The best international examples of digital interactionSAP NikonPradaShell      Merrill Lynch     

SAP    Sam Kumar, The Economist

Nikon  Nadine Heggie,National Geographic

‘Your Shot’ sponsorship

‘Your Shot’ Co-branded traffic drivers

‘Your Shot’ Custom Content

Video One: ‘Getting Started’

Video Two: ‘Get Inspired’

Nikon Photo Gallery D60 in 360

http://ngm.nationalgeographic.com/ngm/nikonad/yourshot.html

Prada         Patrick Falconer, International Herald Tribune

May 21st 2010

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18

Fashionista

Selectism

WSJ

Short of the Week

“For once I didn’t have to look for a film, this one found me all by itself! Front page of the New York Times web site, in a fancy pull-down banner ad”

Contagious Magazine

“Every day the fashion world seems to be getting one step closer to a truly successful digitally based campaign. That day might finally have arrived. The latest Prada

menswear campaign is grounded by a nine minute film from established Chinese artist Yang Fudong. The video debuted this week on Prada's site and the New York Times

online..”

Media Coverage

Shell                                 Charlotte Laycock,TIME & Fortune

Shell: Energy for Tomorrow 2010Objective:

To create a multimedia programme aimed at sparking debate, generating awareness and delivering solutions to pressing global energy challenges with Shell’s target audience of special publics.

Solution: TIME & Fortune created Energy for Tomorrow, an integrated solution with print, online and event components centered around an essay competition. The competition invited students from the top 30 MBA programmes from around the world to submit innovative and workable solutions for a sustainable energy future.

TIME.com created a custom online hub that includes essays from the Top 10 finalists, a poll where the public can vote on their favourite essay, a collection of TIME archived articles, photos & video, and Shell content and custom units.

The winner of the competition and the public’s choice winner will be announced online in June. The winner and his essay will be featured in TIME and Fortune in August and invited to attend TIME & Fortune’s Global Forum in Cape Town, South Africa in June.

Custom Energy for Tomorrow Section

Shell: Energy for Tomorrow 2010

Custom Billboard Unit

Custom Rollvertorial Unit

Custom Energy for Tomorrow SectionExpanded Rollvertorial Unit Custom Billboard Unit

Shell: Energy for Tomorrow 2010

Merrill Lynch Diane Hoeft, Dow Jones

Merrill Lynch - Wealth Management

audience | innovation | effectiveness

Challenge:»Merrill Lynch were looking to own as much space throughout Retirement content as possible

»To bring Merrill Lynch experts into direct contact with their target audience

Solution……»Webcast»Facebook»Mobile»Email»WSJ Digital Network campaign

Webcast Promotion

Creative Approach: Begin with the End in Mind Merrill Lynch - Wealth Management

•Three-way partnership

•Focus on the business goals, creativity flows from there

•Begin with the end in mind

Results• Happy client

•Proud agency

•Value delivered to MarketWatch.com audience

http://wsjdigital.com/examples/