The Amsterdam Code - Frans Van Der Avert
15
City Marketing in key words Frans van der Avert, CEO Amsterdam Marketing Tel Aviv, 15 September 2014
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Frans Van Der Avert
Transcript of The Amsterdam Code - Frans Van Der Avert
City Marketing in key words
Frans van der Avert, CEO Amsterdam Marketing
Tel Aviv, 15 September 2014
WHY
2
WHAT
3
WHO
4
CONNECT
5
6
CHOOSE
7
INTEGRATION
8
9
PUBLIC-PRIVATE
10
Revenue (in millions)
City of Amsterdam 4,2
Special Projects 3,3
Partners 2,4
Consumer 2,2
rest 0,6
11
THINK BIG
12
13
New Land
Flowers of Amsterdam
Amsterdam Haarlem
