The Automotive Industry in Germany
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Transcript of The Automotive Industry in Germany
The Automotive Industry in Germany – Driving Performance through TechnologyIndustry Overview
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The Automotive Industry in Germany
Germany is the Geo-graphic and Economic Center of Europe If Germany is known for one thing, it’s the automotive industry. But we‘re not just sitting back and riding on the coat-tails of our reputation as the home of the automobile. Our automotive in-dustry continues to operate at full throttle. Automotive is Germany‘s larg-est industry by turnover, accounting for more than a third of total domestic R&D spending. German car manufacturers
and suppliers are world leaders in inno-vation with more than 3,500 registered patents every year. With 47 OEM com- ponents and assembly plants, 32 indus- try-related innovative clusters, 3,600 tier 1, 2, and 3 suppliers and Europe’s most experienced workforce, Germany is the primary location for technology-driven companies active in all stages of the value chain.
Member States of the European Union
Industry Overview 2008 www.invest-in-germany.com 3
1 Source: ACEA, 2008 2 European Union 25 + EFTA 3 (Switzerland,
Norway and Iceland)
The German Automotive Industry in Numbers
- Number one automotive market by pro-duction and sales: accounting for 34 per-cent of all passenger cars produced and 20 percent1 of all new registrations in Europe2
- 5.7 million passenger cars and 500,000 trucks and buses produced at German plants in 2007
- 25 passenger car assembly plants - more than one third of Europe’s installed capacity
- Over EUR 290 billion in annual combined revenues for manufacturers and suppli-ers in 2007 – seven percent growth com-pared to 2006
Passenger Car Production in Europe 2007 in Million Units
- A year-on-year increase of 310,000 units in passenger car production – by far the largest in Europe
- Industry R&D expenditures in 2007 excee- ding EUR 18 billion - more than a third of total R&D spending in the German industry
- 745,000 people work directly in the auto-motive industry - 43 percent of them employed at the supplier level
Change in Passenger Car Production in Europe 2006/2007 in Thousand Units
6
5
4
3
2
1
0
Ger
man
y
Fran
ce
Spai
n
UK
Cze
ch R
.
Italy
Bel
gium
Pola
nd
Oth
ers
Source: ACEA, 2008
5.7
2.6
2.2
1.5
0.9
0.9
0.8
1.4
0.7
300
200
100
0
-100
-200
Ger
man
y
Spai
n
UK
Cze
ch R
.
Pola
nd
Italy
Frac
ne
Source: ACEA, 2008
310
117
92
77 63
18
-169
-83
Bel
gium
The Automotive Industry in Germany
The Advantages of Ger-many as a Location for Automotive InvestmentsAdvantages abound across all segments within the automotive value chain. The leading role played by German manufac-turers and suppliers in the international vehicle industry further demonstrates Germany‘s competitive edge as an out-standing business location.
MarketGermany hosts the largest concentration of OEM plants in Europe - creating con-siderable production volume, client and product diversification advantages for sup-pliers. Established suppliers in Germany are able to access nine different OEMs and their respective decision centers, 25 assembly plants (an impressive one third of Europe‘s total installed capacity) as well as production facilities of almost all top 100 tier 1 suppliers.
PersonnelGermany‘s excellent highly-skilled labor force has been the key to success for the German automotive industry. Benefiting from the country‘s unique education sys-tem geared to meet industry needs, the industry can count on a direct workforce of almost 750,000 highly-trained and experi-enced people. One in nine employees work in automotive-related R&D. The steady flow of mechanical engineers graduat-ing from approaching 100 universities and colleges is helping to ensure continuity of German engineering excellence.
4 Industry Overview 2008
Value ChainActivity Development Design Manufacturing Distribution
Type of Facility R&D Center Design Center Production & Assembly Site
Logistics Center
No. of Automo- tive Locations in Germany
211 212 253 334
Germany’s Share of the European Total
42% 36% 20% 34%5
1: OEM R&D centers2: OEM design centers3: OEM final assembly plants for passenger vehicles;
the total number of OEM production sites in Germany is 474: Automotive logistics center5: Share of German companies among top 100 European logistics providers
Source: Automotive News Europe, Nov. 2006; German Federal Logistics Association
(Bundesvereinigung Logistik), 2006; Invest in Germany Research, 2008
BMW Group, production plant, CO2-booth underframe
Mechatronics/Microsystems Engineering Microsystems Micro and Nanotechnology Mechatronics Microelectronics
Power Engineering Fuel Cells/Hydrogen Power Electronics (Hybrid Engines)
Traffic and Transportation Automotive Engineering and Telematics
Information and Communication Tech.Navigation, TelematicsTraffic SystemsSoftware EngineeringVirtual and Augmented Reality
Environmental Technology Recycling Technology
Industrial Manufacturing Adaptronics Automotive Carbon Fiber Reinforced Plastics Virtual Engineering Mechanical Engineering Process Technology
Materials Science Component Behavior (Modeling) Surface Engineering of Plastics Lightweight Construction Natural Fiber Composites Textile Research
1
R&D Germany is home to 42 percent of all Euro-pean OEM and tier 0.5 supplier automo-tive R&D centers. This makes the country the most important automotive develop-ment activity location in Europe. German-based suppliers and service providers profit from close interaction with their clients from the pre-development stage. They can take advantage of joint research activities with some of the world‘s leading automotive technology research institutes and universities. Numerous innovation clusters integrate industry, science and education in automotive-related areas including mechatronics, microelectronics, mechanical engineering, manufacturing processes, and material sciences.
Technology LeaderFrom machine building to electronics, Germany is the technological leader in all automotive-related industries.
Physical InfrastructureLocated at the heart of Europe, Germany offers a sophisticated infrastructure that integrates state-of-the-art transporta-tion networks with the most modern and cost efficient IT and telecommunications systems available today. Not for noth-ing is Germany Europe‘s number one in logistics. Germany‘s exceptional strength in this area has been underlined by the World Economic Forum‘s (WEF) Global Competitiveness Report 2008 in which the German economy took first place for infrastructure. It is this world class
infrastructure which supports the con-tinued success of the highly efficient and smooth operating automotive logistics environment.
Incentives Germany offers investment incentives of up to 50 percent of capital expenditure. In addition, extensive support is also pro-vided for employment and R&D purposes.
Stable Investment Environment Social, economic and political stability all provide a solid base for your corpo-rate projects. Our judiciary and civil ser-vices are highly professional. Contractual agreements are secure and intellectual property is strictly protected in Germany.
Industry Overview 2008 www.invest-in-germany.com 5
Automotive Industry-Related Networks of Competence in Germany
Dresden
Kiel
Potsdam
Stuttgart
Hanover
Mainz
Wiesbaden
Saarbrücken
Erfurt
Magdeburg
Schwerin
Düsseldorf
Munich
Berlin
Hamburg
Bremen
SWITZERLAND
FRANCE
THE NETHERLANDS
POLAND
CZECH REPUBLIC
BALTIC SEA
BALTIC SEA
BELGIUM
LUXEM-BURG
Mecklenburg-Vorpommern
Brandenburg
Saxony-Anhalt
Saxony
Thuringia
Bavaria
Baden-Württemberg
Hessen
Saarland
Rheinland-Pfalz
North Rhine- Westphalia
Lower Saxony
Schleswig-Holstein
DENMARK
NORTH SEA
National Border
(Federal) State Borders
(Federal) State Capital
City-State
Source: Federal Ministry of Economics and Technology, 2007
1
2
3
4
1
2
1
2
3
4
1
2
3
4
5
6
1
2
3
4
5
1
45
3
2 1 1
4
3
3
14
1
1
1
2
2
1
3
6
2
1
5
24
3
The Automotive Industry in Germany
6 Industry Overview 2008
Opportunities No other country in Europe can boast a comparable concentration of automotive-related R&D, design, supply, manufac-turing, and assembly facilities. No other country in Europe provides the same new investment opportunities offered by the German industry.
- Within the next five years, 16 new vehicle programs - representing an accumulated volume of more than two million units at peak - will be launched in Germany. This represents one third of all new program launches in Europe within 2008 and 2012.
- German vehicle manufacturers are com-mitted to delivering further CO2 emission reductions. The goal for 2012 is clearly set by the European Commission - new vehicles are to produce not more than 130 g/km by means of vehicle technology improvements and other contributory fac-tors. A further 10 g/km reduction is fore-seen through other improvements and increased use of bio-fuels. The industry is building on the country‘s longstanding experience in environmental technologies to secure a leading position in all fields of sustainable mobility.
This approach translates into a strong demand for innovative products that en- hance fuel economy and energy efficiency. Powertrain solutions providers, battery manufacturers, advanced materials (includ- ing light metals and composites) suppliers, and electronics systems suppliers are all finding unique business opportunities in Germany.
Ger
man
y 20
.4
Italy
15.
3
Fran
ce 1
1.3
Spai
n 10
.8
Cze
ch R
. 9.1
Bel
gium
8.3
Pola
nd 5
.4
Port
ugal
3.0
Swed
en 2
.0
UK
1.1
Source: European Light Vehicle Industry Forecast, Global Insight, 2007
No. of New Programs Accumulated Peak Volume in 100,000 Units
New Vehicle Programs and Forecast Volumes in European OEM Plants (SOP 2008 -2012)
16
12
75
4 4
1
3 3
8
- The industry is supported by an active innovation policy and significant pub-lic investments. A total of EUR 15 billion has been made available by the German Federal Government for R&D projects in cutting edge technologies. Applicable research fields in the automotive industry include: alternative fuels, fuel cell tech-nology, alternative powertrain and energy storage systems, active safety, vehicle-to-X communication and traffic management systems. All companies active in Germany (regardless of country of provenance) are eligible.
Mercedes-Benz Direct Hybrid concept vehicle
Industry Overview 2008 www.invest-in-germany.com 7
Incentives
Cash Incentives
Investment Incentives Package Operational Incentives Package
Reduced Interest Loans
R&D IncentivesLabor-RelatedIncentives
Public Guarantees
Investment GrantKfW Loans
(National Level)
State
Investment Allowance1 State Development
Banks
Combined State/ Federal
Grants Recruitment Support
LoansTrainingSupport
Silent/DirectPartnership
Wage Subsidies
+
1) only in eastern Germany
Types of Incentives
Source: Invest in Germany Research, 2008
Incentives for Investments in the Automotive IndustryGermany offers numerous incentives for all investors - regardless of whether they are from Germany or otherwise. There is a large selection of programs designed to support a wide variety of business activities at different stages of the invest-ment process available. Support ranges from cash incentives for the reimburse-ment of direct investment costs to incen-tives for labor and R&D.
Germany’s Investment Incentives PackageInvestors’ production facility set-up costs can be significantly reduced using a num-ber of different measures from Germany’s extensive investment incentives package. The package consists of cash incentives, loan programs offering reduced interest rates and public guarantees at state and national level.
The amount of these investment incen-tives generally depends on three factors: project scope, investor company size and the new investment location. Investment incentives can reach up to 50 percent of eligible expenditures once these factors have been considered.
BMW Leipzig plant,central building: Production BMW 3 Series
The Automotive Industry in Germany
8 Industry Overview 2008
Cash IncentivesThe main instrument of Germany’s invest-ment incentives package are cash incen-tives provided in the form of direct investment grants. Germany will make more than EUR 2.3 billion in cash incen-tives available in 2008.
Investment grants are offered in sev-eral incentive regions in Germany. Eligi-ble investment costs include the purchase or production costs of buildings, machin-ery and equipment. The purchasing costs of intangible assets are likewise eligible. In general, investment projects must cre-ate long-term jobs in order to benefit from investment grant provision.
In eastern Germany, investment grants are complemented by the Investment Allowance (Investitionszulage IZ), which is usually provided in the form of a cash pay-
ment and/or tax credit. As with investment grants, eligible Investment Allowance costs include the purchase or production costs of buildings, machinery and equip-ment. Because the Investment Allowance is a tool specifically created to support the eastern parts of Germany, all equipment financed through the investment allow-ance must remain in eastern Germany for at least five years upon completion of the investment project.
Interest-Reduced LoansSpecial loan programs make up a second component of Germany’s investment incen- tives package. They are offered by publicly organized financial institutions.
These programs usually offer loans at below-market interest rates and subordi-nated loans similar to equity.
The provision of such loans makes it easier for investors to access additional funding from public banks.
Public GuaranteesThe investment incentives package is com-pleted by public guarantees. This tool is offered by the state and the federal govern-ment to help secure private bank loans.
VW plant Wolfsburg – Golf GTI and Golf R32 production (body construction)
Industry Overview 2008 www.invest-in-germany.com 9
Germany’s Operational Incentives PackageLabor-Related IncentivesLabor-related incentives are available throughout Germany. The Federal Employ- ment Agency and all German states offer a range of different labor-related incentives programs. They can be divided into three main groups: programs focusing on recruit-ment support, training support, and wage subsidies respectively.
Incentives for R&D ProjectsGermany offers several incentives pro-grams targeted at reducing the operating costs of R&D projects. Programs operate at the regional and national level wholly independent from investment incentives.
At the national level, all R&D incentives programs are subsumed under the Fed-eral Government’s four-year High-Tech Strategy. The High-Tech-Strategy defines specific sectors with a high dependency on new high-tech developments. Each sector comprises various R&D programs. More than EUR 770 million is available for R&D projects in the automotive and traffic tech-nologies sector.
The High-Tech Strategy: Sectors with Relevant Budgets 2006-2009 in EUR Million
Source: German Federal Ministry for Education and Research (BMBF)
3,6502,000
1,180800770
640430420420
310300270250220
1508050
Space technologiesEnergy technologies
Information and communication tech.Health research and medical technology
Automotive and traffic technologiesNanotechnologies
BiotechnologyEnvironmental technologies
Materials technologiesOptical technologies
PlantsAviation and aeronautical technologies
Production technologiesMicrosystems technology
Maritime technologiesSecurity research
Services
Most R&D projects related to the automotive industry are financed through programs focusing on automotive and traffic technologies providing an incentives budget of EUR 770 million. According to application focus, possibility exists to participate in other funding programs (e.g. materials, production, microsystems, et al.).
German Aerospace Center (DLR), Automotive drive simulator
10 Industry Overview 2008
The Automotive Industry in Germany
Invest in Germany Closely Supports Your Project Management Team throughout the Entire Investment Decision Process
Investment Decision Process – Areas of Invest in Germany Support
Invest in Germany Helps You Our teams of industry experts in the auto-motive and related industries will assist you in setting up your operations in Ger-many. From design and engineering cen-ters to manufacturing and assembly plants, we can support your project man-agement team from the earliest stages of your expansion strategy.
We do this by providing you with all the industry insider information you need – covering everything from automotive markets and segments to industry trends and the supplier landscape; automotive
technology R&D to industry regulation and the domestic labor market.
Profit from our experience and know-how to identify the investment location which meets your specific investment criteria. We help turn your requirements into concrete investment site proposals, providing free consultation services to ensure you make the right location deci-sion. We coordinate site visits, meetings with potential suppliers, service provid-ers, technology partners, universities and other institutes active in the automo-tive field. Our team of experts is at hand
to provide you with the relevant back- ground information on Germany’s tax and legal system.
Invest in Germany’s financial experts help you create the appropriate financial package for your investment and bring you into contact with suitable financial partners. Specialists provide you with detailed information about available incentives, support you with the applica-tion process, and arrange contacts with local economic development corporations.Take advantage of our range of free of charge services.
Investment Process Milestones
Inve
st in
Ger
man
y K
ey S
uppo
rt A
reas
Strategy Evaluation Decision and Investment
Information
Consulting and Project Coordination
- General market information
- Industry guides/reviews
- Conditions for investment, e.g. economic data,labor market, incentive programs, and tax & legal framework
- Proactive identification of business opportunities
- Identification of project- specific location factors
- Discussion of market entry strategies
- Advice on project financing
- Model calculation of potential incentives
- Cost factor analysis
- Identification of possibilities for cooperation with suppliers, R&D institutes, technology partners, etc.
- Organization of site visits and fact finding missions
- Contact with the economic development corporations of the German states
- Support with final site decision - Selection of project partners and facilitators (service providers,financial partners) - Negotiations with relevant authorities - Assistance with the incentives application process
- Seamless project handover to the economic develop- ment corporation in the selected state
Picture credits CoverPhotograph: ©Daimler
Page 2 Germany is the Geographic and Economic Center of EuropeGraphic: ©www.typoly.de
Page 4 The Advantages of Germany as a Location for Automotive InvestmentsPhotograph: ©BMW Group
Page 6 OpportunitiesPhotograph: ©Daimler
Page 7 Incentives for Investments in the Automotive IndustryPhotograph: ©BMW Group
Page 8 Incentives for Investments in the Automotive IndustryPhotograph: ©Volkswagen
Page 9 Germany’s Operational Incentives PackagePhotograph: ©DLR – Institut für Verkehrssyteme
Imprint Publisher & EditorInvest in Germany GmbHFriedrichstraße 6010117 BerlinGermanyT. +49 30 200 099-0F. +49 30 200 [email protected]
Managing Director: Michael PfeifferDirector Marketing Communications: Bettina KnapeContact Automotive Industry: [email protected]
Conception, Layout, Text, TranslationsInvest in Germany
Supported byFederal Ministry of Economics and Technology
Note©Invest in Germany, April 2008All information provided by Invest in Germany is for informational purposes only and not legally binding. Invest in Germany does not accept liability forinaccuracies or errors in translation.
About UsInvest in Germany is the inward investment promotion agency of the Federal Republic of Germany. We assist and advise potential investors interested in Germany. Foreign enterprises planning to establish their business operations in Germany can ob-
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