The App Revolution - Is your Business Ready for Mobile?
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Transcript of The App Revolution - Is your Business Ready for Mobile?
The App Revolution
Is your business ready to go mobile?
Who is This Chap?
• @matthewadavid • matthew.david@thea
ppbuilder.com • G+ matthewadavid • linkedin.com/in/
matthewdavid • VP Sales &
Evangelism, JamPot
Pop Quiz
Do you have a smartphone?
Smartphones account for 5% of
total mobile market.
29 million small businesses in US
alone.
Only 500,000 mobile apps
available today.
Mobile is Mass Media
App Growth
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
2005
20
06
2007
20
08
2009
20
10
2011
20
12E
20
13E
20
14E
20
15E
New
Un
its
Source: KPCB
Mobile Outsells PC
PC
Mobile
0
50
100
150
200
250
300
350
400
Ap
p D
own
load
in B
illi
ons
Source - XYO Logic
App Downloads
Android
iTunes
Unique Apps in Leading App Stores
Today
0
100,000
200,000
300,000
400,000
500,000
600,000
iTunes Android Amazon Windows Phone
RIM Mac App Store
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Est: 2015
Source - KPMG
The value of apps
Phone/Txt, 32%
Email, 9%
Web, 12%
Apps, 47%
Why an App-Xplosion
• Social – Twitter / Facebook – Zynga / Groupon
• Local – Local Content – Local Stores – Local Communities
• Mobile – Mobile Data – Immediate
Communication
“Mobile is clearly becoming a new way people shop…[eBay has] nearly tripled mobile year over year to nearly $2 Billion. In 2011, we expect to double to $4 Billion.”
John Donahue President & CEO, eBay
Engagement • Reach
– Global, Region, Local – Low cost of entry
• Targeting – Notification Services – GPS
• Engagement – Customer installs apps – Customer is already engaged
• Viral – Twitter, Facebook – Customer Recommendations
• Transaction – True 1:1 – M-Markets 0%
20%
40%
60%
80%
100%
120%
Reach
TargeDng
Engagement
Viral
TransacDon
Who needs apps?
Customers • SME’s • Community Groups • Individuals
Resellers • Marketing Agencies • Designers/Developers • OEM
Who needs apps?
Wayne Boyd As a racing car driver, Wayne uses TheAppBuilder to connect with his dynamic and active audience through the use of an image gallery, blog, Twitter feed and video channel via YouTube.
A Connected Individual
SpringVale Soccer Club Springvale Soccer Club can post fixtures, training updates and more via their news tab and use image galleries to show players, trophies and facilities to attract new players. Their YouTube channel featuring videos of drills and skills can allow players to work on their own ability away from the club.
A Community Group
Head Over Heels – Shoe Shop The app enables them to feature new, sale and exclusive products via image galleries, get their tweets on the latest brands out there and feature exclusive designer content via their YouTube Channel. Head Over Heels can incentivize the download of the app by communicating to customers that downloading and presenting the app when in store, they can avail of a 25% discount on products in one single visit.
A Forward Thinking Business
Technology Barrier
• We want apps – but why are they expensive to build?
• Different software • Different hardware • Different stores
Software
• Apple – iOS • Google – Android • Microsoft – Windows Phone 7 • RIM – Blackberry • LOTS OF OTHERS
SmartPhones • Apple • Google • Microsoft • HTC • RIM (kinda)
Tablets • Apple, Apple, Apple • Amazon • Barnes & Noble • Motorola
Optimizing for Mobile
• Web sites must work on Mobile • App Experience is different to Web site
– Apps are about value – Apps are personal
• Mobile comes in many form factors: iPhone, Android Phone, iPad, Tablets…more coming every day
Apps PhoneGap
Appcelerator Adobe AIR
?
The bottom line: The future of content publication and distribution will be controlled by apps and app stores across dozens of different devices TheAppBuilder is the only solution that allows for easy app content creation and distribution to all leading app stores supporting all leading devices
TheAppBuilder is creating a revolution in app development for the mass market. It is simple, great value and quick to use.
Technology Overview
Architecture Overview
Cross Platform Editor Desktop, Mobile, Anywhere
Web Service API One method to rule them all
Cloud Services - Cross Compilation - App Store Publishing
HTML5 v Native - who cares? Produce HTML5 apps automatically from our app cloud Resolved issues with HTML5 (cross platform audio, manifest & off line storage) Working with Microsoft, Intel & W3C Presented our Cross Platform Mobile Development Paper at MobiCASE 2011
HTML5
TheAppBuilder so far…
Future Trends
• More devices (Amazon Kindle Fire, B&N NOOK, Windows Phone 7, Windows 8 Tablet, BlackBerry)
• More Affordable • Faster • Highly Personal • Your Stuff in “the
cloud” • Explosion of Apps
• HTML5 ß Buzz Word Alert
• NFC • Tipping Point : 50% of
the global population • SoLoMo • Gamification • Your work, on your
schedule, at your location
Questions?
• @matthewadavid • [email protected] • G+ matthewadavid • linkedin.com/in/matthewdavid
Smart TV Deployed our apps onto the Samsung SMART TV Platform. We received brilliant feedback – “one of only four companies on this planet to have figured this out” with no documentation or help