The Art Of Lead Gen: Understanding Factors That Matter
40
The Art of Lead Gen Understanding factors that matter
-
Upload
happy-marketer -
Category
Marketing
-
view
677 -
download
1
Transcript of The Art Of Lead Gen: Understanding Factors That Matter
The Art of Lead Gen Understanding factors that matter
HI, I’M JOEI’ll be your moderator today
Digital Marketing Agency of the
Year 2016
Search Marketing Agency of the
Year 2016
Social Media Agency of the
Year 2016
Best Data & Analytics
Campaign 2016
Best Digital Team 2016
We’re an award-winning digital & inbound marketing agency
And last year, we partnered with HubSpot…
GetApp Names HubSpot #1 in Marketing Automation (2016)
Named “Best CRM” in CMS Critic Awards (2016)
Our HubSpot journey
● One of Singapore’s 1st: ▪ Gold-tier HubSpot agency partners▪ HubSpot resellers
● HubSpot Impact Award for International Client Growth Story
Some of our HubSpot clients:
POLL TIME: Are you a HubSpot user?
Today’s Speakers
KhyathiHead of Digital Planning
Happy Marketer
JustinSenior Marketing Manager
HubSpot
What is a typical consumer journey?
POLL TIME: Is your business in the B2B or B2C space?
The HubSpot Consumer Journey
The HubSpot Consumer Journey
The HubSpot Consumer Journey
The HubSpot Consumer Journey
So what’s the key to successful “lead gen”?
2 key components of a good lead gen strategy
“Personalized emails increasetransaction and revenue rates by 6x”
The HubSpot Way - Personas
POLL TIME: What are some of the common personas relevant to your
business?
4 Steps to Getting Your Context Right
#1 - Understanding Your Stakeholders
Consumer Reviews & Interviews
Reviews on Consumer Forums
Internal Stakeholder Interviews
External Stakeholder Interviews
To identify:1. Challenges/Barriers2. Motivations3. Opportunities
#2 - Find Untapped Opportunities
Keyword Research & Insights
Past Data & Analytics
#3 - Stay Relevant & Real-time
POLL TIME: Which of these tools have you used for “social listening” in
the past?
#4 - Marrying Insights with the Personas
What’s a Good Persona?
It’s overwhelming...but we get it!
Fastacash HubSpot Case Study
Fastacash HubSpot Case Study
Fastacash HubSpot Case Study
The Results
Good news! You’ll receive a free website audit in your inbox
