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Putting Together Great Event Bags

One of the perks of going to a trade show, exhibition or award

ceremony is the goody bag. Who doesn’t like freebies? But there’s

an art to putting together a successful goody bag that won’t end up

in the bin at the end of the event.

Early Bird Perks

With forward planning, goody bags can be used prior to the event to

encourage early registrations. For example, the first 100 delegates to

register will receive a goody bag with x items etc.

Similarly opportunities to include literature or products within the

bags could be an incentive for exhibitors.

The Bag

The bag itself is important. Make sure it’s something that is creative,

attractive and practical, to encourage attendees to use it after the

event. This will increase your reach.

Bags with long shoulder straps are useful for trade shows and

exhibitions where attendees are walking around and networking.

In the Bag

Think carefully about your audience or attendees and tailor the

content to them. If your event has a theme, make sure this is

continued within the bags.

Maps and Show Guides

An obvious choice, but make sure you include a good floor plan and

show guide to allow attendees to navigate their way through the

venue.

Practical/Everyday Items

Useful, practical items that can be used repeatedly make good

promotional gifts. Their practical nature encourages repeated use

which will further your brand recognition.

Stationery

Branded notepaper and pens are useful at trade shows, especially if

your event includes keynote speakers, seminars and networking.

Focus on the design. This will encourage repeated use after the show

has ended.

Journals and Trade Publications

Trade publications provide good reading material for breaks.

Publishers are often happy to provide them alongside subscription

discounts and promotions. This can also be a good incentive for

journalists to cover the event and run interviews, articles and

features.

Comics and zines also go down well with recipients.

Food and Drink

Bottles of water and small snacks are a welcome addition, especially

at events that last all day. Make sure the items fit in with your overall

theme.

Wearable Items

Wearable items such as t-shirts and wristbands make great goody

bag additions as they allow attendees to market your brand for you.

Creativity and design are extremely important if you’re going to

persuade people to wear your products.

Be Creative

Thoughtful, unusual and unexpected items will ensure your goody

bag (and event) are talked about. Be creative. Come up with

something unique and fun. Provide hashtags to allow easy social

sharing.

Lancaster Printing is a leading

supplier of promotional products

in the UK.

T: +44 (0)1524 230 300

E: sales@lancasterprinting.co.uk

www.lancasterprinting.co.uk