Pricing, Metering, and Default Service Reform Paul Gromer Peregrine Energy Group
The art of pricing by paul watts
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What if you’re launching a brand new product and you need to find the best price to sell it for? You know you can’t afford to sell if for less than £20 and you are fairly sure your customers are very unlikely to pay more than £80 for it – but what is the best price to pick between £20 and £80?