The Bestselling Pan-African Business Magazine

Making Africa your business

Award winning writing giving you a unique insight into Africa’s business

and economic landscape

Media Kit 2017

www.africanbusinessmagazine.com

PA R T N E RSGlobal Influencers

We have an unrivalled network of partners. Our strategic partners include: the World Economic Forum, United Nations, African Development Bank, World Bank, African Union, Commonwealth Secretariat, Corporate Council on Africa, and Organisation for Economic Cooperation and Development, as well as other global media houses such as CNN, BBC, CNBC and Bloomberg.

RE A D E RSDecision makers in government and business

African Business is sold in over 100 coun-tries. Our readers include affluent and cosmopolitan Africans as well as investors and Africa watchers globally. Readers are private sector decision makers, government policy makers and thought leaders in Africa and the world, as well as entrepreneurs and changemakers across the continent.

Q UA LIT Y

3 0 % are C-Suite executives

3 2 % are government officials

74% have purchasing power

E D U CAT E D

8 0 % have a bachelor degree or higher

A F F L U E N T

$ 5 0 , 0 0 0 -$ 7 5 , 0 0 0

average household income

LOYA L

5 5 % have read African Business for 5+ years

Figures based on internal reader survey

RE AC HAfrica’s only ABC audited international businesss magazine

2 6 , 0 1 5 AUDITED COPIES*ABC certif icate 01/01/2015 to 31/12/2015

Sales Breakdown • 21% East & Central Africa• 31% West Africa• 1% North Africa• 29% Southern Africa• 18% rest of the world• 20,000 copies were distributed at

75+ international and industry specific events.

N E T WO RKAfrica’s most diversified distribution network

As well as subscriptions and newsstand sales we ensure maximum visibility through our own network of street vendors and distribution on 14 international airlines, in business lounges and five star hotels. We also target African and international organisations, embassies and ministries.

Since 1968, African Business

has been the most respected

on African economic and

source of analysis and debate

business issues

African Business magazine, part of the IC Publications Group, is Africa’s most respected and bestselling monthly business magazine.

The magazine has won numerous awards and attracts the best writers in Africa. Every month you can find interviews with Africa’s

biggest names, as well as sector reports and country files, giving context and making sense of the African opportunity.

8 7 %O F R E A D E R S A R E A G E D B E T W E E N 2 2 A N D 5 5

C O N T E N T C RE AT I O N A N D M A RK E T I N G

Powerful content creatively designed to meet your needs, reach your audience and deliver results.

C O M M U N I CAT I O N S S E RV I C E S

Our services include:

MEDIA REL ATIONS With an experienced media arm, we have the essential skills to provide first class communication strategies and tailored solutions to meet your needs.

MARKETING STR ATEGY AND SERVICES One stop for strategic marketing advice and planning to create the best marketing strategy and all your marketing needs from initial market research to web design, copywriting, advertising and more within your budget.

SOCIAL MEDIABespoke social media strategy for your needs and day-to-day management, measurement and reporting.

EVENTS – Our specialist and experienced in-house team organise a wide range of African business, financial and political events, from small workshops and round-tables, to large business conferences and awards ceremonies, recognised as one of the premier fixtures on the international calendar and guaranteed to give your brand maximum visibility.

Designed with your bespoke needs in mind, we provide creative and compelling content which can be distributed across our print and web platforms.

We have been working in Africa for over 50 years, and our expert team of editors, writers, designers and project managers will ensure you will benefit from our extensive experience in brand messaging and storytelling to produce high-quality content with the greatest impact.

Reach your audience across all our channels and products.

We believe in collaborating with our clients to develop strategies and create exciting new ways of telling their brand stories via print content, native articles, videos and multi-media solutions to engage their audiences.

We specialise in:

• Native content• Advertorials• Thought leadership• White papers• Surveys and research• Video• Audio• Infographics

We guarantee:

• Creative content • Powerful storytelling• Innovative design• Insightful thought

leadership• Engaging video

content• Targeted brand

positioning• Complete 360°

communications

African in perspective, global in reach, the IC Group have an unrivalled reach:

2 . 6 M I L L I O N R E A D E RS in more than 100

countries

2 0 , 0 0 0 + T H O U G H T L E A D E RS at branded and third

party events where

we are represented at

across the globe

5 , 0 0 0 , 0 0 0 + S O C I A L M E D I A

impressions per event

Rankings

Our must-read annual rankings and lists have become the industry standards in Africa. Our annual sector-specific rankings are developed in collaboration with our partners, and known for their unique reach, methodology and authority:

• Africa’s Top Companies• Africa’s Top Banks• Africa’s Best Brands• Africa’s Employers of Choice

AB_SR_TICAD_0816 Intro+Overview Publisher Proof ReaderCreation date 06/22/15 Editor Production ManagerModification date July 31, 2016 1:39 PM Art Director Advertising ManagerOutput date 07/31/16 Subeditor Picture Editor

Japan offers Africa a new partnership

For the first time since its founding in 1993, the Tokyo International Conference on African Development (TICAD) will be held outside Japan. The sixth edition of this historic and unique gathering will take place at the Kenyatta International Convention Centre, Nairobi, Kenya on 27th–28th August 2016. Does the change of venue signal a change of relationships between Japan and Africa? If so, what direction will this take?

66: TICAD comes to Africa

72: Opinion: Japanese investment steps up a gear

76: Interview: Dr Akihiko Tanaka

78: Japanese engagement in Africa

August/September 2016 African Business 65

Special Report : TICAD VI

Printed for s.bilenonabanjo from New African - May 1990 at exacteditions.com. Copyright © 2016

MAY 1990

Demanding DemocracyTowards a multi-party system

APRIL 2015

Buying DemocracyBids behind the ballot box

Africa, the next frontier? We’ve always been there.

Subscribe now to gain full access to our digital archives www.newafricanmagazine.com/subscribe

Celebrating 50 years

BUYING DEMOCRACYThe fate of elections in Africa

NA August Issue ad.indd 1 20/07/2016 14:42 AB0816.indb 65 31/07/2016 14:23

AB_SR_TICAD_0816 Intro+Overview Publisher Proof ReaderCreation date 06/22/15 Editor Production ManagerModification date July 31, 2016 1:39 PM Art Director Advertising ManagerOutput date 07/31/16 Subeditor Picture Editor

Japan offers Africa a new partnership

For the first time since its founding in 1993, the Tokyo International Conference on African Development (TICAD) will be held outside Japan. The sixth edition of this historic and unique gathering will take place at the Kenyatta International Convention Centre, Nairobi, Kenya on 27th–28th August 2016. Does the change of venue signal a change of relationships between Japan and Africa? If so, what direction will this take?

66: TICAD comes to Africa

72: Opinion: Japanese investment steps up a gear

76: Interview: Dr Akihiko Tanaka

78: Japanese engagement in Africa

August/September 2016 African Business 65

Special Report : TICAD VI

Printed for s.bilenonabanjo from New African - May 1990 at exacteditions.com. Copyright © 2016

MAY 1990

Demanding DemocracyTowards a multi-party system

APRIL 2015

Buying DemocracyBids behind the ballot box

Africa, the next frontier? We’ve always been there.

Subscribe now to gain full access to our digital archives www.newafricanmagazine.com/subscribe

Celebrating 50 years

BUYING DEMOCRACYThe fate of elections in Africa

NA August Issue ad.indd 1 20/07/2016 14:42 AB0816.indb 65 31/07/2016 14:23

Sector Specific Reports

Covering the latest news and trends affecting key sectors in Africa, our sector specific reports give a complete overview of that sector, offering critical market analysis as well as vital insights from both industry experts and academics.

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ST h e B e s t s e l l i n g P a n - A f r i c a n B u s i n e s s M a g a z i n e

AfricanBUSINESS

An IC Publication | 50th Year | N° 430 | May 2016

l Euro Zone €5.00 l UK £4.00 l USA $6.50 l Algeria DA 300 l Angola 1000 Kwanza (AOA) l Australia A$ 7.50 l Bahrain BD 2.00 l Canada $6.50 l CFA Zone CFA 3.000 l Cyprus 4.00 l Denmark DKr 40 l Egypt E£ 30 l Ethiopia R 90 l Gambia Da 150 l Ghana GH¢ 12.00 l Indonesia R45,000 l Jamaica $680 l Jordan JD 3.500 l Kenya KShs 350 l Kuwait KD 1.500 l Lebanon LL 7500.00 l Malaysia RM 15.90 l Mauritius MR 150 l Morocco Dh 39 l Nigeria N 600 l Norway NOK 59 l Oman OR2.00 l Qatar QR 20 l Rwanda RWF 3000 l Saudi Arabia Rls 20 l Sierra Leone LE 20.000 l Singapore $7,50 l South Africa R40.00 (inc. tax) l Other Southern African Countries R 35.10 (excl. tax) l Sweden SKr 33 l Switzerland SFr 8.70 l Tanzania TShs 6,500 l Tunisia TD 5.000 l Turkey 10.000YTL l UAE Dh 20 l Uganda USh 10,000 l Zambia ZMK 45

Rwanda hosts the WEF

Interview: Patrick Ngugi Njoroge

Insight: Barclays Africa sale

Mining: Ghana’s gold rush

Tourism: Nairobi National Park under threat?

Special reports:

Sustainability

Africa’s Top Companies

LIGHTS ON? Afr ic a’s en erg y revolu tion t ake s shap e

Untitled-7 1 26/04/2016 09:58

Country Reports

With insightful analysis of the latest developments, challenges and opportunities of a specific country through in-depth interviews with business and government leaders, our country reports capture a complete overview of that country within a global context.

T h e B e s t s e l l i n g P a n - A f r i c a n B u s i n e s s M a g a z i n e

AfricanBUSINESS

SINGAPORE–AFRICABINDING TIES

An IC Publication | 50th Year | N° 433 | August/September 2016

Singapore_Cover0816 Final2.indd 1 27/07/2016 14:18

T E L L YO U R S T O RY S P E C I A L R E P O R T S

Bespoke Reports

We work with you to publish a tailor made report customised to your needs to help you communicate your brand message to your target audience.

The reports can be published in one or several of our portfolio of magazines. There is also an option to translate the report and publish it in our corresponding French title.

Each report includes 500 complimentary reprints.

I S S U E M AT E R I A L D E A D L I N E C O U N T RY R E P O R T S I N D U S T RY R E P O R T S F O C U S E V E N T S

J A N U A RY 9 December, 2016 WEF Davos WEF, Davos, Switzerland

F E B R U A RY 20 January, 2017 DRC Fast-growing companies Mining & Extractive Industries Executive / High-end aviation

Mining Indaba, Cape Town, South AfricaAfrican Healthcare Summit, London, UKBRICS Summit, China

M A R C H 17 February, 2017 Lusophone Africa Retail/FMCGInsurance

Power and Electricity World Africa, Johannesburg, South AfricaE commerce Show Africa, Johannesburg, South AfricaCards and Payment Africa, South AfricaUNECA Conference of Ministers, Addis Ababa, EthiopiaNigeria Oil and Gas, Abuja, NigeriaGhana Summit, Accra, Ghana

A P R I L 24 March, 2017 Ghana Top Guide Urban infrastructure New African Woman Forum; NAW Awards, Dakar, SenegalWorld Bank Spring Meetings, Washington, D.CWorld Travel Market, Johannesburg, South Africa

M AY 21 April, 2017 India-Africa Finance report WEF Africa African Banker Awards 2017, Ahmedabad, IndiaAfrican Development Bank Annual Meetings, Ahmedabad, IndiaWorld Economic Forum in Africa, Durban, South Africa

J U N E 19 May, 2017 South Africa Top CompaniesInsuranceEnergy

Africa Ports and Harbours, Johannesburg, South AfricaAfrica Energy Forum, Copenhagen, Denmark

J U LY 23 June, 2017 Turkey-Africa Ports & Logistics Health AU SummitWorld Petroleum Congress, Turkey

A U G U S T/S E P T E M B E R

21 July, 2017 Singapore-Africa Kenya

Agribusiness African Green Revolution Forum (AGRA) BAUMA AfricaUN General Assembly, New York City

O C T O B E R 15 September, 2017 Nigeria Oil, Gas and Power Top Banks IMF/WB Annual Meetings, Washington, D.CAfrica Oil and Gas Expo, South Africa

N O V E M B E R 13 October, 2017 UAE-Africa IT & Telecoms Employer of Choice

Africa Oil Week 2017, South AfricaAfricaCom, South Africa Africa Leadership NetworkMo Ibrahim Governance Weekend

D E C E M B E R 10 November, 2017 Renewables and Sustainability / COP 23

Top Brands Mines and Money, London, UK

2 0 1 7 E D IT O RI A L CA L E N DA R A N D E V E N T PA R T N E RS H I PS

A F RI CA N B USI N E S S D I G ITA L

African Business is the bestselling business magazine on the iTunes App store. It is also distributed digitally to a range of prestigious academic institutions, libraries, government bodies and private organisations.

PRE M I U M O PP O R T U N IT I E SAfrican Business offers a range of premium opportunities at additional costs which will maximise the impact of your advertising in on a digital platform

These include:

• Web link • Slide show with multiple images• 30 second video within your ad • 60 second video within your ad • Hot spots within your ad

S TA N DA RD A DV E R T ISI N G Every advertiser is the print edition of African Business will be included in the digital edition at no additional cost

D IS T RI B U T I O N

African Business digital edition is distributed to consumers online via exacteditions.com and via the iTunes and Android app stores

All print subscribers are given complimentary access

Africanbusinessmagazine.com In-depth analysis by world-leading industry experts. Making Africa your business.

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