The Blog Post Checklist: Use Before Hitting “Publish”

17
THE BLOG POST CHECKLIST: USE BEFORE HITTING “PUBLISH” By: Marscia Davis

description

The Blog Post Checklist: Use Before Hitting “Publish”. By: Marscia Davis. Did I read the post after writing it?. Read the entire post before you publish it. Is the post as complete as it could be?. Make sure your post is as complete as it could be. For example, - PowerPoint PPT Presentation

Transcript of The Blog Post Checklist: Use Before Hitting “Publish”

Page 1: The Blog Post Checklist: Use Before Hitting “Publish”

THE BLOG POST CHECKLIST: USE

BEFORE HITTING

“PUBLISH”By: Marscia Davis

Page 2: The Blog Post Checklist: Use Before Hitting “Publish”

DID I READ THE POST AFTER WRITING IT? Read the entire post before you publish

it.

Page 3: The Blog Post Checklist: Use Before Hitting “Publish”

IS THE POST AS COMPLETE AS IT COULD BE? Make sure your post

is as complete as it could be. For example,

If your writing the instructions on how to make pizza you want to make sure you have written all the steps in the proper order and as detailed as possible.

Page 4: The Blog Post Checklist: Use Before Hitting “Publish”

DID I RESEARCH THE RELATED KEYWORDS? KEYWORDS

RULE SEARCH ENGINES!

Maximize your traffic by using the same keywords that most people use.

Page 5: The Blog Post Checklist: Use Before Hitting “Publish”

DID I CRAFT THE TITLE CAREFULLY? The title of your

post is the most important part.

Make sure the title has an emotional hook!

Remember to use the main keywords of your post in the title, this helps optimize the search engine.

Page 6: The Blog Post Checklist: Use Before Hitting “Publish”

DID I PROOFREAD IT? Proofread to

focus on grammar and spelling mistakes.

Read your article backwards or out loud

Page 7: The Blog Post Checklist: Use Before Hitting “Publish”

DID I LINK TO ONE OR MORE OF MY OLDER POSTS? Helps readers to

review your archives, possibly commenting or expanding on the information they have just read.

Helps search bots crawl your site more efficiently, and helps them understand your content

Page 8: The Blog Post Checklist: Use Before Hitting “Publish”

DID I LINK TO EXTERNAL RESOURCES WHEN APPROPRIATE?

Do not be afraid of linking external services.

Linking to relevant external sources.

If you use terms that might not be familiar with readers link the word to

Wikipedia. For example: http://en.wikipedia.org/wiki/Kneading

Page 9: The Blog Post Checklist: Use Before Hitting “Publish”

DID I MAKE SURE ALL LINKS ARE WORKING? Before publishing

the post use the “preview” feature of your blogging software and click on all the links to make sure they work and pointing to the correct URL.

http://www.youtube.com/

Htttp://www,youtube.com/

Page 10: The Blog Post Checklist: Use Before Hitting “Publish”

DID I CREDIT ANY SOURCES I MIGHT HAVE USED? If your post was

inspired by something you read somewhere else, credit it.

If you use information that came from a particular website or blog, make sure you mention and link it

Ex. http://www.dailyblogtips.com/the-blog-post-checklist/

Page 11: The Blog Post Checklist: Use Before Hitting “Publish”

DID I INCLUDE AN ENTICING IMAGE? Images are a great

way to entice people to read the rest of your post.

They can also help with the search engine optimization, and bring some traffic from Google images.

Page 12: The Blog Post Checklist: Use Before Hitting “Publish”

DID I OPTIMIZE THE PERMALINK? Permalink- a URL

that points to a specific blog or forum entry after it has passed from the front page to the archives

If possible edit the permalink of each post to ensure your permalinks are concise.

Page 13: The Blog Post Checklist: Use Before Hitting “Publish”

DID I ADD ONE OR MORE ELEMENTS TO ENGAGE THE READERS? Every blog

owner should be trying to build a community around his blog, engaging readers with your content is the best way to build that community.

For example: You can ask

questions Include a poll Make a call to

action Use their

feedback directly in your post

Page 14: The Blog Post Checklist: Use Before Hitting “Publish”

IS THIS A GOOD DAY FOR TRAFFIC? Publishing your post on

the right day is crucial for a successful blog

If you post your blog on a Sunday, regardless of how good it is, you will not get the best results.

Also be aware of international holidays, to make sure you don’t post a great article on those days

The best days for traffic are usually Monday, Tuesday and Wednesday

Make sure you track your traffic numbers so you can be sure of the best day for your blog

Page 15: The Blog Post Checklist: Use Before Hitting “Publish”

WHO DOES THIS HELP?

Page 16: The Blog Post Checklist: Use Before Hitting “Publish”

QUESTIONS?

Page 17: The Blog Post Checklist: Use Before Hitting “Publish”