The Beginner's Guide: What You Need to Know to Be Successful with LinkedIn Ads
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Transcript of The Beginner's Guide: What You Need to Know to Be Successful with LinkedIn Ads
@adstage
The Beginner’s Guide: What You Need to Know to Be Successful with LinkedIn Ads
LinkedIn Ads Expert and Founder of B2Linked.com @wilcoxaj
AJ Wilcox
Today I'll Be Covering• Why your campaigns are failing
• What targeting combinations to use for success
• How to structure and organize your campaigns
• Your questions and answers
@adstage
Increasing Your Bids Won’t Help
Your CPCs will just get more expensive by increasing your bid
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LINKEDIN HAS A HIDDEN METRIC
How Relevancy Score Affects Delivery
Similar to Google’s Quality Score or Facebook’s Relevancy Score
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Metric Advertiser 1 Advertiser 2
Bids $3.00 $4.00
CTR 0.60% 0.40%
Impressions 1,000 1,000
Clicks 6 4
Spend $18.00 $16.00>
<
4 Main Targeting Tenets
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GROUPS + SENIORITY
JOB FUNCTION + SENIORITY
SKILLS + SENIORITY
JOB TITLE
Structuring Your Campaigns
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Sales Manager Titles - Size 1-500
Sales Manager Titles - Size 501+
Name Your Campaigns After
Your Audience
Why Sponsored Updates?
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• 800x400 Image • More real estate • Appears in feed • 0.3%CTRs* • 160 character intro • 230 character title • 160 character description • Desktop & mobile users • Similar CPCs
• 50×50 image • Shown in the right rail of
internal pages • ~.03% CTRs* • 25 character headline • 75 character description • Desktop users only
Next Time…
@adstage
• Wednesday, June 3, 2015 at 1pm Pacific Time
• Bidding Strategies
• Measurement & tracking
• Expanding your targeting