no Yes Yes yes5 4.5 5 4

yes Yes Yes Yes1 4.5 3 4no Yes Yes Yes5 4.5 5 4

yes Yes No Yes5 4 4 4

yes yes Yes Yes4 4.5 3 3

0-20 cents b) 21-40 95 a) No No No No

3 3.5 5 2No NO No NoNo No No No

Not high end, not low, medium. Wide range of

products. Scents are too strong

Cosmetic skin care brand, more commercial, global

Big; glamourous; low budget

Mass production of cosmetics; big brand; all types of products

Surprising. completely opposites. L'Oreal seems much more glamourous. Very

different.

Interesting; other arms are so not social responsibility; using BS to be their CSR?; but it is a logical part of their umbrella.

marketing itself different; undermines Body's shop image; you just expect it from other, that insincerity and gap

You question business strategy; do not align;

Shiseido Le Mer Kiehl's philsophy

Too expensive expensiveThe body shop Burt's Bee

pricing is ridiculous; good results; proven results, wouldn't mind trying it

too expensive; feel less gross, more natural

Biotherm

results fits my skin type/tone

No scent price point price cleanses properly

hypoallergenic testimonials quality moderate pricing

now I buy from BBW; too many similar products

too expensive; feel less gross, more natural

Too expensive; shiny; image

Free of dyes and strong chemicals

content (ingredients)

not very satisfy; I don't think they work; exfoliant, masks

substitute products3 4 3.5 35 3 3 13 3.5 4 22 2 3 22 4 3 43 4.5 2.5 43 5 4 51 N/A 1.5 11 2 2 11 2 3 11 2 3 11 4 3 11 2 1 11 2 2 13 1 4 32 4 1 23 1 4 54 5 3 4

too expensive, i'm happy with my current products and i don't

like to switch. not worth the risk and just stick with current products

don't like the store; salespeople too pushy; too fragrance; too perfumed

2 x 12 3 2 31 4 1 2

Nothing social responsibly green tea environmental

environment friendly colourful cheap

human rights fair trade easily accessible

green earthy lots of products

good productsgood back up plan for products

Clean

Organized sample products testers professional advice

variety of options facts about the product find what you want

knowledgeable salespeople

staff who give you space to walk around

sales person gives you options to choose to from

knowledgable staff free samples

samples

organized salesperson staff professional advice5 4 3 5

Ikea Departments H&M Murale

organized, it makes sense, good signage,

bright, clean, not cluttered

multiple of different counters, experts in that counter, always somebody there.

staff are fun; helpful & not pushy; stylish - adds to the fun shopping experience

lots of salepeople available for questions; a lot of brands; store is nice; very organized different types of products, easier to find stuff; you can earn optimum points.

Christmas: crazy

Looking for something; didn't find the product; alternatives was recommended; sales people were good, took the time to understand needs; suggested alternatives

went in; quick round; accosted by 2 people; needed help? Advice? No; causally walking

there was a lot people; promotions during christmas; spin the wheel; buy one get one free, or 50%; different types of coupons you could receive; encourage you to buy more; it was fun

Shopping for a gift

looking for a specific product; to buy a specific product

looking face cream; specific products, do a tour of body shop and several other stores

spin the wheel; friends (they go so you go, group shopping)

people available nothing

nothing really wrong nothing

reassured indifferent

feel goodrefreshed

No Yes yes No

well-organied, options are available

big bowl; wash your hands;

too smelly; too much going on, too many scent; not as bad lush, but still pretty bad

nothing; therre's only brand; not much to choose from; sales people not professional

I have no use for the products

it's nice if it’s the right product, not sure about the brand,

there are different lines, their green tea stuff is nice

they aren't that great

less likely

more: higher quality less

No feelings for the product. No bad or

good feelings.

I would have used it, and I would recommend. Brand agnostic. Actual results of the product

depending on the product; if the quality is special for the bodyshop price range

Less: stinky, overpowering

less; branding annoys me; sales people are the worst

Less; too weird; weird scents; blocks of soap; hard to use; not very natural, too colour

Less; doesn’t fit my lifestyle; 40 year old women

less; more expensive, it's not everywhere

N/A more

more

3 3 3.5 35 3 3.5 24 4.5 3 32 4 1.5 2

less; never heard o fit

less; more expensive, you actually have to find it.

Less: cheaper product, lower quality

the same; go to them for different things

same; it's everywhere, cheap

The Body Shop - Interview QuestionnaireJL5 KM1 KM2

DN MLFemale Female Female

21-25 26 to 30 21 to 25

ponds Aveeno Dove

neutrogena Vaseline St Ives

dove Neutrogena Oil of Olay

pantene BBW Nivea

Nivea Neutrogena

clinque Oil of Olay Vaseline

st ives

vasolineaveeno

safeguard

Clinque Clinique Kiehl's

Lancome Shiseido The Body Shop

Neutrogena Mary K Some $150 creamTres Emme Lancome

Estee Lauder Elizabeth ArdenYes Yes Yes

Clinque Mary K Olay face wash

herbal essences

Neutrogena Aveeno Olay cream

Ponds

Aveeno

Dove Vaseline St Ives body wash

Aveeno Any cream on saleNeutrogena Nivea cold cream

BBW

21-30 21 - 30 11 - 20No No Yes

No Yes Yes

Raw ingredients

Bath & Body Works

I think of rice, farming, thinking of food instead of skin care

Created without any fertilizers, pesticides,

chemicals

Can be found in nature Plant-based

Environmentally-friendly

not using any chemicals, using aloe vera; you wouldn't put on your face what you wouldn't; cover girl, taylor swift, cucumber

natural, but recyclable, reduce, reuse

Sustainable, good for the environment

natural Natural Organicno No No

unlikely Not sure Not sureYes Yes No less liekly a. c.

Not hypoallergenic

1-5% 31-40% 1-5% more

interesitng; don't know if they work as well as non-natural; I don't know if Iam ready to put oatmeal on my face, I'm not informed; unsure about it; if someone told me I would use it

More comfortable, better for skin, less damaging effects

Not care that much, on packaging you can say natural as long as it's found in nature, and if you made it in the lab

with herbs it's still natural

antispectic; nothing too strong, that burns my skin

Parabens, Stuff with a strong scent, lots of

colouring

Yes Yes No

N/Ayes Yes Yes

Kids with nothing; st vincent dePaul (catholic organization that collects old things for the poor, clothes, etc.) not like good will, they actually give it; food banks; supporting teenage mothers, teaching life skills (vita manner)

Child abuse, domestic abuse, minimum wage labour laws

No No Yes3 3 3

All the money that goes to them, women spend so much money, even men, boosting physially beauty, lots of room to boost esteem, you can still be beautiful instead, encouragement

Why not! Any corporation that makes money should aid any type of social causes. Why

would the beauty industry be any different? Everyone

should!

They source a lot of ingredients from places where they could do a

good job of giving people opportunities and

equality

I feel good. I will purchase more stuff from them; I know that part of it is going somewhere good; I buy a lot of dove stuff.

Proud, warm & fuzzy, keep it myself

A bit better, but sometimes I wonder how

much of my donation actually goes to these

causes

Yes Yes Yes3 5 2

No No No5 4 5

Yes Yes No2 4 1

Yes Yes No5 5 5

No No No5 5 5

Yes Yes Yes5 5 3

40 41-60 cents 21-40 centsYes Yes No

N/A5 5 4

Maybe Maybe MaybeNo Yes Yes

Loving yourself, something about self-esteem

Health issues (e.g. breast cancer)

I love L'oreal; their products are good; their makeup is good; it's a higher class than maybeline and cover girl, or relvon; I trust l'oreal

Purely face cosmetics line, and hair dye, I see that they promote "you're worth it", i.e.

promoting self-esteem

Really good at keeping their brands separate

and hitting every single price point and target

market possible

surprised; Idon't think I'll still shop at the Body Shop; I go to bath & body works, I don't go to fruits & passion

Surprising, L'Oreal completely cosmetics-focused, The Body

Shop is all about natural products

They could do way more sustainable stuff for all

their brands!

lancome The Body Shop Don't really care

Natural productsLancome

products don't appeal to me, to my mother's age; I'm satisified with Clinque, loyal; I like lancome make; for older; income in the future

There are a few brands I like and I'll buy

whichever one is on sale

High quality products

gentle Price

Hypoallergenic Degree of Quality

affordable Known Brand

Specialized for my particular skin type (e.g. dry skin)

it does what it claims to do, as advertised; example: my cheeks are sensitive -- if it doesn't do that, I'll stop purchasing it

Smells good and natural, not chemical, but still not cosmetic

Was happy, but didn't see extraordinary results

Pretty satisfied, but I buy it more as a gift

4 3 44 4 34 3 33 4 54 3 44 5 53 5 51 1 21 1 11 3 11 3 31 3 12 3 15 4 31 2 12 1 11 2 34 4 4

purchase stuff directly from the drug store; st. ives or vasoline; when it comes to presents I go to bath & body works; selection of handcream available there; I am more attracted to go to that store; it has everything; bath & body works

Hasn't really given any benefit that I was looking for, so didn't really develop a brand loyalty

to it. Sometimes a bit pricey,

hence I buy as a gift

x 5 53 3 22 1 1

gift No animal testing Good quality

Natural A little pricey

OK Expensive Natural

overshadowed Green (logo, bags) Pretty store

unnecessary ( idon't need all their stuff)

Nice smells (strong yet pleasing scents)

Having testers Having testers

Being able to try the product No really long lines

tester Having customizable options Knowledgable people

availability of the product

sale or promotion

Cheap price Not aggressive

availability Being able to try the product Having testers5 5 3

something is boosting it up "try this"

The Bay Mac Aveda

it has everything; I love the comestic counters; selection; testers; if you do need help, sales people are there; they can apply makeup on you; not crowded; at peace; I don't need to fight for stuff

Can test, try, people know how to use it, diverse

selection, quality, reasonable price

They have a lot of product variety, they also run hairdressing schools!

no recollection of the experience; I didn't even enter the body shop; I don't need a scented the body lotion; I would just go the drugstore; I don't need the extra ingredient; I would go to brand that I trusted; I don't associate face care to body

I walked in, looked around, and left

Christmas time, bought a bag for $5 and gave a

donation to a cause, and I got to fit as much as I

could in the bag

Don't really golooking for a set for a gift

Customer service, friendly staff, free gift-

wrapping

Testers, natural Friendly staff

Price

Rich Content

PrestigiousPretentious

Yes Yes

it was interesting due to selection; lots of gift packs, baskets

christmas - it was crowded

Price, and being natural = not that much benefits for me

nothing out of the ordinary

it wouldn't be different from buying it from lush; it's just a soap to me.

No, I'm not loyal to the brand

Less likely Less likely

More likely Less likely

not well informated to spread rmours abut ti

If they were looking for natural products

Good products, good qualitymore likely;

cool, soap made from…? Lush is popular for being different, not dove, they charge a premium

more likely; they have more skin care product

Less likely Less likely

More likely Less likely

5 4 45 4 33 3 54 5 3

less likely; at least I know body shop, and I'm more familiar with

more likely; I think it has the widest seletion; cheaper; hip; range of scent ; interesting

The Body Shop - Interview QuestionnaireKM3 KM4 KM5

SK SC DYFemale Female Female26 to 30 21 to 25 26 to 30

The Body Shop L'Oreal Clarins

L'Oreal Covergirl Lancome

BBW Maybelline L'Oreal

Dove The Body Shop Olay

Ivory Dove Jamieson

Herbal Essences Olay The Body Shop

Nivea Nivea Estee Lauder

Oil of Olay Vaseline AvedaVaseline Johnson's & Johnson's BBW

Johnson's & Johnson's St Ives Vichy

N/A Vichy Lancome

Lancome Estee Lauder

Dior RocSephora L'Oreal

Clinique ClarinsYes Yes Yes

Nivea The Body Shop L'Oreal

St Ives Olay

Jamieson

Say Yes to Carrots

Dove Olay St Ives

Ivory The Body Shop VaselineIrish Spring Vaseline

The Body Shop - vanilla NiveaVaseline - body lotion St Ives

41 - 50 31 - 40 21 - 30Yes Yes Yes

Yes Yes Yes

How they are grown Without pesticides

The Body Shop - Vit E Moisturizer

No chemicals put into the products

Can be found in nature

Environmentally friendly

Things found in nature, e.g. Tea-Tree oil

Ingredients from natural sources as opposed to synthetics (made in the

lab)

No harmful chemicals, so no impact to the

environment

Can contain synthetics but made in a way that has

less impact on the environment

Natural Natural NaturalYes Yes Yes

Very likely Very likely Very likelyYes Yes Yesa. d. c.

Long chemical names!

6-10% more 41-50% more 1-5% more

Good, feel real, feel natural, part of the earth

Healthier (don't feel guilty about using it),

Use frequently and feel safe

I think its better, less synthetics means less cancer-causing agents

supposedly

No, not sure what they would be called

Parabens, Sodium Lauryl Sulfate

Yes Yes Yes

Cruelty against animalsYes Yes Yes

Children's poverty and hunger

Exploitation of workers especially in 3rd world

countries, Animal Testing

Slightly righteousNo Yes Yes3 4 3

They hold such a big part in people's lives, so people would be more

likely to see it

Beauty has become so much more in terms of people, they are selling

more than products (lifestyle, image, etc), so you HAVE to sell

the socially responsible image

Every company should, they owe it to society

Great, feels like I am helping, Makes you want

to buy from that brand more

Great, feels like I am helping someone out

there

Yes Yes Yes4 5 1

Yes No Yes5 4 3

No Yes Yes4 5 4

Yes No Yes5 4 4

No No No4 3 4

No Yes Yes4 5 4

41-60 cents 0-20 cents 0-20 centsNo Yes Yes

N/A Protect the rainforests5 4 4

Maybe Maybe NoNo No Yes

Environmental-related causes

Like them, use their products for almost

everything, don't consider them premium,

well known brand

L'Oreal as a beauty company is very well established, lots of different lines that target a different

demographic. As a business student, I can appreciate what they

are doing. They spend a lot on R&D and I

personally know people who work there and I

am impressed.

They are a corporation out to get money and may not have the best interest of

their consumers or society. For example, in India they

promote the whiteness products (i.e. not self-

esteem) which proves their double standards

Shocked, didn't expect that at all, The Body

Shop is more natural so didn't think L'Oreal

would be into that stuff

L'Oreal needs to start supporting these

causes too

They should not own them, The Body Shop should be run independently. Now it's

just part of another large corporation

Aveeno Vichy N/A

Seasonal products Prestige, to test it outNone None

Affordable Gentle Price

Natural Packaging

Good smell Should actually work Quantity

Enjoy them a lot

I'm not really sure what's good out there but I'm sure there's stuff out

thereSee if the benefits are really worth the price

Customized for my skin type

Pretty satisfied, buy it a lot (Body Butter, facial

products)

Satisfied with some products but not with

everything. I think they are mediocre at best. They

products are overly-fragranced that tends to

affect people with allergies

N/A4 4 33 3 34 5 33 4 25 4 33 3 34 5 44 4 23 5 24 3 14 3 23 3 14 4 22 2 22 1 42 2 11 1 54 4 4

Heard from people that it's too expensive

Heard from people that they swear by a set line

of products, and it's very hard to get them to switch unless they

ask for a recommendation

5 5 22 2 33 3 1

Natural Body Butter Natural

Fragrant Smells good Reliable

Friendly service Orange (?!)

Affordable for me Colourful displays Friendly staff

Employee knowledge Rainforests

Good product variety, but store is small

Customer service Should be fun

Having testers Lots of stuff to try out Good displays

Price point

Friendly staff that is not pushy

Don't like aggressive salespeople

Product descriptions on the product itself

Product variety Displays are KEY

Should be affordable

Customer Service Should be affordable Good displays5 3 3

Complimentary product lines

The Body Shop BBW Shopper's Drug Mart

Just so much fun!More tailored to help the

client

Got multiple products to choose from at a large Shopper's Drug Mart.

There is no pressure to choose a particular brand,

and you can spend as much time as you want

reading up and browsing through the products

Looking for face cream that wouldn't dry out my skin, and had no idea

what to look for. I asked a salesperson who asked a bunch of

questions and explained why the stuff I am using

is drying it out. She showed me the Vitamin E moisturizer and made me try it out on my skin, which really helped. She wasn't aggressive and

mentioned extra promotions but left me

alone to decide

About 2 weeks ago, went in to refill some

products. But they had a buy 2 get 1 free, or buy 3 get 2 free - got

great deals. Fast service. Fun!

I got 1/2 off so I ended up buying a lot. The staff was

very nice and they had orange bags so I donated

$5 to some cause

Products Products, ConvenienceIt's a fun store to visit once

in a while

Friendly staff

N/A Price

Good Satisfied Satisfied

ContentHappyProudNatural

Yes Yes Yes

Customer Service, Products

Layout of the store (can see exactly what

you need, grouped together by fragrance)

Store size (especially during busy times)

Less likely Less likely Less likely

More likely The same Less likely

Know that it works for me, so I would totally

recommend it to friends

Like the products and they work for me, so if someone is looking for

something similar I would point them first

to the Body Shop

I would recommend some products, especially their

hair products (curl booster spray)

Less likely Less likely Less likely

More likely The same Less likely

4 4 45 5 45 5 54 4 2