The Assassination of a Soap Bar
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Transcript of The Assassination of a Soap Bar
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Great brand speeches have, and always will be a great way to drive purpose…g y p p
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Big Purpose stirs up Big Emotion. g p p g
Emotion comes from the Latin term /Emovare... to
move to motivatemove…to motivate.
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What are we doing with this motivation?
“We could sit around here all day talking,
i l i passing resolutions, making clever speeches. It's not pgoing to shift one Roman soldier!”P l F t f J d f People Front of Judea, from Life of Brian, Monty Python
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An Act is a useful gesture that serves a
purposepurpose…
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USEFUL USEFUL
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Beware of expectation inflation
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Product Innovation
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Applications
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Brand Experiences
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Brand Campaigns that add value
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Kede Kasra: Promoting women's rights
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Bergenbier Purpose: Fighting for men's rights
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Nando’s
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