The Birth of Advertising

Agrarian>Industrial Change

Societal Change in the 1700-1800s

Before 1750: Agrarian Society

• Almost all members of society farmed or hand-crafted goods for trade.

After 1750: The Industrial Revolution

• With new energy and transportation, society begins to become more involved in manufacturing than farming and crafting.

Printing in the 1700s

Printing in the 1700s

• Limited to local printers, creating localized print materials such as Newspapers, Flyers, Pamphlets, etc.

• Books were in high demand, but still scarce.

The Small Print Shop

Still uses printing technology from 1500 A.D.

“Graphic Design” in the 1700s

Development of New Fonts

• Most new fonts are blocky, with Serifs.

• “Three Dimensional” fonts are a big hit.

• No Script or Cursive Fonts.

The Sans Serif Font

• Introduced in 1838.

• Created an uproar in the print community.

• Not widely used until after the Civil War..

Birth of Advertising

The Birth of Advertising

• With more and more people earning incomes and needing goods, vendors had to begin to get the word out…

The Broadside

• Printers began to create the Broadside: “A type of printing created on large paper, designed to be plastered to walls”

“The Dunlap Broadside”

Characteristics of a Broadside

• Varied fonts.• Almost all letters, no

graphics.• Blocky fonts. • Minor

Ornamentation.• Included ALL

information regarding event, in fancy terms.

Broadsides and Advertising

A Few Examples…

Your Assignment:

Develop your own

“Broadside”