The Anticipatory CPAHow to Get Ahead and Stay Ahead and shift from Reactive to Proactive

By: Tom Hood, CPA, CITP, CGMA

www.blionline.org

The Lookout Post

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Source: CPA.COM Insight into the CPA of the Future Study 2014

Only 8% of CPAs are Future Ready

Future Ready is the capacity to be aware, predictive, and

adaptive of emerging challenges, tech innovations, and trends and changes in business, population, and

social environment.

Only 13% of CPAs Ahead of Curve

Gradual then Sudden

Gradual then Sudden

More Uber cars than yellow taxis on the road in NYC

AirBnB Rooms available surpasses Hilton & Marriott

Two of the world’s biggest oil and gas groups are set to deploy artificial intelligence software to do the work of back-office accountants and call-centre workers, in the latest sign that white- collar jobs could be under threat from the rise of smart machines.

Will your job be done by a machine?

Source: NPR Planet Money, May, 2015

'If the rate of change on the outside exceeds the rate of change on the inside, the end is near.’ – Jack Welch

In the next five years we will TRANSFORM

How we market, sell , communicate, collaborate, innovate, and educate

– Dan Burrus

Top Five Barriers

1. Not enough time.2. Being reactive versus

proactive.3. Doing more with less.4. Information overload

(standards and regulations).

5. Managing change.

A Clarion Call to Get Out of Our Box(es)Leave me alone!

I spent thirty years building this box.

“You can’t stop the waves, but you can learn how to surf.” – Jon Kabat Zinn

Start by riding the hard trends…

Start With Certainty

www.burrus.com

Legislation & Regulation

•  Election implications •  Dodd-Frank •  Patent holding companies •  Cash basis •  STEM •  EEOC

•  IRS Service •  Tax Extenders •  3115 Repair Regs •  Workforce Mobility •  Tax Reform

Demographics

Work environment

Retention challenges

Leadership diversity

Skills gap

Leadership gap

Exam/pipeline numbers

Tech’s impact on CPA functions

Young CPA concerns

Time Travel Audit

Technology’s impact on firm service lines

•  Efficiencies •  Innovation

•  Efficiencies •  Innovation

•  Transformative •  Revenue Growth

New Opportunities Emerging

Dramatic Change

Audit Tax Accounting

services

Source: AICPA Spring Council 2015

Cloud computing trends

Source: Sage North America

of small businesses are demanding cloud-based computing

61%

Technology adoption remains slow

Source: Sage North America

of firms are using online or cloud solutions to collaborate and share accounting information with their clients

10%

Why are windshields so much bigger?

We Need New Skills…

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ANTICIPATION  Strategic  Thinking  External  Awareness  Vision  Con7nuous  Learning  Innova7on  Crea7vity  Problem  Solving  Priori7za7on  Business  Acumen  Decisiveness  Influencing/Persuading  Emo7onal  Intelligence  Consensus  Building  Collabora7on  Inspira7on  Risk  Management  

The competency of “anticipation” actually includes a number of competencies included in many of the top companies of today and the CPA Profession as well.

Across these models, you'll see a common theme of "strategic thinking," "innovation" and "leading change."

Many of these organizations build (and validate) fantastic competency models and know what they want people to do.

The beauty of the Anticipatory Organization model is that it offers a clear process that makes highly-abstract leadership competencies attainable and trainable. 

If an organization wants to make "strategic thinking" or "innovation" a core competency, we can provide clear, trainable activities that can be targeted to a wide range of learners (from individual contributors to senior leadership).

We provide the bridge between the competency model and the desired observable behaviors.

Anticipation – The Critical Competency

http://www.blionline.org/ao

www.burrus.com

www.burrus.com

The No. 1 Barrier?I am too busy and don’t have time…

CPAs are trusted advisors who help business and organizations shape their future. Combining insight with integrity they deliver value by:

•  Communicating the total picture with clarity and objectivity;

•  Translating complex information into critical knowledge;

•  Anticipating and creating opportunities;

•  Designing pathways that transform vision into reality.

Source: AICPA: CPA Horizons 2025 Report

V A L U E Information

Wisdom

Knowledge

Data

MAXIMIZE HUMAN CAPITAL

TrustIntegrityObjectivityExcellence Lifelong Learning

Stimulate Progress and Protect the Core.What should not change…

The future is about relationships!

Five Steps to Get Started1.  Start with Certainty2.  Start Focusing on the

Future3.  Start Learning New

Skills4.  Protect the Core

(Purpose & Values)5.  Collaboration &

Relationships are key

Getting started: The No. 1 AppSpend just one hour per week in the future…

“Those who initiate change will have a better opportunity to manage the

change that is inevitable.” - William Pollard

If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today

Tom Hood, CPA, CITP, CGMA

CPA Practice Adviser Accounting Hall of Fame Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org

http://www.linkedin.com/in/tomhood/