The Blogosphere

12
THE BLOGOSPHERE Mahum Ali z3405431

description

MDIA5003 Presentation (Week 4)

Transcript of The Blogosphere

Page 1: The Blogosphere

THE BLOGOSPHEREMahum Ali

z3405431

Page 2: The Blogosphere

OUTLINE

What are blogs? What are they used for? Who blogs? Why do people blog? What is the impact of blogging on traditional

journalism? Class Discussion

Page 3: The Blogosphere

WHAT ARE BLOGS?

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WHAT ARE BLOGS? Hierarchy of text, images, media objects

and data arranged in reverse chronological order that can be viewed in an HTML browser

Includes “posts” or “entries”

Updated frequently by individuals, called “bloggers,” using inexpensive or free software

Updating and maintaining a blog is called “blogging” and little to no technical expertise is required

Highly interactive – a form of social networking

Not static like other web sites

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WHAT ARE THEY USED FOR?

Personal: Sharing thoughts, ideas, and

commentary on online journals Facilitating group discussions Networking or communicating Announcing events Collecting pictures, music, videos,

etc.

Professional: E-commerce Promoting one’s business Delivering news Engaging with customers Sharing knowledge

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EXAMPLES OF BLOGS: Personal and Professional:

Wordpress Tumblr Twitter (micro-blogging)

Professional: The Huffington Post TechCrunch

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WHO BLOGS?

Anyone: Students Businesspeople Journalists

Digital Consumer Report for October 2011 (NMIncite.com): 173 million bloggers around the world Most of these bloggers are young, tech-savvy,

and well-educated

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WHY DO PEOPLE BLOG?

Share ideas and expertise Keep others up-to-date with news and events Socialize with others Gain insight in what the audience is looking

for Self-expression

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WHAT IS THE IMPACT ON TRADITIONAL JOURNALISM?

Journalists that blog are able to express their experiences and be creative in the articles they write

The blogosphere has a democratic environment where:

Opinions can be voiced and discussions between readers can take place

Information can be delivered at a faster pace and can be connected or linked to other relevant news articles on several online news journal sites

Bloggers and journalists can listen to and respond to audiences at a personal level

Example: The Guardian

Print Newspaper

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THE GUARDIAN

Founded in 1821 by John Edward Taylor as The Manchester Guardian

Paper Form: Average daily circulation of 230,541 in October

2011 Currently suffering from losses: £100,000 a day

Online Offering: 2nd most popular British newspaper website Archive of 3 million stories Daily average of 2,937,070 browsers 5th most popular newspaper site in the world Top stories can be downloaded in PDF format

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DISCUSSION QUESTION

Analyse The Guardian web site:

1. Note down two types/categories of blogs available on the site and who writes them

2. Mention one of the impacts that these blogs have on mainstream newspapers

3. Tweet your answers with #mdia5003!

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REFERENCE LIST Bricklin, D 2002, ‘Observations from a weblogger’, Bricklin.com,

viewed 3 August 2012, http://www.bricklin.com/webloggerobservations.htm

Fleishman, G 2002, ‘Been “blogging”? Web discourse hits higher level’, We’ve got blog: how weblogs are changing our culture, Perseus Publishing, Cambridge

Guadagno, RE, Okdie, BM & Eno, CA 2007, ‘Who blogs? Personality predictors of blogging’, Computers in Human Behavior, vol. 24, viewed 1 August 2012, http://osil.psy.ua.edu/pubs/GuadagnoOkdieEno_CHB07.pdf

Matheson, D 2004, ‘Weblogs and the epistemology of the news: some trends in online journalism’, New Media Society, vol. 6, no. 4, pp. 443-468, viewed 1 August 2012, http://nmd.dsgepub.com/content/6/4/443

Mutum D & Wang, Q 2010, ‘Consumer generated advertising blogs’, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, viewed 3 August 2012, (electronic IGI Global)

Winer, D 2003, ‘What makes a weblog a weblog?’, Weblogs at Harvard Law, 23 May, viewed 3 August 2012, http://blogs.law.harvard.edu/whatmakesaweblogaweblog.html