The Audience Agency: our work with young people and cultural organisations
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Our work with young people Helen Ball Head of Engagement Services
description
A short presentation about the charity, The Audience Agency and how they work with cultural organisations to reach and engage with young people.
Transcript of The Audience Agency: our work with young people and cultural organisations
Our work with young people
Helen BallHead of Engagement Services
We see Community Engagement as…
Working with and for the local community.
A hybrid practice combining techniques drawn from marketing, (arts) education, participatory arts and community development....
Generate Report, 2006, Audiences London
What we do
1. Support with information needed for effective engagement
2. Train and mentor staff 3. Evaluate participatory work4. Set up and support arts ambassador
programmes5. Deliver engagement work on the ground
We can show you where the least culturally engaged people are, & work with you to reach them.
7th
September 2009
“The most influential thing was hearing
those voices”
2. Train and mentor staff
3. Developing & facilitating ways to evaluate…
... And making sure what’s produced is right for the intended audiences.
4. Helping to create Arts Ambassadors schemes
Working with local communities to communicate with new audiences. We’ve worked with…
Image: Anne-Marie Briscombe
5. Engagement: for example Young People designing events for their peers
“It’s good to have young people, getting young people’s
thoughts and help to organise this because usually it’s just
other people doing it, but they’ve actually given young
people an opportunity to show their talents, show their
ideas and that’s what FUSE is all about so thank you.”
Sharn, 18, FUSE youth team
Members of the FUSE group talking at the Mayor of London’s cultural volunteering event alongside Whitechapel Gallery, Director, Iwona Blazwick.
A useful starting point: 4 key characteristics of young people
Social
Informed
Active
Busy
3 key principles in our work with young people
Stay in touch
If you’d like to understand your existing audiences, or connect with new ones we can help you. Contact us any time & we can arrange to talk to you.
Jim Brewster, Regional Director, South [email protected]
Helen Ball, Head of Engagement [email protected]
The Audience Agency is a joint venture between Audiences London and All About Audiences,. both of whom are registered charities and not-for-profit organisations.
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