The Big Online Hotel Booking Survey
1
IMPROVING ONLINE BOOKING FORMS Make it really easy for your customers to enter their data with Checkout+ from PCA Predict, a smarter way to validate address, email and phone details and improve your online booking rates. TOP 5 TURN-OFFS WHEN BOOKING HOTELS ONLINE: Our survey polled U.S. consumers about their hotel reservation habits and experiences, including a list of frustrations consumers have when trying to book online. TOP 5 U.S. HOTEL WEBSITES VOTED FOR ONLINE BOOKING EXPERIENCE 80% of consumers abandon the online booking process due to form usability issues Facilities Listed Secure Payment Simple Forms WHAT FEATURES DO HOTEL-BOOKERS EXPECT WEBSITES TO HAVE? CONSUMERS EXPECT LUXURY HOTELS TO PROVIDE A QUALITY ONLINE EXPERIENCE Hidden Prices 28% 24% No Reviews 13% Complicated Forms 16% No Photos 13% Mobile Unfriendly BOOKING SURVEY THE BIG ONLINE 1 Hilton Hotels & Resorts 2 Marriott Hotels 3 Holiday Inn Hotels 4 Hampton Inn & Suites 5 Wyndham Hotel Group 74% of consumers would prefer to receive their booking by email High-res and aspirational photography is a must User experience should be second to none 15% of 25-34 year olds prefer to receive confirmation by SMS Women find reviews more important than men do when booking a hotel online Reviews *This survey was conducted by PCA Predict in December 2015.
-
Upload
pca-predict-formerly-postcode-anywhere -
Category
Technology
-
view
482 -
download
3
Transcript of The Big Online Hotel Booking Survey
IMPROVING ONLINE BOOKING FORMSMake it really easy for your customers to enter their data with Checkout+ from PCA Predict, a
smarter way to validate address, email and phone details and improve your online booking rates.
TOP 5 TURN-OFFS WHEN BOOKING HOTELS ONLINE:
Our survey polled U.S. consumers about their hotel reservation habits and experiences, including a list of frustrations consumers have when trying to book online.
TOP 5 U.S. HOTEL WEBSITES VOTED FOR ONLINE BOOKING EXPERIENCE
80% of consumersabandon the online
booking process due to form usability issues
Facilities Listed Secure PaymentSimple Forms
WHAT FEATURES DO HOTEL-BOOKERS EXPECT WEBSITES TO HAVE?
CONSUMERS EXPECT LUXURY HOTELS TO PROVIDE A QUALITY ONLINE EXPERIENCE
Hidden Prices28%
24% No Reviews
13% Complicated Forms
16% No Photos
13% Mobile Unfriendly
B O O K I N G S U R V E Y
THE BIG ONLINE
1 Hilton Hotels & Resorts2 Marriott Hotels3 Holiday Inn Hotels4 Hampton Inn & Suites5 Wyndham Hotel Group
74% of consumerswould prefer to receive their booking by email
High-res and aspirational photography is a must
User experience should be second to none
15% of 25-34 yearolds prefer to receive confirmation by SMS
Women find reviews more important than men do
when booking a hotel online
Reviews
*This survey was conducted by PCA Predict in December 2015.
