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Arts & Economic Prosperity 5

Randy Cohen, Americans for 

the Arts

The arts mean business!

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$21 Million

Total economic impact of the nonprofit arts industry in Washington County (2015)

Full‐time equivalent jobs 

supported annually by the Nonprofit Arts Industry in Washington County

Full‐time equivalent jobs 

supported annually by the Nonprofit Arts Industry in Washington County

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$1.56 MillionAnnual state and local government revenue 

generated annually by the Washington County 

nonprofit arts industry

Total Nonprofit Arts Industry Economic Impact

Population: 500,000 to 1,000,000

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

WashingtonCounty

SimilarStudyRegions

Portland

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Arts Organizations

•31 organizations•$13.8 million in direct expenditures•Labor, facilities, operations, programming

Data Reliability

• About 40% participation rate ‐31/78 • Targeted the largest orgs in Washington County•Who and how much is missing?• If anything, our numbers are low

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17

2

9

31

Under $100,000 $100,000 ‐ $250,000 $250,000‐$999,999 $1,000,000 ‐$4,999,999

$5,000,000 ‐$9,999,999

Washington County Arts Organizations by Budget Size (Expenditures)

Education19%

Performing Arts52%

Museums and Heritage13%

Visual Arts3%

Support & Advocacy

13%

Washington County Arts Organizations by Discipline

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6

13

18

22

22

40

10

5

134

4

31

53

Central Oregon

Clackamas County

Clatsop County

Corvallis

Eugene

Lincoln County

Northeast Oregon

Portland

Southern Oregon

Washington County

Yamhill County

Number of Participating Arts Organizations by Study Region in Oregon

$9.9 

$5.8 

$2.8 

$27.5 

$40.7 

$1.59 

$0.65 

$194.7 

$37.5 

$13.8 

$20.6 

Central Oregon

Clackamas County

Clatsop County

Corvallis

Eugene

Lincoln County

Northeast Oregon

Portland

Southern Oregon

Washington County

Yamhill County

Arts Organization Expenditures in Millions

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Audience Impact

•450+ audience surveys•Collected at over 20+ events

•Ticketed and non‐ticketed events

Arts EventAttendee Spending

• 360,000+ art event attendees

• Attendees spent $20/person/event outside the cost of admission

• $7.2 million annually

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23.60%

15%13.60%

11.60% 10.80%9.65%8.50%

18.35%

23.80%

39.65%

18‐34 35‐44 45‐54 55‐64 65+

Population Event Attendees

Age of Washington County Residents and Arts Event Attendees

High School6%

2‐year degree11%

4‐year degree38%

Masters degree or higher45%

Washington County Arts Event Attendees by Educational Attainment

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9

11.45%

16%

19.05%

14.60%

15.45%

23.45%

Less than $40,000

$40,000 to $59,999

$60,000 to $79,999

$80,000 to $99,999

$100,000 to $119,999

$120,000 or more

Washington County Arts Event Attendees by Household  Income

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Year‐Round Population Event Attendance

Year‐Round Population vs. Arts Event Attendance

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Per Person, Per Event Expenditures by Study Region

Washington County Arts Events & Cultural  Tourism

66.5%33.5%

Residents Non‐Residents

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91.5%Of non‐resident 

attendees said the primary purpose of 

their trip to Washington County was to attend that specific arts or 

cultural event

65.6%

Of non‐residents said they would have 

traveled to a different community to attend 

a similar arts or cultural event if they 

hadn’t come to Washington County

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Number of non‐resident attendees who paid lodging expenses in 

association with attending that specific event (around 

5,500 people)

36.5%

32.4%

45.6%

24.5%

12.1%

30.7%

13.8%

15.7%

82.4%

33.5%

37.0%

Central Oregon

Clackamas County

Clatsop County

Corvallis

Eugene

Lincoln County

Northeast Oregon

Metro

Southern Oregon

Washington County

Yamhill County

Percentage of Arts Event Attendees that are non‐residents

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$25.90 $21.37 $27.08$18.84 $16.02 $18.52 $17.44 $21.57 $25.31

$17.79 $22.97

$110.25

$38.25

$115.65

$37.43 $42.29

$93.95$102.17

$50.55

$169.40

$24.75

$45.24

Residents Non‐ResidentsCultural Tourists Spend More!Per Person Event Spending 

Per Capita Nonprofit Arts Industry(Total Economic Impact/year‐round population)

Southern Oregon: $3,400

Corvallis: $1,200

Yamhill: $440

Eugene: 390 Portland: $380Clatsop 

County: $365

Lincoln County: $225

Washington County: $37

Clackamas County: $37

NE Oregon: $25

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Tualatin Valley Creates

• Increase arts event attendance through communications and promotion

• Support existing programs and foster growth of new programs serving a broader audience

• Work to achieve greater access to arts for all, including culturally‐relevant art for the diverse community

• Provide forward thinking leadership and long‐term strategic planning for the sector

AEP5Study 

Partners