THE BEST OF L.A. COUNTY · Social media measurement (12/31/19). Base: Core market ZIPs. Source:...

So CAL NEWS GROUP | THE BEST OF L.A. COUNTY

MULTIMEDIA SOLUTIONS

THE BEST OF L.A. COUNTY


DESIRED CONTENT

MASSIVE, SCALABLE

REACH

360° SOLUTIONS A LA CARTE

Covering the best of Los Angeles County, the Daily News, San Gabriel Valley

News Group, Press-Telegram, and Daily Breeze extend from the San

Fernando Valley to the north, the San Gabriel Valley to the east, to the coastal

areas of the South Bay/Peninsula and Long Beach communities.

These award-winning publications are part of the 11-newspaper Southern

California News Group (SCNG), one of the largest local news organizations in

the four-county Los Angeles region. SCNG newspapers, websites and specialty

publications maintain a position as the most-trusted sources of local news

and information throughout Southern California, serving nearly 300 distinct

communities.

Local Brand Leaders WHO WE ARE

2

1,658,130 Total

Households

5,019,091 Total

Population

$122.8B Consumer Spending

$148.1B Total Effective Buying Income

Sources: March 2020 AAM Quarterly Data Report. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly average (Apr-Jun).

Unique visitors may include duplication. 2020 Claritas 360 demos. Core Market zips used in demo analysis. Effective Buying Income is defined as money

income less personal tax payments or “disposable” or “after tax” income.


28

Daily

265K Sunday

438K

Average Readership

Facebook

221K

Twitter

353K

Social Media Traffic

Desktop

1.3M Mobile & Tablet

4.7M Total

6.0M

Monthly Unique Visitors

Desktop

3.4M

Mobile & Tablet

8.0M

Total

11.4M

Monthly Page Views

SERVING THE COMMUNITY SINCE 1894

SCNG - L.A. County

3

Daily

95K Sunday

157K

Circulation

Sources: March 2020 AAM Quarterly Data Report. *Daily = Tues.-Fri avg. Circulation includes print subscribers, print single copies, eEditions, digital non-replicas, and other paid/qualified/verified circulation. Readership calculated at 2.8 readers per copy. Google Analytics 2020 Q2 monthly averages (Apr-Jun). Social media measurement (12/31/19).

So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 4 Base: Core market ZIPs. Source: Claritas 2020.

SCNG - L.A. County Group

Market Daily News

Market Daily Breeze

Market Press-Telegram

Market SGV News

Group Market Total Population 1,658,130 1,950,694 885,895 1,053,579 1,137,818 Female 51% 50% 51% 51% 51% Male 49% 50% 49% 49% 49%

Age 17 & Under 21% 21% 21% 22% 21% Age 18-34 24% 24% 22% 25% 25% Age 35-54 27% 28% 27% 27% 26% Age 55-64 13% 13% 13% 12% 13% Age 65+ 15% 14% 16% 14% 16% Average Age (in yrs.) 39 39 40 38 40

Avg. HH Income $111,981 $113,173 $123,515 $98,370 $113,000 Any College+ (age 25+) 62% 62% 67% 59% 60% Own Home 55% 54% 53% 51% 62%

Married (age 15+) 48% 48% 50% 45% 49% HHs w/ Children 17 & Under 38% 38% 36% 39% 40%

Hispanic Population 47% 45% 38% 51% 56% White Population. 29% 37% 29% 22% 21% Asian Population 15% 11% 19% 15% 18% Black/African-Am. Pop. 6% 4% 9% 9% 3% Other Population 3% 3% 5% 4% 2%

Affluent Demographics

So CAL NEWS GROUP | THE BEST OF L.A. COUNTY 5

OCRegister.com 16,180,525

DailyNews.com 4,421,740

SGVTribune.com 1,351,270

WhittierDailyNews.com 730,791

PasadenaStarNews.com 1,097,376

PressTelegram.com 1,453,253

DailyBreeze.com 2,298,202

PE.com 5,102,520

DailyBulletin.com 1,520,616

SBSun.com 2,581,265

RedlandsDailyFacts.com 619,403

6,626,118

2,789,001

688,789

344,664

497,009

699,122

955,668

2,135,167

689,392

1,123,393

329,224

SCNG TOTAL 37,356,962 16,877,546

PAGE VIEWS USERS

Source: Google Analytics 2020 Q2 monthly averages (Apr-Jun). Unique users may include duplication.

Extensive Online Network MONTHLY TOTAL VISITORS: 16.9M | MONTHLY PAGE VIEWS: 37.4M

Ventura County

Los Angeles County

San Bernardino County

Riverside County

Orange County


2020 Q2 Average Monthly Page Views & Increase vs 2019 Q2

*Inland Empire News Group includes The Press-Enterprise, Inland Valley Daily Bulletin, The Sun, and Redlands Daily Facts. *San Gabriel Valley News Group includes Pasadena Star-News, San Gabriel Valley Tribune, and Whittier Daily News. ** SCNG 37.4M page views include 11 dailies’ websites and do not include ExcelsiorCalifornia.com. Source: Google Analytics 2020 Q2 monthly averages (Apr-Jun) vs 2019 Q2 (Apr-Jun) monthly averages.

More Southern Californians Are Turning to Our Websites for Valuable News and Information.

5.1M +29%

1.5M +37%

1.4M +33%

731K +30%

1.1M +79%

1.5M +35%

2.6M +96%

619K +68%

3.2M +45%

16.2M +39%

4.4M +81%

127K +3%

9.8M +46%

2.3M +25%

With 37.4M, SCNG page views are up 44% compared to a year ago.** (2020 Q2 vs 2019 Q2) As a public service, SCNG lifted its paywall for most coronavirus- related content across all our websites on March 11, 2020.


6 MILLION UNIQUE VISITORS

Online Demographic Profile

Our Websites Reach 6 Million Unique Visitors Each Month

* Affinity counts are based on users’ holistic pictures of their lifestyles, passions, and habits. These users have demonstrated qualified interests in these categories.

7 7 Source: Google Analytics 2020 Q2 monthly averages (Apr-Jun). Unique users may include duplication.

Online Users

SCNG - L.A.

County Daily News

Daily Breeze

Press- Telegram

SGV News Group

Total Users 6M 2.8M 956K 699K 1.5M

Female 53% 52% 52% 53% 55% Male 47% 48% 48% 47% 45%

Age 18-34 33% 37% 31% 32% 29% Age 35-54 38% 37% 38% 39% 40% Age 55-64 16% 15% 17% 16% 18% Age 65+ 13% 12% 14% 13% 14%

Top Affinity Categories Among Users*

Shoppers/Value Shoppers 1.3M 622K 220K 151K 350K Avid News Readers 1.3M 586K 218K 143K 344K Movie Lovers 1.2M 583K 197K 136K 309K Business Professionals 1.2M 539K 202K 137K 305K Travel Buffs 1.1M 502K 198K 131K 293K Food Enthusiasts/30 Minute Chefs 1.1M 491K 179K 121K 297K Banking & Finance/Avid Investors 1M 462K 188K 118K 273K Pet Lovers 997K 468K 153K 112K 265K Sports Fans 992K 457K 171K 113K 250K


SOCIAL MEDIA

Let us help you manage your social interactions, integrate your tweets and blogging,

create promotions, monitor your fans, and optimize your influencer marketing.

SEARCH

Whether it is sponsored ads next to search results pages, or maximizing site

performance for search engines, your site will see more business.

EMAIL MARKETING

Whether it’s a newsletter sponsorship, category AdMail, Custom AdMail, Targeted

AdMail, or Lead Generation, we offer many ways to deliver your message to our

exclusive subscriber base.

SOCIAL MEDIA, SEARCH

Digital Advertising Solutions

EMAIL MARKETING

Video

Put your video message in

front of millions of viewers.

Repurpose existing video and

improve ROI.

Network

Expand your reach with our

portal site network partners

and reach up to 90% of local

online users.

Retargeting

Increase sell-through by

retargeting users who have

previously visited your

website.

BANNER DISPLAY

The original and versatile online display ad – including rich media and time-based

sponsorships. Display ads are quick to get users’ attention – holding the promise

of immediate access. Plus, they are a great brand-building tool.

MOBILE WEB & APPS

Use mobile-optimized advertising to reach the fastest-growing internet audience.

Mobile users are highly engaged and access their news on their phones and tablet

devices.


Skyline SCNG’s in-house, full-service content and creative agency partner for compelling

storytelling, exceptional branding, high conversion, and transformative growth.

We are a team of experienced content creators, designers, and social media

specialists. From modern storytelling to premium brand experiences, we excel in

branded content strategies and executions to help clients drive results.

INTRODUCING


Skyline Full-Service Agency MODERN STORYTELLING

BRANDED CONTENT From Our Voice. Branded content is created by Skyline on behalf of the advertiser and may be featured or sponsored by an advertiser in the form of banners, videos, social ads, and skins. (i.e. “Brought to you by”, “Sponsored by”). CUSTOM CONTENT From Your Voice. Custom Content is in the voice of the advertiser who is using Skyline’s owned & operated channels to get the message out. (i.e ”Brand Contributor”, “In Partnership With”). INFLUENCER MARKETING Personalities with distinct voices. Influencers appear as subject matter experts and have the ability to influence their followers’ purchase decisions in the form of texts, videos, onsite visits, reviews, stories, use of products and/or services. CREATIVE SERVICES Creative + Content Production for all marketing campaigns across all platforms including print, digital, social media, video, and mobile.


DIGITAL PARTNERS

WHAT YOU CAN EXPECT:

Strategic Execution

Platform specialities combine human experience with BI to plan, execute, and

enhance campaigns.

Testing and Optimization

Continuous testing and innovation to apply best practices that enhance return on

advertising spend (ROAS) and lower cost per acquisition (CPA).

Tracking & Transparency

Providing confidence & security in your investment; solutions to complex tracking

solutions.

A Strategic Partnership with Adtaxi

Adtaxi is a client-centric digital marketing organization that brings scale, precision,

and sophistication to digital marketing. Leveraging the belief that people matter as

much as technology, adtaxi helps advertisers solve complex marketing challenges

with custom, performance-driven solutions.

A strategic partnership between adtaxi and SCNG provides our valued clients with

the most complete solution to attain their marketing goals: a suite of expert digital

marketing services paired with the reach of highly-valued affluent consumers.

DEDICATED TO YOUR SUCCESS


Niche Marketing Solutions

12

Press-Telegram Media Kit

Target the most affluent areas of Long Beach

with our community weekly and reach up to

52,000 households.

● One Long Beach community publication

● Publishing Thursdays

● Content tailored for the communities served

● Broadsheet format

● CVC Audited

SOUTHERN CALIFORNIA NEWS GROUP

The Grunion Gazette

13

Source: SCNG 2020 Q4 Quarterly Preprint Estimates file.


Community Weekly Publication

HYPER-LOCAL REACH

Sources: 360 Claritas 360, SCNG 2020 Q4 Quarterly Prerint Estimates file.

14

The Grunion Gazette

- Serving Long Beach Since 1977

- Thursday Distribution:52,000

Total Population: 374,711

Male: 49%, Female: 51%

Number of Households: 148,517

Average. Household Income: $105,086

Average Home Value: $764,414

Daily Breeze Media Kit

Target the most affluent areas of the South

Bay with our community weeklies and reach up

to 57,792 households.

● Two South Bay community publications

● Publishing Thursdays

● Content tailored for the communities served

● Broadsheet and tabloid formats

● CVC Audited

SOUTHERN CALIFORNIA NEWS GROUP

South Bay Community Weeklies by Edition

15

Source: SCNG 2020 Q1 Quarterly Preprint Estimates 15 Source: SCNG 2020 Q4 Quarterly Preprint Estimates file.

Daily Breeze Media Kit

Community Weekly Publications EXTENDED REACH

Sources: 2020 Claritas 360, SCNG 2020 Q4 Quarterly Preprint Estimates file.

16

The Beach Reporter

- Serving Manhattan Beach, Hermosa Beach, Redondo Beach, and El Segundo

- Thursday Distribution:44,000



Total Households: 57,326

Average. Household Income: $180, 805

Average Home Value: $1,416,377

Palos Verdes Peninsula News

- Serving Palos Verde Estates, Rolling Hills, and Rancho Palos Verdes

- Thursday Distribution: 13,792



Total Households: 25,809

Average. Household Income: $208,457

Average Home Value: $1,494,419


UNDER ONE POWERFUL BRAND

Excélsior is the #1 Spanish-Language Newspaper Serving Greater Los Angeles

71,230 Circulation

Excélsior OC

106,505 Circulation

Excélsior

Inland Empire- La Prensa

Over 976K Print Readers Each Week 91,734 monthly online visitors 126,525 monthly page views

170,906 Circulation

Excélsior LA

Distribution to nearly 350,000 Hispanic households each weekend

Sources: SCNG 2020 Q4 Quarterly Preprint Estimates. Readership calculated at 2.8 readers per copy.

Google Analytics 2020 Q2 monthly averages (Apr-Jun).


Excélsior

18

Source: SCNG 2020 Q4 Quarterly Preprint Estimates

DISTRIBUTION TO NEARLY 350,000 L.A. DMA CONSUMERS

LA County Saturday Distribution: 170,906

Inland Empire (La Prensa, a publication of Excélsior) Friday Distribution: 106,505* *4,990 distributed in LA County racks

Orange County Friday Distribution: 71,230

So CAL NEWS GROUP | THE BEST OF L.A. COUNTY INLAND EMPIRE NEWS GROUP MEDIA KIT

SPADEAS wrap the Main News section where readers see and

interact with these innovative ads before they read that day’s

front page editorial.

FRONT PAGE NOTES display your message on the front page.

Or float your note online on one of our local home pages.

SECTION FRONT ADS literally put you in front of your

competitors and offer a high-profile, strategic advantage.

TOPPERS are one-page ad flyers placed on top of the entire

newspaper.

Optimize Your Exposure

19

San Gabriel Valley News Group

● Powered by 6 local publications, the SCNG - L.A. County group delivers

premium content to more than 438,000 readers in print each Sunday.

● SCNG - L.A. County websites get 11.4 million page views and 6 million

visitors each month.

● Our local websites and adtaxi platform have the ability to tap 90% of the

available display banner inventory in the U.S.

● Skyline, our in-house content studio, is a full-service creation and strategist

team that helps advertisers drive brand engagement through modern

storytelling and experiences.

● Video, Email, Mobile, Social… we offer a variety of powerful tools to

successfully deliver your marketing campaign.

● SCNG - L.A. County’s niche marketing programs, such as our Spanish-

language weekly newspaper Excélsior LA, and opt-in programs enhance your

exposure in the Los Angeles County landscape.

20

The Best of Los Angeles County

INTELLIGENT TARGETING

INSPIRING CONTENT

INNOVATIVE SOLUTIONS


The Best of L.A. County By Publication

21


Daily

85K Sunday

151K

Average Readership

Facebook

38K

Twitter

102K


Desktop

624K Mobile & Tablet

2.2M Total

2.8M



Desktop

1.3M

Mobile & Tablet

3.1M

Total

4.4M

Monthly Page Views


Los Angeles Daily News

22

Daily

30K Sunday

54K

Circulation


Daily

65K Sunday

97K

Average Readership

Facebook

45K

Twitter

79K


Desktop


719K Total

956K


Desktop

818K

Mobile & Tablet

1.5M

Total

2.3M

Monthly Page Views


Daily Breeze

23

Daily

23K Sunday

35K

Circulation



Daily

42K Sunday

80K

Average Readership

Facebook

48K

Twitter

31K


Desktop


554K Total

699K


Desktop

398K

Mobile & Tablet

1.1M

Total

1.5M

Monthly Page Views


Press-Telegram

24

Daily

15K Sunday

29K

Circulation



Daily

73K Sunday

110K

Average Readership

Facebook

90K

Twitter

141K


Desktop


1.2M Total

1.5M


Desktop

850K

Mobile & Tablet

2.3M

Total

3.2M

Monthly Page Views


San Gabriel News Group

25

Daily

26K Sunday

39K

Circulation



Visit us at www.scng.com

Thank You.

A Division of Media News Group Company

Updated July 28, 2020; Q3

THE BEST OF L.A. COUNTY · Social media measurement (12/31/19). Base: Core market ZIPs. Source:...

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Transcript of THE BEST OF L.A. COUNTY · Social media measurement (12/31/19). Base: Core market ZIPs. Source:...