The Blueprint to Digital Marketing Success/media/Angela-Media... · What will you leave with today?...

The Blueprint to Digital Marketing

Success

Lynsey Sweales @SocialBuk

SocialB

International Digital Marketing Experts - Enabling A Better Future Together

What will you leave with today?

Understanding the digital landscape including the key

channels

Creating a digital strategy including deciding what

channels to use and how to work across a number of

channels

The essentials that need to be in place before you start

Key tools to know how and why measurement is so

important


What is digital marketing?

http://www.internetlivestats.com/ International Digital Marketing Experts - Enabling A Better Future Together

http://www.internetlivestats.com/



Plan your digital marketing

• Email

marketing

• Search engine

optimisation

• Social media

• Paid Google

ads

Website


Three key elements to success

online

ATTRACT ENGAGE

CONVERT


Strategy


Strategy

Without a plan you plan to ……..

What does success look like?

How has your organisation become successful? With a

plan/strategy by any chance??

“What do we want to achieve

with our online activity?”


Priority one - website


Websites – the 7 key areas

2) Clear call to actions

3) Content! 4) Navigation

1) Good design

5) Credibility 6) Mobile/tablet friendly

7) Social media buttons

Ecommerce

Its not as simple as

selling in a

traditional sense

Invest in a system

that is easy to use,

you can update

yourself & you can

move companies!


Measure everything - Google

Analytics


Measure everything – Excel

Weekly per platform per tab

Monthly on one tab

Create graphs


Google Analytics – set up

Set up free – so anything you do online measure!

Track number of enquiries/sales – thank you page & goal

tracking

Track sign ups for newsletter, events, etc – goals

Ecommerce tracking


Tactics


Tactic tools


Figures you have to know

- What is your profit margin?

- Cost per enquiry

- Cost per sale/service

- What is your conversion

rate?


Paid Advertising


Paid Advertising

Great to get to the top of search engines like Google and other search engines quickly

Be careful with key words, landing pages and budgets

Use a Google Partner & ask to speak to their clients


Social Media

Strategy – who, what where

& when

Social

SEO (keywords)

Search


Social Media Strategy

Your overall objectives will inform what you do in social media in

terms of:

Who you want to connect with

What content you share

How you interact with people

How often you need to interact with people

How you want to influence people to act


Email Marketing

If you have a database

Think like an end user

Best tools Mail

Chimp/Campaign

Monitor

Plan & measure


SEO

Search engine optimisation

Search engines index

websites, directory sites &

social media platforms

Google, Yahoo, Bing have

to decide what answers to

give people

SEO = having the right

keywords that people

search on


Google Keyword Planner


SEO Strategy

Note down longer keywords i.e homes by the sea – great for blogs

and articles

Think like a client! Ask clients/ colleagues what they would type in

What locations do you cover? City, county, regions, UK wide, global

Set up an excel sheet with keywords/key phrases so they can be used

across all your online areas (social media, website, etc.)

Review every two to three months if you get the chance


SEO Search - Blogging


Tips for success online


Tip One

Set up your website

foundations in place first

Use my 7 tips!


Tip Two

Don’t try and do everything

at once – the tactics are

very enticing but get your

foundations in place first


Tip Three

Provide a great service and

customers will help sell

for you/talk about you on

social media/review sites


Todays Take Aways

Improve your website

Get Google Analytics in place

Identify your SEO words/phrases and compile a strategy

Decide what tactics or range of tactics are worth

spending time /investing in

Measure!

FREE – weekly tips email newsletter www.socialb.co.uk

FREE – Copy of these slides


http://www.socialb.co.uk

32

Lynsey Sweales

SocialB

The Digital Marketing Experts

Twitter - @socialbuk

www.socialb.co.uk

+44 (0) 1223 258000

Thank You


http://www.socialb.co.uk

The Blueprint to Digital Marketing

Success

Lynsey Sweales @SocialBuk

The Blueprint to Digital Marketing Success/media/Angela-Media... · What will you leave with today?...

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