Creative Technology Week Creativity in Real-World Advertising: Blurred Lines Between Out-of-Home and Mobile

Marley Kaplan Head of Innovation Kinetic Worldwide @Marleylive

Paul Marcum President Truffle Pig @jpmarcum

1. Mobile, Social and OOH are not mutually exclusive. We need to work together to create richer brand experiences.

2. Evolution of technology is making traditional media more tech-enabled than ever before

3. Drive behavior In a way that seamlessly fits into our moving environments

4. When barriers are removed, the context changes

5. Reframe the conversation: awareness vs. engagement

People have to look up at some point.