© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Connected Urban Development

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

The Amsterdam Program

IBSG

February 2008

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Amsterdam EngagementTime Line

• September 06 – June 07: Program Outline Defined

• June 5th: CUD Collaboration and Program Outline formally approved by City Council

• Program outline translated into Project Planning (June-August 07)

• Project Management Support acquired by city departments as to help execute (June-november 07)

• Value Case Connected Municipal Buildings to be enhanced (1.1 version)

• Pilots being launched in 2008

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Program OutlineAmsterdam CUD Engagement

Program OutlineAmsterdam CUD Engagement

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

Overview of Program CUD in Amsterdam

• E-work: Smart Work Center

• Personal Travel Assistant (PTA)

• Connected & Sustainable Municipal Buildings

• Green IT

• Events:

CUD Global Conference, Amsterdam, September 23-24, 2008, in conjunction with Amsterdam’s annual PicNic and Green Challenge Events

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Traffic, Transport, Mobility3 Cluster Approach is required

Travel Information

Road PricingE-Work+ Alternative

+ Latent Demand

+

+

Ework Information

CostInformation

+

+

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

E-Work: CUD Smart Work Centers

Another E-Work Environment

In addition to home environment No ‘home disturbances’ high-end environment, high end video conference More sustainable than home based e-work Alternative meeting place (unlike home)

Multiple Service Environment (Child Day Care, Restaurant etc.)

Real transport substitution

Both pilot and scaling exercises based on business model; Collaboration with both public and private partners

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

CUD Vision: a Network of Smart Work Centers for Amsterdam Region: car traffic to be substituted through virtual presence & e-work

Zwolle

Almere

Purmerend

Haarlem

Utrecht/A2

Amsterdam

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

Smart Work Center: an Integrated Service Concept

The first SWC provides the following:

Flexible work stations/ conference rooms

Lounge work places

Telepresence facilities

Restaurant/ Business Club/ Catering

Child day care

Bank

IT Support

Notary and legal advice

Employment agency

Easy physical access, close proximity to highway

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

Smart Work Center Concept

Cisco Telepresence

Various work stations and Lounges

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

Pros of Smart Work Centers

Pros for Employee Urban community, interaction between neighbours Better work life balance Flexible work opportunities Good infrastructure and business support

Pros for Employer Increased productivity of employee Reduced real estate overhead Preferred employer Green Approach, Positive PR

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

Pros of Smart Work Centers

SWCs in addition to home work environment

-Home environment not always ideal

-High end communication facilities

-Professional setting & meeting place

-More sustainable energy use

-Comprehensive service concept

-Location according to needs and proximity of infrastructure

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12

Partners in the first Smart Work Center, Almere, the Netherlands

Municipality of Almere

Municipality of Amsterdam

Cisco

Quality Centre

H4O Investments (Real Estate)

Almere Smart City Foundation

Nederland Breedbandland

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13

Traffic, Transport, Mobility3 Cluster Approach is required

Travel Information

Road PricingE-Work+ Alternative

+ Latent Demand

+

+

Ework Information

CostInformation

+

+

CUD

CUD ?

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14

Personal Travel Assistant - Amsterdam

Smart Public Transport services: ‘A date with your bus’

Group of Amsterdam / Dutch Stakeholders forged

Group to decide on functionality of Amsterdam PTA, based on MIT’s PoC and local requirements

Full disclosure on architecture, functionality at CUD Global Conference, Amsterdam, September 23-24

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15

Status Amsterdam EngagementMunicipal Buildings

• City departments engaged, Pilot buildings being Selected

• Local Data Acquired on pilot buildings (size, number of employees, electricity usage, connectivity etc.

• Value Case ‘Connected Municipal Buildings’ 1.1 forged based on:

- Cisco Connected Real Estate Concept & Experience

- Local Data

- Carbon Dioxide Emission equations and assumptions

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

The Smart, Sustainable Work Place

Typical adaptations based on CCRE concept

Office Equipment from 3.5 to 2.8 device per worker

70% reduction in Printers en photocopy machines

Fewer stand-alone devices, more network

More flexible work spaces

Integrated, smart facility management

Fire Alarm, Access, Security, Heating, Elevators, Lighting etc.

Typical adaptations based on CCRE concept

Office Equipment from 3.5 to 2.8 device per worker

70% reduction in Printers en photocopy machines

Fewer stand-alone devices, more network

More flexible work spaces

Integrated, smart facility management

Fire Alarm, Access, Security, Heating, Elevators, Lighting etc.

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18

Green IT

• 160+ Service Providers in Amsterdam region approached on a greening of the branch

• Invite by mayor to ‘green ambitious SPs’ to join lead-group

• Lead-group to forge & sign charter of measures

• Charter to become standard for branch

• Charter to be presented at CUD Global Conference, Amsterdam, September 23-24, 2008

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19

Amsterdam to host CUD Global Conference

• Second Edition of CUD Global Conference to take place in Amsterdam on September 23-24, 2008

• Theme: “Broadband for Sustainability”

• To be organized in conjunction with Amsterdam’s annual PicNic (Multimedia) event

• To be organized in conjunction with Amsterdam’s Green Challenge Event