The best in clinical and contemporary midwifery › images › downloads › media pack...in the...
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The journal Since 1998, peer-reviewed The Practising Midwife has provided a forum for the application of research findings to practice. The celebrated 'Midwifery basics' series is a must for both students and midwives wishing to brush up or expand their skills; Advancing practice provides opportunities for midwives to delve into more challenging subjects in greater depth; while our evidence series, including 'Research unwrapped', develops readers' skills in understanding papers, reviews and guidelines. Original, vibrant themes cover a whole range of midwifery-related topics, keeping midwives and students engaged and informed on subjects affecting midwifery and the childbirth continuum. March 2016 Volume 19 No 3 www.practisingmidwife.co.uk IN THIS ISSUE: Atrial fibrillation: linking to CPD module online The culture of midwifery Humanising midwifery care The place of reflection in compassionate care THE HEART OF THE MATTER COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice www.practisingmidwife.co.uk April 2016 Volume 19 No 4 www.practisingmidwife.co.uk IN THIS ISSUE: Supporting younger mothers to breastfeed: linking to CPD module online Midwives coping with FGM How can we make a difference in substance misuse? Midwives are vulnerable, too: the impact of rape VULNERABILITIES COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice www.practisingmidwife.co.uk May 2016 Volume 19 No 5 www.practisingmidwife.co.uk IN THIS ISSUE: Aromatherapy in midwifery practice: linking to CPD module online Approaches to healing for midwives Complementary therapies Redemptive birth HEALING APPROACHES COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice www.practisingmidwife.co.uk June 2016 Volume 19 No 6 www.practisingmidwife.co.uk IN THIS ISSUE: Concealed pregnancy Linking to CPD module online The grey zone between normality and risk Women’s experiences of post-term pregnancy Sexuality and birth SHADES OF GREY COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice www.practisingmidwife.co.uk July/August 2016 Volume 19 No 7 www.practisingmidwife.co.uk IN THIS ISSUE: Concealed pregnancy Linking to CPD module online Managing neonatal after-effects of fetal compromise Postnatal care around the world Recovery from difficult birth AFTER BIRTH COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice www.practisingmidwife.co.uk The best in clinical and contemporary midwifery... Why advertise in The Practising Midwife? 1. Exposure at major midwifery events The Practising Midwife is distributed at all the major conferences in the maternity services calendar, including Primary Care, Royal College of Midwives, UNICEF UK Baby Friendly Initiative and Maternity, Midwifery and Baby Forum. 2. High pass-on readership rate According to our readership survey, 72 per cent of readers pass on their copy to at least one other person. 3. Readers have purchasing power By advertising with The Practising Midwife, you are sure to increase brand awareness among midwives and other health professionals. Our readership survey found that almost a fifth of readers are involved in purchases within their workplace and 29 per cent buy equipment for their own use. Products range from labour room equipment to educational tools. 4. Readers recommend products and services to clients The survey revealed that 39 per cent make recommendations to their clients. Examples include nutritional supplements in pregnancy, labour aids such as Tens machines and birthing balls, and products to support breastfeeding. 5. Respected ethical advertising policy The Practising Midwife is committed to responsible advertising of services and products that will benefit midwife, mother and child. We do not advertise infant formula, a policy which has led to an enhanced relationship with UNICEF UK Baby Friendly Initiative 6. Variety of advertising opportunities As well as display advertising, you can choose to appear in our professional development, overseas opportunities or classified sections. We also accept inserts and cover mounts. Further advertising opportunities are available on our website. Our mission The Practising Midwife's mission is to provide accessible, authoritative and readable information for midwives, students and other professionals in the maternity services. We aim to demonstrate a holistic, ethical approach, with a focus on supporting normal birth and breastfeeding. We do not advertise formula.
Transcript of The best in clinical and contemporary midwifery › images › downloads › media pack...in the...
The journal Since 1998, peer-reviewed The Practising Midwife has provided a forum for the
application of research findings to practice.
The celebrated 'Midwifery basics' series is a must for both students and
midwives wishing to brush up or expand their skills; Advancing practice provides
opportunities for midwives to delve into more challenging subjects in greater
depth; while our evidence series, including 'Research unwrapped', develops
readers' skills in understanding papers, reviews and guidelines.
Original, vibrant themes cover a whole range of midwifery-related topics,
keeping midwives and students engaged and informed on subjects affecting
midwifery and the childbirth continuum.
March 2016
Volume 19 No 3
www.practisingmidwife.co.uk
IN THIS ISSUE:
Atrial fibrillation:
linking to CPD
module online
The culture of
midwifery
Humanising
midwifery care
The place of
reflection in
compassionate care
THE HEART OF THE MATTER
COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice
www.practisingmidwife.co.uk
April 2016
Volume 19 No 4
www.practisingmidwife.co.uk
IN THIS ISSUE:Supporting youngermothers tobreastfeed: linking to CPDmodule online
Midwives copingwith FGM
How can we make a difference insubstance misuse?
Midwives arevulnerable, too: the impact of rape
VULNERABILITIES
COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice
www.practisingmidwife.co.uk
May 2016
Volume 19 No 5
www.practisingmidwife.co.uk
IN THIS ISSUE:
Aromatherapy in
midwifery practice:
linking to CPD
module online
Approaches to
healing for midwives
Complementary
therapies
Redemptive birth
HEALING APPROACHES
COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice
www.practisingmidwife.co.uk
June 2016
Volume 19 No 6www.practisingmidwife.co.uk
IN THIS ISSUE:
ConcealedpregnancyLinking to CPDmodule online
The grey zonebetween normalityand risk
Women’sexperiences of post-term pregnancy
Sexuality and birth
SHADES OF GREY
COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practicewww.practisingmidwife.co.uk
July/August 2016
Volume 19 No 7
www.practisingmidwife.co.uk
IN THIS ISSUE:
Concealed
pregnancy
Linking to CPD
module online
Managing neonatal
after-effects of fetal
compromise
Postnatal care
around the world
Recovery from
difficult birth
AFTER BIRTH
COMING SOON - Visit your new online community and learning zone to develop, prepare and share your practice
www.practisingmidwife.co.uk
The best in clinical and contemporary midwifery...
Why advertise in The Practising Midwife?
1. Exposure at major midwifery eventsThe Practising Midwife is distributed at all the major conferencesin the maternity services calendar, including Primary Care, RoyalCollege of Midwives, UNICEF UK Baby Friendly Initiative andMaternity, Midwifery and Baby Forum.
2. High pass-on readership rateAccording to our readership survey, 72 per cent of readers pass ontheir copy to at least one other person.
3. Readers have purchasing powerBy advertising with The Practising Midwife, you are sure toincrease brand awareness among midwives and other healthprofessionals. Our readership survey found that almost a fifth ofreaders are involved in purchases within their workplace and 29per cent buy equipment for their own use. Products range fromlabour room equipment to educational tools.
4. Readers recommend products and services to clientsThe survey revealed that 39 per cent make recommendations totheir clients. Examples include nutritional supplements inpregnancy, labour aids such as Tens machines and birthing balls,and products to support breastfeeding.
5. Respected ethical advertising policyThe Practising Midwife is committed to responsible advertising ofservices and products that will benefit midwife, mother and child.We do not advertise infant formula, a policy which has led to anenhanced relationship with UNICEF UK Baby Friendly Initiative
6. Variety of advertising opportunitiesAs well as display advertising, you can choose to appear in ourprofessional development, overseas opportunities or classifiedsections. We also accept inserts and cover mounts. Furtheradvertising opportunities are available on our website.
Our missionThe Practising Midwife's mission is to provide
accessible, authoritative and readable
information for midwives, students and other
professionals in the maternity services. We aim
to demonstrate a holistic, ethical approach,
with a focus on supporting normal birth and
breastfeeding. We do not advertise formula.
11 ISSUES PUBLISHED PER YEAR AT BEGINNING OF EACH MONTH WITH DOUBLE ISSUE FOR JULY/AUGUST
RATESDouble page spread 4-colour: £2000Full page 4-colour: £12001/2 page 4-colour: £6501/4 page 4 colour: £350
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For more information and to book, please contact our Advertising Manager,Margaret Floate: 01483 824094; [email protected]
Printing Process: Offset Litho (Sheet fed) Saddle Stitched. Copy 3 weeks preceding publication date. Additional charge for typesetting and scans. Pleasesupply copy as a text file; graphics as TIFF, JPEG or EPS files in CMYK mode. For finished artwork, please supply high-res pdfs (minimum X1A compliant) withembedded fonts (not Truetype), CMYK colour profile, 300 resolution. Alternatively, Quark XPress, Illustrator or InDesign files with all relevant graphics areacceptable. You may have to pay for fonts if we don’t hold these; you will be informed in advance.
ADVERTISEMENT SPECIFICATIONS – DISPLAY
ADVERTISEMENT SPECIFICATIONS – ONLINE – www.practisingmidwife.co.uk
ADVERTISEMENT SPECIFICATIONS – CLASSIFIED
JULY 2016
ALL SIZES QUOTED IN MILLIMETRES (mmd=millimetres depth; mmw=millimetres width)Size Type area Bleed Trim
Full page 250mmd x 190mmw 286mmd x 216mmw 280mmd x 210mmw
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Recommended file size - 50kb
Inserts and online advertising: rates available on requestAgency commission: 10 per cent
Important – the print version is US A4 and not UK A4, please ensure you check the sizes below
