The Art of Presentation IV. Following the ZEN path. DELIVERY
The Art of Petition Delivery
Transcript of The Art of Petition Delivery
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The
Artof
Pet it ionDeliver y
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Citizens use Care2 for:
Starting or signing petitions
Spreading news
Commenting on blogs
Donating $
Joining nonprofits
Nonprofits use Care2 for:
Recruiting Donors & Supporters
Traffic/Branding/Awareness
Advocacy
Building Facebook fan base
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meet the presenters:
Jeanette Russell
@SalsaLabs
Ryan Rastegar
@RestoreDelta
Molly Connors
@care2team
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3 more votes from city council members
to pass temporary tax to save bus service
Futurewise Needed 3 Votes
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Create Coalition to gain signatures
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Invite to Hearing
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Press Conference
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Delivery
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Attend Hearing
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Result – Vote Passed!
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Follow-Up
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Theory of Change
The heart of every Call to Action
Winnable?In 3 weeks, we need to secure 3 more votes from City Council to pass local
temporary local tax to save bus service.
Inspires people to act? We're close to having the votes, but we're not there yet. We need you to back us up
at the hearing. Will you attend?
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Campaign Story Arc
3. 10K Strong Delivery
6. Vote Passes
7. Thank you.
4. Back us up. Attend Hearing
2. Vote in 3 weeks
1. We’ve made huge
steps, take the next
one to keep our buses
running
5. Hearing 1,000 Strong
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Louisiana loses a football field of land every hour
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The Delta supports…
Billions to our national
economy
More than 400 bird species
Largest commercial fishery
in the lower 48 states
2 million people
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April 20, 2010
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BP spilled almost 5
million barrels of oil
The spill lasted 87
days
Clean Water Act
penalties anywhere
from $15-$21 billion
The higher the
payment, the more $$
for coastal restoration
Clean Water Act
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BP Trial
Scheduled for February 25, 2013
VS
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Petition text:
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www.facebook.com/MississippiRiverDelta
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We gathered 133,501 petitions!
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Contacting the Department of Justice
Contacted public affairs office and
requested that they accept a
petition delivery
Told them the tone would be
positive and non-controversial
Followed up multiple times
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Day of delivery…
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Promote your event!
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Media Coverage
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February 25th, 2013
Day 1 of BP Trial
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This post was seen by over 125,000 people!
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Connect with us!
www.facebook.com/MississippiRiverDelta
@RestoreDelta
www.mississippriverdelta.org
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Case Study: NWLC
Three signature deliveries:
Early Learning campaign
Contraceptive Regulatory comments
‘This Is Personal’ campaign
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NWLC delivery: Early Learning
NWLC was the lead org
for this campaign.
Immediately began
collecting letters,
thank you notes and
artwork created by
children, parents and
teachers
Delivery to Cecilia
Munoz, director of
White House
Domestic Policy
Council
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NWLC delivery: Early Learning
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NWLC delivery: Early Learning
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NWLC delivery: Early Learning
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NWLC delivery: Early Learning
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NWLC delivery: Contraceptive
Delivery to HHS in
support of making
birth control
coverage available
to women (without
co-pays and
hassles),
regardless of
where they work.
340,000 comments across 5 organizations
Regulatory comments
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NWLC delivery: ‘This is Personal’
Nearly 135,000
people signed
their petition
telling Congress
that their
reproductive
health decisions
are personal.
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Delivery to the office of
Rep. Lois Capps (D - CA)
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Delivery to the office of
Rep. Lois Capps (D - CA)
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Protect Our DefendersGoal: Demand Open Door Hearing from Congress
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ForestEthics Delivers
Postcard Banner to Shell
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ForestEthics Sends a
Sweet Message … that’s heard!
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Endless Pressure + Endlessly Applied =
Victory
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thank you! questions? contact us!
Jeanette Russell
@SalsaLabs
Ryan Rastegar
@RestoreDelta
Molly Connors
@care2team
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