The best environmental choice in seafood The best environmental choice in seafood Disclaimer If any...
-
Upload
rahul-sund -
Category
Documents
-
view
214 -
download
0
Transcript of The best environmental choice in seafood The best environmental choice in seafood Disclaimer If any...
The best environmental choice in seafood www.msc.orgThe best environmental choice in seafood
DisclaimerIf any interpretive issues arise in relation to the issues covered in these presentations, the text of the MSC Scheme Documents will prevail in all instances. The MSC is not responsible for any issues arising to any parties as a result of consulting these presentations. If you are unsure of any details on any of the subjects covered, please consult the relevant MSC scheme documents or contact the MSC at [email protected].
MSC Executive October 2010
The best environmental choice in seafood www.msc.org
Ecolabel licensing programme
The best environmental choice in seafood www.msc.org
Marine Stewardship Council International• MSCI is the trading arm of the MSC
– Manages the approval for the use of the ecolabel– Manages the contract of licence– Collects the annual fees – Collects the royalties fees for the use of the
ecolabel
The best environmental choice in seafood www.msc.org
Over 11000 MSC labelled products July 2011
Jan-06May-06
Sep-06Jan-07
May-07Sep-07
Jan-08May-08
Sep-08Jan-09
May-09Sep-09
Jan-10May-10
Sep-10Jan-11
May-110
2000
4000
6000
8000
10000
12000
11008Sold in over 80 countries worldwide
DOUBLED YEAR ON YEAR
The best environmental choice in seafood www.msc.org
11000 products Globally - July 2011
Germany
Netherlands
United Kingdom
United States
France
Sweden
Switzerland
Austria
Denmark
Belgium
Japan
Canada
Rest of World
0 500 1000 1500 2000 2500 3000 3500
3151
1017
964
659
635
544
459
437
399
351
323
316
1463
The best environmental choice in seafood www.msc.org
• Is a legal contract between a company and MSCI
• Describes who can use the ecolabel, where it can be used and the conditions for use
• Ensures MSCI can control the correct use of the ecolabel
• Proves that permission to use the ecolabel has been obtained
The ecolabel licence...
The best environmental choice in seafood www.msc.org
• Is signed by the company which owns the products and applies the ecolabel– If ecolabel is applied by subcontractors, licensee is
the subcontracting company.
The ecolabel licence...
The best environmental choice in seafood www.msc.org
• ‘MSC’ ,‘Marine Stewardship Council’ and the “ecolabel” are registered trademarks
• Various types of use– On-product (non-consumer and
consumer facing)– Promotional– Media, NGOs, etc.
• Subject to licence and approval
Use of the MSC ecolabel
The best environmental choice in seafood www.msc.org
• Companies that want to use the MSC ecolabel or make any claim about the MSC
• Examples include :– placing the ecolabel on products, – restaurants placing the MSC ecolabel on menus– foodservice suppliers placing the MSC ecolabel on
pricelists
Who needs an ecolabel licence agreement?
The best environmental choice in seafood www.msc.org
MSCI Work flowCompany applies for
licence
MSCI sends the licence
Agreed / Signed by
both
New products sent for approval
PAF’s and Ecolabel
sent
Ecolabel on product
Approved or
Amended
Sales Figures sent in
Co 72hrs
Pay Royalties
3,6 or 12 monthly
The best environmental choice in seafood www.msc.org
Product Approval
• Each product needs approval before going on sale
• Use the Product Approval Form• Provide artwork
The best environmental choice in seafood www.msc.org
Product Approval Form
The best environmental choice in seafood www.msc.org
Process for product approval• MSCI verifies company is registered as Applicant
on e-Cert or holds valid CoC certificates• Timescale of approval: 72hours; however: • Varies due to:
– Compliance with the rules for ecolabel use– Product specific issues:
• Use of non-certified ingredient (<5%)
The best environmental choice in seafood www.msc.org
Consumer ready packaging
1. ( )2. CofC code: see can end3. www.msc.org4. MSC Claim
The best environmental choice in seafood www.msc.org
Every product bearing the MSC ecolabel must also display:1. The trademark symbol 2. Chain of Custody license code
(usually of the company packing the product – some exceptions)
3. MSC website: www.msc.org4. MSC Claim: We have five
Rules for the display of the ecolabel on-pack
The best environmental choice in seafood www.msc.org
Requirements for the display of the ecolabel On-pack
• CoC code of company that puts the ecolabel on products
• Subcontractors– If subcontractor has its own CoC certificate,
• the subcontractor’s code goes on pack
– If subcontractor has not its own CoC certificate• The subcontracting’ company’s code goes on pack
The best environmental choice in seafood www.msc.org
Turnover declaration• Compulsory for
– MSC-certified products using ecolabel on pack– MSC-certified products using text to promote certification
• Depending on business activity, declaration on sales or on purchase
• Depending on total sales value, reporting 1, 2 or 4 times a yr• Declaration to be done for each product or each species
• Adapt the declaration: – Use Tonnes, kg or lbs– Use of your internal references
The best environmental choice in seafood www.msc.org
Ecolabel Licence Royalties
Sales of MSC-labelled products
Consumer facing(Annual Fee + Volume)
Non-consumer facing (bulk)
0 USD – 200 000 USD
250 USD + 0.5% of sales
250 USD
200 001 – 500 000 USD
1000 USD + 0.5% of sales
1000 USD
> 500 000 USD 2000 USD + 0.5% of sales
2000 USD
The best environmental choice in seafood www.msc.org
Turn over declarationLicense reference
MSC reference
Trade name
Weight unit (please select)W
Weight sold
Sold units (pcs)
Sales value
Currency
Distribution Countries
Consumer facing
Brand Activated on
Delisted on
12345
LL200P1
Salmon Fillets 250g
Kg 1,500 3,000 3,000 USD United States
Yes Hunter’s
01/09/2008
01/09/2010
The best environmental choice in seafood www.msc.org
Assessing the use of the ecolabel
The best environmental choice in seafood www.msc.org
General purposes
• Part A sets out the activities that all CABs shall undertake in carrying out certification of organisations (…) supply chains that wish to (…) to use the MSC ecolabel on product
• Part B sets the activities that all CABs shall undertake in carrying out audits of organisations in the supply chain that wish to make a claim that the fish and/or fish [are from MSC-certified source]
The best environmental choice in seafood www.msc.org
New clients
• When assessing a new client– Check if your client has used or is suspected to
have used the MSC ecolabel prior to certification (4.9.3, 4.9.4)
- If so, raise a nonconformity and send copy to MSCI
The best environmental choice in seafood www.msc.org
New client
• Inform new clients of the rules to use the MSC ecolabel 7.1.2)
• Newly published MSC Ecolabel user guidelines
The best environmental choice in seafood www.msc.org
Onsite audits
• During the onsite audit• 17.4.3.8 states.
– Verify that the client complies with the ecolabel licensing agreement for the use of the MSC trademarks on packaging, including when non-certified seafood is used that it is used to a maximum of 5% of the total seafood content of the consumer ready tamper proof product
The best environmental choice in seafood www.msc.org
Onsite audits
• Verify if ecolabel is used• Verify if a license has been
signed• Verify the term of the agreement• Verify if products have been
approved• If non-certified fish is used, verify
that the client complies with BD5
The best environmental choice in seafood www.msc.org
Use of Non-certified fish
• BD5.2.3 provides rule of calculation clients must apply to verify if non-ingredient seafood < 5% total seafood content– Method for solid ingredients– Method for liquid ingredients– Method for solid and liquid ingredients
• Company may use information from other suppliers
The best environmental choice in seafood www.msc.org
Enforcement
• MSC Incident Procedure• Notification of breach of license can come
from CBs and other sources– Ecolabel misuse– Non payment of royalties/submission of sales
statement • Possible loss of licence• Breach of trademark by others can lead to
prosecution
The best environmental choice in seafood www.msc.org
Thank you!
Please send comments, queries, suggestions to:
www.msc.org