The Blogger's Roadmap: 9 Steps to Building an Editorial Calendar
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Transcript of The Blogger's Roadmap: 9 Steps to Building an Editorial Calendar
We jumpstart digitalcommunicationsprograms every day.by choosing the perfect mix of digital services to target and acquire the right customer, and at an undeniable cost-benefit to full-time hires or traditional agencies.
3©2012 lonelybrand, LLC
We know digital behaviors and the technology that creates movement in the market.
Our turnkey process createsmomentum from day one.
4©2012 lonelybrand, LLC
Think of us as your personal digital marketing team.Our mission is to bring consumers closer to our clients inthe digital space through a disciplined and measurableprocess.
5©2012 lonelybrand, LLC
Why Blog?
Establish thought leadershipHelp current & potential customersGain SEO juice
7©2012 lonelybrand, LLC
9 steps to building an editorial calendar1. Get your team on board2. Choose your template3. Determine how far you’ll plan4. Determine your publishing frequency5. Brainstorm6. Mark significant events7. Remember to diversify content type8. Plug it in9. Be flexible
9©2012 lonelybrand, LLC
7. Diversify content type
- blog post- video- image- bulleted list- how-to article- research report- response post
16©2012 lonelybrand, LLC
9 steps to building an editorial calendar1. Get your team on board2. Choose your template3. Determine how far you’ll plan4. Determine your publishing frequency5. Brainstorm6. Mark significant events7. Remember to diversify content type8. Plug it in9. Be flexible
19©2012 lonelybrand, LLC
worksheetName 4 types of people you want to target with
your blog
Name 4 keywords you’d like to associate with your
brand
What 4 problems can you solve for current and
potential consumers?
21©2012 lonelybrand, LLC
worksheet
Name 4 people within your organization you can
approach about contributing to the blog
List 4 influential blogs within your industry
List 4 industry events you can attend/write about
22©2012 lonelybrand, LLC
every move-ment needs a home base
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