The Blog Factor - Why Starting A Blog Today Is More Important Than Ever - Vanguard Technology
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This is the presentation given at the Association Forum of Chicagoland.
Transcript of The Blog Factor - Why Starting A Blog Today Is More Important Than Ever - Vanguard Technology
What Is A Blog?
Blogging is a conversation
Create more interest
Increase participation
Perpetuate trust
Be viewed as an expert
Expand your online visibility
Starting a conversation
Creating value
Being transparent
Being knowledgeable, relevant, passionate
Becoming Google-friendly
By
1. You have something to say – and a unique way to say it.
2. You have something to say – and a unique way to say it and you’re passionate about it.
3. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience.
4. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value.
5. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and you can sustain it.
Read other blogs
Subscribe to other blogs
Comment on other blogs
Track your organization
What type of blog will you write?
Who will your audience be?
What subject(s) will you write about?
Are you passionate about your topic and the idea of blogging in general?
Can you sustain the effort?
Blogging is like
rowing upstream
Thought leader/expert
Practical advice
Advocacy
Corporate
Journalistic
The Biggest
BlogsIn
The Land
August 2008
According to technorati.com, June 25, 2008.
Your members
Your prospects
Your staff
The press
Your vendors
Industry influencers
Determine audience
Leverage gaps
What you know
What you can sustain
Your passion
Are you passionate about your topic and the idea of
blogging in general?Well, are you?
Blog: Board president, about industry news
Audience: Members and the industry
Subjects: Commentary on current events
Schedule: 2x week
Goal: 100 posts
Blog vs. website
TypePad, WordPress, Blogger
Preview, post, save, or schedule
Category, tagging
Trackbacks
Title
Picture
Intro hook
Body
Sub-headers
Closing question
Photo credit
“What The Government Has To Say About Stem Cell Research”
OR
“7 Things The Government Will Never Say About Stem Cell Research And Why”
• Who Else Wants…
• The Secret Of…
• Here Is A Method That Is Helping (blank) to (blank)
• Little Known Ways To…
• What Everybody Ought To Know About…
Excerpted from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
7 Things Every Bride Should Know Before Hiring A Caterer
Why Italian Food Is Always Your Best Choice
The Secret Of Success For Any Corporate Event
Why Event Planners Make The Best Therapists
The One Immutable Law Of Event Planning
Why The Best Weddings Are In The Winter
How To Handle A Food Scare
Why Color On The Plate Creates Happy Customers
How To Make Any Event A Little More Green
The Renegade’s Guide To Marketing Your Catering Business
The Fool’s Guide To Family Reunions
What I Learned From Planning The Super Bowl Half-time Show
How To Sell Anything To Any Food Service Business
The Dollars And Sense Of Catering Cash Flow
Lists
Numbers
Anticipation
Contrarian viewpoint
Irreverence
Call to action
RSS
About
Blog roll
Best posts
Archive of previous posts
Your Picture
Consider audience
Consider your schedule
Consider the topic
Consider the long haul
1x week minimum
2x day maximum
How Do You Market Your Blog?
Remarkable Content
Brings Traffic
Digg
StumbleUpon
MySpace
Del.icio.us
FriendFeed
SlideShare
Write in other places like Squidoo, HubPages, Helium, EzineArticles
Comment on other blogs
Blog rolls
Guest bloggers
Write great content
How do you measure success?
(Comments + trackbacks) ∕ posts = ≥2
Result in loyal members?
Result in revenues and/or profits?
Result in leads and referrals?
Result in getting us noticed?
MyBlogLog
Google Blogs
Technorati
Google Analytics
Feedburner
Trackbacks
Comments
Diggs
Stumbles
Other blog mentions
Google alerts
Remarkable
content
Audience
focused
Consistency
Anticipation
Great titles
Ask for a
dialogue
Contrarian
views
Passion
When would now be a good time
To start your blog?
Email: [email protected]
Web: www.vtcus.com
Blog: http://chrisbonney.typepad.com
Twitter: @chrisbonney
BOOKS
Naked Conversations – Robert Scoble and Shel Israel
The News of PR and Marketing – David Meerman Scott
Here Comes Everybody – Clay Shirky
BLOGS
http://www.theforumeffect.org/
http://caeexam.blogspot.com/www.copyblogger.com
http://www.diaryofareluctantblogger.com/
http://cindyae.blogspot.com/
http://www.blogoclump.com/
Rowing - Peter - http://www.flickr.com/people/psmithy/
What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/
Conversation – Gideon - http://www.flickr.com/people/malias/
Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/
Secret – MMGoode - http://www.flickr.com/photos/mmgoode/
Trump tower – chascarper - http://www.flickr.com/people/chascarper/
Syrup – i_yudai - http://www.flickr.com/people/y_i/
Seth Godin – www.sethgodin.com
Cat – Katherine - http://www.flickr.com/people/aka_kath/
Audience – James Emery - http://www.flickr.com/people/emeryjl/
Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/
Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/
Tape measure – Shereen M - http://www.flickr.com/people/shereen84/
Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/
