The App Reseller Guide

8/11/2019 The App Reseller Guide

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THE APPRESELLER GUIDEHOW TO SET UP YOUR BUSINESS IN THE APP MARKET


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1. The Mobile Market: a massive business opportunity

1.1Facts and gures1.2 The latest market trends

1.3 Apps as CRM tool

2. Become a Reseller

2.1 Why should I become a reseller?2.2 Benets and target markets

2.3 Tips for success

3. AppsBuilder Reseller Program

3.1 Program overview3.2Why AppsBuilder?

3.3 Get started

4. Glossary

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TABLE OF CONTENTS
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Since the submission of the rst apps to the Apple App Store in 2008,

the mobile app industry has being growing non-stop for the past ve

years and has opened a myriad of business opportunities, many of which

are yet to be exploited.

The empowerment of people via mobile devices represents by far the

mega trend of the 21st century, introducing new ways of interacting with

people and brands and paving the way to brand new marketing modelsfor businesses.

Recent gures and statistics seem to conrm the validity of this major

social-economic shift. Over the past two years, smartphone adoption in

the USA has grown from 36% to 61%1, and these gures are bound to

rise as ever more aordable devices and data plans hit the market.

1. THE MOBILE MARKET:

A MASSIVE BUSINESS OPPORTUNITY

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1) Nielsen, Mobile Majority: US smartphone adoption tops 60%, June 2013.
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As many other great revolutions in the past, the mobile revolution has

carried along a whole new mindset. Mobile is not a device; its a way of

thinking.

Mobile has redened the common concept of communications and

introduced new paradigms in the relationship between brands and

customers. By empowering people to interact with businesses 24/7 from

anywhere, mobile devices have changed the way consumers approachbrands; the way companies talk to their audience and present their

products and, of course, the services that mobile consumers expect

from a business.

Is your business ready for this?

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Mobile devices have become the hot spot for local searches. According

to Google Mobile Planet Statistics, 94% of smartphone owners use their

mobile devices for local searches.

As a result of these searches, 51% visited a store, 48% called a store and

29% made a purchase.

1.1 FACTS AND FIGURES

With such gures in mind, its easy to understand why building a solid

mobile presence is a must for any kind of business nowadays.

94% 51% 48% 29%

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However, while most companies acknowledge mobile as an imperative,

too many still dont know how to integrate it into their business

operations.

When asked about the use of mobile in business, Greg Stuart CEO ofthe Mobile Marketing Association replied: Theres a knowing versus

doing gap. They know they need to do it, but how do they do it?

This knowing vs. doing gap translates into an amazing business

opportunityfor web agencies, professionals, webmasters and media

agencies who are able to intercept this market need and expand their

mobile oer.

According to a recent report from International Data Corp. (IDC), apps

will generate $35 billion in revenue in 2014: are you ready to take your

share?

APPS WILL GENERATE $35 BILION IN REVENUE IN 2014.

$35,000,000,000

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Over the past few years we have seen the mobile market explode. There

are currently over 900, 000 applications available on the Apple App

Store and Google Play has recently surpassed Apple with 1 million appsavailable on the Android marketplace.

Retailers are nally waking up to the power of intercepting mobile

customersand are consequently increasing the budgets allocated to

provide their company with an app and a mobile site.

1.2 THE LATEST MARKET TRENDS

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For small business owners, building a strong mobile presence serves

3 main purposes:

BUILD A LOYAL AUDIENCE

GET ADDITIONAL SALES CHANNELS

GAIN A SIGNIFICANT ADVANTAGE OVER COMPETITION

Global statistics show that the mobile presence of a company positively

aects reputation and brand awareness among potential customers2,

generating in turn more revenue streams.

Now that mobile devices have become a daily presence in our lives, over

60% of people admit preferring to interact with a brand in a new media

environment, which in 61% of cases ends up in a stronger connection

with the brand itself.

2) 2010 Cone Consumer New Media Study

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Companies that have a strong mobile presence and regularly interact

with their customers in a new media environment also have more

chances to increase their revenue streams, as 59% of people admit

being more likely to purchase products and services from businesses

operating mobile.

63%I AM MORE AWARE OF A BRAND IF I CAN INTERACTWITH IT IN A NEW MEDIA ENVIRONMENT.

62%I AM MORE LIKELY TO SHARE INFORMATION ABOUT THECOMPANY OR BRAND ACROSS MY OWN NEW MEDIA CHANNELSIF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT.

61%I FEEL A STRONGER CONNECTION WITH A BRAND IF I CANINTERACT WITH IT IN A NEW MEDIA ENVIRONMENT.

60%I FEEL BETTER SERVED BY COMPANIES WHEN I CAN HAVEA CONVERSATION WITH THEM IN A NEW MEDIA ENVIRONMENT.

59%IM MORE LIKELY TO PURCHASE THE COMPANYS OR BRANDS

PRODUCTS OR SERVICES IF I CAN INTERACT WITH ITIN A NEW MEDIA ENVIRONMENT.

59%IF I FOLLOW A COMPANY OR A BRAND ON ONE OF ITS NEW

MEDIA CHANNELS, I AM MORE LIKELY TO FOLLOW THE

COMPANY ON ITS OTHER NEW MEDIA CHANNELS.

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Apps are not only a powerful tool to consolidate brand awareness, but

they have also become a powerful customer relationship management

tool, being increasingly used by professionals and SMEs to boost clientretention and improve the quality of their customer support.

While they used to be a simple static window for business owners,

apps are nowadays an eective bidirectional means of communications

between customers and service providers, with amazing returns in terms

of prots and client loyalty.

1.3 APPS AS CRM TOOL

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But how can businesses use mobile apps for CRM?Here are just a

few examples of how you can integrate mobile apps into your CRM

operations:

Oer incentives

According to a recent study on mobile customers

behaviour, the main factor inuencing users to engage

with an online company is whether they can oer

incentives such as special deals, discounts, coupons or

additional services specically devised for app users.

Business owners can use AppsBuilders in-app coupons to promote their

special deals, time-limited oers and discounts, and geotarget these

messages to reach customers close to their premises.

Simplify booking procedures

Users turn to their smartphone to receive immediate

responses and results; they expect apps to simplify

searches and booking procedures.

Business owners can use AppsBuilders in-app forms to speed up

booking procedures and enable mobile bookings just by tapping an icon.

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Take your customer service mobile

Mobile apps are a great way to get to know better

customers and learn how to satisfy their needs.

Business owners can use AppsBuilders in-app wall

chat to engage with their customers and encourage

them to exchange opinions with other customers.

This way they will be able to create social communities around their

business and consolidate companys reputation through peer reviews.

Get local

The power of mobile is that is creates a bridge

between physical and digital experience, as it happens

with custom maps.

Business owners can use AppsBuilders in-app maps to help customers

easily locate their premises and geotarget all their contents to deliver

relevant information at the right time and to the right audience.

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Leverage the power of social media

Social networking is a friendly and eective way to

engage with customers, keep in touch with old clients

and encourage peer review and sharing.

Business owners can use AppsBuilders Social Share tool to promote

their app on all the major social networks in just a click. From a single

panel they will be able reach all their contacts on Facebook, Twitter,

Google + and LinkedIn and spread the word about their awesome app.

Provide additional services

Customers really appreciate when a company goes

out of its way to do something that is not required of

them.

Business owners can use AppsBuilders widgets to oer their customers

dedicated services that can only be enabled via app, such as weather

forecasts, route planner, currency converter, discount calculator, tip

calculator and many others.

More functions will translate into more value to the app, thus more

reasons to come back to it!

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It is now clear that mobile has beaten desktop and it poses itself as

a young and dynamic market where plenty of potential is still left to

uncover.

That is why reselling apps translates into a massive business opportunity

for professionals, media agencies, webmasters and enterprisesto step

into the buzzing mobile market, expand their oer and gain new revenue

streams by oering mobile services to their clients.

Mobile trac is growing at 3.5% each month, while 35% of smartphone

owners say that theyre going to increase their use of mobile devices in

the months to come. In other words, the mobile trend is not a passing

craze doomed to blow away, but a solid market bound to growand oer

new business opportunities to small and medium enterprises.

This is the idea behind AppsBuilder Reseller Program: providing your

business with all the latest tools to make the most of the mobile

revolution and become part of it fast and easy.

2. BECOME A RESELLER

Reselling apps is for winners who are ready

to embrace the future and see their revenues

increase.

Recent Mobile Stats

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Reselling mobile apps is the way forward; its an unmistakably unique

opportunity to join the most disruptive innovation of our times and

nally take your business to the next level.

2.1 WHY SHOULD I BECOME A RESELLER?

USE OR WOULD LIKE TO USE A SMARTPHONE

TO SHOP WHILE INSTORE OR ON THE GO.48%

OF MOBILE SEARCHES LEAD TO PURCHASE.50%

OF THE PEOPLE SEARCHING ON A MOBILE DEVICE

WILL MAKE A PURCHASE SOON.0%

OF SMARTPHONE OWNERS WANT MORE MOBILEOPTIMIZED

PRODUCT INFORMATION WHILE THEYRE SHOPPING IN STORES.80%

OF MOBILE SEARCHES LEAD TO ACTION.0%

OF AMERICANS SAY THEIR SMARTPHONE IS THE FIRST

AND THE LAST THING THEY LOOK AT EVERY DAY.29%

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2013

2014

2017

2018

BY THE END OF 2013,

THERE WILL BE MORE MOBILEDEVICES ON EARTH THAN PEOPLE

82 BILLION APPS WILL BE

DOWNLOADED WORLDWIDE

25% OF ENTERPRISES WILL HAVE

AN ENTERPRISE APP STORE

MORE APP REVENUE WILL

COME FROM TABLETS THAN

SMARTPHONES

40% OF MARKETERS AREPLANNING TO DEVELOP A

MOBILE APP IN THE NEXT YEAR

AT LEAST HALF

OF CONSUMERS WILL USE 2 OR MORE

MOBILE DEVICES IN THEIR PURCHASE

PROCESS

>50%4 OUT OF 5

CONSUMERS USE

SMARTPHONES TO SHOP

MOBILE MARKET FORECASTS

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The mobile app market is growing at a frenetic rate. Revenues from

applications are expected to grow from $4.2bn in 2009 to $29.5bn in

2013 (Gartner).

By becoming an app reseller, you will establish your business as a mobile

solution provider with a remarkable impact on your ROI.

AppsBuilder Reseller Program will empower you to:

Dierentiate and expand your product oering

Gain a signicant advantage over your competitors

Lock-in your existing clients

Attract new clients looking for mobile solutions

Generate new revenue streams for your company

Establish your business as a technology innovation provider

2.2 BENEFITS AND TARGET MARKETS

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The mobile industry is still an extremely young market, where millions of

customers are waiting to be intercepted. Although the majority of SMEs

acknowledge mobile as a key factor for their growth, only a paltry sum

have been able to fully exploit the potential of applications and mobile

sites.

One of the most cited reasons for that is that they nd building apps a

time-consuming process that require expensive technical skills. In other

words, they know they need an app and a mobile site for their business,

but they dont know how to set the ball rolling.

They are queuing up at your door, waiting for you to oer them a turn-

key solution.

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The main markets that can be served with AppsBuilder Reseller Program

are:

RETAILERS

EDUCATION

ART GALLERIES

MUSIC BANDS &ARTISTS

ENTERTAINMENT

HOBBIES &FREE TIME

RESTAURANTS

ORGANISATIONS& NONPROFIT

GOVERNMENT

PUBLISHERS

GYMS & SPORTCLUBS

CHURCHES

BAR & CLUBS

EVENTS &CONFERENCES

BEAUTY &WELLNESS

BLOGGERS

HOTELS

GENERAL

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We rmly believe that the most eective way to push ahead of

competition and deliver up-to-date services is to keep up with the

newest mobile market trends and pay attention to our customersfeedback.

To this end, we have recently interviewed some of our most successful

resellers to identify the most protable strategies to succeed as a

reseller and keep your customers coming back for more. Here are a few

tips to remember:

1. Make sure your website is fast and ecient

Yourwebsite is your business card and it can make or break your

business in terms of trust and reliability with prospects. Online users

expect to nd a response to their needs within the rst 5 secondsof their search, so if your website takes too long to upload its pages,

users might abandon itand start looking for a faster solution. This is

particularly true for mainstream users, who, unlike power users, may be

less sympathetic with technical issues.

2. Provide case studiesFew things are more eective than case studies to establish your

companys credibility and inspire condence in prospects. Your business

doesnt end after selling the app: try to keep in touch with your clients in

time, ask them how things are going and encourage them to share their

story with other people as testimonials for your company.

2.3 TIPS FOR SUCCESS

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3. Be an all-in-one platform for mobile services

Creating an app or a mobile site is just the rst step to be taken to create

a solid mobile presence, and we know that at AppsBuilder. That is why

our Reseller Program does not simply entail app development, but it will

provide you with all the tools to eectively promote mobile apps and

consolidate client retention.

Remind your clients that youre not simply an app maker: unlike your

competitors, you can boast a wide range of services to keep the app

fresh and up-to-date and engage with mobile audience.

4. Provide support at all stages

Although nowadays almost everyone is familiar with the concept of

mobile app, never underestimate the importance of tutorials and

support material.

Take advantage of this guide and of all the informative material that

AppsBuilder makes available to you, to set up a learning centre where

your clients can nd plenty of resources, video tutorials and tipsto make

the most of their awesome app.

By providing support and additional resources, you will make sure that

your clients will check in to your website even after their purchase, with

amazing returns in terms of customer loyalty.

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AppsBuilder Reseller Programis the fastest and most cost-eective way

to set up your own mobile business and resell native apps and mobile

sites to your clients.

Thanks to our do-it-yourself CMS, you will be able to create unlimited iOS

and Android applications and mobile sites(HTML5 Web Apps), without

any coding or design skills needed.

3. APPSBUILDER RESELLER PROGRAM

As a Reseller, you will be granted full admin power to our white-label

platform so as to customize the look & feel of your dashboard with yourcompany colours and logo, and remove any reference to AppsBuilder.

This way every step of app development will be associated with your own

brand and your clients wont have a clue about AppsBuilder!

Thanks to our promotional and CRM tools, you will be able to establish

your company as a full-optional provider of mobile services, from appdevelopment to app promotion and mobile customer management.

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AppsBuilder Reseller Program is the only tool that combines 3 main

functions into one single platform:

Which features does it include?

1. Create unlimited native apps (iOS and Android) and mobile sites

(HTML5 Web Apps)

2. Totally white-label platform

3. Custom Log-in interface to allow your customers to access their

own apps and settings

4. Custom domain

5. Premium Customer Support at all stages

6. Continuous upgrades to keep your platform up-to-date

7. Allow your customers to edit and maintain their own apps

8. Complete freedom over pricing plans

9. Wide range of ready-made templates

3.1 PROGRAM OVERVIEW

CREATE NATIVE APPS

AND MOBILE SITES

PROMOTE YOUR

SERVICES ACROSS ALL

MOBILE DEVICES

ENGAGE YOUR

AUDIENCE

ON THE GO

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10. App promotional tools

a. App landing page

b. QR code generator

c. Social share

d. Redirect to mobile

e. Submission to the Apple App Store, Google Play and Chrome

Web Store

11. Mobile engagement tools

a. Push notications

b. Promotional pop-ups

c. Mailing list

d. Wall chat

e. Form generator

12. Robust mobile analytics for all platforms

13. Full access to AppsBuilder mobile marketing resource centre

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HOW MUCH DOESIT ALL COST?

250PER MONTH

300PER MONTH

OR

PREPAID

ANNUALLY

PAID

MONTHLY

BUSINESS

TOOLKIT

Unlimited iPhone, Android and HTML5 apps

Generate additional revenue streams for your company with your

totally rebranded app management tool.

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At a pace of 6,000 apps a month, we have helped so far over 650, 000

people create and promote their mobile presence.Professionals, media

agencies, webmasters and enterprises from over 70 countries havechosen AppsBuilder as their partner to take their business to the next

level.

As featured in:

3.2 WHY APPSBUILDER?

Great product that is a joy to use: feature-

rich with great support. All at a great price!

Mansel Kersey

Onre Software

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To become a Reseller, all we require is for you to subscribe to our

Business Toolkit on our website.

Not ready for commitment yet? No problem, you can test our CMS for14 days. For free!

3.3 GET STARTED

[email protected]

If you need further information about our Reseller

Program, reach out to us at:

FREE 14 DAYS!

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API (Application

Programming Interface)

4. GLOSSARY

A language and message format used by an application program to

communicate with the operating system. Within the web, APIs allow

users to share content between communities and applications so

it can be dynamically posted and updated in multiple locations on

the web. For example, photos can be shared from social networks;

videos can be embedded in blogs and so on.

App App is an abbreviation for application. An app is a piece of

software, and it can run on the Internet, on your computer, on your

smartphone or other electronic devices. Now largely used as mobile

app, it can be virtually anything from a spreadsheet to a game to a

mobile version of a website.

App Landing Page An app landing page is a stand-alone web page that aims at

advertising your application and showcasing its main functionalities

to potential users. In other words, its an instant magnet to capture

more customers online.

App Store An application store is a type of digital distribution platform forapplication software, often provided as a component of an operating

system on a personal computer, smartphone, or tablet.

Client Retention An assessment of the product or service quality provided by a

business that measures how loyal its customers are. Customer

retention statistics are typically expressed as a percentage of long-

term clients, and they are important to a business since satised

retained customers tend to spend more, cost less and make valuablereferences to new potential customers.

CMS (Content

Managment System)

A software tool that allows you to create, edit, and publish content.

The goal of a CMS is to provide an intuitive user interface for building

and modifying webpage content. Each CMS also provides a web

publishing tool that allows one or more users to publish live updates

on the Web.

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CRM (Customer

Relationship

Managment)

A model for managing a companys interactions with current and

future customers. It involves using technology to organize, automate,

and synchronize sales, marketing, customer service, and technical

support.

Custom Login Interface A login interface is a web authentication window that allows users

to log in to their own accounts. The term custom means that each

and every user will have a personalized interface depending on what

content they are allowed to see (determined by the provider).

HTML5 The next revision of the Hypertext Markup Language (HTML), the

standard programming language for describing the contents and

appearance of Web pages. A primary goal for HTML 5 is to ensure

interoperability among browsers so that Web applications and

documents behave the same way in every one.

Native App A native application (native app) is an application program that

has been developed for a particular platform or device. A native

app is installed directly on a mobile device and developers create

a separate app version for each mobile device. Users typically

purchase and download these apps through an online store or

marketplace such as The App Store, Google Play or Windows 8 Store.

Promo Pop Up Promotional pop-ups are customizable messages delivered to your

users upon accessing your mobile site. They are a fast and eective

way to promote events, announce releases and keep users updated

on the latest news about your services.

Push Notications A technique used by apps to alert smartphone owners to content

updates, messages, and other events within an app that usersmay want to be aware of. They can be turned on and o within the

Settings section of the App (or smartphone).

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QR Code (Quick

Response Code)

A QR code is a type of 2D barcode that is used to provide easy

access to information through smartphones. All users have to do is

point their device at the QR code, scan it and they will be instantly

redirected to the target webpage you wish to promote.

QR codes are a powerful tool to customize your printed marketing

material and make it interactive.

Splash Image An image that appears while a game or program is loading. The term

may also be used to describe an introduction page on a website.

Splash screens cover the entire screen or simply a square near the

centre of the screen.

URL Also known as web address, is a specic character string that

constitutes a reference to a resource. In most web browsers, the URL

of a web page is displayed on top inside an address bar.

User Experience A persons perceptions and responses that result from the use of a

product, system or service. It includes all the users emotions, beliefs,

preferences, perceptions and responses that occur before, during

and after use. It is fundamental in design and website applications as

it determines users delity.

Web app A web application is an application that uses web technologies

to accomplish one or more tasks through a web browser. The

dierence with a native App is that a native app is one that is installed

directly onto the smartphone and can work, in most cases, with no

internet connectivity depending on the nature of the app.

A web app works via web browser on the smartphone but requires

wi- to function.

White Label A white-label product or service is a product or service produced by

one company (the producer) that other companies (the marketers)

rebrand to make it appear as if they made it.

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Need advice on how your

business could benet from

AppsBuilder Reseller Program?

Contact us for aFREE 14-DAY TRIAL

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The App Reseller Guide

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